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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?

4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. It’s important for your team to develop a strategy to grab their attention immediately. Link to Mobile-Friendly Sites.

Mobile First in 2015

Spin Sucks

Start switching your digital and social media marketing efforts right now to a Mobile First priority. For years you have been hearing about ensuring your website and digital marketing efforts are all mobile-friendly. Now the focus is changing to mobile first. What is Mobile First? What does Mobile First mean? Who Should Adopt a Mobile First Strategy?

Mobile – from Strategy to Implementation


Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s important we open up our thinking around mobile.

Social Media Gone Mobile


Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.

Social, Local, Mobile: The SoLoMo Revolution


People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. conversion is when a mobile app boosts sales, whether directly or indirectly. Image via Define Conversions.

Top Ways to Utilize Mobile Marketing and Payment Options Today


Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time. Use Specialized Marketing Strategies. Take Payments Anywhere, Anytime.

7 Common Mobile Fundraising Mishaps and How to Avoid Them


Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Never changing up your email strategy. Forgetting to steward mobile donors. When you’re planning your mobile fundraiser, it’s important not to base any decisions on assumptions. Mobile donation page.

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. If you still consider these new digital strategies preposterous, you are bound to experience a slide in customer engagement and growth.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.

The Mobile-Only Strategy Imperative

Twist Image

If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? So, while we're not quit there yet in terms of content creation, writing and more, there is a vast majority of the population that is making the transition away from the PC as seamless as physical landlines to mobile phones was. Twitter Says Its Mobile Users Are More Active, Engaged With Brands. Was everyone's mobile contract up for renewal at the same time?). Arguably, a mobile-only strategy.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. Business Marketing cell phones mobile sms sms marketing

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Government’s Mobile Nightmare

Geoff Livingston

The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device. What do you think about the government’s mobile nightmare? Oh well.

What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Where Mobile is headed.

The Five Elements to Include in a Content Marketing Strategy

Spin Sucks

content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. They’re doing it because they are being told by either the C-level executive team or the board of directors that mobile is where they need to be. Not much.

Our Job in PR is So Much Easier Now Thanks to Mobile

Spin Sucks

Certainly nothing is easy, but mobile technology now allows us to accomplish our business objectives more quickly and maybe even more effectively. Given the nature of mobile devices and technology, we now have direct access to get our messages and information directly into the hands of our targeted audiences—no matter where they are located in the world. Mobile Messaging for Teams.

Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile. Why are so many CMOs disavowing mobile marketing?

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. CommPRO’s overall content strategy is a collaborative effort. The Transistor Radio and the Dawn of Mobile Media. Guest Post by Fay Shapiro. People were on the move.

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. This is a big step in apps overtaking the mobile web.

The Importance of Healthy Internet Marketing Strategies


We receive about 30% of our traffic from mobile phones, however they quickly bounce off our site. Can you creates us a mobile online media plan to increase our mobile traffic? ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. The Mobile Bounce-Off Blues. Can you buy us a couple email lists? Takeaways.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

When it comes to niche products and services, you will need customized marketing strategies. 1. After all, not every target segment can be reached using mobile apps. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting. Today’s strategies are no longer reliant on rules. Repeat customers.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

The next step in crafting your Instagram strategy is to think about the value your content provides. Let’s examine some amazing examples of carefully crafted Instagram strategy that works. 1. This strategy has definitely worked for the publication. When One strategy anyone can borrow from Foundr is including a call to action on every single post they share. Who are they?

Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. How is your brand performing on mobile?

Mobile First


Breaking Development April 2011: Mobile First from Breaking Development on Vimeo. Content StrategyDid you miss Luke Wroblewski’s opening keynote at #Tech11? You’re in luck, here’s a handy video of the same talk (different event) for your viewing pleasure. Don’t feel like watching this hour-long keynote? Here’s the PDF version.) Enjoy.

On developing a mobile strategy


This is a great slide deck by Jeremiah Owyang on Developing a Mobile Strategy. I’m going to dig into this more later, but there are some great examples in here. Developing a Mobile Strategy. MobileSee what you think. Does his Customer Hourglass make sense to you in the context of association or nonprofit work? View more presentations from Jeremiah Owyang.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. good brand architecture and strategy will enable you to better share your brand story in an authentic way. Top 5 reasons you must develop a brand strategy for your business. Big difference. iTunes.

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices  in the first quarter of the year, according to video technology company Ooyala. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Facebook: 1.23 billion monthly active users.

Adapt Your Website to a Mobile World


Adapting Your Website to a Mobile World from Tom Jelen. Related Posts Community Management Fundamentals BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups [Cool Infographic Friday] Big Data Big Profits Awesome Nonprofit Social Media Decks from #14NTC How to Lead Your Way to a Social Organization Mobile – from Strategy to Implementation. photo credit ).

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

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What to Consider When You Price Your Mobile App

Convince & Convert

Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. That constitutes 48.2% of the total revenue generated by mobile apps! It’s a wickedly clever strategy of making money off of the app. Do you have a mobile app? Free Apps vs. Paid Apps.

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Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Social Media Social Media Strategy data digital marketer digital marketing digital marketing strategy digital marketing trends ecommerce facebook Google mark zuckerberg Marketing Automation Tool mobile strategy NBA Snapchat visual content integration visual strategyHere is what you should pay attention to this year, even if it's not on your list.

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Mobile Is Here – Are You Ready for Mobile Marketing?


OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy.  13% are 18 to 24.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell.  For example, digital camera brands now have to compete with mobile phone companies, as smartphone features have improved, eliminating the need for a separate gadget. Social

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to  a mobile web page with videos of chefs preparing the recipes.  Good Things Come on Packages. Like this post?