Trending Sources

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. Let’s hope these (yet again) changes will have a positive impact on our Facebook Pages, our marketing and our busine$$!

Facebook Creative Hub Opens Its Doors

SocialTimes Facebook

The Facebook Creative Hub  that the social network announced at the Cannes Lions International Festival of Creativity  in June is now available to “the entire global advertising and marketing community.”. Facebook said in a Facebook for Business post  that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone.  It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.

Facebook Unveils Resources for Business Influencers

SocialTimes Facebook

Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live , Facebook Mentions , notes , 360-degree videos  and other related content.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?

Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos  promised by Facebook’s Oculus VR virtual reality subsidiary last month  have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group  and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Understanding Facebook EdgeRank [Infographics]

Pamorama

The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

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13 Amazing Facebook Stats [infographic]

Mindjumpers

Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook. Facebook Growth in Numbers.

Facebook Testing Find WiFi Feature

SocialTimes Facebook

Some users of Facebook’s flagship iOS application are part of a test of a new feature enabling them to locate nearby WiFi networks. Clark reported that Facebook had been asking pages to list whether their businesses offered WiFi at their respective physical locations, and he speculated that this is where Facebook is getting its information on where WiFi networks are located.

Will Facebook Collections Kill Pinterest?

Spin Sucks

Facebook Collections. Facebook is launching what they call “ Collections ,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy. Facebook Pinterest Social Media beth hayden collections facebook facebook collections pinterest social media today

12 Winning Facebook Tactics

Small Business Mavericks

If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. Cinemagraphs — to quote, “ another future eye-catcher on Facebook, taking utmost advantage of Facebook’s video autoplay.” unliked your page from, or reported as spam.

Facebook Timeline Coming for Businesses

Spin Sucks

Rumor has it Facebook is rolling out its timeline feature to business pages this month. According to BusinessInsider , the launch will happen on February 29, at the very exclusive Facebook Marketing Conference (oh la la). You could subscribe to my Facebook page and get a little bit more of my warped sense of humor than you do in other places. Happy Valentine’s Day!

Facebook, Messenger, Instagram in a Single Inbox for Businesses

SocialTimes Facebook

Facebook announced that businesses on the social network can now link their Facebook, Messenger  and Instagram accounts and receive all communications from those channels in a single inbox. The social network said in a Facebook for Business post  that the new inbox will roll out to brands using the Pages  application “in the coming weeks,” with other devices to be added soon.

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ  released a new study  in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. times more likely to interact with celebrity content on Instagram than on Facebook. and U.S.—were

Facebook Pulls Facebook Live API Access From Prisma

SocialTimes Facebook

Photo- and video-editing application Prisma  announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app’s visual effects applied to their streams , but not anymore. He said: We were trying to fix the issue, but Facebook has a strong policy. Readers: What are your thoughts on Facebook’s action against Prisma?

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Facebook’s Privacy Settings (Infographic)

SocialTimes Facebook

Let’s face it: Most Facebook users just don’t understand the privacy options available to them, despite numerous initiatives  by the social network to address this issue. Facebook Infographics Intella privacy Privacy Settings safety security Vound Software

Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. Value for Marketers.

Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Peg Fitzpatrick

Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !

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7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Facebook is not your friend. Follow her on Twitter at @pamdyer. Social Media

Facebook Testing New Pages Layout?

SocialTimes Facebook

Facebook appears to be testing a new layout for pages. Reader and OneCommand  digital marketing specialist Chris Ruberg  shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens  appears with an altered layout. Facebook had not responded to a request for comment at the time of this post. The profile picture  is smaller.

3 Super Quick Facebook Tips to Increase Fans

yMarketingMatters

Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . When people visit your personal page, they land on your Timeline, which looks like this: Make sure you have a link to your Facebook Business Page so people can Like your Page. Click on your Page to select it.

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12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed:  Click   and select Save. Go to Facebook ads manager.

Facebook Launches Events From Facebook App on iOS

SocialTimes Facebook

Facebook announced the release of its new events application,  Events From Facebook. The app allows users to discover upcoming Facebook events and keep track of events they’re already connected to. Finally, the app’s calendar tab allows users to keep track of all of the past and upcoming Facebook events they’re connected to.

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. I’ve also left out the feature and pricing information as this frequently changes. Which News Sites Have the Most Valuable Facebook Pages?

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London  Monday. Reports about Facebook at Work began surfacing as early as November 2014 ( here  and here ), and the social network officially announced in January 2015  that it was testing the product with pilot companies. Norway.

Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Currently in limited beta release, Facebook Graph Search will allow users to search Facebook about people, places and interests.They’ll also be able to combine those searches for things like: Restaurants my friends like in Seattle. Facebook Social Media Networks Face

A Facebook Test: The Wheel and Spoke Model Still Works Best

Spin Sucks

This year, Facebook has done quite a bit to reward publishers for keeping fans on their pages versus sending them offsite to a news site or blog. They first said they wanted people to hang out longer so, if you could get them to stay on your Facebook page, you would be rewarded with more organic reach. Facebook Reach is Up; Engagement is Down. By Gini Dietrich. Sort of.

How to Create Facebook Visuals that Convert

Peg Fitzpatrick

Does creating Facebook visuals seem overwhelming for you? Are you unsure of what types of images work on Facebook? Adding an emotional layer to your social media content is what engages your Facebook Page community. Hallmarks of awesome Facebook visuals. Facebook visuals that convert. Boost your important Facebook posts. Why create a visual brand? Funny.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

You Are Now Allowed to Use Facebook at Work

Spin Sucks

It’s Facebook. Well, Facebook is in the news again, with several changes they are bringing in the coming months. But one of the most interesting moves since launching long-form content and notes is a new app called Facebook at Work. What is Facebook at Work? Facebook at Work is designed as an internal communication network for companies. By Corina Manea.

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”

Is Facebook Making Us Lonely?

Spin Sucks

Earlier this month, there was an article in   The Atlantic  written about Facebook…and it’s effect on our loneliness. ” Is it the Fault of Facebook? Facebook is closing in on one billion users , as they begin their roadshow for the initial public offering. Some even make the joke their kids have 250 Facebook friends, but no one to go out with them for dinner.

[COMIC] The Facebook Quota

SocMed Sean

While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life. Facebook Featured Humor People Social Media best practices comic comic strip facebook humor privac

Facebook Rewards Longer Content: Here’s What We Found

Spin Sucks

About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled  Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack  about how to achieve better reach and engagement organically. Both articles talk about how Facebook now rewards you when people stay on your page longer.

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Even better, Facebook is giving you tools to succeed on the world’s largest social network. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. One year later, Facebook upped the ante with two enhancements.

Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

yMarketingMatters

Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. . Here’s EVERYTHING you need to know to make sure your profiles are updated CORRECTLY and continue to drive business with no hiatus: Facebook Update: New Layout for Business Pages. Take a look at the new page layout.

Best Practices For Killer Facebook Video Ads

Janet Fouts

In case you haven't noticed, video views on Facebook are exploding. Here's how to get the most out of Facebook ads for your business. Facebook Facebook ads

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