Trending Sources

Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

Often absent from the online conversation, however, is the voice of the health care professional. Regardless of generation, most health care professionals express concerns about not allowing social media usage to diminish the time they have to be available for in-person patient conversations. What do all these conversations have in common? Is it lack of time? Cheers!

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health careHealth care catching up in engaging consumers on social media ( AnnFuller ’s Third Tuesday Ottawa Presentation. View more presentations from Kelly Rusk.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About  Advocate Health Care. Advocate Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : .

Social media and health care reform

Sherrilynne Starkie

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Can social media help ease the way to health care reform? Third Tuesday is a must-attend fixture.  Creative PR: Eating a Ford.

How Twitter Users Feel About Their Jobs (Report)

SocialTimes Twitter

The happiest workers appear to be those in the education, travel and health care fields. Infographics Twitter Beverages Brandwatch Carpenters East Coast Education Finance food Gallup Health Care Heavy Equipment Operators Idaho Job Satisfaction Manufacturing Michigan Monster Montana North Dakota Nursing polls Retail Technical Support travel West Coast

Associations Respond to the 2016 Election Results


At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability. Because better health and healthier communities are goals everyone can support.” Read more!! ).

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Here are three social media obstacles health care providers face and the underlying opportunities each present. 1. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. News Health article. Your child has come down with a rasping cough. If social media and blogs in the U.S Education.

Big Data for Small Businesses [Infographic]


Examples of big data can be found in the health care and finance industries. One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? On the other hand, some small businesses may not generate big data.

Awesome Association Jobs This Week – February 2


Market Research Program Director , American College of Obstetricians and Gynecologists (ACOG) – The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care. Develop and manage the marketing strategy and tactics to maximize the reach and impact of health-focused messaging and campaigns.

Obamacare And Social Media: 5 Must-Reads


The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. What Social Media Can Teach Us About The Affordable Care Act (Or Is It Obamacare?). Read all about it below.

A 12 Word Social Media Policy


The biggest risk in health care social media is not participating in the conversation.  Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media.  Don’t pry:  Do not seek out personal health care data or potential protected health information as a part of a social platform conversation.

Association Membership Jobs This Week – January 19


APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy’s role in the nation’s health care system. This position also assists with data processing for membership applications and member updates.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic health care cartoon Health Care Simplified Cartoon Wiley Miller

4 Ways to Enhance Overall Business Efficiency Through Employees


For example, a health care assistant certificate program can improve someone related to that field by giving him or her the knowledge needed to enhance success. Health-minded Objectives. Beyond morale, establishing interoffice health incentives could enhance the business. By investing in the health of your employees, you’re investing in the future of your company.

7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy


The following example uses a power word: The Ultimate Guide to Health Care Reform. Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. However, I’m a techie (Ph.D. Get / Change / Learn.

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Persuasive Communication: Do You Know How to Beat Bias?

Spin Sucks

Back in 2009, when the Obama team rolled out the Affordable Care Act , I believe I’ll make no political enemies by saying that the Obama communications team didn’t do a great job getting out in front of the news. And who will suffer the most when they ration care? By Eleanor Pierce. When was the last time you succeeded in changing someone’s mind? The list is really endless.

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Special promotions like contests and giveaways can also be effective.

Is Your Online Community Changing with the Times?


Two associations way ahead of the open community curve is the Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA). Contact me for details! ——— Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. We like consistency. We like things to stay the same.

Hot Nonprofit Marketing Jobs This Week – February 16


Through collaboration and innovation, CAQH accelerates the transformation of business processes, delivering value to providers, patients and health plans. The association is committed to improving health through the development and delivery of standards, accreditation and educational programs that focus on optimizing patient and donor care and safety. photo credit ).

Putting your best foot forward in PR

Sherrilynne Starkie

Related posts: Social media and health care reform. As recent Ottawa PR  graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is  helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. The Presentations. Branding You: Leveraging social media to maximize your job search. Presenter: Sherrilynne Starkie. ExcelHR.

Updated: It’s Your Toilet Calling! What Germs Are On Your Mobile Device?

SocMed Sean

Some folks, like the 3G Doctor Blog are calling for a washable mobile device, especially for those in the health care industry. How clean is your cell phone? You’d probably be disgusted to know. Which? Magazine recently conducted a  test to determine which was dirtier; a cell phones, or a toilet flush handle. Guess which one lost? After reading the Which? Share them with us!

Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Think about the difference between these these headlines: 32% of People Need Better Health Care - Are You One of Them? Vs. We Asked 1000 People About Health Care - You Won't Believe What They Said. 32% of People Need Better Health Care - Are You One of Them? We Asked 1000 People About Health Care - You Won't Believe What They Said. Don't know?

