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Build Client Trust through Authenticity

Spin Sucks

Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. The post Build Client Trust through Authenticity appeared first on Spin Sucks. Pete Salmon has more.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

More companies could learn from authentic storytelling and personalization; for those stuck for clues, the answers can often come from within an organization itself, but more needs to be done to increase the dialogue between employees in a company. The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Community Over Network.

Three Things Threatening Authenticity

Spin Sucks

Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. My growing fear is social media automation is quickly winning over authenticity. Social Media authenticity automation Jayme Soulati PREnter automation.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

Social media promotes transparency, authenticity, and openness. Communication is in the form of talking points with limited authenticity. Their actions are based on transparency, truth, and authenticity. Six Reasons to Practice Social Media Authenticity and Openness. Authenticity shapes a corporate reputation built on personable outreach. Clear Operators.

The Challenge of Authenticity in Social Networking

Waxing UnLyrical

How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. Communication Erica Holt Guest Posts Social Media authenticity being social erica holt smarter social networkingGuest post by Erica Holt. Image:   Erica Hart via Flickr,  CC 2.0.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

Social media promotes transparency, authenticity, and openness. Communication is in the form of talking points with limited authenticity. Their actions are based on transparency, truth, and authenticity. Six Reasons to Practice Social Media Authenticity and Openness. Authenticity shapes a corporate reputation built on personable outreach. Clear Operators.

Don’t Be Authentic: Real Social Media Marketing Advice

Spin Sucks

Be Authentic. chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Before you jump back on the authentic bandwagon, consider what a real authentic social media presence would reflect. In Summary.

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

That will keep you grounded in authenticity and help you evolve without losing what makes you unique. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks?

YouTube Proves the $ Value of Being Authentic


The toppling of traditional media started many years ago. After all, why spend $1,000 on… Read More.

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. But it needs to be fact-based and authentic. That’s the essence of authentic, fact-based, hype-free PR. Today’s guest post is written by Tom Gable.

Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Are brands doing enough to target #MomsOnTwitter? A new infographic from  Twitter Ads  and Column Five revealed why these social media users are important. To start, the infographic showed that 77 percent of household purchases are made by moms.

5 Ways to Create an Authentic Social Presence

Simply Measured

Instead, authentic photos and videos of happy customers are driving conversion. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic. Here, we explore five ways to build an authentic social presence. 1. Instagram stories also allows you to show a more authentic side of your brand.

Creating an Authentic Brand Story at Swiftpage

Convince & Convert

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. Living Brand Story. H. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. ftpage, and Saleslog!x. In This Episode.

#TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce

Blue Focus Marketing

But trust is built on authenticity—and this is something that cannot be faked. A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. Don’t Go For the Hard Sell. FOR EWORD by David C.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring


Authentic). I’ll take unpolished sincerity over sophisticated slickness any day. There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. 1. Keep it it Real (a.k.a. In fact, I’d like to say I live that way. 2. Consistency. They have a calendar and they stick to it – no matter what. Caring.

3 Business Secrets on Meaning and Authenticity

Engaging Brand

Hope this little graphic helps to see how in our quest for meaning at both the personal and corporate level.indeed the current desire for authenticity is delivered. There are 3 BIG takeaways from this weeks Engaging Brand podcast with August Turak for me, so I put them together into a little Bob-o-graphic. Do you provide a mission that is higher than product or services?

Simply Authentic Branding

Blue Focus Marketing

Keeping the brand simple makes it easier to be authentic with the consumer. Keeping the brand simple makes it easier to be authentic with the consumer. “We say to our clients ‘…Let’s sit down and talk about the kind of products, the kind of services [and] interactions that you want to have with your customers… How does that all need to change in order to make this direction a reality?”

Four Marketing Lessons from the Success of Hamilton

Spin Sucks

What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production. The post Four Marketing Lessons from the Success of Hamilton appeared first on Spin Sucks.

Who is Best to Execute Millennial Marketing? The Answer is Obvious.

Spin Sucks

The Millennial market can be fickle. However the youngest members in your team can be a golden opportunity to help you reach their peers. Millennials marketing is a great opportunity to leverage the knowledge and talents of your team members already immersed in the digital world. Sean Cotton has more. The post Who is Best to Execute Millennial Marketing? The Answer is Obvious.

Show 458 - Quest for Meaning and Authenticity in Business

Engaging Brand

The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with August Turak  who is an amazing guy. He is a successful entrepreneur and award winning author who "attributes much of his success to living and working alongside the Trappist monks of Mepkin Abbey for 17 years". We talk about. It is about selflessness.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Brooks Thomas, Southwest @brooksethomas. Please Support Our Sponsors.

Copyblogger Brian Clark on Authenticity, Klout and Google+

Geoff Livingston

After Jennifer Leggio’s Forbes piece on authenticity ran last month, we began discussing some of the articles points, and have no expanded our conversation into a full-on interview. Special thanks to Brian for his insights on authenticity, Klout and Google+. People do want authenticity, but they want what’s authentic to them. inauthentic).

