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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Blog mistakes real estate social media

12 Ways Real Estate Agents Can Move Up In Search Results

Shift Digital

How To SEO facebook for real estate agents real estate search real estate seo search engine optimization for real estate agentsYou’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. If you’ve accepted the fact that your website will only get up to the 10th page – … Continued.

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

Effective Marketing from Bob the House

Spin Sucks

Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. And so, all of a sudden, every brand in the industry implements this single tactic, often unrelated to anything else they are doing or with no real strategy behind its execution. By Laura Petrolino I know this house named Bob. My friend.

[Webinar Replay] Facebook Marketing for Real Estate

Katie Lance

The post [Webinar Replay] Facebook Marketing for Real Estate appeared first on Katie Lance. Blog contactually facebook facebook marketing real estate social media webinarKatie will be sharing her top tips and insights on the platform, exploring best practices and revealing her secrets to Facebook success. Valid through June 30, 2016.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Social Media marketing strategies real estate marketing social media social media strategy social networkingThere is a common misconception when it comes to social media marketing. All you have to do is set up a few social networks and the results will start rolling in. But you’re smarter than that. You know it takes a lot more. Because the reality is this. You need a plan.

11 Tips to Making the Most out of #ICSF

Katie Lance

distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine. Blog icsf Inman Connect inman news real estate conference san francisco

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Blog content strategy facebook groups instagram ads online lead generation real estate social media social media strategyFacebook Groups. other local business owners).

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Blog real estate social media social media strategy time managementFind more statistics at Statista. Weekends I slow down and try to disconnect!” Read this!

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. Tags: Marketing Social Media bar e-commerce facebook foursquare hospitality pub real estate restaurant social media tourism travel twitter This is a guest post by Angela Denby. What’s your goal?

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Blog real estate social media social media strategy time managementFind more statistics at Statista. Weekends I slow down and try to disconnect!” Read this!

Twitter for Real Estate Agents – From Tweets to Clients

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Many of these searches will return other real estate agents. Pretty neat, huh.

This free pine tree reminded me of 2 key marketing trends

Convince & Convert

Read the whole entry. » Jay Today TV adam buchanan jay today marketing sideways small business marketing youtility for real estate Today, I am holding this pine tree. Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. Give Value and Create Conversation.

State of Texas Passes Legislation Requiring Certain Businesses to Link to Them

Bill Hartzer

recently came across information that requires businesses that are licensed by the Texas Real Estate Commission to link to a certain website that provides consumer protection. The Texas Real Estate Commission (TREC) now requires, Effective February 1, 2016, inspectors will also be required to include a link to that form on the homepage of their business website.

[Webinar Replay] Recruiting and Retaining Using Social Media

Katie Lance

Blog brokerage real estate real estate broker recruiting social mediaHave you wondered how you can effectively use social media to recruit and retain the best agents? To get started with Adwerx to advertise your brand across the web, Facebook and mobile apps visit Adwerx.com/KatieLance.

Ello Converted To A Public Benefit Corporation (PBC) - Social Media

Social Media Network Marketing

However as per what #Ello Mentions there are many ways to set-up a Social Media space and earn as well - without having to divide the Real Estate Space towards Advertisement! The latest buzz in Social Media is Ello! Ello is Social Media Platform that has all the plans to be ''Ad-Free''. This may be strange to many. It is 2014 and not 2004 - the world has changed !- says Ello

A 3 Step Content Writing Strategy From Donald Trump

Writtent Blog

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. was born on June 14, 1946. He went on to attend the prestigious Wharton School of the University of Pennsylvania. [.].

A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.

Selling Websites: What You Need To Know

Small Business Mavericks

A new kind of real estate developer has arrived in the last few years. These real estate developers specialize in online properties. The basic truth is that online real estate property developers have a lot in common with traditional real estate developers. Small Business Internet Marketing online real estate real estate selling websites SEOThe fundamentals are the same. Valuation variables. Website revenue models. The difference between profit and revenue. Understanding of key metrics. Judging ROI.

Hard Money Loans Infographic: The Facts and Figures

Idaconcpts

Unlike bank loans, which are based on the borrower’s credit, hard money loans are based on real estate assets. Under hard money loan agreements, your real estate properties become the collateral for your financing agreement. There are a number of factors to consider when choosing which loan is the right fit for your real estate investment.

