Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

Press Release 194

Press Release Tools Tips Vocus 194

Adam Sherk

DECEMBER 2, 2009

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Over time I’d expect to see social media monitoring tools grab more budget at the expense of both, as more and more focus is placed on direct communication with target audiences.

Vocus 166

Vocus SEO Social Media Press Release 166

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If you are effective in positioning your business, then you’ll find that social media has a big pay off. I totally agree.

Social Media 156

Social Media Small Business Case Study Press Release 156

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

Social Media 122

Social Media Tumblr Yahoo Case Study 122

Kikolani

MAY 3, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking.

Mashup 130

Mashup Resources Products Press Release 130

Adam Sherk

MAY 14, 2013

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. E-mail newsletters and RSS feeds. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS.

Publishing 209

Publishing Module Syndication Badge 209

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

Sites 176

Sites News Postrank Engagement 176

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Mommy bloggers do not love broad press releases. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. I also highly recommend commenting on some of their articles and sharing some of their posts on social networks. Here is the list I use.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. You can follow any responses to this entry through the RSS 2.0 3 Responses to “Is Social Media Inherently Viral?&#

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

MARCH 24, 2011

Social Times is predicting that social media marketing is going to get harder , not easier. In the past few years, social media have been growing. So if growth of the social media platforms is going to slow down, what’s that mean for marketers? I can see their point, and I agree. Are you ready?

Social Media 98

Social Media Case Study Press Release Small Business 98

Harp Interactive

DECEMBER 1, 2009

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. Create sub domains, blogs, media channels (.TV); Use electronic and traditional PR techniques and optimized press releases.

Reputation 249

Reputation Directory Press Release Real Estate 249

Small Business Mavericks

MARCH 8, 2011

But did you know that social media marketing can lead to the collateral effect of additional inbound links through others blogging about you? If you post great content in your social media efforts that in turn gets the attention of bloggers who write about you and link to you, then you will be doing yourself huge favors.

Small Business 93

Small Business Social Media Case Study Press Release 93

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Small Business Mavericks

APRIL 21, 2011

Social networking – Pick two or three social networks and be active on those networks about an hour every day. Fifteen minutes at each social network will do wonders for your business. Press releases – Write and publish a press release online every time your company does something remarkable.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Adam Sherk

JANUARY 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? But I’m here to look at what really matters – which team has more reach via social media? Hopefully we’ll see some creative use of social media by both the teams and some of the players.

Team 150

Team Social Media Digg Press Release 150

Small Business Mavericks

FEBRUARY 18, 2011

» Is Social Media Spam Here To Stay? Spammers are going to do their best to weasel their way into your social network so that they can push their content higher up in your search results? Isn’t that what social media marketers have been preaching about five years now? emphasis his) Wait a minute!

Social Media 93

Social Media Case Study Press Release Small Business 93

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Image credit: Sean MacEntee. [

Press Release 142

Press Release Patterns Marketing Klout 142

Social Media Strategery

JULY 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 That’s what I said almost three years ago when Walton Smith and I started our social media practice here at Booz Allen. and the role social media is playing in the future of our government.

Gov 2.0 109

Gov 2.0 Social Media Press Release Web 2.0 109

Adam Sherk

JANUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk My Top 10 Posts of 2009 on News Media, SEO and Social Media by Adam Sherk on January 4, 2010 I was going to post this last week but then opted wisely for letting myself enjoy a holiday break. What Horrible Things Did Time Magazine Do in 1964?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. What Horrible Things Did Time Magazine Do in 1964?

Examples 102

Examples News Press Release Embedding 102

SocialFish

JANUARY 11, 2011

As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) The Trainer’s Social Media Tool Box. Need help with Social Media policies? Make No Mistake.

Postrank 170

Postrank Handbook Case Study Press Release 170

Proactive Report

SEPTEMBER 26, 2011

While I have been researching the elements needed to make a press release relevant in the digital age I’ve become a big fan of Diigo. One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story.

Social Media 89

Social Media Tools Press Release Blogger 89

Social Media Strategery

FEBRUARY 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 I’m one of the leads for our social media/Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? You can follow any responses to this entry through the RSS 2.0 About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Small Business Mavericks

APRIL 29, 2011

This includes your static content, blog content, and maybe even your social media content. You can follow any responses to this entry through the RSS 2.0 About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

FEBRUARY 8, 2011

Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? And, the Huff-Post press release states that $300 million of that will be cash. You can follow any responses to this entry through the RSS 2.0 The big talk of the day is the AOL acquisition of Huffington Post.

Press Release 79

Press Release Case Study Small Business Adwords 79

Small Business Mavericks

MAY 3, 2011

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. A good rule of thumb for posting on the social media sites is to spend 15 minutes twice a day on each one. You can follow any responses to this entry through the RSS 2.0

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

APRIL 15, 2011

In social media , provide value over the long term and you’ll find yourself winning friends, fans, and customers. Why are the search engines and social media sites so full of spam. You can follow any responses to this entry through the RSS 2.0 It could just as well be “The Surest Way To Earn Fans.&#

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

MAY 10, 2011

Either way, it’s a great opportunity for marketers to increase their social graph and their search presence in one fell swoop. You can follow any responses to this entry through the RSS 2.0 About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

MAY 5, 2011

You can follow any responses to this entry through the RSS 2.0 About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? You can leave a response , or trackback from your own site. 4 Responses to “Google Goes Local With Local Search&# J.

Small Business 170

Small Business Google Case Study Press Release 170

Small Business Mavericks

APRIL 28, 2011

You can follow any responses to this entry through the RSS 2.0 About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Are you as excited about this news as I am? You can leave a response , or trackback from your own site. 2 Responses to “Yahoo!

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156