Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. In fact, being on social networks is just a small part of our daily routines. Those three pieces of the social pie — Tweeting, Facebooking, and reading blogs — are just a small part of the daily minutia of a corporate social media person. To many executives and staff members, social media is an enigma that they want to know more about. The root of social media is the conversation on the platforms that we all know and love. MORE >>

I remember when the “social media manager&# role first cropping up years ago but boy has the role changed and evolved overtime. In fact I think it has changed so much that the title no longer describes the actual function that the “social media manager&# performs. A few years ago the social media manager was the person that monitored various social sites and responded to relevant conversations. When you look at what most “social media managers&# do today it goes far and beyond managing a particular channel. MORE >>

This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.]. Tags: Social Media Strategy Series social media management social media strategy MORE >>

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in. It’s important to make sure you’ve identified why you want to use a management or monitoring platform and what you hope to gain out of it. Argyle Social. MORE >>

LOTS of sessions about social media, of course…by now we association people should have this whole social media thing down pat, right? You need a strategy with clearly-defined goals and objectives. You should be thinking about who, on your staff, will lead your org’s social media efforts. Because everyone knows, by now, that social media is not a fad and is not going away. Is your organization really ready, willing and able to roll out these magical social media initiatives? Not so fast. Her point? MORE >>