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Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Mercedes Benz Fashion Week brings in more than $40 million  to New York each year. Fashion blogging is mega-business.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. Also known as Outfit of the Day.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called  4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. This case is with other words not only relevant for the fashion business. Tweet.

Competing for PR Victory: Fashion at the Summer Olympics

Meltwater

On August 5th more than 10,000 athletes, representing more than 200 member nations, will compete… Read More.

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. Image by Monkey at Large. Many social media wonks bash Google+ at social media conferences and in online conversations. Yet you have to wonder if this absolute negative view is professionally smart. As a result, traffic has increased. AddThis recently reported that Google+ had its third highest in bound traffic week to date.

THE OLD-FASHIONED WAY…THEY EARN IT

Myrland Marketing

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE OLD-FASHIONED WAY…THEY EARN IT by Nancy Myrland on July 30, 2010 Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer  John Houseman. The old-fashioned way…they earn it.”

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

They are also more likely to follow accounts related to fashion, beauty, interior design and people they don’t know personally on Instagram than on Facebook. As far as the content that catches their eye, parents on Facebook tend to look for updates from friends and family, news and humor content, and on Instagram they more often seek information about celebrities, fashion, travel and beauty.

3 Practical Android Apps for Fashionistas

Idaconcpts

If you are in the fashion business or if you are one of those people that people that talk, eat and sleep fashion, then you will love these applications for your Android smartphone. They will allow you to miss nothing in the fashion world and you could easily share all your design ideas with others as well. TriMirror Fashion. MyCloset. Makeup Tutorials.

Twitter’s Verified Accounts Application Process (Infographic)

SocialTimes Twitter

Verified accounts debuted on the social network in 2009 , and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business. Readers: Have any of you submitted applications to have your Twitter accounts verified?

4 Old-Fashioned IM Strategies That Still Work

Small Business Mavericks

It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic. It’s interesting to note, however, that what worked in 1992 still can work in 2011. mail Marketing – E-mail marketing has been around for so long that it hardly seems just to say it’s new. Still, it can be very effective.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.

Why I Write - Blog Hop "Old Fashion" Meme

Diva Marketing Blog

When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. . I''ve always wanted to be a "Writer." However, I never really knew I was until I started Diva Marketing. Why do I write.

Facebook Debuts 360 Photos

SocialTimes Facebook

Fashion photographer Mario Testino  offering a 360 view—both in front of the camera and behind the scenes—of a photo shoot with supermodels Lily Aldridge and Karlie Kloss. The 360-degree photos  promised by Facebook’s Oculus VR virtual reality subsidiary last month  have officially arrived. The New York Times  bringing people behind the scenes at the Supreme Court. Woods  for Time.

Twitter Begins Application Process for Verified Accounts

SocialTimes Twitter

Twitter said the verification application will be available globally later this week, offering as examples of potential verified accounts those in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business. Twitter Tuesday rolled out an online application process for verified accounts , giving individuals and organizations the chance to join the social network’s nearly 187,000 accounts with the blue badge icon. Confirmed email address. Biography. Profile photo. Website URL. Tweets set to public.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.”

When Paper Wins In The Digital Age

Twist Image

It's also a fashion brand. fashion. apple applestore brand digitalage digitalfirstbrand fashion fieldnotes l2 l2youtubechannel lifestyle moleskine moleskinenotebook notebook productivity scottgalloway youtubeyoutubechannel There are certain companies who understand (and embrace) what it means to be a digital-first brand. when that brand is a paper company. Imagine that. brand.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

In January, Chanel had its Haute Couture fashion show and successfully promoted the event by providing its social media fans with a unique VIP perspective. Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more.

LOOKK: Community That Connects Designers With Consumers

Mindjumpers

So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. They have the opportunity to be identified by an expert fashion panel who, using data to estimate market demand, will ultimately choose which items are put into production.

The Digital Reality

Twist Image

From a fashion standpoint, it flopped. fashion. Do you really think that Google Glass is a flop? I don''t. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and more would find these glasses cool, interesting and worth it to wear. Without question. We''re about to find to find. To one another.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.

The New Newer Economy

Twist Image

fashion. fashion brand. Have you ever heard of resellers? What about the Supreme brand? People will wait twenty hours in line, and hope that they can get their hands on some kind of product. We're talking about clothing. and brand called, Supreme. I had seen the logo around, but never knew - or spent the time to understand - just how amazingly powerful of a brand that Supreme is. .

Team 22

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Fashion140: Fashion Industry+Social Media=The Perfect Fit

yMarketingMatters

Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops). Social Media Marketing 140con Facebook fashion lincoln center fashion140 fashionsnoops Jeff Pulver Mobile Marketing social media Twitter YouTubeCheck out the video here (bonus: you will see me in a.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Milwaukee's Social Media Marketer Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” ” Our company started building websites in 1996. After all, who cares about your site if no one can find it? In general, each of these major updates is to help Google answer real questions from its users. Keep reading! Drupal). Link Schemes.

Endless Aisles

Twist Image

It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. fashion. attribution bigshow2012 commerce comparisonshopping consumer digitalcommerce digitalsignage ecommerce fashion hadleymalcolm inventorycontrol marketing mobile nationalretailfederation onlineshopping orderonline retail reveries shoporg shopping shoppingexperience smartphone socialmedia technology timmanners touchscreen transaction uniqlo usatoday virtualgoods virtualshopping webanalyticsVirtual shopping in a physical store. What if? Hold your horses. No more. mobile.

Is the See-Now, Buy-Now Model Bypassing the Fashion Editor as Influencer?

Meltwater

Whether you’re on Twitter, Instagram, Facebook, or Snapchat, when New York Fashion Week comes around,… Read More.

How Old-Fashioned is Online Anonymity?

Ari Herzog

If you are inspired to add a comment with your thoughts, please visit How Old-Fashioned is Online Anonymity? The literature suggests that, compared to face-to-face, the increased incidence of flaming when using computer-mediated communication is due to reductions in the transfer of social cues, which decrease individuals’ concern for social evaluation and fear of social sanctions or reprisals. Flaming , the subject of University of Houston professor Norman Johnson’s above sentiments, is unfortunately enhanced when internet communications involve anonymity. Thoughts?

How To Think And Be A Creator

Twist Image

knew that he was the creative and fashion genius behind Eck? Unltd (which has become a billion dollar fashion and lifestyle company). Ecko is still semi-actively involved in the multiple fashion brands that he created (Eckored, Marc Ecko Cut & Sew and Zoo York ), but spends the bulk of his current time working on Complex Media. fashion. fashion brand. complex.

Your Socks Should Match Your Trousers

Ari Herzog

It’s apparently a fashion faux pas to match the color of your socks to the color of your shoes. Media fashion Yet, this is what I’ve been doing for the longest time. GQ, Men’s Fitness, and similar websites told me I was wrong. ” Reviewing my sock bin, I saw lots of blacks and browns. Yet, my pants are mostly browns, blues, and grays. Thanks for reading.

WIWT launches and networks of shared interest

The Way of the Web

So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. Browsing through the site you can see almost everyone (myself excepted) has got a keen interest in fashion, and that includes a slightly surprising number of male uploaders. So is WIWT any good? Simple answer is yes.

ICYMI – Facebook, Snapchat Fashion Week, Instagram

Danny WhatMough

Good round up from the WSJ about how brands used Snapchat during Fashion Week season. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook says no to exposed buttocks and nipples. Twitter is experimenting with TV timelines. YouTube rolls out interactive cards. Top brands are now posting more on Instagram than Facebook. Twitter rolls out new landing page for analytics. YouTube provides the ability to show 360 degree videos. Image credit.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. TALKWALKER HOW-TOS brand sentiment dior influencer marketing Instagram influencer jennifer lawrence luxury brands Luxury industry marketing strategy new york fashion week ROI social listening social media metrics Talkwalker

There Is No Need To Call Anyone A Sell Out

Twist Image

He was the creative and fashion genius behind Eck? which has become a billion dollar fashion and lifestyle company). Ecko is still semi-actively involved in the multiple fashion brands that he created (Eckored, Marc Ecko Cut & Sew and Zoo York ), but spends the bulk of his current time working on Complex Media. fashion. fashion brand. Are you a sell out?

Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. The demographics of Google+ are typically described as predominantly male and young. Women’s Site. Food Site. Entertainment Site.

Fashion and P.R. Social Media blogger events

Laurel Papworth

Social Media Fashion. Any fashion blogger who abides by the rules above (extrapolate: any blogger that obeys a PR company’s requirements) is not going to be an A list blogger. It’s called social networking … Treating bloggers as second class citizens is just going to deliver the PR person a truckload full of woe… Fashion and P.R. No Journalists.

Pinterest: Top 4 most popular pinboard categories

Firebelly

As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%). Food is also the most likely category to be repinned, on average generating over 50% more re-pins than the next most repinned category, Style and Fashion.