How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Imagine you are about to launch a new product. Learn more at [link].
How to Gain Productivity
SEPTEMBER 17, 2013
There are many best practices and guidelines to gain productivity — but the best is to declutter. Related Stories What I Want to Do Saying Goodbye to Digital Marketing: Meet the New Me Meet My New Dumb Smartphone. Productivity There were dozens of blog posts on my Feedly reading list. They had accumulated over the past few weeks and I’d only read a handful of them.
Using Social Media To Promote Your Products & Services
JANUARY 19, 2016
Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. Need help promoting your brand’s products and services on social media? Firebelly News Social Media Social Media MarketingYou can watch his interview in its entirety below.
Is being a productive marketer worth the personal price?
Convince & Convert
NOVEMBER 3, 2015
It ain’t easy being a productive marketer in these modern times. But what is the personal cost of that productivity? Marketers feel pretty darn good about being productive. In fact, 92% of marketers surveyed said that they are productive (although there may be some self-fulfilling prophesies in action there). For the marketing professional?
8 Guiding Principles for Today’s Product Marketer
Convince & Convert
OCTOBER 23, 2015
Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. How do you drown out the noise and zero in on marketing tactics that will actually move the needle? Pinpoint the Source of Your Product’s Users.
Linkedin Update: Linkedin Products & Services Page To Be Removed
MARCH 30, 2014
Yes, that’s right. On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services. So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). Showcase Pages. 1. You can feature groups on the page.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more.
Meet Team Sprout: Arnita, Senior Product Manager
MAY 25, 2016
Sprout’s Product Team leads the charge by working with our partner networks and teams across the organization. Arnita Hayden is a Senior Product Manager who works with the Publishing Squad. Department: Product. As a college student, I did two internships on the product team at Microsoft. How do you define product management? Building a product is collaborative.
A New Channel To Market Your Product - Social Media
Social Media Network Marketing
DECEMBER 10, 2015
Have you considered a new channel to market your product? The tasks to be performed can be anything; like going to the market for shopping, delivering important documents, waiting in long queues for services, car servicing tasks, dry cleaning, taking the children to school and back, reminder services, and pretty much all things in everyday life. Now consider this: There are two marketing aspects that can be seen here. One Part is utilizing this ready task force to market your product! So, you can Market Via Them and Market To Them.
Who’s Looking at Your Product Page?
JULY 27, 2013
You could have the best product in the world but if no one is looking at it, what’s the point? Between brainstorming the product and actually creating it, it’s easy to forget that you actually need eyes on your product to sell it. A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item?
Top Seven Chrome Extensions for Social Media Marketers
JUNE 6, 2016
The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists? The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier.
Realignment #5: From Products to Solutions
NOVEMBER 3, 2015
Amazon thought along the same lines when it decided to allow customer product reviews on its website, despite that some of these reviews would be negative and jeopardize the sales of individual products. Customers were motivated to keep returning to the Amazon platform because customer reviews of products helped them make better-informed purchasing decisions. It paid off.
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. The post How to Synchronize Your Content Marketing With an Editorial Calendar appeared first on Spin Sucks.
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Around here, we always have a lot of balls in the air. Yet, our entire team is 11 people, with nine of them half-time. Teamwork Like Basecamp, but better (for us).
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
The Productive Online Business Toolbox: My Must-Have Tools
Techipedia: Tamar Weinberg
MARCH 22, 2011
Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. Clonezilla is hardly meant to be used regularly, but I throw it in the productivity pile because it saves a ton of time. RescueTime : Want to know if you’ve been productive? So there you have it: my web based productivity toolbox. Gmail. Filter!
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features. The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.
9 Tools to Improve Social Media Productivity
Convince & Convert
MARCH 19, 2013
Here are 9 social media tools that will help you save time and improve your productivity. 1. If you want to be more productive and proactive with your online relationship management, trying using Nimble. 2. These are just 9 tools that will help you become more productive with social media. glyder ian cleary nimble pingraphy pocket social media productivity socialbro
5 Must Have Social Media & Productivity Chrome Extensions
JULY 11, 2011
While I have found myself predominately using Chrome for a variety of reasons such as speed, performance, UI and quite frankly I love the extension platform. I’m not alone as usage of Chrome has climbed past 20% market share. Another great productivity tool built right in. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools.
How a Simple Productivity Tool Helped Create the World’s Best Marketing Blog
JANUARY 7, 2016
Today’s blog post will reveal my biggest goal for 2016, nine niche ideas with huge potential and the most effective productivity technique I’ve used over the last few years. Let’s begin by talking about the productivity technique which is often referred to as the Pomodoro Method. BONUS Marketing Tip: Give Me a Widget! The World’s Greatest Marketing Blog.
How the Product Life Cycle Improves Content Marketing
Convince & Convert
MARCH 26, 2014
Content marketing is growing up. According to “ Quarterly Intelligence Briefing: Digital Trends for 2013 ,” content marketing became the number one priority for marketers in 2013. Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products. Read the whole entry. » Content Marketing And why not?
