How Fake News Affects PR
JANUARY 2, 2017
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Fake News vs Bad News.
The News Release is Finished
MARCH 28, 2016
Is the news release dead? The post The News Release is Finished appeared first on Spin Sucks. Related Stories The Five People Essential to Your Next News Release Three Building Blocks for Starting Smart: A Client’s Guide to PR Success Increase Your Chances of Getting the Business.
Seven Ways to Launch a Product Without a News Release
JANUARY 19, 2017
You're ready to launch a product and now all you need is a news release. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product.
Fake News: How PR Pros Can Ethically Fight Back
NOVEMBER 22, 2016
During this year's presidential election, there was an influx of fake news that spread like wildfire. The post Fake News: How PR Pros Can Ethically Fight Back appeared first on Spin Sucks. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it. Comments I would DEFINITELY add it to my list for discussion.
Using Twitter to Disseminate News Without a News Release
OCTOBER 17, 2012
I’ve never been a fan of the news release. I’ll go ahead and put it right out there. In fact, earlier this year, I wrote, “ No One Cares About Your News Release ” when asked if it was OK to post your news release, verbatim, on your blog. That’s why I was so interested to read Peter Himler’s , “ Can Twitter Displace the News Release?
Social Media News & Updates: September
OCTOBER 1, 2014
Pages will be able to create ads for desktop and mobile News Feed to boost awareness of events and drive responses. Facebook Updates News Feed: Facebook now shows more timely stories from friends and pages. Blog Social Media Updates marketing for small business social media Social Media Marketing Social Media News This is how the new event ad will look on the mobile New Feed.
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility.
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. You’d think that Google News would be sophisticated enough to determine relevancy based on the article content even when a non-literal headline is used.
No One Cares About Your News Release
MAY 7, 2012
A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” There is a time and a place for news releases. By posting your news release on your blog or social networks, you’re making it about you. Social Media Blogging community building content digital marketing news releaseAnd then. Here’s the thing.
The Five People Essential to Your Next News Release
MARCH 22, 2016
When you are faced with producing an important news release, Daniel Bliley says these five types of people are absolutely essential to its success. The post The Five People Essential to Your Next News Release appeared first on Spin Sucks. News releases written. Comments To me this is a slow path to mediocrity.
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks. Can data help you?
Poor Media Literacy Spawns Fake News Successes
DECEMBER 25, 2016
Never did I imagine that a crisis would come to a fore as quickly as it has with this year’s fake news crisis. ” Since then we have witnessed the election of Donald Trump, Pizzagate , and the general rise of digital fake news. Slanted News. These stories lack the factual quality that even a second tier news outlet would have demanded two decades ago.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” ” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that looks scarily similar to Facebook. Is it because we truly don’t like change or is all of this really bad?
Social Media News Will Affect Communications Planning
SEPTEMBER 20, 2016
There is a lot of social media news, particularly coming out of Twitter and Google, that will affect your 2017 communications planning. The post Social Media News Will Affect Communications Planning appeared first on Spin Sucks. Related Stories Eight Social Media Tactics Designed for Big Return Anatomy of a Snapchat Takeover Ten Social Media Truths About Chatbots.
AT&T Loses Case; News Release Held Under Paid Advertising Laws
OCTOBER 31, 2012
How many of you have ever referred to something historical in a news release? That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so their customers aren’t without service for very long. know we have. Seems harmless. Wrong.
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.
Four Tips for Landing Brand-Building Local News Coverage
NOVEMBER 14, 2016
Landing local news coverage for your brand takes time and perseverance. The post Four Tips for Landing Brand-Building Local News Coverage appeared first on Spin Sucks. You need to be flexible, understand how reporters work and have the right story. Meredith Yates shares some tips to help break through the noise and get your story noticed by a TV reporter.
The Google News Standout Tag: Does it Work?
JULY 23, 2013
The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The primary way that it manifests within Google News is when an article in a lead story cluster is labeled “Featured.”. The standout tag and the news_keywords tag have both raised such concerns from news organizations.
PR Industry Salary Survey Has Bad News for Women
MARCH 16, 2015
The post PR Industry Salary Survey Has Bad News for Women appeared first on Spin Sucks. By Gini Dietrich. Nearly 10 years ago (!!!!), when I started Arment Dietrich , I sat in meeting after meeting where the (male) prospect would ask me when they got to meet my husband. At first I thought, “Oh, how nice. They’d like to socialize with us.” “What do you mean?”
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
The Gamification of News
Social Media Marketing
JULY 16, 2011
Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. This week Google announced the launch of their Google News Badges. Edition of Google News now lets you collect private, sharable badges for your favorite topics. news social media Google"Gamification" seems to be the up and coming buzz word.
