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6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

 We can learn a lot from the Tourism Industry when it comes to Social Media Smarts.  . Let’s just say I have had a lot of social media lessons from tourism. There’s no doubt that tourism and travel can generate great content – I mean it’s an awesome topic (who doesn’t like travel!). Social Media Strategy Instagram Snapchat social media Tourism

Hospitality & Tourism Students Meet Social Media

Bare Feet Studios

This Friday I am speaking to about 150 Maui high school students who are in the hospitality and tourism track. Kula Lavender , is determined to get social media best practices embedded in our Maui tourism community as early as possible! She presented a number of awesome ideas at the Social Media Club Tourism event last October , and now we are taking action steps. HonuaKai.

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:   Google+ for tourism, CVBs, and cities . Google+ for Tourism, CVBs, and Cities. We’ve created a short how-to guide on using Google+ pages for destination marketing. Best, Jacinta Langford Hoyt. LangfordMedia. ShareThis.

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:   Google+ for tourism, CVBs, and cities . Google+ for Tourism, CVBs, and Cities. We’ve created a short how-to guide on using Google+ pages for destination marketing. Best, Jacinta Langford Hoyt. LangfordMedia. ShareThis.

Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

Each day they receive an update with photos of where their profile ate, went, partied or stayed – with gripping point-of-view photos and videos showing the full experience,” says Cape Town Tourism CEO Mariëtte du Toit-Helmbold. According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos. The  I ?

New research about how to have more engaging Facebook posts

Akamai Marketing

Featured Study social media beverage days engagement facebook food pages post tourism travelWe’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s  2012 list of Traveler’s Choice Destinations. Will other cities embrace crowdsourcing as tools to promote tourism? Locals? Local cuisine?

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

Remember, the prize itself can be the theme for the contest, as with the legendary “best job in the world” campaign from Tourism Queensland. Social Media Marketing agorapulse community management emeric ernoult exacttarget offerpop piquora social media contests social media crisis plan social media software social media staffing statigram tourism queensland wildfire Rules.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Tourism/Travel/Hospitality. Tags: Marketing Social Media bar e-commerce facebook foursquare hospitality pub real estate restaurant social media tourism travel twitter This is a guest post by Angela Denby. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Who has time for this? Web 2.0

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:   Google+ for tourism, CVBs, and cities . Google+ for Tourism, CVBs, and Cities. We’ve created a short how-to guide on using Google+ pages for destination marketing. Best, Jacinta Langford Hoyt. LangfordMedia. ShareThis.

Social Media and Tourism: Let’s Talk Together

Bare Feet Studios

And we have the tourism agencies in the state and county government, who have largely carried the responsibility (yet also managed the taxpayer and visitor funded budgets) to keep tourism thriving. Maui Locals as Social Media Catalysts #MauiCatalyst #SMCHI #Tourism #MauiSMUG via Liza Pierce @amauiblog. Presentation Slides | Social Media & Tourism via SMCHI: PDF.

Bare Feet Studios Final Three for Best Social Media Campaign

Bare Feet Studios

News Social Media awards hawaii honor Lanai LVB maui mvb pemawards smchi tourism travelWe are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. As founder of the Hawaii chapter of the Social Media Club (SMCHI) , I am giddy happy that four of our members are finalists in the overall awards.

Summary of New Media Artist-in-Residence Program

Bare Feet Studios

Aloha News Social Media Video #SBOSM data HSMYIR Lanai LVB marketing measurement metrics smchi smcjournal smcobserver tourism travel visitlanaiIt is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. So, I’ve set this to post just one minute in to the new year. There are only three hotels!

Hotels and Social Media Travel Tourism

Laurel Papworth

Hotels and Social Media Travel Tourism is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: discover australia , hotel , hotelsmag , Marketing , social media , tourism , Travel , york Fairmont. Tags: Australia Online Communities Travel social media social networks discover australia hotel hotelsmag Marketing tourism york Fairmont Aaah Holidays. Odd Job?

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? And post 2-3 videos?

5 Essential Business Questions for Modern Marketers

Engaging Brand

Take the Australian Tourism Board and their 2009 “Best Job in the World” campaign.  By offering a lavish compensation package and requiring a 1-minute video to apply, they ended up with almost 35,000 videos that other people created! Great guy.and the podcast will be coming up next week. . What do you do that’s remarkable? What’s the “human story” behind that value? Which is most viral? 

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter? If you are in tourism and want to attend a program to see how the internet on steroids can help you, please contact me! What more can I say? Hawai?i

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiI am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence&# Program. will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. Program Overview.

The Eight PR Up-and-Comers

Spin Sucks

She has her own business, where she focuses on travel and tourism. young lady with both non-profit and tourism experience, Jessica is a graduate of Temple University and a proud Philadelphia PR supporter. By Gini Dietrich. Friday afternoon, I posted on Facebook that I was looking for the PR up-and-comers and received nearly 150 comments. The Eight PR Up-and-Comers. Liza Butcher.

