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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. What do they like?

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. This was unsolicited.

The Spin Sucks Inquisition: Samantha McCain

Spin Sucks

focused on my new job, learned new skills, and spent a good year figuring out where I wanted to give and donate time. Ugh – the notion that public relations is purely party-planning and bow-tying… with a media story thrown in for good measure.  If I had a nickel for every student who walked through my classroom and said they wanted to be a publicist or celebrity event organizer.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. sponsored.

How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. What’s that got to do with social networks? That’s the wrong approach .

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Specific information from demographics ✓. Why It Matters:

Social Media Is CRM

Social Media Network Marketing

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Unlike a strong corporate website, businesses should tap the boundless, less structured and uncontrolled world of social media.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Well done!

Working with Social Media Data: Content

Net-Savvy Executive

In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content. Analyzing Content Data Remember consumer-generated media? Next: Working with Social Media Data: Activity.

Top 10 Social Media Time Saving Tips for the Busy Blogger


Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin. There’s almost never a reason to spend longer than 20 minutes on social networks at one time.

The State of Social Media Marketing 2012 [DATA]


———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. 68% are interested in expanding their social footprint. 50% see the need to tighten integration between social and more traditional marketing.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.  Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency.  Why do you think companies struggle with social mediaSocial Media Does Not Exist (17).

Jodi Gersch on Social Media-Driven Journalism

Geoff Livingston

Jodi Gersch is the Director of Social and Strategic Brand Marketing at USA TODAY. She has been with Gannett since 2000, and has helped guide the company through the social media revolution. She will be speaking on a panel with the Washington Business Journal’s Jennifer Nycz-Conner at xPotomac on how the digital media revolution’s continuing impact on journalism.

Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. You don’t need to create a focus group; you have one already. Howie Goldfarb  is president and CEO of  Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

[DATA] Teens, Privacy and Social Media


The latest research is out from Pew Internet Research on teens and their use of social media. See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. ——————– ( photo credit ). Useful Data

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Happy Halloween!

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.  But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. What did I miss? Excellent post.


Social Media Network Marketing


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Don’t Ignore Social Media’s Research Value

Convince & Convert

Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). As companies start embracing social media they rightfully want to understand what they are getting for it. Equivalent Research Value. Source: [link].

Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1. Get Your Business OnTo A Social Media Space Already - With 3.5 First Thing First, You Need To Be On This Social Media Platform. Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family All On TSU. If you have information and knowledge on a specific topic then go ahead and write on this Social Media Platform. It does not matter who and what you do. Interesting?

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8 strategies for Pinterest for business

Janet Fouts

They are all about the social and emotional issues of raising young kids. If people like what you say they’ll come to you for more focused information for their business. 6. Here’s a collaborative board I participate on with some of my social media pals pinning infographics , created by Mark Ivey. Use Pinterest as a focus group. It’s not about you.

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. The last few years has seen the emergence of Visual Social Listening. Follow him on Twitter: @NealSchaffer. Here’s why.

5 Traits of the Social Sales Person

Janet Fouts

Think about it, good sales people have always been social. Now let’s look at how a sales person works within a social business. With social media listening tools you can stay a step ahead of industry news, public perception of the industry and of your own products. Think of social media as a huge focus group. Asks good questions.

Five Easy Ways to Use Google+

Spin Sucks

Did we finally have a way around the famous opt-out process the giant social network uses? But it’s not a social network. And, because it’s a Google product, the search engine giant ranks content higher if it’s promoted through the platform than that on any other social network. Google+ Social Media Google google plus hangouts search social media satisfaction using google

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How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.

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What Makes a Business Social?

Janet Fouts

A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. Today we may think it has to mean they use social media, but there’s more to it than that. You don’t actually need social media (gasp) to do that. Social business and evangelism.

The Emotion found in Social Data

Buzz Marketing for Technology

Most people who write on social media outlets don’t do so just for the sake of doing it.  Focus Groups – are skewed in three ways:  small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.  That is exactly why Social Media is so special, so different.  Let’s be clear. 

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How to Bring Humor to Community Management

Convince & Convert

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Little Humor Goes A Lot Way Humor is hard to master (Note: Learn from this social pro all about humor!), but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management. Include a visual or video response.

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). Social Media Statistics mobile purchasing mobile search mobile shopping mobile website mobile-friendly siteWhat happens when they do? The majority (55%) say a bad mobile site experience hurts their opinion of a brand.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Instead Your cutting room floor is a gold mine for social media content. Your history. Listen to the stories. Too niche?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. Triberr: this is the social content distribution platform that connects communities of bloggers who will read and share content distributed by members of their “tribes.”.

How Size Matters in the Social Media ROI Debate

Convince & Convert

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics. Big Brands and Social Media: The Virtuous Circle.


How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

The primary benefits are being able to focus on specific information and target questions to specific audiences. It’s a focus group with the ultimate product road test. Social Media Engagement. The post How To Use Consumer Insights For Product Inspiration and Development appeared first on Ignite Social Media - The original social media agency.

How to Sell Smarter Using Social Insights

Convince & Convert

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Here are five ways social insights can help sales teams (and you) sell smarter.

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Let’s see if it says how we met.

Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. virtual focus group for product development? The news about Facebook lately has been pretty grim.

Social Media Scales of Engagement

Diva Marketing Blog

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. Each of these feelings could be held by people new to social media or even challenged with taking social media initiatives to the next level. presided.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? It will fundamentally change SEO.

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