Trending Sources

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. Image by Monkey at Large. Many social media wonks bash Google+ at social media conferences and in online conversations. As a result, traffic has increased.

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

They are also more likely to follow accounts related to fashion, beauty, interior design and people they don’t know personally on Instagram than on Facebook. As far as the content that catches their eye, parents on Facebook tend to look for updates from friends and family, news and humor content, and on Instagram they more often seek information about celebrities, fashion, travel and beauty.

Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global  community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. and directing their fans to discounts, offers, and latest fashion news.

Facebook Debuts 360 Photos

SocialTimes Facebook

Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group  and the Help Center. Fashion photographer Mario Testino  offering a 360 view—both in front of the camera and behind the scenes—of a photo shoot with supermodels Lily Aldridge and Karlie Kloss. The New York Times  bringing people behind the scenes at the Supreme Court.

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Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media. Let’s shift our focus under the water line where the real mass of online community floats.

4 Old-Fashioned IM Strategies That Still Work

Small Business Mavericks

It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic. communities, a website is still the perfect online marketing tool. It’s interesting to note, however, that what worked in 1992 still can work in 2011. It IS new, however, compared to old icons like television and radio advertising.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Interview with Community Manager: Will Long

Social Media Citizens

Will Long currently works as a Freelance Community Manager across a range of clients. You can follow Will on his blog , Twitter and LinkedIn. G: How did you build your experience as community manager? W: I started out working in PR. Initially through music then on to consumer brands such as Sony and Virgin Media. I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. First and foremost you need to put your community first and get inside their minds. How engaged is your community is the real gage for success.

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

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What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

8 Steps to Building Your Blog Into a Community

ProBlogger

All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog. There are a lot of great blog posts about creating communities , but this one is different. Build your community on a single powerful idea.

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SHORTHAND: Jay Baer On “Hug Your Haters”

Firebelly

95% of unhappy customers never complain in a form or fashion the business can find. Community Management InterviewsIn my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert.

WIWT launches and networks of shared interest

The Way of the Web

So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. Browsing through the site you can see almost everyone (myself excepted) has got a keen interest in fashion, and that includes a slightly surprising number of male uploaders. So is WIWT any good? Simple answer is yes.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

The Fashion house Burberry is always worth following to stay updated on what’s trending within cool content, and cinemagraphs are no exception. Burberry has recently used the format to promote the recently held fashion show in London and for new product introductions. Jamie Burg and Kevin Beck have done Tumblr ads for Saks Fifth Avenue and Lincoln Motor Co. General Electric. Honda.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Say a visitor is sitting in front of their laptop on a Sunday night and while searching Google for Prada heels, this visitor is served up an ad with multiple fashion sites with a variety of shoe options that will make this visitor swoon. Don’t treat every customer the same.

How Old-Fashioned is Online Anonymity?

Ari Herzog

Daily newspaper articles such as this example shine a light into why municipal officials around the country dread new articles appearing in their online community newspapers. If you are inspired to add a comment with your thoughts, please visit How Old-Fashioned is Online Anonymity? Ari Herzog provides communications services to the nonprofit and public sectors, and encourages you to join his Facebook community. The difference between Facebook and the Warrior Forum is the former attaches your real name to everything you write and the latter does not. Thoughts?

Theme Week: How To Find New Readers and Create Community on Your Blog

ProBlogger

This week we have reached out to ProBlogger readers from various niches to share their success stories on how they found readers for their blog, and how they encouraged engagement: comments, shares, and a creating a thriving community. Stay tuned for tips from the food, fashion, personal, social media, and blogging-about-blogging genres. Originally at: Blog Tips at ProBlogger.

A Guide to Marketing on Tumblr

Mindjumpers

Your tactics should aim to make your brand become a valuable asset to the Tumblr community you are trying to reach. Before Tumblr’s launch of ad units, Adidas was already detected as an active user of the platform with a creative vision and compelling presence with its fashion and design oriented Adidas Originals blog. Tumblr’s functionalities. Set a strategy. Create engagement.

