The Campfire Strategy for Online Community Building
MAY 16, 2016
Your online community is like a campfire. Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. The post The Campfire Strategy for Online Community Building appeared first on Spin Sucks. Do you help it burn, or do you dampen the flame? Comments Really like this analogy
Community Building: Post-It Note Success Stories
MAY 31, 2016
Laura Petrolino explains why successful community building only requires one simple ingredient—understanding your audience. The post Community Building: Post-It Note Success Stories appeared first on Spin Sucks. Related Stories The Campfire Strategy for Online Community Building Six Steps for Success with Online Communities The Spin Sucks Inquisition: Robert Moore.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Sustainable development, able to maintain a constant pace – Social media is a long-term commitment.
Six essential shifts in social media strategy
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR firms?
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? It takes a Community Manager who grew up in the given location and is based there. Only The popular social media platforms support this fact with a range of functions. Facebook.
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Create unique posts for each social channel.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. More like this.
The Single Most Important Trend to Consider in Your Social Media Strategy
Ignite Social Media
JUNE 15, 2016
Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. This presents interesting and obvious challenges to your social media marketing strategy.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Rich media content wins as shown in the image below.
4 Best Practices to Maintain Your Social Media Coverage During Summer Vacation
Ignite Social Media
JUNE 14, 2016
If you’re planning to take a vacation or just take some time away from the office this summer, you’ll want to ensure you think of your social media coverage plan. If you’re a part of a small team, the last thing you want is for your brand’s social media to go dark while you are cruising around the Caribbean. See something that you’d like to share on your social channels?
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? Or are you in an organisation that is risk averse and wants a full strategy before they are even sure of what it is they want? Be clear.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Social Media Comic – Communicating With Your Customer Community
MAY 15, 2012
But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. Let your community know that you are: 1) aware of the problem; and 2) working to resolve it. Who knows, by engaging your online community, they might suggest a solution that you hadn’t thought of. Sometimes, things go wrong. Cheers! –Sean.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B marketing budgets are shifting to digital and social.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
The Future of Community Management
Ignite Social Media
MAY 27, 2016
If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Let’s Get Grounded: What’s Community Management, Really? Our industry changes every day. And yes!
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. highlight to tweet).
Social Media Tools and Resources for Social Learning
MAY 30, 2016
This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. This was the session description: While social learning and social media are different things, the two go hand in hand. Defining and Designing Social Learning.
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. These features could be a benchmark for future content, trends, and social communication. Could this work for my brand?
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. For more tips on cultivating a thriving Instagram community, take a look at this Slidedeck, How to Generate Your First 20,000 Followers on Instagram.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Built a community of 13,000. What’s a marketer to do?
Using Social Media for Government Communications
FEBRUARY 12, 2015
Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. But when handled correctly and with an appropriate communications strategy in place, that’s a good thing. Be Prepared to Succeed Organizations wanting to use social media for government communications shouldn’t jump in without a plan.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. Simply letting your article live the web is like tacking it to the community board at your neighborhood coffee shop. To boost your article’s exposure: Share it on social media platforms and Reddit at different times for a few weeks. The post Four Content Distribution Strategies appeared first on Spin Sucks.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. Omni-Social is the Offset to Paid Social.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.
Social Media Crisis Management -Infographic
JUNE 3, 2013
At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Trying to smother a social media crisis is like gas on a fire. Monitor first, last and always.
Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
Social Media Citizens
FEBRUARY 13, 2011
Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! logging forms the infrastructure of your content strategy.
Social Media Strategy from A to Z » Techipedia | Tamar Weinberg
Techipedia: Tamar Weinberg
MAY 28, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Give to your community.
Social Media Comic: The Social Media Timesink
MAY 29, 2012
As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. Do you work in social media? Do you experience social media overload?
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. Now you’re asking me to add social?!”. Social media isn’t part of my job.”. Too much to do, not enough time. are for.
How To Develop And Execute A Social Media Strategy For Free
MAY 24, 2013
There’s an old saying in the motorcycle community that goes: “If you have a $10 head, buy a $10 helmet.” The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. There is no such thing as a free social media strategy.
How to Spice up Your Social Media Strategy in 2011
Techipedia: Tamar Weinberg
DECEMBER 15, 2010
Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Get Real.
NEW! Essentials of Online Community Management On-Demand Course
APRIL 9, 2014
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. You don’t need a deep dive into the finer points community management. Going live.
Content Strategy for Associations
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Related Posts How to Lead Your Way to a Social Organization Community Management Fundamentals BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Awesome Nonprofit Social Media Decks from #14NTC ePatient 2015: Healthcare Associations, Are You Ready?
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.
How to Use Social Media And Stay Couth
FEBRUARY 27, 2015
If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). So how do you use social media and remain couth? Engage.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. What are hashtags? Hashtags are labels for content. Twitter.
The State of Community Management 2014
APRIL 30, 2014
From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps. The State of Community Management 2014 from The Community Roundtable. Report: State of Community Management.
Do’s and Don’ts for Community Management [Infographic]
JULY 24, 2012
Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.