Three awesome social media campaigns by CVBs and hotels

SocialFish

——– Convention and Visitors Bureaus have become invaluable resources for local business communities and these independent non-profit organizations operate in all major cities, with the aim of stimulating tourism-based economic activity. Ultimately, however, what is good for the local tourism industry is good for every business it supports. Win @VisitPhilly.

Social Media Isn’t Rocket Science; It’s Social

Spin Sucks

After 21 years as the director of marketing and tourism for Lake Arrowhead, Calif., Leslie McLellan is now part of the Tourism Currents team which provides in-person and online training for destination marketing organizations and their small business members. Tourism Currents believes in keeping social media simple. Today’s guest post is written by  Leslie McLellan. .

Social Media: Australian Society of Travel Writers

Laurel Papworth

Online Communities social media social networks Event online community Sydney tourism Travel travel writers travel writingIn November last year, I spoke on social media and the impact it has on the Travel Writers industry. Social Media and Travel writers. View more presentations from Laurel Papworth.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

One destination marketing organization that does this well is the Virginia Tourism Corporation. By using platforms such as Keyhole, Hashtashtracking, and Agorapulse, the Virginia Tourism Campaign can easily focus on. Here are three hashtag search tools that are crazy easy to use! 1. Keyhole. Keyhole tracks the most influential people engaging with your keywords, too. So Hashtracking.

Brands Rocking Instagram

Mindjumpers

VisitCopenhagen is the official Tourism Organization of Copenhagen and they upload pictures of Copenhagen daily – atmospheric and beautiful pictures, which make every Dane proud of their capital and every foreigner wanting to jump on a plane right away. But how can brands benefit from this visual and colorful social medium? Redbull. The best part? Heineken. VisitCopenhagen.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

Place the product in strategic travel locations  with special marketing materials to tap the tourism market: airports, hotels. User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. Enter Talkwalker image recognition.

Kickstarter for The Next Book – Cuba: Seven in 10

Geoff Livingston

Cuba: Seven in 10 (see our Kickstarter page) will feature 10 photographic takes on Cuba from each of shutterbug, representing our personal interpretations of Havana and Cuban culture as it is exists now before the American tourism rush. Image by Joe Newman. My next book will be a team photo effort focused on a trip that seven Washington, DC photographers are taking next week to Cuba.

The Spin Sucks Inquisition: Jessica Lawlor

Spin Sucks

Now, I work as the communications manager for a tourism office outside of Philadelphia—another job I would have loved to learn more about in school. By Gini Dietrich You might recognize the name Jessica Lawlor. She has appeared on these very pages a time or two before (and welcomed by our readers with very open arms). What is the Biggest Mistake You’ve Made in Your Career?

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The airport could also consider partnering with tourism boards, online review, or travel booking websites to capitalize on offering information about travel tips, popular hotels and attractions at those destinations either via e-mail or in-game once the user has finished.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Tourism Australia – NOT. loved it when New Zealand Tourism jumped in on this one – very cheeky. click to see the secret anti ad. Consumers Make (Parody) Ads Too. What happens when the consumer fights back against the advertiser (using social media channels)? “Oh I hate that new deodorant/car/lime green eyeshadow” we rant then move on. So you are duly warned.

Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia

ProBlogger

also received tweets from some tourism organisations. Lucky winners will not only experience the destination first hand, they will get to blog about it plus become a guest blogger for Tourism Queensland’s own blog later this year. The content will later be added to Tourism Queensland’s new blog. The content will later be featured on the Tourism Queensland blog.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Look to Tourism Australia’s Fan Foto Friday and the processes there… would a newcomer post the first week? Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? It’s a tactic or tool. Who, what , why etc.

Content Marketing is More Than Just Blogging

Firebelly

According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Content marketing is about more than just blogging. Basically anything you can read. like this kind of content best, because it tells the entire story. And video?

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications

SocialFish

Read PwC’s report to learn about the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet. My friend David Neff has written an excellent white paper about Bitcoin for PwC. Bitcoin is a digital peer-to-peer currency which has been gaining momentum globally. In 2013, Bitcoin had 3.4

The Case for Active Users as Social Media Community Managers

Akamai Marketing

Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry. Why They’ve had social media classes for several semesters and I’ve taught several classes. You’d be surprised at how often I hear “none.”

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop. The entire program generated much interest in tourism circles. The result? Marriott Hawaii bookings are up 40%. All Rights Reserved

Crisis Communications from the Inside Out

Spin Sucks

At such times public attention is heightened as well, giving way—beyond fear and confusion—to other emotions and phenomena such as gloating, indignation, “disaster tourism,” or muck-raking. By Kornel Bohm. We often focus only on the external side of crisis communications , however the internal component is just as, if not more, important…and often overlooked. Transparency. Loyalty.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Or someone said you should so your considering it. Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. But where do you start? Well, its an often overlooked question. Welcome to blogging, the place where you try to suck less. Define your goal. There I said it. Commit.