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Why Komen Was Destined to Clash with Social Media

SocialFish

million to a more than $400 million fundraising machine , with about $98 million in community grants given last year. Staff member Mollie Williams, who oversaw Komen’s community grants, argued to maintain funding. It is also clear that the board made the decision in a very insular fashion. 4. Case Study Humanize Open Community Risk and Social MediaEnjoy.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. The toxic boss that makes snippy comments when you come to work, the (hopefully soon ex-) boyfriend that trashes your fashion sense and opinions on current affairs with “jokes”, the kids at school that call you lardarse or dumbarse. Individual voices in a community count.

It’s Time to Stop Focusing on New Technologies

Unspoken

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. ” Focus Instead on Building Community. One way people are using their social media time now is to build ad hoc communities. Instead I encourage marketers to focus on building relationships and community.

It’s Time to Stop Focusing on New Technologies

Unspoken

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. ” Focus Instead on Building Community. One way people are using their social media time now is to build ad hoc communities. Instead I encourage marketers to focus on building relationships and community.

URGENT: Facebook Rush Tonight - Claim Your Name

Almost Savvy

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search URGENT: Facebook Rush Tonight – Claim Your Name Posted by Irene Koehler in Facebook on June 12, 2009 | no responses In case you haven’t heard, there is going to be an old-fashioned land rush on Facebook tonight.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Highlight your company’s community involvement. The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. What should they promote? Got more?

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The American Dream: Growing a Business | Spin Sucks

Spin Sucks

We all want to work for ourselves, in some fashion. So if you’ve already read it there, it won’t hurt my feelings if you ignore me today. Ah…the American dream. If we work for The Man, it’s to have autonomy to do what we think best for the company. If we work for ourselves, it’s to have work/life balance and the flexibility to come and go as we please. Right?

Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. When we talk about building community, aren’t we really talking about getting to know each other in a deeper fashion than that allowed by 140 characters? Social media is an interesting animal. GPA.&#. O.M.G!

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. This includes social bookmarking and sharing, as well as regular links from your community members’ own sites. How do you show that you care about your community?

How Localized Social Media Drives Personalized Connections

Convince & Convert

Community managers optimize the content and push it out to multiple channels, both local and global. If you’re a B2C fashion designer and trying to get people interested in a specific line of clothes, your micro-conversions would be when you successfully drive traffic  to that part of your site from social. Sometimes in a given month, the Pros end up focusing on certain themes.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

You have heard of Pinterest and seen friends’ madly pinning fashion, photography, cartoons adn infographics to Facebook, Twitter and other social media sites and would like to learn a little more? Which organisations SHOULD be prioritising Pinterest for their brands and social media communities and which one’s can afford to hold off? Session Details . Forever!

Day One: Mirum

Twist Image

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. fashion myself as a humble and quiet individual, but these articles make me want to scream, "look at us!!!" It works! community. Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image , I had no expectations. I had big expectations. blogging.

How to Derive Inspiration from an Active Fan Base

Convince & Convert

Also, on a timely note, it’s actually New York Fashion Week right now. Well, she is very real, very down to earth, and really shows you both sides of what it’s like to work in the fashion industry. Jessica Gioglio, Dunkin’ Donuts @savvybostonian. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

comes care of Karyn Cooks from Flair Media , who was outraged at a post on fashion-forward brand Tradesy’s Facebook page last week. Social Pros Podcast brand communities customer service email marketing listening tools social customer service social media customer service social media listening social media monitoring social media tools Social Pros Please Support Our Sponsors.

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s active in local community and business organizations as well as social media.

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

comes care of Karyn Cooks from Flair Media , who was outraged at a post on fashion-forward brand Tradesy’s Facebook page last week. social media strategy brand communities customer service email marketing listening tools social customer service social media customer service social media listening social media monitoring social media tools Social Pros Social Pros Podcast

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

When it comes to the interest of women on social media, they flock to fashion, beauty, food and drink. Fashion: Woman 2.9% – Men 7.8%. These statics show that as our social media community grows, we can see definite trends in usage that illustrate there are many opportunities to promote your business online.  The social media landscape is changing at a rapid rate. 

7 Facebook Marketing Case Studies

Pamorama

Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The canvas print maker wanted to drive brand recognition and establish a presence on Facebook to: Increase fan engagement to build a dedicated Facebook community. Continue to grow revenue by offering relevant deals to its community. HubSpot.