How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? About statements on corporate social responsibility, company history, stories.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. award-winning and award winning).
Multimedia with Press Releases Gets More Views and Engagement
NOVEMBER 27, 2013
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. The multimedia digital release template. more release views and 36.1%
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Reasons Writing a Press Release is Still Relevant.
5 Ways to Use Pinterest to Boost Press Release Results
Convince & Convert
AUGUST 23, 2012
Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can you leverage that popularity to expand the reach of your press releases?
The Press Release is not Dead Yet!
APRIL 1, 2012
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. PR Newswire reports that a study of releases on their wire service shows that:: Adding a photo or an image increases views of the release by 14%. Press releases. Press contacts. Photos. Video.
Pimp Your Press Release
APRIL 12, 2012
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. And PR Newswire’s study of how multimedia with a press release increases views makes it very clear that we have to provide images, video and graphics with our news releases. Online PR Social Media Case Studies online PR press release
12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres
OCTOBER 8, 2012
I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. social media
How to Write a Press Release in 2013
AUGUST 14, 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal.
Press Releases Do Get Shared on Google News
DECEMBER 1, 2010
In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. checked today and it is still at the top of the list for the week: Press releases tend to be the ugly stepsister when it comes to Google News visibility but here’s a sign that they do sometimes get traction from users.
Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
OCTOBER 24, 2012
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. billion media impressions in 2012.
A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later
OCTOBER 20, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. URLs in Muck Rack releases.
Canadian government spikes the press release
FEBRUARY 1, 2014
The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Instead, Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels. Instead of a wordy press release, digital PR pros use engaging formats to tell a story.
Lance Armstrong and a tweeted Social Media Press Release
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. Social Media Circulation vs Exposure/Reach. read more ). No point having 3.5
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release also links back to the company’s LinkedIn and Twitter accounts.
Changes in News Delivery Give New Power to Press Releases
OCTOBER 24, 2011
This has wrought some major changes in how journalist go about news gathering and reporting. And since a large part of our job as PR practitioners is media relations, it affects our work too. The world is changing, how people consume media is changing – by the day. Every media outlet has a website and they want more than just a text story: they want images, audio and video.
Six Tips to Clear and Effective Communication
OCTOBER 8, 2012
The answer can be as straightforward as writing internal messages with the same intensity and purpose as the big news release. Especially true for social media, understanding the affect your message could have on a hypothetical unintended audience is critical. Today’s guest post is by Luke Capizzo. Audience(s). Unintended Audiences. Digestibility/Scanability. Energy.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Is the Press Release Dead?
Are You Overusing Jargon In Your Press Releases?
Small Business Mavericks
FEBRUARY 3, 2011
» Are You Overusing Jargon In Your Press Releases? Jargon can be anything from industry speak to catch phrases like “touch base. Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents.
How To Dominate Search With Social Media And PR
NOVEMBER 2, 2010
Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum! Blog Social Media Marketing Uncategorized adwords electronic PR electronic press releases inbound marketing integrated internet marketing newwire PPC PR PRweb search engine optimization Search Marketing search marketing strategy SEO social media social media strategy synergy
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. Themes emerge in blogs.
Media Relations Without the News Release
JANUARY 12, 2012
When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Whatever the reason, the client wants media coverage, and you’ve been asked to find a story. Four ways to gain media coverage without a news release. Scan Twitter.
Social Media News Releases Get 3x More Media Coverage
MARCH 24, 2011
Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
Social Media Fails: When Good Brands Go Wrong
MARCH 5, 2015
While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world. Often the fails we see on social media are simply people not thinking through what they write.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.
Association Social Media: National Society of Accountants
AUGUST 18, 2014
work in Marketing and Member Services and I report to the Vice President of Marketing and Member Services. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Of the numerous social media scheduling and tracking tools out there, Buffer is absolutely my favorite tool. Who do you report to? .
Using Psychology to Attract Social Media Donations for Your Nonprofit
JULY 8, 2013
Social media can promote online giving in various ways, and it’s important to understand the psychological tactics behind it—so you can increase the amount of donations for your nonprofit or association! Before computers were even created, human beings still had the innate desire to fit in and have a role in social groups. Keep Your Donors Engaged. Be creative.
PR Firms Botch 95% of Social Media Campaigns?
JUNE 13, 2011
Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen? Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns.
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned.
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.
Interview with Social Media Influencer: Karen Asoyan
Social Media Citizens
MARCH 29, 2011
Socailbakers ranks MegaFon as one of the most social media-friendly Russian brands with accounts in Facebook as well as Twitter , Live Journal , YouTube and Russia’s leading national social network VKontakte. This social network was among the fastest-growing Web 2.0 Anyway, the main feature about new media is that it is a hybrid of personal and mass communication.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Which Social Media Platforms? Be clear.
Videos in Press Releases are Cool – When They Provide Meaningful.
JULY 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. They can probably counter that both videos have had a significant number of views.
The Problem With PR
SEPTEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Most PR pros (and firms). Thanks!
Social Media Strategy from A to Z » Techipedia | Tamar Weinberg
Techipedia: Tamar Weinberg
MAY 28, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Kirtsy and Other Niche Social Networks.
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Mommy bloggers do not love broad press releases. also highly recommend commenting on some of their articles and sharing some of their posts on social networks.
This Week in Social Media – 7/10/2013
Social Media Marketing
JULY 10, 2013
LinkedIn poised to serve as a global economic graph, what causes customers to recommend brands, Vine withers in the face of Instagram video, Twitter targeted ads, Facebook differences in Asia and Africa, what to do with CEOs who doubt social media, the changing role of television in the digital age, the language of images and more, it’s This Week in Social Media.
Where Do You Want Your Social Media Press Releases to Live?
MAY 26, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom. want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services.