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6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

 We can learn a lot from the Tourism Industry when it comes to Social Media Smarts.  . Let’s just say I have had a lot of social media lessons from tourism. There’s no doubt that tourism and travel can generate great content – I mean it’s an awesome topic (who doesn’t like travel!). Social Media Strategy Instagram Snapchat social media Tourism

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:   Google+ for tourism, CVBs, and cities . Google+ for Tourism, CVBs, and Cities. Best, Jacinta Langford Hoyt. LangfordMedia. ShareThis.

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:   Google+ for tourism, CVBs, and cities . Google+ for Tourism, CVBs, and Cities. Best, Jacinta Langford Hoyt. LangfordMedia. ShareThis.

Three Little-Known Ways to Use Pinterest to Promote Your Business

Spin Sucks

At Visit Bucks County , the official tourism promotion agency for Bucks County, Pa., where I work as a marketing and communications coordinator, we recently joined a handful of other tourism organizations to use Pinterest in January. Last month, Visit Bucks County became one of the first tourism organizations to launch a contest  on Pinterest. Plus, the website Visual.ly

Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

Each day they receive an update with photos of where their profile ate, went, partied or stayed – with gripping point-of-view photos and videos showing the full experience,” says Cape Town Tourism CEO Mariëtte du Toit-Helmbold. According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos. The  I ?

Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Blog Blogging Content Marketing audio content creation content marketing photos podcasting videosAnd video?

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Example Social Media / Online Marketing Strategies Based on Industry. Web 2.0

5 Essential Business Questions for Modern Marketers

Engaging Brand

This week I was interviewing Patrick Schwerdtfeger, author of “ Marketing Shortcuts for the Self-Employed ” and a regular speaker about modern entrepreneurship and the social media revolution at conferences and conventions around the world. In the meantime check out  “ Marketing Shortcuts for the Self-Employed ”. Great guy.and the podcast will be coming up next week. .

Summary of New Media Artist-in-Residence Program

Bare Feet Studios

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB). It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! Bottom line?

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? And post 2-3 videos?

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll. LinkedIn & Facebook.

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. 3. Aaah Holidays. Who’d ‘ave ‘em eh?  Nice experience ?

Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them? Persuading Customers When They Ignore Marketing.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Since then, he has led social and digital marketing campaigns for brands including Sears, Kmart, Staples, and ProFlowers.

The Future Of Marketing: You Connected To Your Toaster

Twist Image

It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. The sad truth is that marketers have - for decades on end - done ourselves in. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. So, how do you think the marketing industry is going to respond? content marketing. context marketing. marketers. Creepy?

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. You do need a basic design and CSS background to configure your site.

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

Festivals make your marketing dollars go farther. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter? Yet many of our Hawaii web sites are still web 1.0, not 2.0. What more can I say? Where Are You At?

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiIt is a rather unique concept, a “New Media Artist-in-Residence&# Program. will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Leave comments!

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. What’s your social currency?

Three awesome social media campaigns by CVBs and hotels

SocialFish

——– Convention and Visitors Bureaus have become invaluable resources for local business communities and these independent non-profit organizations operate in all major cities, with the aim of stimulating tourism-based economic activity. As these campaigns illustrate, CVBs and hotel marketers can accomplish great things when they find creative ways to work together.

The Eight PR Up-and-Comers

Spin Sucks

She has her own business, where she focuses on travel and tourism. young lady with both non-profit and tourism experience, Jessica is a graduate of Temple University and a proud Philadelphia PR supporter. Today she is the PR and content manager for The Focus Group , an advertising and marketing agency in Hattiesburg. By Gini Dietrich. The Eight PR Up-and-Comers. Liza Butcher.

7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Although social media is a great platform to tell your brand story (which is the best way to market your brand, as humans love stories and can relate strongly with them), many brands have really not figured out how. Here are a few tips to keep you ahead of the social media marketing curve. 1. Get more content like this, plus the very BEST marketing education, totally free.

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. Marketing team size.

Social Media Isn’t Rocket Science; It’s Social

Spin Sucks

Nowhere is it more clearly stated than in the Social Media Revolution video – the ROI of social is that your business will still exist in five years. I was responsible for marketing a small Southern California resort destination for two years, primarily using social media, not spending a dime on paid advertising. I can tell you it was successful, even though I’m not a numbers person.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. ways KitKat can use these insights to adapt product/marketing strategies. Take the leap and  bring the product to other markets  outside Japan.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Who Are the Market Segment and Customer Avatars? Throughout the Strategy Document should be clear the call to actions and alignment with the different market segments, at different times of their lifecycle with you. Look to Tourism Australia’s Fan Foto Friday and the processes there… would a newcomer post the first week? It’s a tactic or tool. Be clear.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

Doritos knocked it out of the park when it “ crashed” the Super Bowl , Tourism Queensland put its island on the map when it created The Best Job in the World , and Old Spice reignited its stodgy brand by convincing women that buying their grandfather’s deodorant will give their husbands six-pack abs. Integrated marketing and PR. Testimonial from my wife: “Old Spice is full of crap.”).

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Learning how to repost on Instagram is the key to taking your marketing strategy on the photo-sharing platform to the next level. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Social Media MarketingOn Twitter, you can retweet. Post the photo. Content.

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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest. One destination marketing organization that does this well is the Virginia Tourism Corporation. Keyhole. Hashtracking. This is perfect for events!

The Case for Active Users as Social Media Community Managers

Akamai Marketing

Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry. Why And requiring someone to make social media part of their job simply because they are in  PR or marketing or sales isn’t reason enough. Why was this?

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Lesson : Your tagline, which you spent many a marketing dollar on, may come back to haunt you. Comparing marketing tactics by tobacco companies to discredit smoking and health implications – and how the same tactics are being used today to discredit climate issues. Tourism Australia – NOT. loved it when New Zealand Tourism jumped in on this one – very cheeky.

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop. The entire program generated much interest in tourism circles. The result? Marriott Hawaii bookings are up 40%. All Rights Reserved

How Business and Politics are Staying Competitive in Digital

Convince & Convert

With all of the recent Chinese economic turmoil, is this a a calculated wager that the tourism industry grow? Once news of the Chinese expansion broke, Asia took the lead in mentions among all of Carnival’s markets. Asia is a market that has yet be be tapped, and China is the world’s most populated country. Politics: The First Democratic Debate. And it sure was.

Social Media Complainers – your new BFF's

Akamai Marketing

Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy. Ignoring the fact that you HAVE complaints is a  “if a tree falls in the woods and no one is around to hear it.did it really happen?&# customer service philosophy. They WANT a resolution.

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The Secret Sauce to Shareable Visual Content Your Audience Will Devour

Socially Sorted

You may have heard of the Oreo Tweet where Oreo’s marketing team acted swiftly during the Superbowl a few years ago. Queensland Tourism did just that when it snowed in Queensland (heads up, it never snows in Queensland… it’s bloody hot here in this part of Australia!). If you are not Tourism Australia, don’t worry. Don’t post like a Marketer.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Tool Tuesday: SocialOomph

Akamai Marketing

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. For those services, I use and suggest SocialOomph. Heavy users of Twitter are to the point where they almost ignore their DM’s because there is so much junk (spam). So why do it at all? This is a discussion in social media circles today, and everyone has their opinion.

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million  people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Wrong.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Think beyond the marketing team. Or someone said you should so your considering it. Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. But where do you start? Well, its an often overlooked question. Welcome to blogging, the place where you try to suck less.

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