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10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. Productivity becomes key if you want to juggle these correctly. GetResponse started out as an email marketing platform, but it has become much more. DrumUp is one of the most useful social media productivity tools around.

Overcoming Three Common Product Launch Challenges

Spin Sucks

Launching a new product and ensuring its success isn’t always a walk in the park. Brandon Leibowitz looks at some of the most common product launch challenges, and shares some tips on how you can overcome them. The post Overcoming Three Common Product Launch Challenges appeared first on Spin Sucks. There are a number of challenges you’ll need to overcome.

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Imagine you are about to launch a new product. Learn more at [link].

How to Gain Productivity

Ari Herzog

There are many best practices and guidelines to gain productivity — but the best is to declutter. Related Stories What I Want to Do Saying Goodbye to Digital Marketing: Meet the New Me Meet My New Dumb Smartphone. Productivity There were dozens of blog posts on my Feedly reading list. They had accumulated over the past few weeks and I’d only read a handful of them.

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Yes, that’s right.  On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services. So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). Showcase Pages. 1. You can feature groups  on the page.

How to Use Social Media for a Product Launch

Simply Measured

2016 Social + Digital Marketing Predictions Download. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers. Why Use Social Media to Market a Product Launch? It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social

Add Products to Facebook Dynamic Ads via URL

SocialTimes Facebook

Brands using Facebook’s dynamic ads  can now add product images via URL, rather than solely via product catalogs  on the social network. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshot below with SocialTimes. Advertising/Marketing Facebook Chris Ruberg Dynamic Ads OneCommand Product Catalogs URLs

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What Is a Good Marketing Strategy for New Product Development?

Meltwater

Over and again, I have found that fledgling innovators or entrepreneurs start with the product… Read More.

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement  partners. The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. The social network added in a Facebook for Business post : An emerging measurement standard in digital marketing is lift testing. Marketers: What do you think?

Realignment #5: From Products to Solutions

SocialFish

Amazon thought along the same lines when it decided to allow customer product reviews on its website, despite that some of these reviews would be negative and jeopardize the sales of individual products. Customers were motivated to keep returning to the Amazon platform because customer reviews of products helped them make better-informed purchasing decisions. It paid off.

Four Marketing Lessons from the Success of Hamilton

Spin Sucks

What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production. The post Four Marketing Lessons from the Success of Hamilton appeared first on Spin Sucks.

9 Productivity Tools I Use to Run My Company

Convince & Convert

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Around here, we always have a lot of balls in the air. Yet, our entire team is 11 people, with nine of them half-time. Teamwork Like Basecamp, but better (for us).

A New Channel To Market Your Product - Social Media

Social Media Network Marketing

Have you considered a new channel to market your product? The tasks to be performed can be anything; like going to the market for shopping, delivering important documents, waiting in long queues for services, car servicing tasks, dry cleaning, taking the children to school and back, reminder services, and pretty much all things in everyday life. Now consider this: There are two marketing aspects that can be seen here. One Part is utilizing this ready task force to market your product! So, you can Market Via Them and Market To Them.

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). The tried and true marketing and product development standard is doing consumer insight surveys. It’s a focus group with the ultimate product road test. Surveys. Forecasting/Predictions through search data. billion searches per day.

How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.

How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. Related Stories A PR Pro’s Guide to Facebook News and New Features Why and How to Add Videos to Your Marketing Mix Gin and Topics: Tom Cruise is Still Hot. And if so why? Wistia youtube

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How to Synchronize Your Content Marketing With an Editorial Calendar

Spin Sucks

Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. The post How to Synchronize Your Content Marketing With an Editorial Calendar appeared first on Spin Sucks.

9 Tools to Improve Social Media Productivity

Convince & Convert

Here are 9 social media tools that will help you save time and improve your productivity. 1. If you want to be more productive and proactive with your online relationship management, trying using Nimble. 2. These are just 9 tools that will help you become more productive with social media. glyder ian cleary nimble pingraphy pocket social media productivity socialbro

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

Who’s Looking at Your Product Page?

Idaconcpts

You could have the best product in the world but if no one is looking at it, what’s the point? Between brainstorming the product and actually creating it, it’s easy to forget that you actually need eyes on your product to sell it. A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item?

