Why Your Organization Needs an Innovation Strategy
JANUARY 9, 2017
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks. entrepreneur Innovation Business Growth business innovation innovation innovation strategy iPhone iphone anniversary laura petrolino
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. The post Four Content Distribution Strategies appeared first on Spin Sucks. Related Stories Four Content Discovery Tools to Engage Create a Winning Sponsored Content Strategy The Spin Sucks Scavenger Hunt Results. By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild.
Play the Halloween Candy Communications Strategy Challenge
OCTOBER 31, 2016
This fun game will help you put that candy to good use, while developing an integrated communications strategy which brings together the four media types. The post Play the Halloween Candy Communications Strategy Challenge appeared first on Spin Sucks. If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
Content Strategy for Associations
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) deck ————-. photo credit ). Five Web Design Trends to Watch.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Social Media Social Media Strategy animal social pages animals on social media animals using social media laura petrolino social media strategy
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.
How an Effective PR Strategy Can Boost Your Brand Visibility
JANUARY 9, 2017
Your PR strategy needs to deliver trust and credibility to your customers. The post How an Effective PR Strategy Can Boost Your Brand Visibility appeared first on Spin Sucks. Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. Nikhil Saini has more.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.
3 Social Media Strategy Lessons Learned in 2016
Ignite Social Media
DECEMBER 20, 2016
Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. 3. consider how YouTube plays a part in your overall social media marketing strategy. Hoping to make the most of your 2017 social media marketing strategy? Let us host a strategy consultation with your team. How can you keep up in 2017? 1.
Improve Your Communications Strategy By Asking These Questions
SEPTEMBER 26, 2016
These eight questions are crucial for a successful communications strategy. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks. Related Stories How to Choose the Right Marketing Tactics The Zoom Method of Communications Strategy Success Three Strategy Development Lessons from Iceland Soccer.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Your LinkedIn Strategy So what can you learn from Neeson and JJ? Fun, right? Maybe they’re older. That’s OK!
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. There’s no shortage of how-to articles and blog posts on leveraging the power of social media. What are your biggest goals?
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” It’s important to actively involve the larger leadership team (department heads, for examples,) in your brand strategy.
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. All three will succeed or fail at video marketing based on their ability to get YouTube subscribers.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to. Utilize Social Media in Your Strategy. Content Strategy Implementation
Three Strategy Games that Help in Business
DECEMBER 4, 2014
By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets , and the PR win of 2014. In fact, I kept a list of words at my desk for a long time that I called strategy words. Three Strategy Games Words with Friends. It’s a great downtime app AND it teaches you strategy. Are there strategy games you recommend?
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. That’s where you have to really blueprint your social PR strategy. Too much to do, not enough time. Now you’re asking me to add social?!”.
How to Use a Reverse Message Strategy
MARCH 18, 2015
We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Think about this negative message strategy from a perspective of marketing your product or service. Reorient Perspective with Reverse Message Strategy.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? If you’re ready to truly implement an agile social media strategy, print these principles out. Featured Humor Social Media Workplace agile best practices social media social networking strategyAnd let’s be honest.
Media Relations is a Tactic, Not a Strategy
SEPTEMBER 1, 2016
The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.
Five Cool Decks About Content Strategy
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Acquia Slides from Simon Mainwaring. Measuring and Managing A Social Media Presence from Beth Kanter.
Technique Matters for Communications Strategy Success
JANUARY 11, 2016
If you want to compare this to a communications strategy (which…surprise, surprise…we are!) my objectives would be things such as: Muscle fiber recruitment, speed, power, and technique improvement, but my overall goal of this time period is very simply to lift heavier things. Lifting heavier things takes work and strategy. Technique Matters in Your Communications Strategy Execution.
The Truth About Social Media Strategy
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. The truth about Social Media Strategy.
Burn your social media strategy
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy. Here is just an excerpt – this is towards the end of the long post. Then read it again.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. It’s far from perfect, but will help you identify the words around which to build your SEO strategy. By Tara Geissinger. You’re ready to buy. Headline.
Human Connection: The Key to Better PR Strategy
APRIL 4, 2016
The post Human Connection: The Key to Better PR Strategy appeared first on Spin Sucks. Four Skills for Successful Client Service Negotiations The Snow Shoveler’s Guide to a Communications Strategy. Communication Tools communications strategy empathy human connection laura petrolino market research people watching
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
In addition to self-auditing yourself, ask yourself, “How much time, energy and strategy did I really invest to make this platform worth it for me?” Tip 3: Use a content grid to map out your strategy. content grid will help you map out your strategy. Tip 7: Don’t forget about your email marketing strategy too! Enjoy being on the platform?
Six essential shifts in social media strategy
JUNE 8, 2012
Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of How about you – have you seen companies needing to make these improvements to their social media strategy? measurement social media strategy communications content engagement planning
The Zoom Method of Communications Strategy Success
AUGUST 29, 2016
Successful development and execution of a communications strategy requires you to zoom into the details, but also zoom out to the context and the bigger picture. The post The Zoom Method of Communications Strategy Success appeared first on Spin Sucks. Learning to zoom is a skill every communications professional MUST learn. Laura Petrolino has more.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
Customer Retention Strategies for Lovebirds
FEBRUARY 8, 2016
First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. The post Customer Retention Strategies for Lovebirds appeared first on Spin Sucks.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Which Channels To Focus On In Your Internet Marketing Strategy. Marketing Strategy internet marketingGuest Post by Brad Shorr. With so many options for Internet marketing, how does a company figure out which ones to focus on? Identify your objectives. Set your budget.