Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks. Related Stories Influencer Marketing Matchmaking Influencer Relations and the Target Plus-Sized Win How to Get Creative with Influencer Marketing.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?” So, how do you “bell” an influencer for your brand?
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
Because of this aversion to ads, using influencers to sell products has become all the rage. But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Blank stares.
How Lazy Content Curation Is Ruining Your Influencer Relationships
AUGUST 24, 2016
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika!
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns.
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. Influencers as spokespeople. Influencers are Different than Celebrities.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. Here’s how to stand out from the crowd with your influencer marketing campaigns. Standout Influencer Marketing: Giveaways Giveaways are one of the most inexpensive ways to gain exposure for your brand.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers. There isn’t one. Relationships take time.
A 10-Step Approach to Launching Your First Influencer Marketing Campaign
DECEMBER 1, 2016
Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks.
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. We live in an era where celebrity endorsements aren't what they once were. Comments I agree, Bob. loved working on the Florida Prepaid Program. by Paula Kiger I wonder about the truth of this sentence: “When I pushed.
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Selections appear on the right.
5 Reasons Listening to Influencers Will Better Inform Your Content Strategy
Ignite Social Media
SEPTEMBER 7, 2016
Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. Influencers Understand the Audience You Want to Target. “So right away you can see a couple of things that look potentially great, for U.S. Influencers Have Sizeable, Relevant Audiences. fiction writers, about U.S.
Influence Met Transparency with @Kred
OCTOBER 2, 2011
Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. We all have influence – Community Influence. Example of Top Community Members: There is no influence without transparency. What is Kred ?
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live , Facebook Mentions , notes , 360-degree videos and other related content.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program. Designate a point person for influencer communications.
The Do’s and Don’ts of Working with Social Media Influencers
OCTOBER 13, 2016
Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. The post The Do’s and Don’ts of Working with Social Media Influencers appeared first on Spin Sucks. Related Stories Eight Tips for Influencer Marketing Done Well Creating False Idols: Does Social Proof Have a Place? The Seven Golden Rules to Paying Influencers. Communication Influencer Relations Arment Dietrich Danny Brown Influencer marketing sam fiorella the modern blogging masterclass traackr
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
We’ve Updated Our Influence Measurement Guide
The Realtime Report
OCTOBER 17, 2012
In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. What are the differences between personal and contextual influence measurement tools—and why do they matter?
Build Your Influencer Relations Campaign with Six Steps
MARCH 31, 2016
Influencer relations is an effective tactic in a communications program, but also very time-intense. The post Build Your Influencer Relations Campaign with Six Steps appeared first on Spin Sucks. Communication Influencer Relations Anthony Hopkins and Turbo Tax Blake Lively and L'Oreal Preference GroupHigh Katy Perry and CoverGirl Tina Fey and Cheetos traackrComments Yes.
YOU Are The Influence
APRIL 17, 2012
have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU. With the social media tools at our disposal today, you have the power to form a message, motivate an action, and become an online influencer. For me to say a person has an influence on me, I need to trust him or her first. Regardless of your status, job, or age YOU have the power and the ability to influence someone.
Mind the Most Important Influencer: You
APRIL 27, 2016
As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. The underlying premise and even the primary mechanics of influencer marketing have never changed.
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year. Learn more at [link].
Monday Roundup: Influencer Relationships
JULY 27, 2015
It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. How can you improve your PR outcomes with the power of influencer relationships? Check Check out these posts. 1.
Influencer Relations: Tips to Extend Your Current Campaigns
JANUARY 22, 2015
It really was a lesson in how to do influencer relations in new and interesting ways. To hold myself accountable and to give you an already established to-do list, following are the things I am going to do to increase our domain authority, build our SEO, and gain new subscribers through influencer relations. Now there is a list from which you can start to do some influencer relations.
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. Haven’t heard of Encore Alert?
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. The ROI of Influence – True influence drives action, not just awareness. This webinar featured Eric T.
2016 Marketing Predictions from 10 Top Influencers
Buzz Marketing for Technology
DECEMBER 21, 2015
From content promotion experimentation by content marketers of all kinds to video ads driving engagement, personalization, relevancy and more, there are a number of marketing “influencers” – the “movers and shakers” of this industry – that have made their predictions regarding the burgeoning world of marketing communications and what they feel should be focused on in 2016.
How to Find Influencers on Twitter
NOVEMBER 16, 2016
Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more. You start off by searching for influencers based on category, and then you specify the country (this is optional). Klear.
The 5 Elements Of Successful Influencer Marketing Programs
The Realtime Report
OCTOBER 26, 2012
“Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Showcase their influence.
What Makes Audiences Trust Your Influence Marketing
Convince & Convert
MARCH 9, 2016
While once thought of as a fading trend , influence marketing is back and hotter than ever. You would be crazy not to jump on this bandwagon. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. The appeal of engaging influencers to share your message is centered around trust.
Paradox of Online Influence
JULY 16, 2012
spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence?
Clout vs. Klout – Or the Real Meaning of Social Influence
MAY 16, 2012
I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. So, the theory goes, if we identify the main social influencers, we should be able to effect change or motivate action. Digg Digg.
Meet 7 Twitter Influencers Who Follow Millions
FEBRUARY 5, 2016
These are influencers, entrepreneurs, and business advisers. Because they follow so many, and because most of who they follow are reciprocal followers, these seven people can influence awareness. How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? million. love Twitter lists.
Who Are The Influencers and How DO We Find Them?
MAY 24, 2012
In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg.
How Influence Marketing Differs from Celebrity Endorsement
Convince & Convert
FEBRUARY 24, 2016
Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference. What Is Influence Marketing? Both strategies use well-known people to influence your target market.
How to Find Social Media Influencers with Ease
JANUARY 10, 2017
You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. As Jay Baer says, “True influence drives action, not just awareness.”. You will begin to see who the influencers are.
The 4 Ways to Find Online Influencers
Convince & Convert
AUGUST 10, 2014
Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Here are some of the key points.
Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer
APRIL 18, 2016
This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word. Relevance – Finding the Most Relevant Influencers.
Why Influencer Marketing is Creating Huge Returns for Businesses
Convince & Convert
APRIL 8, 2015
Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Budgets Rising.