Google News Tip for Google+ Embedded Posts
SEPTEMBER 10, 2013
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. also want to emphasize that this tip applies only to articles and blog posts that are eligible for Google News indexation.
Can an Algorithm Write a Better News Story than Humans?
MAY 10, 2012
From the Wired article: Had Narrative Science — a company that trains computers to write news stories—created this piece, it probably would not mention that the company’s Chicago headquarters lie only a long baseball toss from the Tribune newspaper building. Communication Content algorithms writing news carmen benitez kristian hammond narrative science news written by computers wired
CBS Issues Fake (and Totally Awesome) News Release
JUNE 21, 2012
Did you hear the news that CBS sued ABC over their new show called The Glass House ? The Fake News Release. They issued a news release announcing the development of a new show called Dancing on the Stars. And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and state-of-the-art house. The only difference? Too Far? My take?
Gin and Topics: Content Slow Jam the News
AUGUST 12, 2016
On this week's Gin and Topics, we have some local Chicago celebrities who slow jam their content news, some Olympians, a gleeful dog, and more. The post Gin and Topics: Content Slow Jam the News appeared first on Spin Sucks. Comments Yay! took a gamble that it would be fun. told the. by Tony Gnau LIterally laughing out loud at slow jam. The best!! by Rosemary ONeill AH FUN!
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. Breaking News 65,471 84 339. News 53 2 14.
News Organizations on Google+: Which Pages Get the Most Engagement?
JANUARY 10, 2012
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Breaking News 19.34 NBC News 28.47 BBC News 21.06
While We’re Going After Fake News, How About Ad Scams, Too?
DECEMBER 28, 2016
in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. The internet is also being overrun with clickbait sites promoted by Outbrain and Taboola that exist to lure readers of legitimate news in order to rack up page views. Like fake news, many were hard to distinguish from advertising from legitimate products or communication from Facebook itself. There has been quite a stir lately in the U.S.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. Social Media
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For this year’s comparison I started with the group of sites I looked at last year (see Google Page Speed Ratings One Year Later ) and added in the majority of sites from News Organizations on Google+: Which Pages Get the Most Engagement? News 96. T-5 Breaking News 90.
Facebook Adds New Weapons to Its Fight Against Fake News, Hoaxes
DECEMBER 15, 2016
Facebook will turn to third-party fact-checking organizations to help combat fake news and hoaxes. The social network is also introducing easier ways for users to report fake news and flag questionable posts as disputed, and while those stories can still be shared, they will contain warnings, and they are not eligible to be part of promoted posts or ads.
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
What are news organizations doing to increase user activity and engagement on their Facebook pages? Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. It’s a good fit for broadcast too, as local news stations often share user comments from their Facebook pages (and Twitter) on the air. 4) Host Live Chats. But it is good to experiment. What Else?
The Anemic State Of Content And News
JUNE 30, 2016
Let's not even begin to discuss how often "news" items are shared that are, in fact, articles from the parody site The Onion. From the article: "According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked: In other words, most people appear to retweet news without ever reading it. Worse, Worse, the study finds that these sort of blind peer-to-peer shares are really important in determining what news gets circulated and what just fades off the public radar.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. For instance Google News factors in how often articles from particular sources are clicked on in determining user trust.
Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
Facebook Eyes Clickbait-Free News Feed
AUGUST 4, 2016
Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. They described the update to Facebook’s News Feed algorithm as follows: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. This is similar to how many email spam filters work.
A PR Pro’s Guide to Facebook News and New Features
APRIL 20, 2016
The big Facebook F8 Conference was last week and there was lots of news out of it, namely video, instant articles, and a massive change to the news feed. The post A PR Pro’s Guide to Facebook News and New Features appeared first on Spin Sucks. Facebook Social Media aol Arment Dietrich BuzzFeed exploding watermelon f8 conference facebook stock gary vaynerchuck instant articles medium news feed changes shareable video video on facebookHere is the PR pro's guide to it all. Comments Yep. Totally, totally agree with you. We're also going to test. This bothers.
Communication Lessons from News of the World
JULY 13, 2011
News of the World Closes. Fast forward to this past Sunday when News of the World published its last issue. News Corp. Not only that, but News of the World was bleeding cash (I guess that’s what happens when you hire private detectives to do reporting?) You haven’t seen the last of News of the World. MY dad had set some poor man on fire! Being fired.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Generate a great idea for a news release. Write the news release focused around those keywords. For years when a PR pro sat down to write a news release, he or she put her SEO hat on first and the wordsmith hat on second. The answer was simple: Change the algorithm and improve the news release Enter Google Panda. By Mickie Kennedy Does this process sound familiar?
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News? It also helps to segment your news content (i.e.