Trending Sources

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

B2B 144

Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you don’t, it will be obvious to your fans and target market that you are disorganized. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If Write a social media marketing playbook.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

B2B 80

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.  When it comes to niche products and services, you will need customized marketing strategies. 1.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Posted in Innovation. Take, for example, a global footwear brand.

Content marketing strategy beyond the first degree(s): value chains

Conversionation

Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […].

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy.

Four Content Distribution Strategies

Spin Sucks

Now you must put your content distribution strategy into action. If you’re doing content marketing right (and  avoiding ghostwriting pitfalls ), you’re writing for an audience. Fifty-nine percent  of marketers  repurpose content two to five times. Make your  investment in content creation  worthwhile by sharing articles often and recycling them in other marketing assets.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. 94 % of marketers believe that the users  analysis of the site’s perceived value will increase in importance as a ranking factor.

SEO 134

A Bodybuilder’s Guide to Communications Strategy

Spin Sucks

Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing.

How to Create a Content Marketing Strategy

Convince & Convert

Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that.

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? I’m talking […] ( Read more. ). Video Marketing video marketing visual marketingPretty image heavy, right?)

Video 85

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. It is just one tool in the marketing mix that can be used to help you support business priorities. Make It Count.

5 Tips to Incorporate Design Elements Into Your Marketing Strategy

Waxing UnLyrical

Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Who is the target audience that your products or services are being marketed to? How do you incorporate design elements into your marketing strategy? Tips to Incorporate Design Elements Into Your Marketing Strategy.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Flexibility : The variety that SMS marketing offers is almost endless.

SMS 123

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. 1. Easy B2B Tips for Google+ Users Content Strategy for Associations Using YouTube for B2B Association Social Media: ASCD [Please Share!]

B2B 89

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. responsive attitude forms the foundation on which successful marketing campaigns thrive.

The Importance of Healthy Internet Marketing Strategies

Idaconcpts

As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Instead, we are an online marketing agency that focuses on sending  qualified leads  to your website.” “UX is the bread and butter of your marketing efforts.

Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Here is what you should pay attention to this year, even if it's not on your list. Six Powerful Tips to Increase Online Engagement.

Trends 131

Why You Should Tweak Your E-mail Marketing Strategy

Small Business Mavericks

Every business needs to take another look at its marketing strategy from time to time. That includes specific tactics within the overall strategy. In this case today, I’d like to discuss why might consider re-envisioning your e-mail marketing plan. There are a number of reasons why might consider revising your e-mail marketing strategy. When is the last time you took a look–a really hard look–at your e-mail marketing list? It’s time to re-think your e-mail content strategy. Your click-through rate (CTR) is too low.

YouTube Subscriber Strategies for Nonprofits

SocialFish

All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. YouTube is actually as much about social media marketing as it is about video marketing. This is your chance to use combine YouTube optimization with community building – a truly powerful YouTube marketing tactic. The strategy is for them to share their audiences.

Tips to Renew Your LinkedIn Strategy

Spin Sucks

With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Your LinkedIn Strategy So what can you learn from Neeson and JJ? Fun, right? Maybe they’re older. That’s OK!

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Taking your content marketing team too lightly. Adopting a content strategy and posting blog posts is not enough.

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. Marketing

Mobile 122

Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts. So what are the key questions all good marketing win/loss analyses have in common? Win/loss analysis is often seen as a tool for the sales teams. Identifying Gaps.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. This has put an emphasis on the importance of quality content within digital marketing. Have you determined a content marketing strategy?

A Content Strategy Fit for an Oscar

Spin Sucks

Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.

How to Use a Reverse Message Strategy

Spin Sucks

We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Think about this negative message strategy from a perspective of marketing your product or service. Reorient Perspective with Reverse Message Strategy.

Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.

8 Successful Content Marketing Strategies

Writtent Blog

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. It’s hard to make the leap if there’s little proof in your  content market metrics that a new tactic will work. Using Your Content Marketing Strategy.

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy. Here is just an excerpt – this is towards the end of the long post. Then read it again.

Human Connection: The Key to Better PR Strategy

Spin Sucks

And it's something which can't be learned through market research or data-driven customer analysis. The post Human Connection: The Key to Better PR Strategy appeared first on Spin Sucks. Four Skills for Successful Client Service Negotiations The Snow Shoveler’s Guide to a Communications Strategy.

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Objectives for Internet marketing campaigns usually include one or more of the following, with varying degrees of emphasis: E-commerce revenue generation.