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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. Write up a top ten list of the best attractions in your area, or an eye-catching bio page that explains how you got your start in real estate. 2.What’s your area of expertise? Blog posts.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Blog mistakes real estate social media

Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. The post Social Media for Real Estate Agents: Get More Clients appeared first on Devumi.

12 Ways Real Estate Agents Can Move Up In Search Results

Shift Digital

How To SEO facebook for real estate agents real estate search real estate seo search engine optimization for real estate agentsYou’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. If you’ve accepted the fact that your website will only get up to the 10th page – … Continued.

[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business

Katie Lance

Do you have a content strategy in place to move your real estate business forward in 2017? In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Search engine optimization (SEO) basics.

Effective Marketing from Bob the House

Spin Sucks

Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. And so, all of a sudden, every brand in the industry implements this single tactic, often unrelated to anything else they are doing or with no real strategy behind its execution. By Laura Petrolino I know this house named Bob. My friend.

7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

For example, if you are in real estate, a big “bucket of content” may be “Local Real Estate News.” Blog 2017 social media facebook instagram linkedin pinterest real estate snapchat social media plan social media strategy social media training twitterCan you believe that 2017 is right around the corner? Enjoy being on the platform?

The #GetSocialSmart Show Episode 003: How to Make the Most Out of Conferences

Katie Lance

Blog icny Inman Connect inman networking tips networking real estate conferences social media tipsIt’s episode three of the #GetSocialSmart show! Today’s episode is all about conferences. Many of you know that I get the chance to speak at conferences all over the country, but I also love attending conferences. The five tips I share in the video are: Plan ahead.

How to Brainstorm and Create Your 12-Month Content Plan

Katie Lance

It doesn’t get real until you actually start putting in dates and writing them down on your big board along side the topics you’ve started to lay out. For example, if you are in real estate – think about all the micro topics you get asked about. Facebook Live). My team and I at our annual brainstorming session. Top of mind. It generates the best leads.

The #GetSocialSmart Show Episode 005: How to Show the Love to Your Clients and Your Community

Katie Lance

Blog facebook lists getsocialsmart intentional social media katie lance video real estate social media relationship building twitter lists video trainingIt’s episode five of The #GetSocialSmart Show! This week’s episode is all about showing the love to your clients and your community not just during February but all different times of the year. Right?

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Blog real estate social media social media strategy time managementraising my hand!) Find more statistics at Statista. Weekends I slow down and try to disconnect!”

The #GetSocialSmart Show Episode 011: 3 Tips to Rock Your Facebook Live Broadcasts

Katie Lance

Blog facebook broadcasting facebook for real estate facebook live facebook marketing facebook video go live facebookToday, I’m going to share with you three tips for rocking your Facebook Live. Tip number one is plan ahead. Tip number two is promote before and promote after. You’ve got to be your own best promoter. My third big tip for Facebook Live is edit.

Creative Marketing by Bob the House

Spin Sucks

Creative Marketing for More than Just Real Estate. So how can this type of creative marketing be applied to industries beyond real estate? According to the comps that my real estate agent pulled up, it is the three bedroom house a quarter mile away, is selling for $5,000 less. By Rich Burghgraef. OK, I am not actually Bob, but I do play him on Twitter.

3 Social Media Tips for a Successful Holiday Season

Katie Lance

Chances are this season may be less busy for your real estate business, making it an ideal time to reconnect with past clients, nurture your prospects and bring tremendous value to your sphere of influence. Download my free content grid with 30+ ideas for your real estate business – this is sure to get your wheels turning! Ready or not, the holiday season is here.

Century 21 Targets First-time Home Buyers With Social Gaming

The Realtime Report

Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook).

The #GetSocialSmart Show Episode 004: 5 Quick Tips to Make the Most Out of LinkedIn

Katie Lance

Blog linkedin linkedin marketing linkedin profile real estate social media video tips video trainingOkay, I know LinkedIn is not as fun as Facebook. It’s not as sexy as Snapchat, but LinkedIn is an important part of your social media strategy. Here are my 5 Quick Tips: Tip #1: Make sure you have an updated photo. Tip #2: Make sure you have your contact information right there.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Blog content strategy facebook groups instagram ads online lead generation real estate social media social media strategyFacebook Groups. other local business owners).

[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

30 Facebook Live Ideas for Real Estate [Free Download] . Blog facebook ads facebook marketing listing live streaming marketing for real estate open houses real estate snapchat social mediaIn this exclusive webinar hosted with Anthony Mann, CEO of AM Open House agents will learn how to leverage their social media strategy to maximize open houses.

Vimeo 12

11 Tips to Making the Most out of #ICSF

Katie Lance

I distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine. Blog icsf Inman Connect inman news real estate conference san francisco

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Social Media marketing strategies real estate marketing social media social media strategy social networkingThere is a common misconception when it comes to social media marketing. All you have to do is set up a few social networks and the results will start rolling in. But you’re smarter than that. You know it takes a lot more. Because the reality is this. You need a plan.

