Experiential products clearly stand to benefit more from social media. Of course, there is dialogue about these types of products (most of them relate to the buying experience or the quality, or lack thereof, about the product) Yes, it is possible to create campaigns to artificially stimulate dialogue about a brand or product. People enjoy sharing their personal stories and experiences related to these products. This is not unexpected for traditional retail and non- experiential products. The race is on. How many people really enjoy talking about soap? MORE >>

She mentioned that the examples Marcus used were great if you have a product to sell, but wondered if it worked the same for a service business. If they’re spending a lot of time on the site, but haven’t bought one of our products, I can make a pretty big assumption they’re interested in hiring us, on the service side. Can this work for both products and services? PR for Products vs. Services: Do They Work the Same? Communication Content content marketing marcus sheridan pr for products pr for servicesIt saves an inordinate amount of time. MORE >>

For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. The product analyzes text and language, and allows for “sentiment detection&# — learning what is positive and negative about a certain brand today. Related posts: Managing A Brand’s Social Media Presence From One Platform: Direct Message Labs Vocus: A New Social Media Monitoring Product BroadVision Launches Clearvale and Giovanni Rodriquez, the new CMO talks about the product, his role and the company’s direction. MORE >>

Those who are very adamant about improving their productivity are usually already more productive than the average person. If you read a productivity blog, buy books like “7 Habits of Highly Effective People&# , and your planner is meticulously filled out with all your plans, then you are in a better position than most people. If you want to improve your productivity in a surprising and indirect way, try improving your relationships with others. Here are a few tips as they relate to productivity. Accomplish a productivity goal collaboratively. MORE >>

Productivity email RSSWhy do some people prefer reading blog articles by email? Reaching out to six random email subscribers spread across the planet (courtesy of Google’s Feedburner application which displays email addresses of anyone who subscribes this way) and asked for their insights, they were more than willing to share… Mark Harai, a business development consultant in Costa Rica: RSS readers just don’t work for me. follow quite a few blogs, and I would miss a lot of great content if I used a reader. m not a mobile-multi-app practitioner at this point. One inbox. MORE >>