The PR Industry is Full of Spin Doctors and Liars
DECEMBER 6, 2016
On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks. 12 Days of Christmas Communication 12 days of christmas PESO model PR industry perception PR metrics slack community spin doctors techcrunch
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. What’s worse, though, is the type of “measurement” the industry is doing. The PR Industry Gets a C-. The industry has a long, long way to come. By Gini Dietrich. Very good.
How T-Mobile Changed The Wireless Industry For The Better
The Realtime Report
JUNE 3, 2016
How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Mobile has innovated a revolutionary way of doing business within the industry. The company’s initiatives have been widely embraced by the public at large, and these promotions have made waves throughout the industry. Mobile proposed another way. No two year contracts. No expiration of data.
Call for Regulation In the PR Industry
MARCH 14, 2012
” The vision of Spin Sucks Pro is to change the perception of the industry through daily professional development and education. Perhaps part of the reason is our industry organizations (PRSA, IABC, CIPR, CPRS, IPRA, etc.) don’t regulate the industry. Why is our industry painted in such a poor light all the time? It’s time to regulate the industry.
The 2016 PR Trends…How Did the PR Industry Do?
NOVEMBER 29, 2016
But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends. The post The 2016 PR Trends…How Did the PR Industry Do? It's the time of the year that everyone and their brothers makes predictions for the following year. appeared first on Spin Sucks. Related Stories Determine the Right Metrics for Your Content Marketing Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. By Gini Dietrich. wasn’t sure what to say next.
Performance-Based Pricing in a Billable Hours Industry
SEPTEMBER 4, 2012
After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. It also describes how Braun is bringing new talent into a dying industry…or one he describes as changing through licensing, merchandising, and digital sales. A few weeks ago, I met a really interesting business owner.
Be the First to Create an Industry Disruption
APRIL 12, 2016
The reason Tesla, Uber, and AirBNB exist is because there was an industry disruption to be done. What can you do in your industry that is similar. The post Be the First to Create an Industry Disruption appeared first on Spin Sucks. Communication Trends airbnb coaching program modern blogging masterclass spin sucks pro tesla Uber Vistage
2012 Social Media Marketing Industry Report
APRIL 4, 2012
The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. So the industry has begun to see a move toward other descriptors of what we do (social media, marketing, integrated marketing communications). Why is that?”.
The Communication Industry Has a Perception Issue
JUNE 21, 2011
The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone.
How Social Media is Changing the Education Industry [infographic]
APRIL 11, 2011
And now, we also begin to see how the education industry is joining the game. This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry. Social Media change in communication education industry Facebook Infographic online wiki Penn Olson Singapore Management University (SMU) Skype Twitter
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
But maybe there are in fact certain industries where we can be sure to always get an answer? According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. These top five industries are all positioned at more than a 40% response rate.
Trust Me I’m Lying: How One Person is Hurting an Entire Industry
JULY 23, 2012
” Our industry is not regulated by a governing body so it’s up to us to self-police. Communication Ethics HARO peter shankman pr industry PR Professionals ryan holiday Spin Sucks trust me i'm lying vocusLast week, some news came to a head. ” Let’s Start from the Beginning. I don’t disagree with the premise of his thinking. And they feel good. Really good.
What “Industry Presence” is — and Why It Matters to Online Visibility
APRIL 26, 2016
The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? being active in trade or industry organizations and associations.
Beam Me Up, Scotty! How the Hologram Will Change the PR Industry
APRIL 21, 2016
How the Hologram Will Change the PR Industry appeared first on Spin Sucks. Related Stories Be the First to Create an Industry Disruption Five Goals for Successful Client Onboarding How Difficult Is It to Break into the World of Freelance Writing? In Star Wars IV, Princess Leia left a message for Obi Wan Kenobi via hologram. The post Beam Me Up, Scotty!
Why the advertising industry needs radical change
APRIL 5, 2012
Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.” “We all know we’re living in a period of massive, accelerating change. Time for true radicals. This post contains a slide deck.
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. have intentionally left off some of the basics like being genuine, fostering two-way communication, participating not just promoting, etc. that I hope are now well-established fundamentals. What Twitter tips would you add?
The PR Industry’s Performance-Enhancing Drugs
MAY 23, 2011
It’s to change the perception of our industry. wish there were a body that regulated our industry and forced us to uphold the ethics that PRSA outlines for its members. So what are we going to do about the performance-enhancing “drugs in our industry? The PR Industry’s Performance-Enhancing Drugs originally appeared on Spin Sucks on May 23, 2011.
