The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. Related posts: Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life Google, Twitter And Intuit Collaborate To Market TurboTax Alltop: Guy Kawasaki’s Newest Venture in Social Media. MORE >>

Doc Searls coined the term “markets are conversations &# and markets encompass suppliers, employees, customers and prospects, your market. While markets have always leveraged communications the dynamics of social technology are changing how markets interact with all constituents. When markets dynamics change then all things must change otherwise you will not keep the markets attention. If you can’t keep and expand the markets attention about your brand then someone else is likely to do so at your cost. Who Is Communicating? MORE >>

The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. Having an experimental strategy is okay as long as everyone is on the same page. However, having a clear sense of the business strategy and needs of the organization should still help inform your approach. What is Your Company’s Overarching Business Strategy? What is the Parent Strategy? For companies in a short sales cycle, marketing would probably be a better fit… Make sense? MORE >>

The rise of spacial marketing. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. Tags: best practices facebook strategy Tweet Are you focusing your Facebook investment in the right place? The immensely smart  Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Interesting, right? 3:00 p.m. and 8:00 p.m. MORE >>

Johnson Social Media Marketing Strategy for Twitter January 24, 2010 Twitter is but one communication tool you can use for marketing public relations and should be considers as a viable tactic for any small business public relations plan. Over on HubSpot, Mike Volpe gives us several Twitter strategies that can help you leverage the social media tool to connect with customers, stakeholders and others important to the success of your business. Share/Bookmark [link] Tweets that mention Social Media Marketing Strategy for Twitter | Social PR — Topsy.com [.] MORE >>