Yesterday Facebook released a new version of Groups. don’t know about you but as a marketer and community builder, I struggled between knowing which to use for what, based on the benefits of both. However now these new Groups have been built from the ground up with a new resolution to facilitate real world groups and communities that already exist, something that gets back to the core of Facebook’s early mission of ‘helping you connect with the people you know.’ Communities are made of micro-communities. So what? MORE >>

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. will share a few tips as to which questions and answers to use when analysing the data and show how to use your new found findings to optimize on future community management. Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). MORE >>

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). The problem is: if I follow you on Twitter, why should I also follow you on Facebook? They are a service business. MORE >>

Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. However, a community manager must always consider thoroughly every piece of content before posting – using his own judgement and the guidelines. How Can Brands Manage Facebook Comment Overload. MORE >>

Today someone said something which still has me reeling hours later: “Facebook will eventually replace websites.&# Facebook may have 500 million users and be raking in the dollars, but lets be perfectly clear: while Facebook can certainly be useful as an outpost to your company’s website, it could not and should not ever replace it. Thinking Facebook could take the place of a company’s website is like saying your car is so great soon you can just live in it and get rid of your house. Your Facebook page just disappeared? Surely not. Numbers. MORE >>