5 Proven Instagram Hashtag Strategies from the Airline Industry
AUGUST 30, 2016
Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. If you are looking for engagement in a visually-rich industry like travel, you cannot ignore Instagram. There is a Chinese proverb about traveling that goes, “ Don’t listen to what they say — go see. ”. What Is Working for These Brands?
The Marketing Industry
SEPTEMBER 15, 2011
How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. It's too bad that not more people get involved (and get active) in their industry associations. It just seems so obvious: the healthier the industry is, the better the businesses who work within it will benefit. industry association.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? Who doesn’t want to win that? ” But I digress. Is All Publicity Good?
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. Their presence will be a disruptive force in the marketing services industry for years to come, shifting the balance of power and raising the bar for what’s possible when organizations seek marketing agency partners. Today’s guest post is written by Paul Roetzer. .
Four Things You Can Learn from a PR Industry Election
OCTOBER 26, 2016
The post Four Things You Can Learn from a PR Industry Election appeared first on Spin Sucks. Whether you’re a voter or a spectator, an election can be quite an eye opener from a basic relationship-building perspective.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. To find out more about social media analytics and the hospitality industry, contact one of our experts today for a free consultation or download our case study: “ What Can Hospitality Brands learn from Airbnb?
Become an Advocate (Not Just a Leader) in Your Industry
FEBRUARY 12, 2015
To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. And you’ll have the opportunity to set the tone for the future of your industry, which will give your business the inside track on future developments.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. ‘Nuff said.
Gaining Respect for Yourself and the PR Industry
JANUARY 19, 2011
This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.. Communication doug davidoff image men les mckeown public relations industry public relations professionals the economistAnd they didn’t check with one another before writing their perspectives.
Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. Similar Posts: 4 Ways Social Media Has Changed The Fashion Industry. Tweet.
Twitter & Industry Experts Share Advice on Social Customer Care
JUNE 22, 2016
This post Twitter & Industry Experts Share Advice on Social Customer Care originally appeared on Sprout Social. Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City. Social Customer Care Must-Haves. Our panelists identified three must-haves for any successful social customer care strategy. 1. The statistics were noteworthy.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry. The PR Industry is Dead to Me. By Gini Dietrich. But not in creating, publishing, and distributing it.
3 Trends in the Daily Deal Industry
OCTOBER 12, 2011
With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in. Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. Here are 3 important trends. 1. Rising User Acquisition Cost.
The Pageview Industrial Complex
JUNE 11, 2013
If someone is looking at content and multiple display ads are pushed to them, instead of screaming that pageviews are a wrong metric, perhaps the marketing industry needs to take a greater step back, and ask even more profound questions: are display ads and the pageview model the most compelling way for a brand to create attention online? cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here: Huffington Post - The Pageview Industrial Complex. marketing industry. Eyeballs still matter. Sell something.
Industry Spam Rings Plague Google Local, Cause Problems
JULY 30, 2014
Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. And as a result, they’ve changed their internal policies in order to deal with these industry spam rings. To combat the industry spam rings, Google is doing several things. Lawncare.
How to Predict Industry Trends Before Anyone Else
JUNE 15, 2016
Have you ever wondered how some CEOs, executives and other leaders always seem to know… Read More. Media Intelligence
Can Your Customers Find Your B2B Industrial Company Online?
PWB Marketing Blog
AUGUST 17, 2011
We often hear the objection from B2B industrial companies that “Our customers aren’t on Facebook. How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? B2B Internet Marketing Social Media Facebook Industrial Media SEO TwitterQuick, type in your company name in Google. But don’t stop there.
Data-Driven Storytelling: Looking at an Entire Industry
AUGUST 3, 2016
Meltwater media monitoring listens to over 30 million conversations a day across social media and… Read More.
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. After ignoring DMs for years, Twitter has, over the last few months, opened the platform for group messaging, allowed people to upload photos, and reversed its (bizarre) ban on sending URLs. In the U.S.,
What Marketers Need to Learn from the Entertainment Industry
Convince & Convert
MARCH 26, 2015
Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. ” This question seems simple enough, but it will change an entire industry as we move from a “Force them to watch it” model to a culture of the willing. Welcome to the entertainment industry, folks! Image via BigStockPhoto.com.
Be the Leader In Your Industry: Blaze the Trail
AUGUST 29, 2011
But what is interesting is it likely will cripple the consumer electronics industry. The consumer electronics industry is built around copying the successful products that Apple produces. Be the Leader In Your Industry: Blaze the Trail originally appeared on Spin Sucks on August 29, 2011. Steve Jobs resigned last week. This is likely not news to you. Page from the Apple Book.