Big Data for Small Businesses [Infographic]

Idaconcpts

For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”?

7 Facebook Marketing Case Studies

Pamorama

Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent. HubSpot. Drive customer engagement and generate more leads. Canvas People.

Here’s how you make marketing people love

Convince & Convert

One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. If you’re in real estate, purchasing this book for less than 3 bucks is a no-brainer.

My Switch From iPhone To Android: Part One

Jason Yormark

When I actually moved my search to in person, while I was impressed with these devices, I was intrigued by the additional screen real estate of the the Note 2. love having a larger phone and more screen real estate. iPhones don’t have this feature, nor the screen real estate to pull it off. iDevices are simply media consumption devices. Multi-Tasking.

The Importance of Securing Your Domain Name

Idaconcpts

Just like he invested in prime NYC real estate, he should have an equally important investment in Internet real estate and avoid falling prey of a techie prankster. On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name. Wait a second. He doesn’t. guysamericankitchenandbar.biz.

My Blog Monetization Results

Jason Yormark

Not in my opinion.  It’s not really a knock on IZEA in anyway, the market bears what the market bears, so what it really comes down to is that if you want to incorporate an impression based monetization strategy on your blog, you better be in the 100,000 page views per month for it to bear any real fruit. Sure, I could just keep the ad on there and earn a few bucks, but quite honestly, I’d rather have the real estate for something else. Here are the results for the past month: Total Impressions: 9,384. eCPM: $.0.81 0.81 (amount paid per 1,000 impressions).

3 Tips for Finding Your Dream Job

Idaconcpts

Whether you choose to attend a Nevada real estate school or you complete distance education courses, focus on areas that will help you advance in your chosen field. Look for programs that combine reading and lectures with real-life situations and experience. 3. Don’t Be Shy. If you’re looking for a job, let as many people know about this as possible! Takeaway.

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If your employees suck quit blaming social media

Convince & Convert

Today’s Jay Today video is from Santa Barbara, California, where I was giving a talk for  AppFolio , a terrific property management software and one of the sponsors of my new book, “Youtility for Real Estate,” coming out November 4. It’s coming November 4 to Kindle and Nook! Getting out to Santa Barbara, I had a weird.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals.  2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C.

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. If you are using HootSuite, it’s especially great as the links use their web shortener which provide you analytics so you have access to your sharing data. Social Media Software

Is Twitter Trying To Be Like Facebook?

Firebelly

Photo Stream : The photo stream has moved to better real estate on your profile page along with six photos rather than four photos. Over the last month or so Twitter has designed its platform to compete with ever changing Facebook. Many have their opinions about the redesign, but it’s the right move for Twitter to allow users to tell their stories more visually.

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

It is interesting to searches there for popular keywords such as “insurance” or “real estate” and see the search results. There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Search Engines

Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. Everybody’s been arguing over the value of Google Plus lately. Some say it’s only for geeks and others say it’s a waste of time. How could we resist? Not yet.

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Jeans Not Appropriate for Business Meetings

Spin Sucks

He asked me why I thought real estate agents drove nice cars or bankers wore expensive suits. The real estate agent may have had to forgo buying a house for the nice car, but when clients get in her car, they think she’s successful.  Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. If you’ve got a question about real estate, San Jose or cat rescue, ask CJ and if she doesn’t know it she’ll find out. You should probably get to know some of them too. Amber Naslund. CJ Brasiel.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.” Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal.

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How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

For example, in real estate, I generally recommend that if a real estate pro is going to start anywhere that they start on LinkedIn , and make sure their profile is up to date because when a potential client searches for you online – if they come upon an outdated or non-existent profile, there is the perception you aren’t in business. Google yourself! Katie.

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Prepare your cover photo. Establish your timeline of events.

Traditional Marketing + New Tech = New and Lasting Relationships #ICSF

Katie Lance

Just like in real life, building relationships takes time and one of the best parts of social media in real estate is the ability to build relationships. Why do I love the real estate industry? Live video is imperfect, it’s raw and in the moment and it gives us the ability to be extremely real with our clients and other agents. Do the unexpected.