Build Client Trust through Authenticity
NOVEMBER 9, 2016
Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. The post Build Client Trust through Authenticity appeared first on Spin Sucks. Pete Salmon has more.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
More companies could learn from authentic storytelling and personalization; for those stuck for clues, the answers can often come from within an organization itself, but more needs to be done to increase the dialogue between employees in a company. The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Community Over Network.
Facebook searches for authenticity, will your business page pass muster?
FEBRUARY 3, 2017
Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know. Facebook Social Media Tips and Tricks Facebook Fans
Three Things Threatening Authenticity
AUGUST 8, 2011
Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. My growing fear is social media automation is quickly winning over authenticity. Social Media authenticity automation Jayme Soulati PREnter automation.
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
Instead, authentic photos and videos of happy customers are driving conversion. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic. Here, we explore five ways to build an authentic social presence. 1. Instagram stories also allows you to show a more authentic side of your brand.
The Secret to Recruiting the Best Talent: Authentic Employer Branding
APRIL 6, 2016
Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. So how can employers be more authentic about what it’s really like to work there? We will explore: Why authenticity matters. How to use data to create an authentic employer brand.
A Gen Z's Perspective on What Makes for an Authentic Brand
FEBRUARY 22, 2017
One of the things that I've noticed is that there are some brands on Instagram that appear authentic and engaging, and some that don’t. The ones that are authentic are true to their core, speak with a human voice, and are artsy or adventurous My name is Devon Smith; I’m a 14-year-old freshman in high school and am an active Instagram-er and snapchat-er.
Authenticity: At The Core Of Smarter Social Networking
FEBRUARY 26, 2011
Here’s some of what folks had to say: Kalyn Risker said [sic]: “when they use a ‘real’ pic and are they are authentic in their post. And Julie Turner : “Authenticity.. Authenticity. Networking Social Media #smcdc authenticity get geeky how to be real smarter social networkingThe real challenge. in my opinion, is doing the opposite.
Six Reasons to Practice Social Media Authenticity
JANUARY 19, 2012
Social media promotes transparency, authenticity, and openness. Communication is in the form of talking points with limited authenticity. Their actions are based on transparency, truth, and authenticity. Six Reasons to Practice Social Media Authenticity and Openness. Authenticity shapes a corporate reputation built on personable outreach. Clear Operators.
Don’t Be Authentic: Real Social Media Marketing Advice
JANUARY 31, 2012
Be Authentic. chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Before you jump back on the authentic bandwagon, consider what a real authentic social media presence would reflect. In Summary.
Social Media Authenticity Lessons From Nicki Minaj
Convince & Convert
FEBRUARY 2, 2016
That will keep you grounded in authenticity and help you evolve without losing what makes you unique. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks?
How to Create Authentic, Fact-Based, Hype-Free PR
JUNE 5, 2012
But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. But it needs to be fact-based and authentic. That’s the essence of authentic, fact-based, hype-free PR. Today’s guest post is written by Tom Gable.
YouTube Proves the $ Value of Being Authentic
AUGUST 9, 2016
The toppling of traditional media started many years ago. After all, why spend $1,000 on… Read More.
Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)
MAY 17, 2016
Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Are brands doing enough to target #MomsOnTwitter? A new infographic from Twitter Ads and Column Five revealed why these social media users are important. To start, the infographic showed that 77 percent of household purchases are made by moms.
Creating an Authentic Brand Story at Swiftpage
Convince & Convert
DECEMBER 16, 2015
He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. Living Brand Story. H. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. ftpage, and Saleslog!x. In This Episode.
4 Ways To Lead With Authenticity In Uncertain Times
FEBRUARY 3, 2017
Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do. There are countless bestselling business books and TED Talks that tackle these subjects. In short: I get to watch some of the world's best brands and leaders present their ideas.
#TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
Blue Focus Marketing
JULY 21, 2014
But trust is built on authenticity—and this is something that cannot be faked. A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. Don’t Go For the Hard Sell. FOR EWORD by David C.
3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring
MAY 26, 2011
Authentic). I’ll take unpolished sincerity over sophisticated slickness any day. There are a lot of “fancy things going on in social marketing, but I’m convinced that the basics will get me (and you) further. 1. Keep it it Real (a.k.a. In fact, I’d like to say I live that way. 2. Consistency. They have a calendar and they stick to it – no matter what. Caring.
Facebook News Feed Updates: Authenticity and Video Completion
FEBRUARY 3, 2017
Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed. Train a model that tests whether posts from other pages are authentic. Looking back, the tweaks largely follow a common theme: Authenticity. That’s eight updates, if you’re counting, and this only includes those updates that had authenticity, spam, and gaming the system as priorities to be addressed. Facebook is in an ongoing battle with inauthentic content. Updates to real-time signals.
3 Business Secrets on Meaning and Authenticity
OCTOBER 29, 2013
Hope this little graphic helps to see how in our quest for meaning at both the personal and corporate level.indeed the current desire for authenticity is delivered. There are 3 BIG takeaways from this weeks Engaging Brand podcast with August Turak for me, so I put them together into a little Bob-o-graphic. Do you provide a mission that is higher than product or services?
Simply Authentic Branding
Blue Focus Marketing
OCTOBER 3, 2010
Keeping the brand simple makes it easier to be authentic with the consumer. Keeping the brand simple makes it easier to be authentic with the consumer. “We say to our clients ‘…Let’s sit down and talk about the kind of products, the kind of services [and] interactions that you want to have with your customers… How does that all need to change in order to make this direction a reality?”
