Mobile is huge. And so is the value marketers and companies can wring out of a comprehensive mobile strategy that starts with a mobile-optimized website. products on the move, and the number of businesses that have invested in a mobile-optimized website to satisfy their customer requirements. Richard Edwards surveyed mobile authorities and practitioners to get the answers. Are businesses mobile ready? Only a fraction of businesses in the five countries surveyed report having mobile optimized sites. ” Mobile in the fast-lane. MORE >>

It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. The real news is our increasing reliance on mobile. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Additionally, mobile sales grew dramatically, reaching 6.6 retailers. were up 33.0 MORE >>

It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile. As more customers access your site from mobile devices, you have to do more to deliver a good user experience. distinct and Web-capable mobile devices models. Mobile is massive. Mobile is displacing PC. That was then. MORE >>

Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. This includes posting and resource investment in your favorite networks including: Facebook, Twitter, LinkedIn, Pinterest, Flipora, etc. The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social MediaIn the red corner we have Social! MORE >>

Every week over at m-pulse we discus the companies and concepts rocking the industry and my pick was Scoopshot, a mobile crowdsourcing app (and ecosystem) that allows media companies to post location-aware photo ‘assignments’ to the community of app users. Scoopshot is a free mobile app for iPhone and android devices allowing users to capture and send photos to the media. Niko: There is the ability to link Scoopshot on Facebook and media all together with this application by sharing what the user is doing on Facebook. Scoopshot: at-a-glance. Is it yours? MORE >>