Facebook Update: New Layout for Business Pages
MARCH 18, 2014
Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. Let’s hope these (yet again) changes will have a positive impact on our Facebook Pages, our marketing and our busine$$!
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
Facebook searches for authenticity, will your business page pass muster?
FEBRUARY 3, 2017
Facebook has updated their algorithms. Facebook Social Media Tips and Tricks Facebook FansYou know, the ones that decide if anyone sees your content at all? Here's what you need to know.
Now Hear This: Facebook Debuts Live Audio
DECEMBER 20, 2016
A picture may be worth 1,000 words, but words are still worth something to Facebook. Product specialist Shirley Ip and software engineer Bhavana Radhakrishnan announced the new feature in a Facebook Media blog post , also pitching it as a way for publishers to go live in areas without strong network connectivity, as live audio obviously consumes far less bandwidth than live video.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing
Facebook Debuts 360 Photos
JUNE 9, 2016
The 360-degree photos promised by Facebook’s Oculus VR virtual reality subsidiary last month have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.
Why B2B Advertisers Need Facebook
JANUARY 9, 2017
For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. This means a lot of marketers–particularly smaller businesses–need to start prioritizing Facebook. Here are four reasons why: Scale: Facebook is substantially larger than LinkedIn– 1.79 Facebook has the greatest share of business decision makers—60 percent versus 22 percent for LinkedIn at last count–and it’s the social platform that they spend the most time on. But guess what? LinkedIn doesn’t offer this yet.
13 Amazing Facebook Stats [infographic]
AUGUST 19, 2013
Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook. Facebook Growth in Numbers.
Will Facebook Collections Kill Pinterest?
OCTOBER 10, 2012
Facebook Collections. Facebook is launching what they call “ Collections ,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy. Facebook Pinterest Social Media beth hayden collections facebook facebook collections pinterest social media today
Facebook Timeline Coming for Businesses
FEBRUARY 14, 2012
Rumor has it Facebook is rolling out its timeline feature to business pages this month. According to BusinessInsider , the launch will happen on February 29, at the very exclusive Facebook Marketing Conference (oh la la). You could subscribe to my Facebook page and get a little bit more of my warped sense of humor than you do in other places. Happy Valentine’s Day!
12 Winning Facebook Tactics
Small Business Mavericks
MAY 4, 2015
If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. Cinemagraphs — to quote, “ another future eye-catcher on Facebook, taking utmost advantage of Facebook’s video autoplay.” unliked your page from, or reported as spam.
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Go to Facebook ads manager.
The Evolution of Facebook Remarketing
NOVEMBER 18, 2016
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. What are your thoughts on the evolution of Facebook remarketing? Blasphemous.
Facebook Beefing Up Canvas
SEPTEMBER 27, 2016
Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.”. The social network said in a Facebook for Business post that Canvas was initially available only for website clicks and website conversions, and it has now been expanded to further objectives including brand awareness and video views.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Facebook Creative Hub Opens Its Doors
NOVEMBER 29, 2016
The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”. Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live , Facebook Mentions , notes , 360-degree videos and other related content.
7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Facebook is not your friend. Follow her on Twitter at @pamdyer. Social Media
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. Value for Marketers.
3 Super Quick Facebook Tips to Increase Fans
MAY 14, 2014
Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . When people visit your personal page, they land on your Timeline, which looks like this: Make sure you have a link to your Facebook Business Page so people can Like your Page. Click on your Page to select it.
Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
JULY 18, 2016
What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. times more likely to interact with celebrity content on Instagram than on Facebook. and U.S.—were
Facebook Live Updates for Facebook Mentions
DECEMBER 22, 2016
Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Live video on Facebook is social and interactive–fans can react to broadcasts, comment and ask questions.
Facebook Live Sets Records on New Year’s Eve
JANUARY 4, 2017
Facebook announced that use of its Facebook Live livestreaming feature reached record levels on New Year’s Eve. The social network wrote in a Facebook Media blog post : Since rolling out Facebook Live , we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments.
Facebook Live + 360 Video = Live 360
DECEMBER 12, 2016
There are Facebook Live livestreamed videos and 360 video 360-degree videos, and now, there is Live 360. Product manager Supratik Lahiri and software engineer Chetan Gupta announced in a Newsroom post that Facebook will launch Live 360 video Tuesday (Dec. Readers: Are you excited to see Live 360 video on Facebook? 13) at noon PT/3 p.m.
Facebook’s Privacy Settings (Infographic)
SEPTEMBER 2, 2016
Let’s face it: Most Facebook users just don’t understand the privacy options available to them, despite numerous initiatives by the social network to address this issue. Facebook Infographics Intella privacy Privacy Settings safety security Vound Software
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
What are the best third-party tools for advanced Facebook analytics? It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. I’ve also left out the feature and pricing information as this frequently changes. Which News Sites Have the Most Valuable Facebook Pages?
5 Reasons Why Facebook Tabs Are Still Useful
Saying It Social
MARCH 2, 2015
Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network
Optimizing Facebook Pages for Graph Search?
JANUARY 21, 2013
It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Currently in limited beta release, Facebook Graph Search will allow users to search Facebook about people, places and interests.They’ll also be able to combine those searches for things like: Restaurants my friends like in Seattle. Facebook Social Media Networks Face
Facebook Launches Events From Facebook App on iOS
OCTOBER 7, 2016
Facebook announced the release of its new events application, Events From Facebook. The app allows users to discover upcoming Facebook events and keep track of events they’re already connected to. Finally, the app’s calendar tab allows users to keep track of all of the past and upcoming Facebook events they’re connected to.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.
Facebook Testing New Pages Layout?
JUNE 27, 2016
Facebook appears to be testing a new layout for pages. Reader and OneCommand digital marketing specialist Chris Ruberg shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens appears with an altered layout. Facebook had not responded to a request for comment at the time of this post. The profile picture is smaller.
Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
APRIL 30, 2014
Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. . Here’s EVERYTHING you need to know to make sure your profiles are updated CORRECTLY and continue to drive business with no hiatus: Facebook Update: New Layout for Business Pages. Take a look at the new page layout.
Facebook Followers: Profiles vs Pages
FEBRUARY 18, 2014
With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”
Is Facebook Making Us Lonely?
MAY 17, 2012
Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. ” Is it the Fault of Facebook? Facebook is closing in on one billion users , as they begin their roadshow for the initial public offering. Some even make the joke their kids have 250 Facebook friends, but no one to go out with them for dinner.
[COMIC] The Facebook Quota
JUNE 25, 2013
While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life. Facebook Featured Humor People Social Media best practices comic comic strip facebook humor privac
Facebook: Improving Employee Communications?
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. bridge too far?
A Facebook Test: The Wheel and Spoke Model Still Works Best
NOVEMBER 11, 2015
This year, Facebook has done quite a bit to reward publishers for keeping fans on their pages versus sending them offsite to a news site or blog. They first said they wanted people to hang out longer so, if you could get them to stay on your Facebook page, you would be rewarded with more organic reach. Facebook Reach is Up; Engagement is Down. By Gini Dietrich. Sort of.