To my surprise, the traffic I received from Personal vs. Professional Social Media Accounts  easily topped that of others - as evidenced by the engagement score it achieved through PostRank. Awareness Blogging Community Small Business blog blogging customers engagement Jeff Korhan PostRank small business speaking tree careA few days after giving a presentation on social marketing to a group of tree care professionals I received an email inquiry: "Should I maintain both a professional and personal social media presence? Do I need to keep them separate or is it OK to integrate them? MORE >>

I use the PostRank WordPress Plugin to tell me which of my posts really took off beyond my site and into social sharing, and which stayed relatively flat. PostRank for WordPress. Most recently, the plugin showed me that my post, Storytelling for Business , really traveled far. Specifically, I found it interesting that 23 people bookmarked it in Delicious and 19 sent trackbacks to it, so it was at once a post that people wanted to store to remember later, but also a post that compelled people to write their own ideas and refer back to my post. The Cool Part. MORE >>

PostRank. PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post. People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. MORE >>

Marshall Kirkpatrick talked about aggregation and filtering several years ago in How to Build an RSS and Blog News Site for Your Project where he had cobbled together a solution using Google Blog Search,  dapper, Feed Digest, PostRank, Roller, and others.  PostRank – Likely the best known of these tools.  Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. Aggregation. Filtering. Curation. MORE >>

PostRank. It’s Facebook question of the week time (clap, clap, clap!). Jeremy Whittaker , my Utah turned Germany friend, asks, “Could you give a rundown of the the best technologies for a corporate blog? I’m looking for the best platforms and plugins that make a blog rock.&#. Sure, Jeremy! This is a question we get a lot so I have a handy dandy list already created. The video has my favorite plugins and which platform you should use. After the video you’ll find an additional list of free and paid plugins that aren’t mentioned in the video. Free Plugins. MORE >>