Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. Here are some tips on getting your story noticed: 1. Find the story hook. Find out how they did it.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. stopped reading press releases a long time ago.
How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Contacts such as address of press launch, and maps, email addresses, phone numbers. Let’s tame it.
Great Design for an Email Press Release
SEPTEMBER 17, 2013
I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here. There is also a companion press kit with much more information. What do you think? Public Relations
Your Press Release = Your Passport to Publicity
FEBRUARY 25, 2014
Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Blog How To press release press release writing tips for successful press release writing tips
Press Release Optimization Checklist and Tips
OCTOBER 18, 2011
Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here. Press Release Optimization Checklist. Rest of body.
The 5 Press Release Must-Haves
Small Business Mavericks
MARCH 25, 2013
Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. Here are the 5 essential elements that every online press release should have to be effective in promoting your business: Optimized Headline - News stories have headlines. So do press releases. Quotes – Quotes add flavor to press releases.
Email Press Release Optimization Circa 1999
JULY 27, 2011
While going through some old documents I came across an article I’d written on email press release best practices back in 1999. started doing online public relations activities in 1995 and from 1996-2000 I managed an online PR team and helped run an email press release service called Internet News Bureau that was eventually acquired by Internet.com. Formatting.
Not a Bad Gimmick: The World’s Highest Press Release
JULY 23, 2014
London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. Great Design for an Email Press Release.
PRFilter Shows Press Release Buzzword Abuse Still Prevalent
FEBRUARY 22, 2011
Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Press releases from PR Newswire, Business Wire, PRWeb and Marketwire frequently appear in the listings. Press Releases Do Get Shared on Google News.
Multimedia with Press Releases Gets More Views and Engagement
NOVEMBER 27, 2013
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. The multimedia digital release template. more release views and 36.1%
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Reasons Writing a Press Release is Still Relevant. Where?
5 Ways to Use Pinterest to Boost Press Release Results
Convince & Convert
AUGUST 23, 2012
So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data. Why not? ” . 5.
The Press Release is not Dead Yet!
APRIL 1, 2012
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. PR Newswire reports that a study of releases on their wire service shows that:: Adding a photo or an image increases views of the release by 14%. Press releases. Press contacts. Photos. Video.
Pimp Your Press Release
APRIL 12, 2012
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. And PR Newswire’s study of how multimedia with a press release increases views makes it very clear that we have to provide images, video and graphics with our news releases. Online PR Social Media Case Studies online PR press release
How to Write a Press Release in 2013
AUGUST 14, 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal.
NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
AUGUST 15, 2013
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. Take a look at the video.
Press Releases Do Get Shared on Google News
DECEMBER 1, 2010
In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. checked today and it is still at the top of the list for the week: Press releases tend to be the ugly stepsister when it comes to Google News visibility but here’s a sign that they do sometimes get traction from users.
Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
OCTOBER 24, 2012
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. The answer is that I’m in some PR databases so I get press releases every week of varying degrees of appropriateness. PHOENIX, Oct.
Easter Bunny Kicked Out of PRWeb Press Release Web Site
MARCH 19, 2013
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel. Marketing
12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres
OCTOBER 8, 2012
I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. My tips for building a social media press room.
A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later
OCTOBER 20, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. Of those 51 releases, 28 included a bit.ly URL, so I tried using bit.ly
Canadian government spikes the press release
FEBRUARY 1, 2014
The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. 76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. Canadian government kicks traditional press releases to the curb.
Night of the living dead press release
MAY 7, 2012
Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press
Penalized or Banned in Google? Don’t Issue a Press Release Like IGXE Internet Gaming Exchange
MAY 13, 2013
If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. As a result, instead of admitting that they did something wrong, they issued a press release telling others that they should not hire network marketing companies. WILMINGTON, Del., We learned a lesson.
Lance Armstrong and a tweeted Social Media Press Release
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. Lance Armstrong has decided not to go on fighting the anti-doping charges. ” For me, that time is now.
Changes in News Delivery Give New Power to Press Releases
OCTOBER 24, 2011
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.). We’re fighting for the attention of every reader. Facebook.
How and Where to Release a Press Release
MARCH 25, 2013
If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. Steps to Publishing Press Releases First, write the release. Hiring a professional press release writer is probably your best bet unless you have experience writing successful [.].
How to Turn a Blog Post into a Press Release
MAY 11, 2011
If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. press release has to announce something. However, the following blog post topics would work perfectly as the basis for a press release: launch of a new company.
Six Tips to Clear and Effective Communication
OCTOBER 8, 2012
The answer can be as straightforward as writing internal messages with the same intensity and purpose as the big news release. Communication Writing audience bullets communications email inbox language press release retweet Social Media tone web writers writingToday’s guest post is by Luke Capizzo. Audience(s). Unintended Audiences. Digestibility/Scanability. Energy.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach.
Are You Overusing Jargon In Your Press Releases?
Small Business Mavericks
FEBRUARY 3, 2011
» Are You Overusing Jargon In Your Press Releases? Jargon can be anything from industry speak to catch phrases like “touch base. Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. Like what? Will Traditional, Social Media Blend?
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. Themes emerge in blogs.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Social Media Press Releases and Blogger Outreach. Is the Press Release Dead?
Media Relations Without the News Release
JANUARY 12, 2012
When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Placing thought leadership or advice comments can be more time efficient than the intense and lengthy news release pitching route. Four ways to gain media coverage without a news release.
What is a Press Release and How to Write One
FEBRUARY 20, 2013
But what is a press release, exactly? Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. PRWeb shows [.]. Content Creation
How to Write a Press Release that Gets Attention
DECEMBER 11, 2010
Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This post provides a few tips on how to write a press release for maximum media exposure. 1. There’s nothing wrong with that, however, we think the use of press releases has evolved, where they once were primarily used to provide a news hook to the media in order to reach an audience, they now can also reach that audience directly. You’ve written a release with compelling headlines and copy that drew the reader in.
Do Press Releases Make Good SEO Tools?
Small Business Mavericks
APRIL 4, 2013
I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. It’s not that a good press release can’t add a new link to your website and help you achieve better rankings, but if that’s the reason you want a press release, then I think you’ll be disappointed in the results. Press release distribution sites are directories for press releases. Just make sure your press release is a good PR tool first.
How I’m Building My Press Distribution List
APRIL 12, 2012
One of the ways I’m doing that is through press releases about new products, changes to existing products, or developments at the company itself. Doing so is a challenge; I’ve been having to remember and relearn the process for writing a press release while adding my own spin to it. I’ve also been having to develop and grow my press distribution list.
What Is the Future of Press Releases?
OCTOBER 14, 2010
Rachael Seda asks, “In the spirit of Halloween, there has been a lot of back and forth discussions about the RIP of the press release. What do you think the future looks like for press releases? Tags: Communication Trends Arment Dietrich facebook future of press releases press releases question of the week rachael seda Hoogly moogly.
Videos in Press Releases are Cool – When They Provide Meaningful.
JULY 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored.