4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
An Overview of Bulletin Board Focus Groups
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Takeaway. Business & Marketing
A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. What you may not know is that I am also a huge Red Sox fan. This was unsolicited.
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
focused on my new job, learned new skills, and spent a good year figuring out where I wanted to give and donate time. You can also find her working on—and upgrading— The Focus Group blog. FollowFriday follow Social Media leaders eat last pr up-and-comer samantha mccain the focus group She also isn’t afraid to ask for advice and use it for good. love that.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
The brand had a pancake mix widely available, and its brand recognition led many people to claim during the focus group that they’d recently purchased Aunt Jemima syrup. Surveys and focus groups are still an important part of creative research. Granted all of these things and more can be done—and are still done—in the traditional focus group.
Social Media News: Twitter Insiders & Facebook 360
JUNE 12, 2016
This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. This week, two major social networks launched some exciting new features. Introducing Twitter Insiders. The possibilities are endless.
Is Your CEO on Facebook Live?
JUNE 16, 2016
It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far in 2016, compared with a total of 40 for the full year of 2015. Facebook reaches 45 million people per day with business news. Richard Edelman , Edelman.
What is Market Research?
OCTOBER 18, 2014
The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main two types of qualitative research are focus groups and in-depth conversations. Focus Groups.
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries or eye-tracking glasses. Consultants design custom studies, recruit from specified user groups and report data on behalf of agencies and their clients. and U.K. and the U.K.
Actionable Data is Better than Big Data (And Learning Trumps Both)
FEBRUARY 27, 2013
We’re good at focus groups that generate tiered sponsorship packages. At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” ” Well said. It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” think learning is the hardest.
67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites
The Realtime Report
OCTOBER 1, 2012
adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. What happens when they do? So what happens when consumers do find a mobile-friendly site?
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. There are many qualitative methods: focus groups, online discussion groups, in-person conversations and phone conversations.
[DATA] Teens, Privacy and Social Media
JUNE 3, 2013
See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. The latest research is out from Pew Internet Research on teens and their use of social media. ——————– ( photo credit ). Useful Data
Social Business Intelligence: Wisdom from the Outside-In
Buzz Marketing for Technology
MAY 23, 2012
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. In both cases, the information rendered is faulty.
Getting real engagement on your Facebook page
APRIL 18, 2012
Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Hooey. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. So what do you do? Quit broadcasting. Scan it, extract information and move on. Quit marketing.
What Makes a Business Social?
MARCH 12, 2013
You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. All of these are social activities too.
The Eight PR Up-and-Comers
DECEMBER 15, 2014
She has her own business, where she focuses on travel and tourism. Today she is the PR and content manager for The Focus Group , an advertising and marketing agency in Hattiesburg. By Gini Dietrich. Friday afternoon, I posted on Facebook that I was looking for the PR up-and-comers and received nearly 150 comments. The Eight PR Up-and-Comers. Liza Butcher. Betsy Decillis.
How social media is like spaghetti sauce
SEPTEMBER 16, 2014
As marketers we are often focused on the end goal, to make our product appealing to consumers. At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. I watched this TED talk with Malcolm Gladwell the other day. See, here’s the thing.
8 strategies for Pinterest for business
JUNE 11, 2012
If people like what you say they’ll come to you for more focused information for their business. 6. Use Pinterest as a focus group. They have several boards focused around design, colors and landscaping. Pinterest has become a running joke to many. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example?
5 Traits of the Social Sales Person
JANUARY 10, 2013
Think of social media as a huge focus group. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. will choose a store, a vendor because of the caliber of sales. Think about it, good sales people have always been social. What are the traits of a good sales person? Asks good questions.
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. And finally, can you use Twitter as a focus group?
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing. That’s when he turns to Robin and Alfred.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience.
Five Easy Ways to Use Google+
JULY 25, 2012
It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter.
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. virtual focus group for product development? The news about Facebook lately has been pretty grim.
Your Social Listening is Broken. Here’s Why.
JUNE 14, 2016
Early social listening platforms focused on the “Big Three” of Facebook, Twitter, and LinkedIn because they were the largest social networks at the time. This feedback is essential for brand managers and is invaluable “user focus group” type of data that can be used to help better align the brand with consumers. Follow him on Twitter: @NealSchaffer. Here’s why. The Big Three.
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Let’s see if it says how we met.
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
A Business Pivot: What You Need to Know
APRIL 7, 2015
You can hold informal meetings, do formalized focus groups or even use a site such as Digsite to help you gain information about the processes that still work and those that need to be invented. By Gini Dietrich. The past few years have been rough. In 2008, we started to run out of cash. In 2009, I had to lay off more than half of my team. And so on and so on. Changing Times. link].
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. Where do you start? How will you staff?
Realignment #3: From Passive Knowledge to Collaborative Discovery
JULY 31, 2015
Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside. This has become the association’s fastest growing program. Read Read case in this free white paper.
What Are Consumer Insights and How Do They Impact Marketing Effectiveness?
OCTOBER 6, 2014
Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. Consumer insights don't necessarily come from one focus group or customer survey. Often in today's business environment, an anthropologist or ethnographer may even be brought in to help provide a deeper cultural understanding of why an individual or a group chooses to take a specific action. Traditionally, the struggle has broken down along departmental functions. on Thursday evenings. Related articles.
10 Steps to Create A Content Marketing Blueprint For Small Business
Blue Focus Marketing
DECEMBER 9, 2012
Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. As a small business working to leverage social media, focus on communicating what you do, not what you sell. By now, you have heard all the hype about content marketing.
How To Gain Consumer Insights That Boost Your Marketing Results
OCTOBER 29, 2014
company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. The drive to gain consumer insights cannot be an occasional endeavor. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including: Bringing an anthropologist on-board. Ask Why.
Community Manager Appreciation Day: 5 Must-Reads
JANUARY 23, 2012
These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. Below are 5 must-reads. By David B.
How to Sell Smarter Using Social Insights
Convince & Convert
OCTOBER 2, 2015
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Image via BigStockPhoto.com. Are sales dropping? Find out why. Is engagement down? Track Strategy Results.
Our Hamilton public engagement campaign turns PR disaster
JANUARY 19, 2013
Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week. Photo: tourismhamilton.com.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. How can companies best use LinkedIn as a marketing platform?
Surveys: Essential to the PR Pro’s Toolbox
APRIL 12, 2011
But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. The problem with surveying is that it, allegedly, takes too long. Then there is matter of tools. It is.
Touchpoint and Customer Experience Mapping Made Easy
DECEMBER 10, 2012
Back in October the company also announced an integration with Facebook so brands can use focus groups on the social network (as many do by the way) to comment on their customer journey maps. I’m not going to write too much about the platform. Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”.
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups. Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. People who could provide you the details of how to self-publish.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
Consider this a mini focus group to power a broader campaign or piece of content. The humorous personalized meme responses took the campaign to the next level and resulted in a memorable experience that generated brand affinity for a broader group fans. I’ve said it before, and I’ll say it again: Community managers have a challenging job. Include a visual or video response.