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Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks. Of course you do. Who wouldn't want that?

Four Content Distribution Strategies

Spin Sucks

Now you must put your content distribution strategy into action. The post Four Content Distribution Strategies appeared first on Spin Sucks. Related Stories Four Content Discovery Tools to Engage Create a Winning Sponsored Content Strategy The Spin Sucks Scavenger Hunt Results. By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild.

36 Animals with a Better Social Media Strategy Than You

Spin Sucks

These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Social Media Social Media Strategy animal social pages animals on social media animals using social media laura petrolino social media strategy

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

Content Strategy for Associations


deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) deck ————-. photo credit ). Five Web Design Trends to Watch.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

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Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. There’s no shortage of how-to articles and blog posts on leveraging the power of social media. What are your biggest goals?

Tips to Renew Your LinkedIn Strategy

Spin Sucks

With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Your LinkedIn Strategy So what can you learn from Neeson and JJ? Fun, right? Maybe they’re older. That’s OK!

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” It’s important to actively involve the larger leadership team (department heads, for examples,) in your brand strategy.

Media Relations is a Tactic, Not a Strategy

Spin Sucks

The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.

Why is your content strategy failing?


It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.

A Content Strategy Fit for an Oscar

Spin Sucks

Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.

YouTube Subscriber Strategies for Nonprofits


The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. All three will succeed or fail at video marketing based on their ability to get YouTube subscribers.

Three Strategy Games that Help in Business

Spin Sucks

By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two  Crazies secrets , and the PR win of 2014. In fact, I kept a list of words at my desk for a long time that I called strategy words. Three Strategy Games Words with Friends. It’s a great downtime app AND it teaches you strategy. Are there strategy games you recommend?

5 Tips for Building a Content Marketing Strategy for Nonprofits


Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to. Utilize Social Media in Your Strategy. Content Strategy Implementation

The Zoom Method of Communications Strategy Success

Spin Sucks

Successful development and execution of a communications strategy requires you to zoom into the details, but also zoom out to the context and the bigger picture. The post The Zoom Method of Communications Strategy Success appeared first on Spin Sucks. Learning to zoom is a skill every communications professional MUST learn. Laura Petrolino has more.

How to Use a Reverse Message Strategy

Spin Sucks

We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Think about this negative message strategy from a perspective of marketing your product or service. Reorient Perspective with Reverse Message Strategy.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? If you’re ready to truly implement an agile social media strategy, print these principles out. Featured Humor Social Media Workplace agile best practices social media social networking strategyAnd let’s be honest.

Technique Matters for Communications Strategy Success

Spin Sucks

If you want to compare this to a communications strategy (which…surprise, surprise…we are!) my objectives would be things such as: Muscle fiber recruitment, speed, power, and technique improvement,  but my overall goal of this time period is very simply to lift heavier things. Lifting heavier things takes work and strategy. Technique Matters in Your Communications Strategy Execution.

The Truth About Social Media Strategy

Convince & Convert

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. The truth about Social Media Strategy.

Burn your social media strategy


Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy. Here is just an excerpt – this is towards the end of the long post. Then read it again.

Human Connection: The Key to Better PR Strategy

Spin Sucks

The post Human Connection: The Key to Better PR Strategy appeared first on Spin Sucks. Four Skills for Successful Client Service Negotiations The Snow Shoveler’s Guide to a Communications Strategy. Communication Tools communications strategy empathy human connection laura petrolino market research people watching

Five Cool Decks About Content Strategy


Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Acquia Slides from Simon Mainwaring. Measuring and Managing A Social Media Presence from Beth Kanter.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.

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Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

If your SEO strategy is stale, it’s going to limit your visibility in the search engines.  It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. It’s far from perfect, but will help you identify the words around which to build your SEO strategy. By Tara Geissinger. You’re ready to buy. Headline.

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The Five Elements to Include in a Content Marketing Strategy

Spin Sucks

content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.

Customer Retention Strategies for Lovebirds

Spin Sucks

First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. The post Customer Retention Strategies for Lovebirds appeared first on Spin Sucks.

Six essential shifts in social media strategy

Dave Fleet

Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of How about you – have you seen companies needing to make these improvements to their social media strategy? measurement social media strategy communications content engagement planning

The Snow Shoveler’s Guide to a Communications Strategy

Spin Sucks

Don't get stuck in the driveway, Laura Petrolino explains the lessons shoveling snow can provide your communications strategy success. The post The Snow Shoveler’s Guide to a Communications Strategy appeared first on Spin Sucks. Related Stories Technique Matters for Communications Strategy Success The Incomplete Guide of Communications Strategy Analogies Six Must-Watch PR Webinars. Communication Planning communications plan communications strategy laura petrolino PR strategy snow shoveling strategy development

12 Essential Elements of a Social Media Marketing Strategy


Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Do you need some help to get started with your social media marketing plan? What are their pain points?

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. Innovation Corp Culture Digital Marketing Marketing Strategy Personalization Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. Not much.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Develop a content strategy with an editorial calendar.

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

The Campfire Strategy for Online Community Building

Spin Sucks

Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. The post The Campfire Strategy for Online Community Building appeared first on Spin Sucks. Your online community is like a campfire. Do you help it burn, or do you dampen the flame? Comments Really like this analogy

4 Strategies for Improving Social Engagement

Convince & Convert

Social Media Strategy social crm Social Media Tools social media management productivity social media strategy social media engagement influencer softwareEditor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. Learn How Fans See Your Brand.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

When it comes to niche products and services, you will need customized marketing strategies. 1. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting. Today’s strategies are no longer reliant on rules. Image via User-Generated Content. And what’s better than new customers?

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

The next step in crafting your Instagram strategy is to think about the value your content provides. Let’s examine some amazing examples of carefully crafted Instagram strategy that works. 1. This strategy has definitely worked for the publication. When One strategy anyone can borrow from Foundr is including a call to action on every single post they share. Who are they?