You’ve probably heard of search engine optimization or SEO, but aren’t actually sure what it is or how it can help you. SEO is setting up your website in a way that allows search engines to easily decipher the site. This can include optimizing your website’s title tags, header tags, and inbound links; important signals that search engines use when ranking a site. The goal of SEO is to have your website appear in search results pages for keywords that your consumers are looking for. Table of Contents. Understanding SEO. Maximizing Online Visibility. Capturing Organic Leads. MORE >>

For about 9 months, I haven’t opened any newspaper or trivia, watched the news or listened to any news programs on the radio. Instead I am consuming all the news I am interested in from my Twitter stream day in day out. One major reason I think Twitter is all you need, is because I got sick of the negativity in the news. Now don’t get me wrong, I know this is the kind of news that sells, but it just doesn’t add much value to my life. It is filtered news by friends and colleagues, which are largely positive. The best part? How about yourself? MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Buried News Sites on Digg by Adam Sherk on July 23, 2009 It’s no secret that mainstream news sites are experiencing increased exposure on social news sites like Digg. Major news sites have seen strong increases in social media referral traffic over the past couple years, and Digg continues to be among the top referrers. Using di66.net’s list of the top sources in Digg in the past 30 days , I pulled out 22 general news sites from the top 100 or so sources. 403 14 dailymail.co.uk MORE >>

News of the World Closes. Fast forward to this past Sunday when News of the World published its last issue. News Corp. Not only that, but News of the World was bleeding cash (I guess that’s what happens when you hire private detectives to do reporting?) You haven’t seen the last of News of the World. Communication Lessons from News of the World originally appeared on Spin Sucks on July 13, 2011. Communication Crisis communication lessons james murdoch news corp news of the world rupert murdoch the sunWhat about his family? MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation. So which news sites are getting the most out of their social media efforts? So I ran 30+ news sites through the tool. MORE >>