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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

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Social Media Listening – It’s About Emotions

Janet Fouts

Maybe we have loyalty to a specific brand because of a particular memory association. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Listen to social. To my mind, studying social media is ever so much better than using focus group scenarios.

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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Why social media vs. traditional media is not the debate you should care about

Sprout Social

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

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What’s your social listening strategy?

Janet Fouts

Maybe we have loyalty to a specific brand because of a particular memory association. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

These metrics provide insight into how engaged your audiences are and what campaigns are helping to build loyalty. By tracking this information, you can then identify which campaigns are helping to drive engagement and retention, so you can focus your efforts on replicating that success. Digital and Social Media Marketing.

Metrics 140
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6 Tips to Boost Your Customer Support Efficiency

The Realtime Report

So to keep your customers happy and encourage loyalty, you have to work hard on improving customer service. The content should be easily found on your website, company blog, and social media. The simplest way to conduct a survey is to post a link on social media. Practice Proactive Customer Support.

Tips 103