Trending Sources

Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company.

4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Therefore, when they check their social media accounts, it includes short time intervals. If not, your business will get lost among all the other social noise.

Content Curation Strategies for Social Media Managers

Spin Sucks

From a business point-of-view, social media is the marketer’s messiah. And while social media can be extremely rewarding for a business, it can also be a tad bit frustrating. With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy.

Time-Saving Tools and Apps for Social Media Management

SocialFish

Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. You’ll agree that proper management is in fact, the key to doing anything right. It gives you SEO tools for researching and managing a campaign.

7 Warning Signs That Your Blog Needs Better Social Media Management

Idaconcpts

There is no one way to do social media right, but there are a million ways to get it wrong. Start with a good fresh strategy for 2016. If you’re guilty of any of the offences below, it’s time to step up your social media game and start getting the results your blog deserves. 1. No one is interacting with you on social media. Boring! Conclusion.

The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

I was a bit nervous before writing this post because there are so many possible  golden rules for social media managers. From golden rules like setting proper  social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. Let’s go! 1. Share.

Can Social Media Management Work with a Remote Team?

agora pulse

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence. Here’s how we tackle social media management with our remote team.

Team 23

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.

Interview with Social Media Manager: Hristina Hristova from Acronis

Social Media Citizens

Hristina Hristova is currently working for Acronis as a global social media manager for consumer products. Hristina’s background is in social media and publishing – Hristina was a founding member of Groupon UK , and worked for the social buying giant as a social media strategist. Lastly, collaboration.

5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

Kikolani

In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them. If you’re in the process of creating a brand, don’t make the mistake of creating one that you can’t claim on social media. KnowEm. Oktopost. RivalIQ.

The Role of Technology in Social Media Management

Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. 5pm GMT). Host:  Sendible.

Social Media Management Blues

SocialFish

LOTS of sessions about social media, of course…by now we association people should have this whole social media thing down pat, right? You need a strategy with clearly-defined goals and objectives. You should be thinking about who, on your staff, will lead your org’s social media efforts. Not so fast. Her point? Or yours, for that matter.

Set Your New Social Media Manager Up For Success

Social Media Strategery

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? I've seen it time and time again – an organization realizes they don't have the talent, resources, or bandwidth to manage their social media efforts so they go out and hire someone.

Debating the Future of Social Media Management

Convince & Convert

Schaefer (whose {GROW} blog is a must-read ) and me for a fireside chat about social media centralization vs. decentralization. Is social media too complex for one person to handle? Are companies better off having one or a few social media practitioners, or many? What’s the role of third parties (including consultants) in social media strategy?

The Role of Technology in Social Media Management

Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time.

Social Media Management Software Ranked and Rated

Convince & Convert

Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” ” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis. Among the 140 global corporations studied for the report, they each have an average of 178 different social media accounts. How prevalent is this problem?

Social Media Management Software Ranked and Rated

Convince & Convert

Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” Among the 140 global corporations studied for the report, they each have an average of 178 different social media accounts. Strategy for Managing Social Media Proliferation.

4 Strategies for Improving Social Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.

Social Media Management From the Trenches

SocialFish

Here are three great examples of social media management in the trenches from the last couple of months.   Are you doing anything cool you’d like us to write about? Andy’s Answers: How Aetna enables 35,000 employees to engage in social media  (SBOSM). Lauren Vargas was tired of organizations putting community management teams in the corner.

New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Mindjumpers

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.”

Is your Social Media Manager Kicking A.$$?

Proactive Report

It seems like everyone and his proverbial dog are talking about the advent of the new model of media. How do you navigate these uncharted social media waters? The first factor is who you hire, because Social Media and Digital Public Relations are personal and rely on personal relationships. One of the secrets to social media success is the quality of your content.

Social Media Job Opening: Social Media Manager in Dallas Texas

Bill Hartzer

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Social Media Manager at Standing Dog. Requirements.

How Pokemon GO Can Boost Your Social Media Strategy

Jenn's Trend

If you’ve so much as turned on the news or logged onto social media for 5 minutes recently, you’ve heard of Pokemon GO. Which is why I’m writing about it. I am not one to jump… The post How Pokemon GO Can Boost Your Social Media Strategy appeared first on Jenn's Trends.

Pros and Cons of your Social Media Team Structure

Ignite Social Media

With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach. Here we’ll look at two social media team structures and the pros and cons of each. In-House Social Team.

Team 38

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

Tools 85

How to Create Your Own Social Media Video Marketing Strategy

Sprout Social

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. Creating Cost-Effective Social Videos. Why Social Media Video Marketing? Choosing Your Video Marketing Goals.

Video 51

How to Use the New Twitter Analytics Dashboard

Convince & Convert

Read the whole entry. » Social Media Strategy activity analytics dashboard engagements impressions insights social media social media management social media strategy tool twitter What if Twitter launched the most awesome analytics dashboard and no one really noticed? But… I’m tired of waiting.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday!

The social media strategy series: Ongoing management and beyond

Gemma Went

This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.]. Tags: Social Media Strategy Series social media management social media strategy

How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. How to hire a social media manager (and vice versa, how to get hired!) (6:10).

10 Tips to Shave Hours Off Your Social Media Marketing

Convince & Convert

According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. 60% of SMBs that embraced social media claimed that social media marketing got them new customers. With that kind of success, it follows that social media marketing involves some painstaking hours of work.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.

How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. Oliver Blanchard’s book Social Media ROI from 2011 is one of the best contributions to the social media field yet seen.

NGO 101

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. Focus on Social Mobile. Personalized Content is the Key.

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Create unique posts for each social channel.

3 Ways to Revamp an Aging Social Strategy

Simply Measured

When you start thinking of social media as a personal tool, it makes a lot of sense that Twitter and Facebook want to help you find enjoyable content with their filtering algorithms. But as social media managers, we hate the idea of social networks filtering out our timely posts in favor of popular content. Future of Social Download. Two people?