Should We Expect Health Care Professionals To Post And Tweet?
SEPTEMBER 4, 2013
Often absent from the online conversation, however, is the voice of the health care professional. Regardless of generation, most health care professionals express concerns about not allowing social media usage to diminish the time they have to be available for in-person patient conversations. What do all these conversations have in common? Is it lack of time? Cheers!
An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : .
Third Tuesday Ottawa: social media in health care
MAY 10, 2012
The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Health care catching up in engaging consumers on social media (bizjournals.com). AnnFuller ’s Third Tuesday Ottawa Presentation. View more presentations from Kelly Rusk.
Social media and health care reform
MAY 2, 2012
In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Can social media help ease the way to health care reform? Third Tuesday is a must-attend fixture. Creative PR: Eating a Ford.
Health Care Needs Digital Marketing
Small Business Mavericks
MAY 11, 2015
Leveraging their site’s rich content shares the knowledge and expertise of a reputable medical organization with the consumer looking for accurate information about the health problem they are suddenly interested in. “We know that the consumer experience today starts online. Consumers check out symptoms, providers, and treatments, often before even seeing a provider, and in fact, a significant amount of consumers self-diagnose. ” – John Weston. How much awareness has been raised? Here are the numbers: It launched March 1, 2015. ” . What about your business?
How To Kill Relationships With A Slap In The Face
JANUARY 7, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. Im very, very careful about verbal agreements.
Social Media: The Key to Transforming Doctor-Patient Communication
NOVEMBER 30, 2012
Here are three social media obstacles health care providers face and the underlying opportunities each present. 1. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. News Health article. Your child has come down with a rasping cough. If social media and blogs in the U.S Education.
Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
Examples of big data can be found in the health care and finance industries. One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? On the other hand, some small businesses may not generate big data.
Obamacare And Social Media: 5 Must-Reads
OCTOBER 9, 2013
The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. What Social Media Can Teach Us About The Affordable Care Act (Or Is It Obamacare?). Read all about it below.
A 12 Word Social Media Policy
NOVEMBER 29, 2012
The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Don’t pry: Do not seek out personal health care data or potential protected health information as a part of a social platform conversation.
Crowdsourcing Our Health – Using Social Media to Educate and Unite.
Social Media Strategery
MARCH 22, 2009
Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. THINK-Health Three different things happened to me last week that got me thinking about this concept of Health 2.0.
4 Ways to Enhance Overall Business Efficiency Through Employees
FEBRUARY 26, 2015
For example, a health care assistant certificate program can improve someone related to that field by giving him or her the knowledge needed to enhance success. Health-minded Objectives. Beyond morale, establishing interoffice health incentives could enhance the business. By investing in the health of your employees, you’re investing in the future of your company.
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
The following example uses a power word: The Ultimate Guide to Health Care Reform. Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. However, I’m a techie (Ph.D. Get / Change / Learn.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
Two associations way ahead of the open community curve is the Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA). Contact me for details! ——— Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. We like consistency. We like things to stay the same.
Persuasive Communication: Do You Know How to Beat Bias?
JUNE 4, 2015
Back in 2009, when the Obama team rolled out the Affordable Care Act , I believe I’ll make no political enemies by saying that the Obama communications team didn’t do a great job getting out in front of the news. And who will suffer the most when they ration care? By Eleanor Pierce. When was the last time you succeeded in changing someone’s mind? The list is really endless.
5 Ways to Deal with Seasonal Dips in Search Engine Traffic
AUGUST 25, 2009
Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Special promotions like contests and giveaways can also be effective.
Putting your best foot forward in PR
MAY 25, 2012
Related posts: Social media and health care reform. As recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. The Presentations. Branding You: Leveraging social media to maximize your job search. Presenter: Sherrilynne Starkie. ExcelHR.
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
If you work for a health care organization, check out the Cleveland Clinic , Cape Cod Clinic and Kaiser Permanente brand journalism sites. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers.
Updated: It’s Your Toilet Calling! What Germs Are On Your Mobile Device?
NOVEMBER 13, 2011
Some folks, like the 3G Doctor Blog are calling for a washable mobile device, especially for those in the health care industry. How clean is your cell phone? You’d probably be disgusted to know. Which? Magazine recently conducted a test to determine which was dirtier; a cell phones, or a toilet flush handle. Guess which one lost? After reading the Which? Share them with us!
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
They started with the crisis in health care, an industry that consumes an astonishing $1.8 They said that the root cause of the health crisis hasnt changed for decades, and the medical establishment still couldnt figure out what to do about it. Dr. Raphael "Ray" Levey, founder of the Global Medical Forum, an annual summit meeting of leaders from every constituency in the health system, told the audience, "A relatively small percentage of the population consumes the vast majority of the health-care budget for diseases that are very well known and by and large behavioral."
#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
APRIL 14, 2016
Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. She soon received more than 500 replies.