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

If you work for a health care organization, check out the Cleveland Clinic , Cape Cod Clinic and Kaiser Permanente brand journalism sites. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers.

Three ways to stretch your marketing budget


Liz Scherer is a digital communications strategist specializing in health & wellness, nonprofits, regulated industries and agriculture. pioneer in the social web healthcare movement, Liz has been involved in moving the envelope in terms of health and gender equity and is a former board member for Health Justice CT. This is a guest post by Liz Scherer. Review, revise, reuse.

Change or Die | Fast Company

Buzz Marketing for Technology

They started with the crisis in health care, an industry that consumes an astonishing $1.8 They said that the root cause of the health crisis hasnt changed for decades, and the medical establishment still couldnt figure out what to do about it. Dr. Raphael "Ray" Levey, founder of the Global Medical Forum, an annual summit meeting of leaders from every constituency in the health system, told the audience, "A relatively small percentage of the population consumes the vast majority of the health-care budget for diseases that are very well known and by and large behavioral."

ePatient 2015: Healthcare Associations, Are You Ready?


So last year, I approached one of the smartest people I know in the healthcare space – a digital health care futurist and researcher named Fard Johnmar who runs his own health innovation consultancy called Enspektos. Together we analyzed the results and combined them with curated research from news reports, published studies and the efforts of startups across the health space.

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care.  THINK-Health Three different things happened to me last week that got me thinking about this concept of Health 2.0. 

The Spin Sucks Inquisition: Samantha McCain

Spin Sucks

After I transitioned from the Red Cross to health care, I took a break from ALL THE THINGS. By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz. She is a Spin Sucks PR up-and-comer and, through that and the Book of Face, we’ve become friends. She also isn’t afraid to ask for advice and use it for good. love that. Woe is me.  Ooops!

Komen In PR Mess Because of Planned Parenthood Decision

Spin Sucks

On the other is Planned Parenthood, the 90-year-old organization that operates nearly 800 health centers nationwide. It bills itself as “America’s most trusted provider of reproductive health care.” Planned Parenthood says it performed 750,000 breast exams and breast care procedures in 2010, the latest year for which information is available. komen

How to Use Data to Tell a Stronger Story

Convince & Convert

For example, maybe you conducted a study on trends in product development over the last five years and found in the last year, there was a major influx of software products for geriatric care introduced to the market. Does the increase point to an aging population or a need for more specialized care? Are health care providers challenged with new demands with geriatric patients?

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. She soon received more than 500 replies.

#FollowFriday: Heather Whaling

Spin Sucks

We strongly believe in the power of nonprofits, the backbones of communities across this country — providing everything from social services and health care … to education and cultural enrichment. I had the very distinct pleasure of meeting Heather Whaling at BlogWorld last week. My first thought? She’s even prettier in person. As in, drop-dead gorgeous. But OK.

Seven Ways to Change the Perception of PR

Spin Sucks

The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Today’s guest post is written by Glenn Ferrell. You get the picture. It’s in the past, but it still hurts. Of course PR has a perception issue.

Some Basic Branding “Don’ts”

PWB Marketing Blog

Unless same sex marriage impacts your business in some way (for example, you’re a health care insurer and you have some cogent thoughts on the economic impacts of partner benefits) then leave it alone. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Be your brand.

Branding You: using social media to find a job

Sherrilynne Starkie

Related posts: Social media in health care. The CPRS Ottawa /Gatineau Student Program  recently invited me to speak to a group of recent public relations and communications graduates. gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Then I provided some advice on  how to stand out online. Enjoy! Using Social Media to find a job.

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. 1. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA.

Mission Driven or People Driven?


We must maintain the posture of not   caring about revenue. Instead of the usual path of board committees and endless deliberations, the AAFP launched TransforMED  as a wholly owned subsidiary to lead and catalyze transformations in family medicine and primary care. Is your organization mission or people driven?  Are the two mutually exclusive or can they co-exist?  I am confused.

How to Measure ROI When It’s Not Tied to Sales

Spin Sucks

The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our money comes from, read this ). The mission of CT Health is to improve the health status of people in Connecticut, with a focus on: Children’s mental health. Health policy/advocacy. Children’s oral health. How about you?

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Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

In this WUL classic, Rachael Seda  explores three social media obstacles health care providers face and the underlying opportunities each present. 5.  It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Whether we like it or not, obstacles are a part of life … and work. Enjoy! 1.  How To Revive Old Blog Content.

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Could it be that it’s always done this way, that it’s culturally acceptable for advertisers to brag and boast about who they are and what they do?  We ignore most of it anyway, so why care? The following is a guest post by Jim Signorelli. Let me know what you think. Right?