Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. The post Four Content Distribution Strategies appeared first on Spin Sucks. Related Stories Four Content Discovery Tools to Engage Create a Winning Sponsored Content Strategy The Spin Sucks Scavenger Hunt Results. By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild.
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. And while, in many ways, that post launched an on-going debate about the reality of “content shock,” one fact can’t be denied—any content marketing strategy must take into account the content saturation problem. Content Marketing Strategy Requires Listening.
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. All three will succeed or fail at video marketing based on their ability to get YouTube subscribers.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to. Utilize Social Media in Your Strategy. Content Strategy Implementation
How to Use a Reverse Message Strategy
MARCH 18, 2015
We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Think about this negative message strategy from a perspective of marketing your product or service. Reorient Perspective with Reverse Message Strategy.
Burn your social media strategy
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy. Here is just an excerpt – this is towards the end of the long post. Then read it again.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Your LinkedIn Strategy So what can you learn from Neeson and JJ? Fun, right? Maybe they’re older. That’s OK!
Technique Matters for Communications Strategy Success
JANUARY 11, 2016
If you want to compare this to a communications strategy (which…surprise, surprise…we are!) my objectives would be things such as: Muscle fiber recruitment, speed, power, and technique improvement, but my overall goal of this time period is very simply to lift heavier things. Lifting heavier things takes work and strategy. Technique Matters in Your Communications Strategy Execution.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.
Three Strategy Games that Help in Business
DECEMBER 4, 2014
By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets , and the PR win of 2014. In fact, I kept a list of words at my desk for a long time that I called strategy words. Three Strategy Games Words with Friends. It’s a great downtime app AND it teaches you strategy. Are there strategy games you recommend?
The Truth About Social Media Strategy
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. The truth about Social Media Strategy.
Human Connection: The Key to Better PR Strategy
APRIL 4, 2016
The post Human Connection: The Key to Better PR Strategy appeared first on Spin Sucks. Four Skills for Successful Client Service Negotiations The Snow Shoveler’s Guide to a Communications Strategy. Communication Tools communications strategy empathy human connection laura petrolino market research people watching
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” It’s important to actively involve the larger leadership team (department heads, for examples,) in your brand strategy.
Five Cool Decks About Content Strategy
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Acquia Slides from Simon Mainwaring. Measuring and Managing A Social Media Presence from Beth Kanter.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? If you’re ready to truly implement an agile social media strategy, print these principles out. Featured Humor Social Media Workplace agile best practices social media social networking strategyAnd let’s be honest.
Customer Retention Strategies for Lovebirds
FEBRUARY 8, 2016
First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. The post Customer Retention Strategies for Lovebirds appeared first on Spin Sucks.
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. If they honestly think that a content strategy project is going to magically appear or that they are going to sell content strategy to a client, I’ve got news for them: It’s not going to happen. worked for a digital agency back when content strategy was new.
The Snow Shoveler’s Guide to a Communications Strategy
JANUARY 18, 2016
Don't get stuck in the driveway, Laura Petrolino explains the lessons shoveling snow can provide your communications strategy success. The post The Snow Shoveler’s Guide to a Communications Strategy appeared first on Spin Sucks. Related Stories Technique Matters for Communications Strategy Success The Incomplete Guide of Communications Strategy Analogies Six Must-Watch PR Webinars. Communication Planning communications plan communications strategy laura petrolino PR strategy snow shoveling strategy development
Six essential shifts in social media strategy
JUNE 8, 2012
Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of How about you – have you seen companies needing to make these improvements to their social media strategy? measurement social media strategy communications content engagement planning
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
The next step in crafting your Instagram strategy is to think about the value your content provides. Let’s examine some amazing examples of carefully crafted Instagram strategy that works. 1. This strategy has definitely worked for the publication. When One strategy anyone can borrow from Foundr is including a call to action on every single post they share. Who are they?
Social Media Strategy Template
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
Social Media Strategy social crm Social Media Tools social media management productivity social media strategy social media engagement influencer softwareEditor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. Learn How Fans See Your Brand.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Do you need some help to get started with your social media marketing plan? What are their pain points?
The Campfire Strategy for Online Community Building
MAY 16, 2016
Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. The post The Campfire Strategy for Online Community Building appeared first on Spin Sucks. Your online community is like a campfire. Do you help it burn, or do you dampen the flame? Comments Really like this analogy
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
When it comes to niche products and services, you will need customized marketing strategies. 1. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting. Today’s strategies are no longer reliant on rules. Image via BigStockPhoto.com. User-Generated Content. And what’s better than new customers?
Your Marketing Strategy Needs to Keep Pace with Digital Culture
Buzz Marketing for Technology
NOVEMBER 8, 2013
So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. Innovation Corp Culture Digital Marketing Marketing Strategy Personalization Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. Not much.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. It’s far from perfect, but will help you identify the words around which to build your SEO strategy. By Tara Geissinger. You’re ready to buy. Headline.
535 – Why Your Strategy Needs A Strategy
JUNE 17, 2015
Strategy is such an overused, yet misunderstood word. So how do we approach creating a winning strategy? Martin Reeves, senior partner and managing director at BCG in New York, has co-written Your Strategy Needs a Strategy with Janmejaya Sinha and Knut Haanæs. What is the definition of strategy? What is the renewal strategy? We discuss.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. That’s where you have to really blueprint your social PR strategy. Too much to do, not enough time. Now you’re asking me to add social?!”.