3 Writing Techniques to Double Your Productivity
OCTOBER 24, 2014
Productivity is huge in freelance writing and blogging. Personal marketing to do. When you become a freelancer, your productive cannot be equal to your productivity at a cushy 9 to 5-er. In short, to succeed in your choice of career, your writing productivity needs to skyrocket – otherwise, you’ll have little/no time to manage all the other aspects of your business.
5 Tips to Boost Email Productivity
FEBRUARY 21, 2011
Here are 5 sure-fire ways you can be productive with email. 1. It is common for marketing companies and brands to send you newsletters, coupons, and other forms of both solicited and unsolicited spam because you provided your email address somewhere online. You can thank Tama Leaver on Flickr for it. -- Thanks for reading 5 Tips to Boost Email Productivity by Ari Herzog.
Marketing Causes Harder Than Products
JANUARY 9, 2011
Marketers love telling nonprofits how to market their social solutions. Of course, the answer must be the crappy marketing. Having worked with both types of organizations closely , it’s easy to definitively say social change marketing is much harder than marketing a product or service. Homeless Image by Raileen Viorel. Think about it.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.
10 Company and Product Branding Tips from Microsoft
Convince & Convert
AUGUST 5, 2014
At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels.
Marketing is Dead?
AUGUST 23, 2012
Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Take Catalytic Products International as an example.
Marketing in Tough Times – Revisit your Product Positioning
SEPTEMBER 28, 2011
By Matthew Simmons, Snap Marketing . Commercially, the same is true during recessions – only those companies with solid business models, great and well focused products built on a solid plan will thrive after the recession. It’s really crucial, in order to make ANY marketing spend effective that your brand and product positioning are absolutely spot on.
Fetching Friday – 30 Posts on Marketing and Productivity
APRIL 10, 2015
Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Ways Content Marketing is Going to Change in 2015 by John Rampton. Search Engine Marketing. Social Media Marketing. What The Unofficial Death Of Google+ Means For Marketing by Travis Wright. Pinterest Marketing: Your Complete Guide to Pinterest Success by Lisa D. Productivity. Subtle Things Highly Productive People Do Every Day by Eric Barker. What Everyone Needs to Know to Be More Productive by Andrew Nguyen.
Which Comes First, The Audience Or The Product?
Small Business Mavericks
DECEMBER 19, 2014
Joe Pulizzi has a lot to say about content marketing. Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers reverses the traditional timeline for most businesses. Then, as you get to know the people who are invested in listening to you, the products are developed to meet their needs. mail Marketing for Small Business audience content marketing e-mail marketing marketing strategy Different Strategy. Mr. Pulizzi suggests that instead of this model, it would be better to develop the audience.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications.
5 Tips To Assist Your Content Production Work Flow
APRIL 11, 2014
We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail: 1. Community Management Content Marketing Tips content bank content creation content performance content planning content production conversational touch points Editorial Planning Facebook passion points target audiende Define conversational touch points.
PR for Products vs. Services: Do They Work the Same?
SEPTEMBER 13, 2011
It was a follow-up to his first webinar on creating content for pull PR and marketing. blogger relations, inbound marketing, planning, etc.). She mentioned that the examples Marcus used were great if you have a product to sell, but wondered if it worked the same for a service business. Can this work for both products and services? It saves an inordinate amount of time.
Tech Buyers: 43% Research Products After Seeing Mobile Ads
The Realtime Report
DECEMBER 4, 2012
A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” How does social media affect consumers’ attitudes about technology products and brands? 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook.
Fetching Friday – 23 Posts on Marketing & Productivity
MARCH 6, 2015
Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius. Visual Storytelling Tips To Power Your Content Marketing On Facebook by Massimo Chieruzzi.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.
Show 486 - How to Be More Productive
MAY 18, 2014
The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. Anna Farmery talks to Chandler Bolt about being a Productive Person. The 3 things that you need to decide to become a more Productive Person. How to be a productive seller on social marketing. Anna Farmery talks to Chandler Bolt about being a Productive Person.
Revealed: 10 killer productivity tools to keep you in love with your work
JANUARY 31, 2014
It’s a character trait I have come to recognise in myself over the years, and sooo many of my clients when we work together to streamline their marketing. Or, being engrossed in the latest gadget/electronic device/social media platform/productivity tool to the point of distraction, stopping us from focusing on what’s REALLY important. swear it’s in our DNA. Echosign.
Fetching Friday – 28 Top Posts on Marketing and Productivity
FEBRUARY 6, 2015
Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. You Don’t Need to Be a Brand Publisher to Win at Content Marketing by Ronell Smith. Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact by Adam Toren. Search Engine Marketing. Social Media Marketing.
Saying It Social
FEBRUARY 19, 2015
How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather