New Influencer Marketing Research Has Four Key Findings
JANUARY 31, 2017
Is your influencer marketing working? The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks. Related Stories The Do’s and Don’ts of Working with Social Media Influencers 12 Tools for Powerful Influencer Research Build Your Influencer Relations Campaign with Six Steps. working with influencers
Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks. Related Stories Influencer Marketing Matchmaking Influencer Relations and the Target Plus-Sized Win How to Get Creative with Influencer Marketing.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?” So, how do you “bell” an influencer for your brand?
Working With Influencers to Make Your PR Event a Success
FEBRUARY 1, 2017
Have you thought of involving influencers to help spread the message? Working with influencers is a key step to ensure your event is a raging success. The post Working With Influencers to Make Your PR Event a Success appeared first on Spin Sucks. Planning an awesome PR event for your client? Nicole Rodrigues shares more tips.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
Because of this aversion to ads, using influencers to sell products has become all the rage. But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Blank stares.
The Seven Golden Rules to Paying Influencers
JUNE 9, 2015
By Pierre-Loïc Assayag There isn’t an interview, panel, Twitter chat, or even client meeting that I’m participating in where, at some point, someone doesn’t ask the question, “Should brands pay influencers?” There are very few absolutes in life and whether a brand should pay influencers or not is not one of them. Pay for craft, not influence.
Can Social Media Influencers Replace Your PR Agency?
SEPTEMBER 7, 2016
It’s a controversial question to ask, can social media influencers truly replace your PR agency? Veronika Baranovska examines what PR agencies, influencers, and next steps in digital marketing. The post Can Social Media Influencers Replace Your PR Agency? Comments “Social media influencer” is, by definition, an anomaly. appeared first on Spin Sucks.
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. Influencers as spokespeople. Influencers are Different than Celebrities.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. Here’s how to stand out from the crowd with your influencer marketing campaigns. Standout Influencer Marketing: Giveaways Giveaways are one of the most inexpensive ways to gain exposure for your brand.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers. There isn’t one. Relationships take time.
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. We live in an era where celebrity endorsements aren't what they once were. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Selections appear on the right.
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Consider Influencer Marketing First. Their images are just awesome.
Influence Met Transparency with @Kred
OCTOBER 2, 2011
Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. We all have influence – Community Influence. Example of Top Community Members: There is no influence without transparency. What is Kred ?
A 10-Step Approach to Launching Your First Influencer Marketing Campaign
DECEMBER 1, 2016
Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program. Designate a point person for influencer communications.
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live , Facebook Mentions , notes , 360-degree videos and other related content.
We’ve Updated Our Influence Measurement Guide
The Realtime Report
OCTOBER 17, 2012
In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. What are the differences between personal and contextual influence measurement tools—and why do they matter?
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
The Do’s and Don’ts of Working with Social Media Influencers
OCTOBER 13, 2016
Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. The post The Do’s and Don’ts of Working with Social Media Influencers appeared first on Spin Sucks. Related Stories Eight Tips for Influencer Marketing Done Well Creating False Idols: Does Social Proof Have a Place? The Seven Golden Rules to Paying Influencers. Communication Influencer Relations Arment Dietrich Danny Brown Influencer marketing sam fiorella the modern blogging masterclass traackr
YOU Are The Influence
APRIL 17, 2012
have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU. With the social media tools at our disposal today, you have the power to form a message, motivate an action, and become an online influencer. For me to say a person has an influence on me, I need to trust him or her first. Regardless of your status, job, or age YOU have the power and the ability to influence someone.
Build Your Influencer Relations Campaign with Six Steps
MARCH 31, 2016
Influencer relations is an effective tactic in a communications program, but also very time-intense. The post Build Your Influencer Relations Campaign with Six Steps appeared first on Spin Sucks. Communication Influencer Relations Anthony Hopkins and Turbo Tax Blake Lively and L'Oreal Preference GroupHigh Katy Perry and CoverGirl Tina Fey and Cheetos traackrComments Yes.
Mind the Most Important Influencer: You
APRIL 27, 2016
As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. The underlying premise and even the primary mechanics of influencer marketing have never changed.
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year. Learn more at [link].
How to Find Social Media Influencers with Ease
JANUARY 10, 2017
You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. As Jay Baer says, “True influence drives action, not just awareness.”. You will begin to see who the influencers are.
What Is Influencer Marketing?
JANUARY 18, 2017
Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Here are some reasons to build out your own influencer marketing program. More on that here.
Influencer Relations: Tips to Extend Your Current Campaigns
JANUARY 22, 2015
It really was a lesson in how to do influencer relations in new and interesting ways. To hold myself accountable and to give you an already established to-do list, following are the things I am going to do to increase our domain authority, build our SEO, and gain new subscribers through influencer relations. Now there is a list from which you can start to do some influencer relations.
Monday Roundup: Influencer Relationships
JULY 27, 2015
It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. How can you improve your PR outcomes with the power of influencer relationships? Check Check out these posts. 1.
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. Haven’t heard of Encore Alert?
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. The ROI of Influence – True influence drives action, not just awareness. This webinar featured Eric T.
2016 Marketing Predictions from 10 Top Influencers
Buzz Marketing for Technology
DECEMBER 21, 2015
From content promotion experimentation by content marketers of all kinds to video ads driving engagement, personalization, relevancy and more, there are a number of marketing “influencers” – the “movers and shakers” of this industry – that have made their predictions regarding the burgeoning world of marketing communications and what they feel should be focused on in 2016.
The 5 Elements Of Successful Influencer Marketing Programs
The Realtime Report
OCTOBER 26, 2012
“Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Showcase their influence.
What Makes Audiences Trust Your Influence Marketing
Convince & Convert
MARCH 9, 2016
While once thought of as a fading trend , influence marketing is back and hotter than ever. You would be crazy not to jump on this bandwagon. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. The appeal of engaging influencers to share your message is centered around trust.
The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]
JANUARY 17, 2017
Give micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional advertising.
5 Unique Ways to Engage Influencers
Ignite Social Media
JANUARY 26, 2017
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however, we see a dark side of influencer marketing start to emerge. Influencer Marketplace Programs .
Paradox of Online Influence
JULY 16, 2012
spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence?
How to Find Influencers on Twitter
NOVEMBER 16, 2016
Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more. You start off by searching for influencers based on category, and then you specify the country (this is optional). Klear.
5 Reasons Listening to Influencers Will Better Inform Your Content Strategy
Ignite Social Media
SEPTEMBER 7, 2016
Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. Influencers Understand the Audience You Want to Target. “So right away you can see a couple of things that look potentially great, for U.S. Influencers Have Sizeable, Relevant Audiences. fiction writers, about U.S.
Clout vs. Klout – Or the Real Meaning of Social Influence
MAY 16, 2012
I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. So, the theory goes, if we identify the main social influencers, we should be able to effect change or motivate action. Digg Digg.