How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. Mobile Search Ads.
The Impact of Mobile Web Usage [Infographic]
JULY 13, 2012
As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile. These numbers put together means that nearly 360M Facebook users check the app on their mobile device on a daily basis. It is imperative to optimize your content for mobile phones – especially smartphones as these are the dominant.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.
Social Media Gone Mobile
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.
Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet
DECEMBER 23, 2012
If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Personally, I hate the stripped-down, ad-heavy versions of the Facebook and Twitter apps, so I browse them using the native desktop view in Safari or Chrome. Facebook can be just as infuriating, too. facebook in standard view - Nope.
Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement.
Facebook Begins Prefetching to Improve Mobile Site Speed
AUGUST 31, 2016
Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order to ensure that mobile users have the best experience, adding that this will occur “over the coming months.”. Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped.
Social Networks See Majority of Traffic Coming From Mobile
The Realtime Report
APRIL 9, 2014
Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.
Mobile Technology and Your Small Business
JANUARY 3, 2013
Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. This is what mobile technology can do.
4 Social Media Management Strategies for Mobile Consumers
JUNE 22, 2016
How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. Check out these four social media management strategies to interact with mobile consumers. 1. Link to Mobile-Friendly Sites.
Facebook Adds Dynamic Ads for Mobile App Installs
DECEMBER 8, 2016
Facebook Thursday announced the launch of dynamic ads for mobile application installs. Facebook said in an email to SocialTimes: App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products. Find the right people: Businesses have already been using Facebook dynamic ads to find the people more likely to buy their products. This is critical as more and more people turn to mobile for shopping and purchasing.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.
Mobile Positioning: A Business Must
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And, with 1.5 Convinced yet? But where do you begin? Texting Apps.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.
5 Facebook Ad Types That Improve Mobile Engagement
DECEMBER 1, 2016
What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. I’ve tested these all personally. Messenger Destination Facebook Ads. Facebook Audience Overlap. Facebook Lead Generation Ads.
Facebook Mobile Ad Management – NEW User Friendly Tool
PWB Marketing Blog
JULY 16, 2014
Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. The new Facebook Ads Manager will do all of that while allowing users to view insights and even respond to alerts. Need help getting started in using Facebook ads? Advertising Facebook Facebook advertising Give us a call at 734.995.5000.
Half of Consumers Read Email Exclusively On Mobile
The Realtime Report
FEBRUARY 25, 2014
Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. email-generated mobile sales increased at triple the rate of desktop sales (52% vs. 18%).
Statistics: Facebook on Mobile [INFOGRAPHIC]
SEPTEMBER 6, 2012
Recently, the social network Facebook reached a total of 1 billion users worldwide. In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. Facebook Mobile Penetration.
How to Choose the Best Mobile Strategy for Your Business
Convince & Convert
APRIL 10, 2015
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Window Shopping.
8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. Of course there are the obvious apps like Linkedin , Facebook , Skype etc. Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. Expensify. travel a lot.
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app of course also allows users to connect their Facebook account to access friends, share activities, check-in and to see friends’ check-ins, favourites and offers redeemed. The mobile consumer.
Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second
OCTOBER 26, 2011
mobile using audience, jumping an impressive 75% to 13.4 For the same period, Facebook also rose, up 50% to 57.3 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). million. million.
7 Common Mobile Fundraising Mishaps and How to Avoid Them
MAY 16, 2016
Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. When you’re planning your mobile fundraiser, it’s important not to base any decisions on assumptions. Mobile donation page. Facebook. Facebook. And more! QR code.
Facebook Creative Hub Opens Its Doors
NOVEMBER 29, 2016
The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”. Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.
Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot
MAY 16, 2014
Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Below are highlights of changes on top social media platforms for the week ending May 16, 2014: New on Facebook Facebook Introduces Audience Insights Big news for Facebook advertisers and marketers! Introduced late last week, [.] ( Read more. ).
3 Quick and Easy Short Video Tools for Mobile Animation
OCTOBER 31, 2016
You can do it in many forms – the whole she-bang on YouTube, Facebook Live or short video on Instagram or Facebook. It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark Post. Slide (your text slides in to the image).
Government’s Mobile Nightmare
OCTOBER 10, 2012
Multiply that individual by hundreds of thousands of people, and their personal smartphones with Facebook, Instagram, Twitter and Pinterest apps loaded up. The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) What do you think about the government’s mobile nightmare? Image via Federal Computer Week. Oh well.
Comic: The ‘Always On’ Nature Of Mobile And Social Media
JULY 10, 2012
Social and mobile…they go together like peanut butter and jelly. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile.
80% of Twitter’s Ad Revenue Comes From Mobile
The Realtime Report
APRIL 30, 2014
Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). Twitter added 14 million monthly active users, and only 3 million of those in the U.S. To compare total numbers, Facebook has 202 million monthly users in the U.S.
Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 7, 2012
Facebook: 955 million active users. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. But by next year, Facebook will beat out Twitter “by a significant margin.” ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Why is Twitter seeing such success with mobile?
Why You Must Appreciate Facebook Mobile
FEBRUARY 21, 2011
With 500 million (and counting) people in the world with Facebook accounts, you need to grasp its importance if you want to succeed as an organization harnessing the power of the web. Beyond Facebook marketing, you should also understand the connection between Facebook ages and mobile devices. Connect: Twitter | Facebook | Email | 978.558.0008.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. It may be getting close to double-down on Facebook. There are currently 2.6
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.
Tech Buyers: 43% Research Products After Seeing Mobile Ads
The Realtime Report
DECEMBER 4, 2012
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook. The study also revealed the efficacy of mobile ads.
Facebook Update: New Layout for Business Pages
MARCH 18, 2014
Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. Let’s hope these (yet again) changes will have a positive impact on our Facebook Pages, our marketing and our busine$$!
7 Mobile Marketing Stats That Will Blow Your Mind
Convince & Convert
JUNE 25, 2013
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.
5 Super Cool Facebook Messenger for Business Examples
DECEMBER 20, 2016
This trend offers an opportunity to use Facebook Messenger for business. The movie ticket distributor is giving consumers the ability to buy tickets to all their favorite movies without leaving Facebook Messenger. Facebook Messenger for business makes a fast and easy transaction possible. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook.
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Avaya , a global provider of business collaboration and communications solutions, has created the infographic below titled “ How Social Media and Mobile Technology Impact the Customer Experience.”