Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Register here.

Press Release 80

Press Release How To SEO News 80

Bill Hartzer

MAY 13, 2013

If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. As a result, instead of admitting that they did something wrong, they issued a press release telling others that they should not hire network marketing companies.

Press Release 138

Press Release Issues Google Guidelines 138

Proactive Report

NOVEMBER 27, 2013

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. more release views and 36.1%

Press Release 73

Press Release Engagement Analytics SEO 73

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

Press Release 102

Press Release Video Yahoo Microsoft 102

Webbiquity SMM

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Some may consider this issue a worthwhile trade-off, if they feel they will gain greater overall exposure through a third-party site than they would by hosting their releases on their own site.

Press Release 102

Press Release Social Media Syndication Hosting 102

Small Business Mavericks

FEBRUARY 3, 2011

» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents. Are Small Businesses Effective Online?

Press Release 79

Press Release Case Study Small Business Adwords 79

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

Press Release 40

Press Release Social Media WordPress How To 40

Bill Hartzer

JULY 31, 2013

I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. The problem is that we’re now seeing an influx of “SEO snake oil salesmen” sending emails like this, offering their “services”: From: Allison allison.janney0@gmail.com.

SEO 146

SEO Press Release Google Social Bookmarking 146

Small Business Mavericks

FEBRUARY 29, 2012

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. SEO is still important.

SEO 105

SEO Press Release Marketing Small Business 105

Dave Fleet

AUGUST 15, 2012

On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to businesses needing a strong online presence via Facebook, Twitter, WordPress blog and press releases.

Blogger 374

Blogger Press Release WordPress Small Business 374

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Social Media Press Releases and Blogger Outreach.

Press Release 194

Press Release Tools Tips Vocus 194

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

SEO 166

SEO Vocus Social Media Press Release 166

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Adam Sherk

DECEMBER 21, 2011

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Editorial SEO Tactics for the Newsroom. Press Release Optimization Checklist and Tips. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

SEO 119

SEO Publishing Press Release Social Media 119

Writtent Blog

NOVEMBER 12, 2013

SEO as we know it is actually gone forever. There’s currently no way to achieve guaranteed SEO results by achieving a coveted spot among these in-depth articles. Still not convinced that these emerging factors indicate that SEO isn’t what it used to be? Pointless Press Releases. image credit: Search Engine Watch.

SEO 95

SEO Content Marketing Press Release 95

Writtent Blog

MAY 16, 2013

SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. It’s up to the SEO copywriter to follow thought leaders and keep up with best practices and trends. Keeping all of that in mind while writing a blog post , optimized press release, article , or other online content can be tough.

SEO 98

SEO Press Release Engineering Hubspot 98

Proactive Report

MAY 8, 2014

Content Marketing Online PR content google online news online PR press releases SEO' The news display rules are not being used on the description content. For more tips on how to write news content for the digital age, read SMART News.

SEO 71

SEO Press Release Tips Mobile 71

Bill Hartzer

FEBRUARY 10, 2015

Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. Still others have nothing to do with SEO.

SEO 60

SEO Press Release Directory Engineering 60

Small Business Mavericks

APRIL 22, 2011

There are other benefits to blogging, but these are three of the biggest SEO benefits. 3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks [link] Log in to Reply Leave a Reply Click here to cancel reply. 3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks [link] Log in to Reply Leave a Reply Click here to cancel reply.

Small Business 168

Small Business SEO Case Study Press Release 168

ProBlogger

MAY 11, 2011

If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. A press release has to announce something. Make sure it’s news.

Press Release 42

Press Release How To News Guidelines 42

Webbiquity SMM

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more.

Vocus 188

Vocus Press Release Tips Blogger 188

Adam Sherk

DECEMBER 20, 2010

Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. The press release buzzwords post is the most popular post I have ever done by any measure. Related posts: My Top 10 Posts of 2009 on News Media, SEO and Social Media. So yes I’m joining the club.

Sports 126

Sports News SEO Press Release 126

Webbiquity SMM

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Here’s a closer look at why you should be using SEO and blog content writing as a marketing strategy and how leveraging them can be beneficial. Have you heard the term?

SEO 97

SEO Hubspot Press Release Engineering 97

Adam Sherk

MAY 14, 2013

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

Publishing 209

Publishing Module Syndication Badge 209

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools.

Reputation 249

Reputation Directory Press Release Real Estate 249

Proactive Report

JUNE 2, 2014

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. has affected press release sites. SEO update' Why is this of interest to the PR profession? Space is limited.

Press Release 98

Press Release SEO News Google 98

Sprout Social

MARCH 7, 2024

It’s also important to identify your SEO competitors as they can sometimes differ from your business competitors. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords.

Analysis 91

Analysis Report Examples Tools 91

Adam Sherk

JUNE 1, 2011

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. Now admittedly the best antidote for marketing speak in press releases is to explain things simply in clear, direct terms and let the media professionals take it from there.

Press Release 190

Press Release Marketing Sports SEO 190

Small Business Mavericks

FEBRUARY 10, 2011

Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Here are the top 5 ways to improve your SEO right now. Build quality inbound links and you’ll have staying SEO power.

SEO 87

SEO Case Study Press Release Small Business 87

Josh S Peters

JANUARY 4, 2013

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. Google Cutts: Links From Press Releases Won’t Help.

Press Release 180

Press Release Social Media SEO Report 180

Bill Hartzer

JANUARY 13, 2014

A business owner in Columbus, Ohio is offering fellow business owners free advice on how to rank quickly in the Google search results while staying away from costly SEO firms and using Search Engine Optimization to rank number one in Google. But there’s only one catch. Kevin Cross, owner of Accept By Phone Inc., ” But wait.

SEO 77

SEO Google Press Release Engineering 77

Danny WhatMough

AUGUST 12, 2013

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. I don’t see any of that as a threat to PR, I see that as a threat to SEO and an opportunity for PR. Very likely.

Press Release 85

Press Release SEO Paid Search Reputation 85