[Webinar Replay] Facebook Marketing for Real Estate

Katie Lance

The post [Webinar Replay] Facebook Marketing for Real Estate appeared first on Katie Lance. Blog contactually facebook facebook marketing real estate social media webinarKatie will be sharing her top tips and insights on the platform, exploring best practices and revealing her secrets to Facebook success. Valid through June 30, 2016.

The #GetSocialSmart Show Episode 010: What Handle Should You Use for Social Media?

Katie Lance

I would imagine for a lot of you if you’re real estate professionals, if you’re small business owners, entrepreneurs, a lot of your brand has to do with your name. Blog brand management branding branding for real estate reputation management real estate social media handle social media tipsIt’s episode ten! The answer is: it depends.

The #GetSocialSmart Show Episode 008: How to Use Facebook Messenger to Rock Your Engagement

Katie Lance

Blog facebook for real estate facebook messenger getsocialsmart social media tipsIt’s episode eight of The #GetSocialSmart Show! This episode is all about how to use Facebook Messenger to build better engagement with your clients, and your prospects, and people you want to connect with. I’ve got three quick tips for you today! Just click the image above.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Blog real estate social media social media strategy time managementraising my hand!) Find more statistics at Statista. Weekends I slow down and try to disconnect!”

Top 10 Blog Posts of 2016

Katie Lance

Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media . As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. We are seeing celebrities, business owners, real estate pros and everyday people broadcast live on Facebook.

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Bret Calltharp, Director, Consulting & Special Projects, Better Homes and Gardens Real Estate @jedirealestate. ” Laurie Weston Davis, Owner/Broker/REALTOR® at Better Homes and Gardens Real Estate Lifestyle Property Partners @lauriewdavis.

SMS 10

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. Tags: Marketing Social Media bar e-commerce facebook foursquare hospitality pub real estate restaurant social media tourism travel twitter This is a guest post by Angela Denby. What’s your goal?

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

Blog content marketing content plan content training social media for real estate social media strategy social media video training video training youtubeThis week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. That’s a huge question.

This free pine tree reminded me of 2 key marketing trends

Convince & Convert

» Jay Today TV adam buchanan jay today marketing sideways small business marketing youtility for real estate Today, I am holding this pine tree. Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. Give Value and Create Conversation. First, this pine tree is is a fantastic instance of marketing sideways.

Twitter for Real Estate Agents – From Tweets to Clients

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Many of these searches will return other real estate agents. Pretty neat, huh.

SEO 101: Using Social Networking to Boost Website Traffic

Meltwater

On its own, writing stellar content for your real estate site isn’t going to make… Read More.

The #GetSocialSmart Show Episode One: A Special Announcement

Katie Lance

Blog getsocialsmart social media 2017 social media for real estate social media strategy social media tips social media video social media youtubeWe are so excited because in 2017 we’re going to do something a little bit new. We also know a lot of you like to hear and see and watch content, and as I have been preaching for years and years, video content is hotter than ever.

State of Texas Passes Legislation Requiring Certain Businesses to Link to Them

Bill Hartzer

I recently came across information that requires businesses that are licensed by the Texas Real Estate Commission to link to a certain website that provides consumer protection. The Texas Real Estate Commission (TREC) now requires, Effective February 1, 2016, inspectors will also be required to include a link to that form on the homepage of their business website.

[Webinar Replay] Developing a Website Content Strategy That Works

Katie Lance

Your real estate blog is one of the best lead-nurturing tools at your disposal. You have a wealth of knowledge about and an original perspective on real estate, so share your expertise in comprehensive blog posts on your website. Blog content marketing content strategy tips idx placester real estate search real estate website website content strategy

A 3 Step Content Writing Strategy From Donald Trump

Writtent Blog

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. was born on June 14, 1946. He went on to attend the prestigious Wharton School of the University of Pennsylvania. [.].

Ello Converted To A Public Benefit Corporation (PBC) - Social Media

Social Media Network Marketing

However as per what #Ello Mentions there are many ways to set-up a Social Media space and earn as well - without having to divide the Real Estate Space towards Advertisement! The latest buzz in Social Media is Ello! Ello is Social Media Platform that has all the plans to be ''Ad-Free''. This may be strange to many. It is 2014 and not 2004 - the world has changed !- says Ello

A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.

Selling Websites: What You Need To Know

Small Business Mavericks

A new kind of real estate developer has arrived in the last few years. These real estate developers specialize in online properties. The basic truth is that online real estate property developers have a lot in common with traditional real estate developers. Small Business Internet Marketing online real estate real estate selling websites SEOThe fundamentals are the same. Valuation variables. Website revenue models. The difference between profit and revenue. Understanding of key metrics. Judging ROI.

[Webinar Replay] Recruiting and Retaining Using Social Media

Katie Lance

Blog brokerage real estate real estate broker recruiting social mediaHave you wondered how you can effectively use social media to recruit and retain the best agents? In this brand-new webinar co-hosted with Adwerx we cover: * How to intentionally use Facebook to connect with your top recruits and keep in touch with your agents. * I’d love to hear!