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36 Animals with a Better Social Media Strategy Than You

Spin Sucks

These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Laura Petrolino explains why you can learn about communications from our animal-friends.

Social Media Calls-to-Action that Connect You to Consumers

Spin Sucks

How do you map out a social media strategy that actually works? The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager.

Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.

12 Essential Elements of a Social Media Marketing Strategy


Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Audience Strategy.

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Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy.

Six essential shifts in social media strategy

Dave Fleet

We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of

Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.

Social Media Strategy Template

Proactive Report

DOWNLOAD THE PDF   social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Comic: Social Media Strategy From A Book

SocMed Sean

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Resist the temptation to create a strategy as quickly as possible, just so you are doing something. Cheers!

Five Steps for a B2B Social Media Marketing Strategy


Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Put One Person in Charge.

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Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. 1. Test and Learn.

4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Therefore, when they check their social media accounts, it includes short time intervals. If not, your business will get lost among all the other social noise.

Who Owns Social Media?

Spin Sucks

When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR firms?

Social Media and Procrastination

Saying It Social

A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.

3 Powerful Strategies for Delivering Your Best Social Media

Peg Fitzpatrick

Random acts of social media getting you nowhere? Your Your lack of strategy and planning could be keeping you from social media success and growth of your social platform. I’m going to share three powerful strategies for delivering your best social media. 10 Ways Trello Will Make You a Social Media Management Pro  .

4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. It’s All About Facebook.

What Social Media Means For Your Business in 2014/2015


SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that  social networking is now the top Internet activity  and people spend more time here daily than any other major Internet activity, including email?

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its  social media strategy process. Social Media Strategy in 8 Steps (Summary). One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight

How to Create Your Own Social Media Video Marketing Strategy

Sprout Social

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. Creating Cost-Effective Social Videos. Why Social Media Video Marketing? Sprout Social (@SproutSocial) March 15, 2016.

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3-Part Social Media Strategy That Actually Works

Rebekah Radice

There is a common misconception when it comes to social media marketing. All you have to do is set up a few social networks and the results will start rolling in. If you want to amplify your message through social media, you need more than a wish and a dream. Let’s take a look at how easy it can be to put a social media strategy that actually works in place.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

Overhaul Your Social Media Marketing Strategy with These Basic Approaches


As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Rich media content wins as shown in the image below.

5 Social Media & Digital Marketing “Must Haves” for 2016


With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social.         Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Create unique posts for each social channel.

The Inseparability of Content Marketing and Social Media

Spin Sucks

While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.

How to Create the Ultimate Social Media Content Strategy

Sprout Social

It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. What you need is a strategy to increase the effectiveness and engagement of your content. Without strategy, content is just stuff, and the world has enough stuff. Metrics.

How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Download.

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Content Curation Strategies for Social Media Managers

Spin Sucks

From a business point-of-view, social media is the marketer’s messiah. And while social media can be extremely rewarding for a business, it can also be a tad bit frustrating. With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy.

How to Create Your Social Media Strategy

Rebekah Radice

When it comes to building a solid social media strategy , there are many things to consider. Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. How to Create Your Social Media Strategy. 1. You must get active and stay social.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

The Importance of Localized Branded Content on Social Media


And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Twitter  lets brands  geo-target  organic tweets to specific countries through an application created in collaboration with  Sprout Social. Facebook. So why not get started?!

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17 Critical Elements of a Solid Social Media Strategy

Harp Interactive

Categories: Blog , Social Media Marketing Tags: content plan , Facebook strategy , set up social media , social media goals , Social Media Marketing , social media monitoring , social media optimization , social media plan , social media strategy 92% of companies are currently using social media*.

Pros and Cons of your Social Media Team Structure

Ignite Social Media

With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach. Here we’ll look at two social media team structures and the pros and cons of each. In-House Social Team.

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Don’t Make These 9 Social Media Marketing Mistakes


Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.

The Single Most Important Trend to Consider in Your Social Media Strategy

Ignite Social Media

Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. This presents interesting and obvious challenges to your social media marketing strategy.

Social Media New Year’s Resolutions for 2015

Spin Sucks

That said, I do have a few ideas for New Year’s resolutions relating to social media. Some are specifically for marketers, some are for any of us who use social media. Think hard about what you’re trying to achieve, come up with a well considered social media strategy , and trace your social tactics to actual goals. By Eleanor Pierce. Woohoo!

Four Content Distribution Strategies

Spin Sucks

Now you must put your content distribution strategy into action. To boost your article’s exposure: Share it on social media platforms and Reddit at different times for a few weeks. Start conversations on social channels with other influencers who are talking about similar topics, and link to your article. By Kelsey Meyer. But wait…your job has just begun.

Social Media Strategy in 8 Steps

Convince & Convert

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Social Media Strategy in 8 Steps (Summary). Click to read more » social media strategyOne of the major theses.