How to Use Data to Tell a Stronger Story
Convince & Convert
APRIL 29, 2016
For example, maybe you conducted a study on trends in product development over the last five years and found in the last year, there was a major influx of software products for geriatric care introduced to the market. Does the increase point to an aging population or a need for more specialized care? Are health care providers challenged with new demands with geriatric patients?
ePatient 2015: Healthcare Associations, Are You Ready?
APRIL 10, 2014
So last year, I approached one of the smartest people I know in the healthcare space – a digital health care futurist and researcher named Fard Johnmar who runs his own health innovation consultancy called Enspektos. Together we analyzed the results and combined them with curated research from news reports, published studies and the efforts of startups across the health space.
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
After I transitioned from the Red Cross to health care, I took a break from ALL THE THINGS. By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz. She is a Spin Sucks PR up-and-comer and, through that and the Book of Face, we’ve become friends. She also isn’t afraid to ask for advice and use it for good. love that. Woe is me. Ooops!
#FollowFriday: Heather Whaling
JUNE 3, 2011
We strongly believe in the power of nonprofits, the backbones of communities across this country — providing everything from social services and health care … to education and cultural enrichment. I had the very distinct pleasure of meeting Heather Whaling at BlogWorld last week. My first thought? She’s even prettier in person. As in, drop-dead gorgeous. But OK.
Komen In PR Mess Because of Planned Parenthood Decision
FEBRUARY 2, 2012
On the other is Planned Parenthood, the 90-year-old organization that operates nearly 800 health centers nationwide. It bills itself as “America’s most trusted provider of reproductive health care.” Planned Parenthood says it performed 750,000 breast exams and breast care procedures in 2010, the latest year for which information is available. komen
Branding You: using social media to find a job
JUNE 7, 2012
Related posts: Social media in health care. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Then I provided some advice on how to stand out online. Enjoy! Using Social Media to find a job.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Today’s guest post is written by Glenn Ferrell. You get the picture. It’s in the past, but it still hurts. Of course PR has a perception issue.
6 Powerful Social Media Lessons from Tourism that will Boost Your Brand
JUNE 4, 2016
We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . And it’s not just the big operators – small operators are getting it right too. . Let’s just say I have had a lot of social media lessons from tourism. But it’s not always the big budget operators that use social media and marketing in innovative ways. But it’s simply not true.
How to Measure ROI When It’s Not Tied to Sales
APRIL 18, 2012
The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our money comes from, read this ). The mission of CT Health is to improve the health status of people in Connecticut, with a focus on: Children’s mental health. Health policy/advocacy. Children’s oral health. How about you?
CVS Sets Example For Social Media Strategy
The Social Media Incubator
FEBRUARY 5, 2014
“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. On Feb. 5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014. Word spread quickly.
Mission Driven or People Driven?
APRIL 19, 2012
We must maintain the posture of not caring about revenue. Instead of the usual path of board committees and endless deliberations, the AAFP launched TransforMED as a wholly owned subsidiary to lead and catalyze transformations in family medicine and primary care. Is your organization mission or people driven? Are the two mutually exclusive or can they co-exist? I am confused.
Career Advice for Writers: How to Become a Copywriter
JANUARY 2, 2015
Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Regardless, one thing is abundantly clear to those of us “on the other side.”
Social Media: The Key to Transforming Doctor-Patient Communication [Redux]
JULY 24, 2013
and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. 1. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA.
Monday Roundup: Overcoming Obstacles
FEBRUARY 24, 2014
In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. 5. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Whether we like it or not, obstacles are a part of life … and work. Enjoy! 1. How To Revive Old Blog Content.
I Am Terrific! A Lesson in StoryBranding
APRIL 5, 2012
Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Could it be that it’s always done this way, that it’s culturally acceptable for advertisers to brag and boast about who they are and what they do? We ignore most of it anyway, so why care? The following is a guest post by Jim Signorelli. Let me know what you think. Right?
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Originally an online network for physicians, it tapped the value of physicians’ case-based discussions for industries that did business with health care to create a new corporate services business line. The New Competence of the Knowledge Age. The 21 st century requires thinking that is no longer linear. Maccoby calls this type of thinking, Strategic Intelligence. Sermo did.
Judge Confirms: You Have No Privacy. Get Over It.
MAY 7, 2010
Get over it. He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Brown points out that from a legal standpoint, this statement is both puzzling and unnecessary, but it is nonetheless indicative of a general sentiment that there is no longer any reasonable expectation of online privacy.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
One agency had a stellar study on health care but when they first released it they got zero media interest. This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.
17 Tweetchats for Social Media, Marketing and PR folks
Direct Marketing Observations
MAY 7, 2010
Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. Great discussions. 10) #pr20chat PR 2.0 ET, Started and run by Kellye Crane.
Four Social Media Questions (and Answers)
MAY 25, 2011
With the recent Bureau of Labor Statistics list of the best paying jobs, it probably comes as no surprise – social media pros didn’t make the list. “In fact, nine of the 10 highest-paid jobs in America are in the health care industry. Why do women care more than men ? Social media questions, that is. Is Twitter buying TweetDeck ? Dot com bubble 2012 ?