Community Building: Post-It Note Success Stories
MAY 31, 2016
Laura Petrolino explains why successful community building only requires one simple ingredient—understanding your audience. The post Community Building: Post-It Note Success Stories appeared first on Spin Sucks. Related Stories The Campfire Strategy for Online Community Building Six Steps for Success with Online Communities The Spin Sucks Inquisition: Robert Moore.
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? didn’t build a community with this in mind.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. Content Marketing Public Relations automation community building content marketing
5 Community Management Tips on Community Manager Appreciation Day #CMAD
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Now, definitions aside, I think community building (and, therefore, the management thereof) is one of the biggest differences between “old” and “new” PR.
Monday Roundup: Building Your Business Community
JUNE 3, 2013
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Why: An inside view on what community management actually entails. Happy Monday! Enjoy! 1.
How To Grow Your Facebook Community
DECEMBER 20, 2012
This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Image via niallkennedy on Flickr, CC 2.0.
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform.
Facebook: Improving Employee Communications?
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. bridge too far?
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Does your Facebook Page have Rules or is it a free-for-all? Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.
Monday Roundup: Celebrating Your Community
MARCH 16, 2015
” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
For those of you who aren’t familiar, Timehop is an app that sends you a daily recap of what you posted on all of your connected social networks (Facebook, Twitter, Instagram, Foursquare, and now Pinterest and Flickr) on that same day during the past several years. Timehop Builds Community around Nostalgia. Why do these memories mean so much to us? The Science of Nostalgia.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Yesterday, my friend Sheryl Brown-Madjlessi posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.” ” But, actually, it’s not Facebook. In it were 10 people who had helped him build his business…and sell seven figures. By Gini Dietrich. It’s me. Increase Blog Traffic. Create a video series.
16 Random Facts My Community Taught Me
DECEMBER 18, 2015
The other day, I asked this on Facebook: Boy, do my peeps know a lot of random facts! There’s a ton more over on my Facebook Page, if you want to go have a look-see. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 16 Random Facts My Community Taught Me.
Five Observations Gained from Starting an Online Community
MAY 13, 2015
In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. ADQ started as an extension of a Facebook page experiment on my own personal wall. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. 2. Communities co-create their own culture. Photo: Provided by ADQ Community.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Someone said, Why don’t we let people pick our brains through our Facebook page? And so the Facebook question of the week was born. Put behind a landing page so you can collect email addresses and build your database.
Facebook Launches Questions
MARCH 25, 2011
Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. And now Facebook has launched Questions after Quora has been buzzing for a while. How it works.
Eight PR Trends for 2016
DECEMBER 16, 2015
With Facebook now opening livestreaming to all users, and the advent of tools such as Blab and Periscope, we’ll see more and more of this, particularly for brands. Private communities. In it, he showed the decline of the comments on Spin Sucks because we have such a vibrant community. In our private Facebook group. By Gini Dietrich. Sing it with me now!
10 Things to Consider As You Move to Google+
JULY 5, 2011
We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Or for an emergency such as Twitter or Facebook dying.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Post spam. Ha ha. iTunes.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Assumption 2: Build a platform. Guest Post by J.D.
What A Dog’s Cancer Taught Me About Community
MAY 2, 2014
She was simultaneously started on a fairly new melanoma vaccine therapy, the idea being that the surgery takes care of the local cancer, and the vaccine builds up her immune system to fight off any microscopic cancer cells that may show up elsewhere. tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on.
Monday Roundup: Building Business Relationships
DECEMBER 9, 2013
And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. This week’s roundup features seven posts that focus on building business relationships. Why: Randy Bowden explains how to properly collect and manage data (which will allow you more time to focus on client work and building relationships). 3.
How Disney Reached 100 Million Page Likes on Facebook
DECEMBER 9, 2010
The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. There are 3 essential factors that I find crucial in Disney’s Facebook success story. How Users Engage With Advertising on Facebook.
