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Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

When they released the results, they focused on whether or not PR pros plan to increase their content marketing efforts this year (they do), but I’m still more interested in the two points above. PR and marketing pros are taking advantage of opportunities to connect with and engage their audiences across multiple platforms. The PR Industry Gets a C-. By Gini Dietrich.

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The respondents were evenly distributed between B2B  (51%) and B2c (49%) to know the opinion of people from both the industries.

Changes to the Barcelona Principles Hurt the PR Industry

Spin Sucks

During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. By Gini Dietrich. wasn’t sure what to say next.

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. If public companies are doing well and start-ups are introducing new ideas and technologies that have the markets excited, that optimism and high-flying attitude can carry over to your event.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. More Experienced Marketers Do More Social. ‘Nuff said.

Performance-Based Pricing in a Billable Hours Industry

Spin Sucks

He has built a company that does more than marketing communications. full-on marketing firm that also does something pretty fascinating: Performance-based pricing. After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. They also do packaging and point-of-purchase and sales.

Price 93

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Yes, we’re even starting to talk about marketing. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical.

The Marketing Industry

Twist Image

Marketers frequently struggle with issues - from how to get more clients to how to keep those clients, and from how to continue to keep being creative to how to keep their teammates happy and engaged. How involved are you in your industry and the associations that serve it? Many years ago, I was considering joining the Canadian Marketing Association. knew that if I wanted to have real "game" in the business, I would need to not only join the largest association of marketers in my home country, but that I would need to be active in it as well. marketer.

Self-Hating PR Pros and the Change in Industry

Spin Sucks

At the end of the conversation, the chief marketing officer said, “I see you don’t refer to yourselves as PR pros… and your proposal doesn’t have any mention of it. explained that when people say they need a PR firm, they really mean they want someone to get them stories, which is an  ego-driven metric , and only one tactic of a larger marketing and communications program.

The Communication Industry Has a Perception Issue

Spin Sucks

The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either  a collection of businesses or the building of an idea around something or someone.

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

Hybrid agencies will come to rule the marketing services world. They also build scalable infrastructures that enable them to readily adapt their business models and services to changes in technology, consumer behavior, and market demand. Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models.  Disruptive Force. Your Thoughts.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called  4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. What’s special about Monki is that they don’t do any traditional marketing – at all. Social media is changing the fashion industry.

What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. It was like corporate water boarding—There should really be a UN inquiry into the marketing practices of the Mad Men era through today. This of course, makes marketers very frustrated and even angry. Welcome to the entertainment industry, folks!

Become an Advocate (Not Just a Leader) in Your Industry

SocialFish

To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. And you’ll have the opportunity to set the tone for the future of your industry, which will give your business the inside track on future developments.

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? being active in trade or industry organizations and associations.

Why “The PR Industry is Dead to Me” is Overreaching

Spin Sucks

We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry. The PR Industry is Dead to Me. By Gini Dietrich. But not in creating, publishing, and distributing it.

Twitter & Industry Experts Share Advice on Social Customer Care

Sprout Social

Customer care is an integral component of any  social media marketing strategy  but many brands don’t know where to start when it comes to developing a well-rounded approach. Special guest  Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily resolve customer issues. Here are five key takeaways that our audience identified: "Social media is not marketing. Social Customer Care Must-Haves. Be the Front Lines of Customer Service. amen #sproutsocialhour.

Effective Marketing from Bob the House

Spin Sucks

But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  A House that Tweets I met Bob on Twitter one day last week. Bob is also hilarious, and the man behind the moniker is a very clever marketer. Every industry has stories to be told and ways to tell them to help you stand out from the crowd. That’s right, Bob.

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

Give edit a voice – who would followers rather interact with, a marketing person or the actual writers of your content? NBC Targets Local Markets on the New Digg. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. that I hope are now well-established fundamentals.

Will Lack of Creativity Be the Demise of the PR Industry?

Spin Sucks

Kurt Kane, their chief marketing officer said, ”Some of the attention we received was not positive. Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”? Who doesn’t want to win that? ” But I digress. Is All Publicity Good?

Gaining Respect for Yourself and the PR Industry

Spin Sucks

This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.&#. How can the stock market be valuing them at $15B if they IPO? Communication doug davidoff image men les mckeown public relations industry public relations professionals the economistLearn it.