Four Marketing Lessons from the Success of Hamilton
OCTOBER 4, 2016
What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production. The post Four Marketing Lessons from the Success of Hamilton appeared first on Spin Sucks.
Who is Best to Execute Millennial Marketing? The Answer is Obvious.
JANUARY 4, 2017
The Millennial market can be fickle. However the youngest members in your team can be a golden opportunity to help you reach their peers. Millennials marketing is a great opportunity to leverage the knowledge and talents of your team members already immersed in the digital world. Sean Cotton has more. The post Who is Best to Execute Millennial Marketing? The Answer is Obvious.
Show 458 - Quest for Meaning and Authenticity in Business
OCTOBER 27, 2013
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with August Turak who is an amazing guy. He is a successful entrepreneur and award winning author who "attributes much of his success to living and working alongside the Trappist monks of Mepkin Abbey for 17 years". We talk about. It is about selflessness.
How to Maintain Your Brand’s Authentic Voice
Convince & Convert
APRIL 26, 2013
Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Brooks Thomas, Southwest @brooksethomas. Please Support Our Sponsors.
Copyblogger Brian Clark on Authenticity, Klout and Google+
NOVEMBER 6, 2011
After Jennifer Leggio’s Forbes piece on authenticity ran last month, we began discussing some of the articles points, and have no expanded our conversation into a full-on interview. Special thanks to Brian for his insights on authenticity, Klout and Google+. People do want authenticity, but they want what’s authentic to them. inauthentic).
Increase Your Chances of Getting the Business
FEBRUARY 22, 2016
Agencies Communication a business model for creating value authenticity budgeting business proposals CEOs CMOs create value getting the business innovative ideas investment media relations new business pitch pr value return on investment social media engagementAgencies and consultants often say they want to be good partners to their clients. He has more. Related Stories Die, AVEs, Die!
What PR and Marketing Leaders Can Learn From PewDiePie
FEBRUARY 18, 2016
entrepreneur Leadership Engage your community Felix Kjellberg industry leaders leadership lessons Mitchell remain authentic Starbucks strategic integrated marketing take calculated risks YouTuber PewDiePieWhat can you learn from the phenomenon that is PewDiePie? Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie.
Authenticity vs. Anonymity: Would We Exist if the Constitutional Convention Met Publicly?
Stay N' Alive
APRIL 14, 2011
I'm brought back to the discussion awhile back where the anonymous site 4Chan's founder, Chris Poole suggested that "anonymity is authenticity, it allows you to share in an unvarnished, unfiltered, raw and real way. I'm a huge fan of authenticity. Technology apple social network anonymity grama hb477 authenticity open records privacyWould we have come up with the same document?
Blogging and Privacy: How to Blog Authentically Without Losing Your Voice
JANUARY 26, 2015
Balancing Authenticity and Privacy. think the authenticity comes from me sharing MY heart and MY taste, and less about being juicy. So how about you – what’s the balance you strike between authenticity and privacy? Blogging and Privacy: How to Blog Authentically Without Losing Your Voice. Blog Beginnings. started blogging as a creative outlet for my writing.
The Power of Authenticity
Convince & Convert
JULY 10, 2012
When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Being authentic means you know who you are. When you’re wishy-washy, there’s a lack of definition.
Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why
JANUARY 20, 2017
And if brands want to build a trusting, authentic relationship with consumers, they have to step it up, too. Write authentically: Today’s consumers crave authenticity , so steer clear of common clickbait lingo in your content. Advertising/Marketing Facebook Algorithms authenticity clickbait Engagement Expedia Canada family friends Google Google Analytics News Feed Panda Publishers Search Spam Tony Tie UTM CodesFacebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. This time, it’s after clickbait.
5 Reasons to Be Authentic Instead of Generic
JUNE 4, 2011
Here are five good reasons why you, too, should aim to be authentic instead of generic. 1. Being authentic brings something new to the conversation. Being authentic inspires and engages people. Do you blog authentically? Reasons to Be Authentic Instead of Generic. This guest post is by Nihara of Doing Too Much. I’ll never forget what my sister said when I showed her the first iteration of my blog. “BOH-ring!,” she announced after scrolling through the first few posts. “It’s all so very dull and generic.” Why don’t you try telling some of those instead?”.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? If not, you should. iTunes.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. Digital Marketing authenticity brand brand advocates content marketing engaged marketing network outreach outreach marketing strategy The first step?
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
good brand architecture and strategy will enable you to better share your brand story in an authentic way. Brand Humanization: Social Media Authenticity vs Transparency (episode 16). When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. iTunes.
Unlock Facebook With a Physical Security Key?
JANUARY 26, 2017
Security engineer Brad Hill said in a Facebook Security note that the option is an alternative to the two-factor authentication solution it currently offers, whereby users receive security codes for login approvals via text messages. Facebook announced support for physical security keys with certain web browsers and mobile devices.
5 Ways to Humanize Your Brand with Data and Social Media Insights
SEPTEMBER 23, 2016
Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? Brand Humanization: Social Media Authenticity vs Transparency. iTunes.
Are You a Social Media BarfShiner?
MAY 12, 2011
If we’re going to talk about authenticity in social networking , shouldn’t we at least try to accurately portray what’s going on offline, online? Public Relations Shonali Burke Social Media authenticityToday’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner is.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
Creating authentic and inspirational opportunities to build relationships with an audience that accounts for more than 90% of the social shares on the web. Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! iTunes. Stitcher.