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Reddit Publishes New Guide to Key Ads Best Practices

Social Media Today

Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.

Reddit 202
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Reddit Publishes New Guide to Key Ads Best Practices

Social Media Today

Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.

Reddit 171
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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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Organisations are flying blind – social listening can help

Audiense

This is a guest blog written by Ray Poynter, Chief Research Officer with Potentiate, the Founder of NewMR , and author of the book Handbook of Online and Social Media Research. Connect with him on Twitter and LinkedIn.

Handbook 145
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition. But all that information is only useful when you give it context: why does this matter, and what can we learn from it?

Analysis 194
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Why Do We Need a Social Media Policy?

SocialFish

To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines. Social media guidelines are no different. Associations have lots of policies and guidelines.

Policies 222
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Book Review: The Social Media Strategist

Dave Fleet

Ultimately, if you’re working on social media within an organization and need a handbook as you get started, I can hardly recommend The Social Media Strategist more strongly.