Good strategy grows out of an independent and careful assessment of the situation, harnessing individual insight to carefully crafted purpose. Bad strategy follows the crowd, substituting popular slogans for insights.” – Richard P. Rumelt, Good Strategy/Bad Strategy. An important part of our work is making sure we have strong relationships with and are collaborating with our clients as well as our internal strategy and technology experts to be sure that the analysis fits within the bigger picture. And that’s where good strategy comes into play. MORE >>

Strategies that rely on past thinking, old business models and the traditional approach to strategic development simply are not fit for the 21st Century. The thinking behind strategy and the existing models must change because everything that goes into developing and executing a strategy is changing. You’d have to live on an isolated island to not recognize that markets, economics, technology, employees, customers, suppliers and the entire infratructure to support all of it has changed. Three Critical Changes In Strategic Thinking. but “Why?” strategic focus ). MORE >>

Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. MORE >>

The rise of spacial marketing. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. Tags: best practices facebook strategy Tweet Are you focusing your Facebook investment in the right place? The immensely smart  Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Interesting, right? 3:00 p.m. and 8:00 p.m. MORE >>

Let’s start with strategy. However, it’s important to understand strategy as something more than just an abstract concept. Successful brands don’t simply speculate about their strategies, they visualize them: What is Strategy? In its most basic form, strategy is the process of determining the best way to get from Point A to Point B. Short Course in Social Media Marketing. good social media marketing plan usually involves these 12 vital steps. Once you determine your goals and objectives, you realize that strategy begins with “who. MORE >>