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BUZZ MARKETING FOR TECHNOLOGY
NOVEMBER 28, 2012
4 Ways Your Website Can Replace Focus Groups
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
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JEFF ESPOSITO
AUGUST 1, 2011
A social media focus group in the 99-year old home of the Red Sox
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. What you may not know is that I am also a huge Red Sox fan. This was unsolicited.
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RECENT POSTS
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JOEY STRAWN
JUNE 14, 2011
Are You Social?
It’s not about holding a focus group when you have a new product or service coming out to “understand the target market&# and it’s not about reading the latest book on LinkedIn strategies. Blog Social Media being social facebook focus groups social media twitterTweet Being social isn’t about having a Facebook Page and it’s not about knowing how not to suck on Twitter. You can’t be social just because you set up your Google and Facebook Places and no one will call you social just because you follow them on Foursquare.
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TRENDS SPOTTING
JANUARY 1, 2009
2009 Online Marketing Predictions: TrendsSpotting Publishes Influencers Predictions Issue 3
Trends Review TrendsSpotting's presentations advertising focus group influencers internet behavior prediction search trends web 2.0Going by the World bank Global Economic Prospects report for 2009, the world GDP growth will be 0.9% for 2009. Developing countries will likely grow by 4.5% next year, down from 6.3% in 2008, while growth in many important high-income countries will turn negative. Welcome 2009! Since the ad expenditure in a market shows direct correlation to the GDP growth hence a troubled economy is bound to take its toll on adex growth.
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SOCIALNOMICS
MAY 31, 2012
Frustrations with Web Security at Work | @#$%!
Ever felt like the people in this focus group when it comes to what is blocked at your office? Featured Video focus group Old lady swearing Web Security Commerical2) Myspace (38%). 3) Twitter (33%). 4) YouTube (32%). 5) iTunes (26%). Only 16% of companies said they blocked LinkedIn. Another reason to buy LinkedIn stock.
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SPIN SUCKS
MAY 2, 2012
Mad Men, Pancake Syrup, and Analytics
The brand had a pancake mix widely available, and its brand recognition led many people to claim during the focus group that they’d recently purchased Aunt Jemima syrup. Surveys and focus groups are still an important part of creative research. Granted all of these things and more can be done—and are still done—in the traditional focus group.
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