Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Industry InsiderAll of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say! Introduction and Overview. Member engagement has always been crucial to the ultimate success of any association. Select Key Performance Indicators. How can you tell? MORE >>

Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Industry Insider————-. Implementing the CES Model Within or Outside Your AMS. With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. Outside the AMS. MORE >>

After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. It also describes how Braun is bringing new talent into a dying industry…or one he describes as changing through licensing, merchandising, and digital sales. So I’ve been thinking a lot about performance-based pricing or taking a cue from the music industry. Can it be done in an industry that is notorious for billable hours and retainers? A few weeks ago, I met a really interesting business owner. MORE >>

The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either  a collection of businesses or the building of an idea around something or someone. agree an industry isn’t a living, breathing person (as he puts it), but the industry does rank at the bottom of professions, with used car salesmen and lawyers. Sort of. MORE >>

” The vision of Spin Sucks Pro is to change the perception of the industry through daily professional development and education. Perhaps part of the reason is our industry organizations (PRSA, IABC, CIPR, CPRS, IPRA, etc.) don’t regulate the industry. But, as it turns out, PRSA is a  membership organization, which means they’re there to serve the members, but they have no authority to punish or remove professionals from the industry. Why is our industry painted in such a poor light all the time? It’s time to regulate the industry. MORE >>