What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog  and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Content Strategy Industry Insider Haven’t heard of Encore Alert?

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. evolve the existing systems and processes that aren’t in sync with the market expectation. Digital is Turning the Industry on its Head. come from the financial industry. This is, by far, the most onerous hurdle for one of the oldest regulated industries.

Shift in Marketing Industry Trade Pubs to Marketing Blogs

Blue Focus Marketing

As Daniel Burstein noted in his winner’s announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.”. When we first learned that we were selected as finalists a little over a month ago, we were floored by the outpouring of support by our peers in the marketing community.

Shift in Marketing Industry Trade Pubs to Marketing Blogs

Blue Focus Marketing

As Daniel Burstein noted in his winner’s announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.”. When we first learned that we were selected as finalists a little over a month ago, we were floored by the outpouring of support by our peers in the marketing community.

2015 Facebook Industry Report – Video on the Rise

Saying It Social

A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos

2015 Facebook Industry Report – Video on the Rise

Saying It Social

A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos

What PR and Marketing Leaders Can Learn From PewDiePie

Spin Sucks

His specific strengths and value system make for a compelling study for brands interested in positioning themselves as industry leaders. The post What PR and Marketing Leaders Can Learn From PewDiePie appeared first on Spin Sucks. What can you learn from the phenomenon that is PewDiePie? Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie.

The Pageview Industrial Complex

Twist Image

The frustration that certain marketers have with pageviews are well-placed. If someone is looking at content and multiple display ads are pushed to them, instead of screaming that pageviews are a wrong metric, perhaps the marketing industry needs to take a greater step back, and ask even more profound questions: are display ads and the pageview model the most compelling way for a brand to create attention online? marketer. marketing. marketing industry. Eyeballs still matter. Sell something. Do pageviews still matter? This struggle is real.

Review of the Online Group Buying Industry

Idaconcpts

As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry. Group buying is a trend that had incredibly growth throughout 2010. Enter: Google Offers.

3 Trends in the Daily Deal Industry

Idaconcpts

Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Business & Marketing crowdsavings acquisitions Groupon rising user acqusition cost

The Long, Lost Baby Boomers In Marketing

Spin Sucks

And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. The telecom giants have enjoyed their market dominance; the rise of OTT will almost certainly end it. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. After ignoring DMs for years, Twitter has, over the last few months, opened the platform for group messaging, allowed people to upload photos, and reversed its (bizarre) ban on sending URLs.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. 69% of B2B marketers are shifting their budgets toward social media. We often hear the objection from B2B industrial companies that “Our customers aren’t on Facebook.&# Quick, type in your company name in Google.

Be the Leader In Your Industry: Blaze the Trail

Spin Sucks

But what is interesting is it likely will cripple the consumer electronics industry. The consumer electronics industry is built around copying the successful products that Apple produces. When the iPhone came out, there were copycat touch-screen phones on the market within months. Steve Jobs resigned last week. This is likely not news to you. Page from the Apple Book. But How?

The PR Industry Can’t Help Itself

Geoff Livingston

Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Rants Reality Agency attention Congress ethics klout marketing Obama pr PRSA salvageable Senate Social MediaFilled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help [.].

Innovation And Talent In The Marketing Industry

Twist Image

When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? The business model of the advertising or marketing agency of yesteryear continues to morph. These marketing professionals rarely had public personas and they most certainly were not Blogging or tweeting out their every thought and strategic insight. At its most radical, some of the more progressive marketing agencies would invest in a lab-like environment where new business models and marketing strategies would be developed and tinkered with. marketing.

By: Blogging, Content Marketing and Social Metrics: Ways to Improve Them « Marketers.BlogNotions - Thoughts from Industry Experts

Conversionation

The mentioned white paper provides some thoughts and ideas to improve your blogging and social media marketing efforts for each of the metrics. […] per metric. We added links and ideas to do […

MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012

Blue Focus Marketing

Blue Focus Marketing ® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog”. We are very happy to announce that Blue Focus Marketing has been selected as MarketingSherpa’s Reader’s Choice – “Best Social Media Marketing Blog” for 2012! To read our Press Release Click Here > Blue Focus Marketing Press Release.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.