The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Varghese.
Social Networking to Advance Your Career
APRIL 29, 2013
Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Most of the panel chunks up time throughout the day to manage their social networks. The size of your network should not be a primary focus. Twitter.
The Challenge of Authenticity in Social Networking
MARCH 21, 2011
How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. What are we really up against (against ourselves) in the way we behave on social networks? Guest post by Erica Holt. Image: Erica Hart via Flickr, CC 2.0.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday!
China: The Most Popular Social Networks
DECEMBER 12, 2012
Facebook is a “one size fits all social network” for much of the world. It does not matter what age or social background you have, you are on Facebook. The networks in China are much more fragmented. The users of the top social networks that I will present here, are more divided. This Web-based social networks. Specialized networks.
The Psychology of Change: How We React When Our Favorite Social Networks Shift
MAY 12, 2016
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Why social networks need to change. Some loved it. Over to you.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Interact (e.g.,
Give Your Social Networks The Spring Cleaning They So Desperately Need
The Social Media Hat
MAY 30, 2016
Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Certainly, stop sharing them to social channels.
Which Social Network is Your Pro Sports League [infographic]
Convince & Convert
SEPTEMBER 7, 2014
Read the whole entry. » Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK.
Four Points to Remember When Adopting a New Social Network
APRIL 26, 2012
While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.
Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard
The Realtime Report
DECEMBER 27, 2013
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. . ” The professional social network has over 259 million members (an increase of 38% year-over-year) in over 200 countries and territories. Facebook: 1.15 YouTube.
The Secret Sauce of Social Networks
Direct Marketing Observations
MAY 31, 2011
What is the secret sauce of a social network? What motivates people in your networks? Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. SEO/SEM Social NetworksWhat do you think it is? What motivates you? Reward them.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Welcome changing requirements, even late in development – Issues arise in the social space frequently.
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust. Your business strategy should come first; your social media strategy should follow.
Start a Fire in Your Social Network
MAY 22, 2013
Start a fire in your social network…okay, not a literal fire. We all know launching a private social network is much easier than developing an actual community of participants who are connected, active and engaged. In this session, you’ll: Learn community management strategies that make your community a productive and comfortable place for members to participate.
Social Networking Stats: Google+ Hits 400 Million Users, One-Fourth Are Active; #RLTM Scoreboard
The Realtime Report
SEPTEMBER 21, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. It is part of an overall strategy that will ultimately impact business more than it does personal lives. Facebook: 955 million monthly active users. via Facebook.
Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard
The Realtime Report
JUNE 20, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. . The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular. Facebook: 1.23
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. There are even interesting campaigns happening on the social network for professionals. In an effort to promote the soon-to-be-released movie Taken 3 , 20th Century Fox created a contest in which one individual can win an endorsement from Liam Neeson ( among other social campaigns ) on LinkedIn.
Social Networking Friends vs. Real Life Friends | Almost Savvy
JULY 12, 2010
Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far. Even when we start out with one strategy, we can have a hard time sticking to the plan. Is this because social networking is new? The Real Life Social Network v2 View more documents from Paul Adams.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Resist the temptation to create a strategy as quickly as possible, just so you are doing something. Cheers! –Sean.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Thoughts on Poken & Off-line Social Networking
The Marketing Blog
SEPTEMBER 19, 2010
While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. Filed under: Social Network , Web 2.0
12 Most Creative Strategies to Craft an Effective Blog Post
JUNE 21, 2016
In these 12 most creative strategies to craft an effective blog post, we’ll look at ideas how you can accomplish more on your blog. Distribute your post across various channels such as email, social networks and forums. Here are some pointers to cross-promote effectively: Use the top social media networks. You must optimize your post for each social network.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. Today, social media doesn’t raise eyebrows the way it used to. GIPHY link. ” Etc.
Is Your Social Network a Puppy or a Dog?
Convince & Convert
DECEMBER 2, 2012
Click to read more » social media strategy social media social networksThere’s nothing better than getting a new puppy. He’s He’s so exciting and vibrant and interesting and funny. It’s It’s fun to think about what he’ll be like when he grows up. Everywhere And then the puppy does grow up.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you are brand new to social media and looking for a straightforward way to start, follow the advice below.
Six Amazing Stats From Blackbaud’s 2012 Nonprofit Social Networking Report
APRIL 11, 2012
Whether or not you use Blackbaud’s software, one thing you’ve got to respect is their commitment to researching what online fundraising strategies work best for nonprofits. 73% allocate half of a full time employee to managing social networking activities. 43% budget $0 for their social networking activities. This post originally appeared on JohnHaydon.com.
Klout and Peerindex – social network loyalty cards?
The Way of the Web
SEPTEMBER 29, 2011
The same is generally true with content – if you create something truly amazing and share it, things can suddenly get very big, but in general content is a medium to long-term strategy built on quality and consistency. And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Content Strategy Featured Image source. Image source. Image source.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Put One Person in Charge.
How To Develop And Execute A Social Media Strategy For Free
MAY 24, 2013
The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. With respect to social media, I’d adjust the statement to say: “If you want a social media strategy that performs, dedicate resources that will perform.” Cheers! –Sean.
Nurture Your Social Network By Helping Someone Else
APRIL 15, 2016
Keep in mind that your social network largely consists of your in-person connections, as opposed to just your online fans, followers, and subscribers. So, today I challenge you to reach out to someone in your network who you haven’t spoken to in a while. Featured People Social Media collaboration people social networking strategy tipsCheers!
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
There is a common misconception when it comes to social media marketing. All you have to do is set up a few social networks and the results will start rolling in. If you want to amplify your message through social media, you need more than a wish and a dream. Let’s take a look at how easy it can be to put a social media strategy that actually works in place.
Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?
Direct Marketing Observations
JANUARY 17, 2012
The tug-o-war for your time when you participate on multiple social networks can be difficult. On the networks that matter to you or on the networks where you HAVE to participate? The fact is, the more networks you’re in, the more likely that your content is going to suck in some of them. You’re going to devote more time and effort to the networks that matter. So does the internal corporate network win then? The less time you have, the more likely you are to mail in your participation in networks that matter less. It Depends.
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. How to Create Your Social Media Strategy. 1. Objective: Increase Social Media Content Quality.
4 Social Media Trends and How to Adjust Your Social Strategy
Ignite Social Media
JUNE 1, 2016
Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Social Commerce Goes Viral.
The Single Most Important Trend to Consider in Your Social Media Strategy
Ignite Social Media
JUNE 15, 2016
Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. Mobile Usage and Multi-Networking Further Complicate The Consumer Journey. ” Is it the rise of messaging applications?
Which social network is best for my business?
NOVEMBER 5, 2015
Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin. Let’s look at some of the more popular networks. The post Which social network is best for my business?
We're Addicted to Social Networks: 48% of Us Check Them in Bed
MARCH 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact We’re Addicted to Social Networks: 48% of Us Check Them in Bed by Pam Dyer on March 21, 2010 Share If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people’s lives, stats like these should help put them to rest. Great post.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm. When you follow these ideas, you can keep your social network active.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. One of the most important things to draw from the report, in my opinion, is that a good content marketing strategy takes into account both low and high-investment content.