36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Laura Petrolino explains why you can learn about communications from our animal-friends.
The Campfire Strategy for Online Community Building
MAY 16, 2016
Your online community is like a campfire. Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. The post The Campfire Strategy for Online Community Building appeared first on Spin Sucks. Do you help it burn, or do you dampen the flame? Comments Really like this analogy
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Sustainable development, able to maintain a constant pace – Social media is a long-term commitment.
Community Building: Post-It Note Success Stories
MAY 31, 2016
Laura Petrolino explains why successful community building only requires one simple ingredient—understanding your audience. The post Community Building: Post-It Note Success Stories appeared first on Spin Sucks. Related Stories The Campfire Strategy for Online Community Building Six Steps for Success with Online Communities The Spin Sucks Inquisition: Robert Moore.
Six essential shifts in social media strategy
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? It takes a Community Manager who grew up in the given location and is based there. Only The popular social media platforms support this fact with a range of functions. Facebook.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR firms?
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Employ Someone Who Knows Social Media, Not Just Your Business.
Everything You Need To Know About Online Community Management
OCTOBER 17, 2016
JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. DON’T BE LEFT OUT!
Why the Boston Globe Shouldn’t Be Building Community on Facebook
FEBRUARY 8, 2017
——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community? But online communities? Amen–my favorite topic!
How to Create an Extraordinary Social Media Strategy for 2017
JANUARY 19, 2017
Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. Crafting an extraordinary social media strategy in 5 simple steps.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Rich media content wins as shown in the image below.
Social Media Comic – Communicating With Your Customer Community
MAY 15, 2012
But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. Let your community know that you are: 1) aware of the problem; and 2) working to resolve it. Who knows, by engaging your online community, they might suggest a solution that you hadn’t thought of. Sometimes, things go wrong. Cheers! –Sean.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? Or are you in an organisation that is risk averse and wants a full strategy before they are even sure of what it is they want? Be clear.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Create unique posts for each social channel.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies. With $5.4
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! I can help you use free marketing with Facebook NOW! They launch the blog. Need help?
3 Powerful Strategies for Delivering Your Best Social Media
SEPTEMBER 26, 2016
Random acts of social media getting you nowhere? Your Your lack of strategy and planning could be keeping you from social media success and growth of your social platform. I’m going to share three powerful strategies for delivering your best social media. 10 Ways Trello Will Make You a Social Media Management Pro .
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! logging forms the infrastructure of your content strategy.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. Simply letting your article live the web is like tacking it to the community board at your neighborhood coffee shop. To boost your article’s exposure: Share it on social media platforms and Reddit at different times for a few weeks. The post Four Content Distribution Strategies appeared first on Spin Sucks.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Built a community of 13,000. What’s a marketer to do?
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
9 Reasons Why Hilton’s Social Media Strategy Succeeds
AUGUST 25, 2016
Social media is a good place to start. According to this 2015 article on Harvard Business Review, “Consumers under 35 spend almost four hours per day on social media, and more of that time is being spent engaging with brand”. And…. “17% of people older than 55 prefer social media over the telephone for service.”. Run Social Media Contests.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B marketing budgets are shifting to digital and social.
Best Practices for Managing a Crisis on Social Media
Ignite Social Media
JULY 21, 2016
With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you. But as a brand, we don’t recommend crossing that line. Go Dark.
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value. And that makes sense.
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. highlight to tweet).
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. Here is the list I use. Like this post?
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.
Social Media Comic: The Social Media Timesink
MAY 29, 2012
As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. Do you work in social media? Do you experience social media overload?
How to Create the Ultimate Social Media Content Strategy
SEPTEMBER 7, 2016
It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. What you need is a strategy to increase the effectiveness and engagement of your content. Without strategy, content is just stuff, and the world has enough stuff. Metrics.
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. For more tips on cultivating a thriving Instagram community, take a look at this Slidedeck, How to Generate Your First 20,000 Followers on Instagram.
NEW! Essentials of Online Community Management On-Demand Course
APRIL 9, 2014
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. You don’t need a deep dive into the finer points community management. Going live.
Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
Social Media Citizens
FEBRUARY 13, 2011
Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers.
How To Develop And Execute A Social Media Strategy For Free
MAY 24, 2013
There’s an old saying in the motorcycle community that goes: “If you have a $10 head, buy a $10 helmet.” The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. There is no such thing as a free social media strategy.
Pros and Cons of your Social Media Team Structure
Ignite Social Media
AUGUST 25, 2016
With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach. Here we’ll look at two social media team structures and the pros and cons of each. In-House Social Team.
Are You A Social Media Channel Changer?
AUGUST 21, 2012
Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? The same problem exists in the realm of social media, though. I admit it…I’m a channel flipper.
4 Ways To Improve Your Social Media Content Strategy
SEPTEMBER 7, 2011
Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. social media uncategorized contentTweet. Set Goals.