No One Cares About Your News Release
MAY 7, 2012
A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” ” Dear Facebook fan, see image to the left. Just a couple of days ago, I was perusing through my personal Facebook stream and a friend of mine posted pretty much the same question. Dear Facebook friend, see image to the left. And then.
Celebrating Women’s History Month
MARCH 1, 2013
The grandmoms who teach young women important lessons , or devote time to improving their local communities. Starting today, and through the month of March, we are asking you to post photos of the women who inspire you to our Facebook Page. Please leave us a note below, and make sure to head over to our Facebook Page to share their photo *and* story.
Using Social Media for Government Communications
FEBRUARY 12, 2015
Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. This city uses the Facebook page to: Keep citizens informed. Share updates from other government entities like the Fire Department or Parks and Rec (both also on Facebook.) By Laura Petrolino As I look outside my window, it is a blur of white.
Five Signs the Future Belongs to User-Generated Content
JUNE 4, 2014
It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. 2. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Remember me?
Cracking the Crowdfunding Code: Can You?
MARCH 21, 2014
Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded. Love cereal? You’re not alone.
“Growth Hacking” – Ignore the Hype
JULY 30, 2014
There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0. In some ways, this makes sense in the current Silicon Valley zeitgeist.
The Desert of Community Building
SEPTEMBER 12, 2010
This analogy struck me as inherently true, in large part because of the significant amount of time and care one has to invest in building an active community. Instead they analyze their consumers, and how media like Google and Facebook change with widespread adoption. Comments may be used in the final edition. These communicators analyze the data hoping for the home run.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Big difference.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s fairly natural to assume that as the leader, you are building and growing a “community.” After
How Much Do You Know About Your Consumers’ Cultural Communities?
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. When limited to a certain number of characters, hashtags and emojis give your Tweet, Instagram, or Facebook post emotion, just like using inflection to convey emotion in conversation. To understand who these communities are, I ran an Affinio analysis on #Periscope in the USA.
How to Be the Architect of a Passionate Community
Convince & Convert
JULY 26, 2012
Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. However, most of us are tasked with being the architects for a brand’s online presence and community rather than managing big brands and pages. Find and communicate your focus.
The Most Important Content Marketing Skill and How to Master It
Convince & Convert
MARCH 4, 2015
Creating Community. The ability to create community is yet another parallel between teaching and content marketing. Orlando writes: A great teacher creates a sense of community and belonging in the classroom. The mutual respect in this teacher’s classroom provides a supportive, collaborative environment. Do you think about creating community on your blog? Fun It Up.
12 Tips to Organize and Run a Tweetathon
JANUARY 11, 2012
There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. So be available and make sure your community/Champions know that.
#SocialPowWow: A meeting ground for Communicators & Marketers
MARCH 23, 2016
While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I was introduced to the world of Twitter chats by Shonali, and the first ever Twitter chat that I tuned in to was, of course, #MeasurePR. No, that doesn’t mean I don’t like my friends or family.
Lessons in Listening and Customer Outreach From Chobani
MARCH 25, 2013
The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?
Five Takeaways from the 2012 State of Community Management Report
APRIL 22, 2012
One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. In order to build an engaged community, managers must be on top of all the latest trends and best practices in the space.
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. You can leverage everything from infographics, personal photographs, video, to custom designed or even stock photos to build and share your brand story. Tips for using coupons on the top social networks such as Facebook and Twitter.
How Milaap’s #HopeProject Gives New Life to Former Devadasis
MARCH 7, 2014
There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And that’s really lovely. Image: Milaap.org via Flickr, CC 2.0. Right?
Reflections on xPotomac, Civility, and Being a Hook
MARCH 4, 2013
Civility builds community. I’m not a barfshiner , and I certainly don’t think social media’s impact on our world and lives is all sunshine and roses. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Reflections on xPotomac, Civility, and Being a Hook.