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. Clonezilla is hardly meant to be used regularly, but I throw it in the productivity pile because it saves a ton of time. RescueTime : Want to know if you’ve been productive? So there you have it: my web based productivity toolbox. Gmail. Filter!

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more.

How the Product Life Cycle Improves Content Marketing

Convince & Convert

Content marketing is growing up. According to “ Quarterly Intelligence Briefing: Digital Trends for 2013 ,” content marketing became the number one priority for marketers in 2013. Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products. Read the whole entry. » Content Marketing And why not?

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

While I have found myself predominately using Chrome for a variety of reasons such as speed, performance, UI and quite frankly I love the extension platform. I’m not alone as usage of Chrome has climbed past 20% market share. Another great productivity tool built right in. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools.

Top Seven Chrome Extensions for Social Media Marketers

Spin Sucks

The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists? The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier.

Marketing is Dead?

Spin Sucks

Marketing is Dead? In a  Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Take Catalytic Products International as an example.

Marketing in Tough Times – Revisit your Product Positioning

Idaconcpts

By Matthew Simmons, Snap Marketing . Commercially, the same is true during recessions – only those companies with solid business models, great and well focused products built on a solid plan will thrive after the recession. It’s really crucial, in order to make ANY marketing spend effective that your brand and product positioning are absolutely spot on.

5 Tips to Boost Email Productivity

Ari Herzog

Here are 5 sure-fire ways you can be productive with email. 1. It is common for marketing companies and brands to send you newsletters, coupons, and other forms of both solicited and unsolicited spam because you provided your email address somewhere online. You can thank Tama Leaver on Flickr for it. -- Thanks for reading 5 Tips to Boost Email Productivity by Ari Herzog.

How a Simple Productivity Tool Helped Create the World’s Best Marketing Blog

Viper Chill

Today’s blog post will reveal my biggest goal for 2016, nine niche ideas with huge potential and the most effective productivity technique I’ve used over the last few years. Let’s begin by talking about the productivity technique which is often referred to as the Pomodoro Method. BONUS Marketing Tip: Give Me a Widget! The World’s Greatest Marketing Blog.

3 Writing Techniques to Double Your Productivity

Writtent Blog

Productivity is huge in freelance writing and blogging. Personal marketing to do. When you become a freelancer, your productive cannot be equal to your productivity at a cushy 9 to 5-er. In short, to succeed in your choice of career, your writing productivity needs to skyrocket – otherwise, you’ll have little/no time to manage all the other aspects of your business.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” How does social media affect consumers’ attitudes about technology products and brands? 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook.

Fetching Friday – 30 Posts on Marketing and Productivity

Kikolani

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Ways Content Marketing is Going to Change in 2015 by John Rampton. Search Engine Marketing. Social Media Marketing. What The Unofficial Death Of Google+ Means For Marketing by Travis Wright. Pinterest Marketing: Your Complete Guide to Pinterest Success by Lisa D. Productivity. Subtle Things Highly Productive People Do Every Day by Eric Barker. What Everyone Needs to Know to Be More Productive by Andrew Nguyen.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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How To: Measure Success For a Product Launch

Waxing UnLyrical

wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. So I began to research new trends in marketing and discovered that I could pair a topic I was speaking on more frequently, starting a consulting business, with an emerging platform, online courses. Guest Post by Elise Perkins.

The Problem with Marketing Automation

Spin Sucks

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.

10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels.

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

Well…if it’s someone I think is cool like an athlete and they’re showing a product, I might be into it,” on brave kid said. “If it’s a video and it’s entertaining or something I’m into” responded another. Because of this aversion to ads, using influencers to sell products has become all the rage. Guest post by Tim Brown. Blank stares. Blog comments. Tweets very regularly.

5 Tips To Assist Your Content Production Work Flow

Mindjumpers

We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail: 1. Community Management Content Marketing Tips content bank content creation content performance content planning content production conversational touch points Editorial Planning Facebook passion points target audiende Define conversational touch points.

PR for Products vs. Services: Do They Work the Same?

Spin Sucks

It was a follow-up to his first webinar on creating content for pull PR and marketing. blogger relations, inbound marketing, planning, etc.). She mentioned that the examples Marcus used were great if you have a product to sell, but wondered if it worked the same for a service business. Can this work for both products and services? It saves an inordinate amount of time.