Reconsider Fashion PR
AUGUST 9, 2012
The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. To the point, the industry is doing innovative things with content, social media, blogging, and more. disagree?
Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. Similar Posts: 4 Ways Social Media Has Changed The Fashion Industry.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to mention, social media serves as an interactive magazine. So with that, here are three social media trends fashion and beauty retailers should leverage.
Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. Luckily for me, it exploded this year and I was able to ride the wave. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. Social Videos. By Aaron Lee.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? You don’t do this?
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business. Well, anyone with a Twitter account and a keyboard is a social media expert.” And trust can be built through the social networks. Leads.
How 1:1 Social Media Engagement Impacts Your Brand
Ignite Social Media
AUGUST 15, 2016
Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for users when attempting to receive customer care. Customer Service vs. Reactive Engagement. Jolly Ranchers on Twitter.
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
Bashing Google+: Fashionable, but not Smart
NOVEMBER 28, 2011
Many social media wonks bash Google+ at social media conferences and in online conversations. Doubting the new social network is the fashionable thing to do. Google continues integrating its entire ecosystem into the + social network , and the biggest social chip is being added to the mix — YouTube. Image by Monkey at Large. YouTube
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
Are Social Media Jobs About to Disappear
Convince & Convert
DECEMBER 28, 2014
Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. When Social Media Becomes Everyone’s Job.
Mom & Pop Need Your Social Media Help
JULY 28, 2011
Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!). These are not major corporations in need of hefty social media plans and execution. But maybe you end up managing their social media efforts ongoing earning yourself a monthly retainer?
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
The good old-fashioned marketing method still provides the biggest bang for the buck when it comes to reaching and retaining high-value customers online. Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Customer lifetime value. Geography.
Association Social Media: The CFA Institute
DECEMBER 10, 2014
The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division. The social media team should set strategy, of course. link]. link].
Do It Yourself Social Media Audit
MAY 13, 2012
We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused. Get the ebook and get started!
The Six Most Irrational Social Media Concerns of Brands
JUNE 24, 2014
Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. There’s nothing quite like good, old-fashioned fear. No one can go social overnight.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. The management of social media initiatives will help you align your people, time, budget and expenses together with your goals for successful completion of campaigns.
How to Use Social Media And Stay Couth
FEBRUARY 27, 2015
If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). So how do you use social media and remain couth? Engage.
Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid
FEBRUARY 23, 2016
Luxury brands are relative newcomers to social media. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception. This stereotype is no more.
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Convince & Convert
DECEMBER 16, 2014
Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. The network effect takes place when a group of social influencers post content at a scheduled time. An outpouring of brand shout outs on multiple social channels by multiple influencers can lead to immediate brand awareness and buzz. Bold claim, huh?).
How to Recover From Social Media Fails
JUNE 27, 2016
Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder. How to Avoid Social Media Fails.
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout.
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned.
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.
3 Tips for Brands Targeting Brides on Social Media
Ignite Social Media
JULY 15, 2016
As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. Weddings. You either love them or you hate them. Literally. Will the Ads Ever End?
Have You Considered Segmenting Your Social Media Marketing Channels?
The Social Media Incubator
MAY 7, 2012
Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Social media sites are not all the same. Sure, they are the biggest players on the Internet…or are they?
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
Brands flock to social media channels to build relationships with their audiences. In In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download. It can serve as rocket fuel for your next social media marketing campaign. https://t.co/l9G8KXMSvS
Good Old Fashioned Values
JANUARY 24, 2011
When I show an audience statistics of online usage, adoption of mobile, specific uses of YouTube to build audience or general Social Media quirkiness that generates a lot of attention, they shake their heads in a way that says, "I can't believe this," "who has the time for this?" We are not going to bend technology and innovation to our traditional, good old fashioned values. social media. If we use our traditional values in this now-digital world, we're going to fall behind. faster. This gives me a very unique perspective. rapidly. mobile.
Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. Don’t get me wrong, they did screw-up – and in spectacular fashion. Confused?
Why Komen Was Destined to Clash with Social Media
MARCH 5, 2012
This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. One is the concept of Founder’s Syndrome, which was outlined elegantly in this post by Nell Edgington on Social Velocity. Enjoy.
7 Ways to Generate Leads from Social Media
SEPTEMBER 17, 2015
In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. Social media lead generation isn’t just cost effective, but it produces actual results; reducing costs by 45% and increasing revenue by 24%. Now, you can easily integrate your own quizzes into a social marketing strategy.
Don’t be a Pest with “This Social Media Stuff”
FEBRUARY 16, 2012
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison.
5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)
JUNE 8, 2016
Well, it’s become pretty old-fashioned. Let’s get started… We’ve rounded up five social media tactics that are ready to retire. Making a strict employee social media policy. Some companies have social media policies so lengthy they get their own binders. Want to brush up on social media etiquette? Take Facebook.
THE OLD-FASHIONED WAY…THEY EARN IT
JULY 30, 2010
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE OLD-FASHIONED WAY…THEY EARN IT by Nancy Myrland on July 30, 2010 Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. The 2.0
Interview with Social Media Influencer: Gianfranco Cuzziol
Social Media Citizens
JULY 7, 2011
He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. He regularly speaks at conferences and can often be found on Twitter and on his own blog ’ It’s all about the Conversation’. G: How would you define a social media “influencer”?
Interview with Social Media Influencer: Karen Asoyan
Social Media Citizens
MARCH 29, 2011
Socailbakers ranks MegaFon as one of the most social media-friendly Russian brands with accounts in Facebook as well as Twitter , Live Journal , YouTube and Russia’s leading national social network VKontakte. This social network was among the fastest-growing Web 2.0 Anyway, the main feature about new media is that it is a hybrid of personal and mass communication.