Increase Your Chances of Getting the Business

Spin Sucks

Agencies Communication a business model for creating value authenticity budgeting business proposals CEOs CMOs create value getting the business innovative ideas investment media relations new business pitch pr value return on investment social media engagementAgencies and consultants often say they want to be good partners to their clients. He has more. Related Stories Die, AVEs, Die!

What PR and Marketing Leaders Can Learn From PewDiePie

Spin Sucks

entrepreneur Leadership Engage your community Felix Kjellberg industry leaders leadership lessons Mitchell remain authentic Starbucks strategic integrated marketing take calculated risks YouTuber PewDiePieWhat can you learn from the phenomenon that is PewDiePie? Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie.

Authenticity vs. Anonymity: Would We Exist if the Constitutional Convention Met Publicly?

Stay N' Alive

I'm brought back to the discussion awhile back where the anonymous site 4Chan's founder, Chris Poole suggested that "anonymity is authenticity, it allows you to share in an unvarnished, unfiltered, raw and real way. I'm a huge fan of authenticity. Technology apple social network anonymity grama hb477 authenticity open records privacyWould we have come up with the same document?

Apple 18

Blogging and Privacy: How to Blog Authentically Without Losing Your Voice


Balancing Authenticity and Privacy. think the authenticity comes from me sharing MY heart and MY taste, and less about being juicy. So how about you – what’s the balance you strike between authenticity and privacy? Blogging and Privacy: How to Blog Authentically Without Losing Your Voice. Blog Beginnings. started blogging as a creative outlet for my writing.

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Being authentic means you know who you are. When you’re wishy-washy, there’s a lack of definition.

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

And if brands want to build a trusting, authentic relationship with consumers, they have to step it up, too. Write authentically: Today’s consumers crave authenticity , so steer clear of common clickbait lingo in your content. Advertising/Marketing Facebook Algorithms authenticity clickbait Engagement Expedia Canada family friends Google Google Analytics News Feed Panda Publishers Search Spam Tony Tie UTM CodesFacebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. This time, it’s after clickbait.

5 Reasons to Be Authentic Instead of Generic


Here are five good reasons why you, too, should aim to be authentic instead of generic. 1. Being authentic brings something new to the conversation. Being authentic inspires and engages people. Do you blog authentically? Reasons to Be Authentic Instead of Generic. This guest post is by Nihara of Doing Too Much. I’ll never forget what my sister said when I showed her the first iteration of my blog.  “BOH-ring!,” she announced after scrolling through the first few posts.  “It’s all so very dull and generic.” Why don’t you try telling some of those instead?”.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? If not, you should. iTunes.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. Digital Marketing authenticity brand brand advocates content marketing engaged marketing network outreach outreach marketing strategy The first step?

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

good brand architecture and strategy will enable you to better share your brand story in an authentic way. Brand Humanization: Social Media Authenticity vs Transparency  (episode 16). When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. iTunes.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? Brand Humanization: Social Media Authenticity vs Transparency. iTunes.

Are You a Social Media BarfShiner?

Waxing UnLyrical

If we’re going to talk about authenticity in social networking , shouldn’t we at least try to accurately portray what’s going on offline, online? Public Relations Shonali Burke Social Media authenticityToday’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Creating authentic and inspirational opportunities to build relationships with an audience that accounts for more than 90% of the social shares on the web. Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! iTunes. Stitcher.

4 Marketing Lessons From the Creator Movement

Convince & Convert

For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First. Authenticity Whenever traditional marketers think about creating content, I often hear this phrase: “We don’t have the budget to create polished content.” There are many lessons that marketers can learn about the new class of creators. Oh, and guess what? There’s

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

Be authentic.” After all, it’s tough to know just how “authentic” to be. Just last week,  Eric Wittlake  wrote a terrific guest post for Spin Sucks challenging us to buck conventional advice and  not  be authentic. Rather, he said, “If you are authentic and display your true motives, we will call you a jerk. Truth be told, I am, a little.

The Game Show Guide to Life and Business

Spin Sucks

You can’t manufacture authenticity. Communication Ethics audience authenticity Customer Service game shows honesty integrity Let's Make a Deal Marketing Monty Hall PR reputation Sales Spin Sucks television TV Wayne GradyToday’s guest post if by  Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often.

Price 60

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. love this case study because it really demonstrates the value of authenticity and natural storytelling. Image via All representing some fine outreach marketing strategies. Solid Goal.

A Simple (But Hard) Truth That Will Change Your Marketing Forever

Twist Image

It''s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage with consumers in a much quicker and more transparent fashion, it doesn''t make them any more authentic. Few brands are truly authentic. Take note of the ones that are truly authentic. The ones that aren''t just authentic, but telling a real and true story. authentic brand. authenticity. That''s it. Make them better.