For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub Hub and Netflix are helping their brand positions. The product analyzes text and language, and allows for “sentiment detection&# — learning what is positive and negative about a certain brand today. Tags: New Products brand positions Jenny Zeszut Netflix SAAS Scout Labs sentiment detection Stub Hub MORE >>

At the behest of the queen of successful blogging Liz Strauss , this write-up discusses core business skills — specifically those of product marketing — and how they cannot be replaced with social media savoir faire. That they knew better, and that could they completely disregard history’s many lessons about how to build great products that work. But more goes into product marketing then just listening to memes of what’s cool. The name was railed upon by social web sycophants, and it was an oft questioned product. MORE >>

Marketers love telling nonprofits how to market their social solutions. Of course, the answer must be the crappy marketing. Having worked with both types of organizations closely , it’s easy to definitively say social change marketing is much harder than marketing a product or service. Yes, selling domain names and marketing organic strawberries is hard. But the difference between marketing and activism will always revolve around this truth — People want stuff, but they don’t want to change. Think about it. of U.S. MORE >>

Judy Parisella, a Massachusetts online marketer of civility : It’s what I know, in that email is part of a process. Productivity email RSSWhy do some people prefer reading blog articles by email? Reaching out to six random email subscribers spread across the planet (courtesy of Google’s Feedburner application which displays email addresses of anyone who subscribes this way) and asked for their insights, they were more than willing to share… Mark Harai, a business development consultant in Costa Rica: RSS readers just don’t work for me. devour email. One inbox. MORE >>

You could circle the world at least dozen times just by stringing together all the words that have been written about productivity. Every email productivity system in the world – if it’s any good, like Inbox Zero – requires that you get rid of the stuff you don’t need to reference anymore. promise the world won’t collapse under your feet if you don’t follow the famous tech blogger or the big shot marketing author. In particular, managing information overload in a social and new media era is a topic that never ceases to draw the masses. MORE >>