Questions like, “do we have a content strategy?” If ” If that question gives you the chills, or you want a good refresher, then you need to take part in our final webinar in the Think Tank Summer Series, “ Your New Content Strategy ,” with Bob LeDrew , principal consultant at Translucid Communications in Ottawa, writer for Flacklife, Canada’s first PR Blog, and organizer and speaker for TEDxOttawa. Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Overview. MORE >>

The reality is that while “ all things social &# play into a strategy. By itself social is not a strategy rather it is simply a new methodology for communications. All organizations have a strategy whether defined or not. The problem with undefined strategies is a lack of organized efforts aimed at accomplishing a vision. vision without a strategy is the lack of assurance that the organizations collective efforts will accomplish anything near a stated vision. Strategy is a road map for accomplishing a vision. Where Does the Strategy Come From? MORE >>

It’s called “ Map Out Your Content Strategy ” and it’s a pretty good overview of the content challenges that every association faces. But that’s not the whole story, and if you approach content strategy purely from that angle, well…ruh roh. When we (the SocialFishes) approach content strategy, we think about optimizing the value of every piece of content, and then applying an appropriate delivery method. Content Strategy FeaturedIn Ohio, we called these "elephant ears." " Is that weird? Because content is our business. MORE >>

Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of How about you – have you seen companies needing to make these improvements to their social media strategy? measurement social media strategy communications content engagement planningWe’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. View more presentations from Dave Fleet. MORE >>

The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketingBrands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. Buddy Media [.]. MORE >>