Should We Expect Health Care Professionals To Post And Tweet?
SEPTEMBER 4, 2013
There’s no doubt about the fact that patients are becoming more vocal in the social media space. Often absent from the online conversation, however, is the voice of the health care professional. Doctors that I have discussed social media with have a broad range of opinions about whether they should engage with their patients online. Cheers!
Third Tuesday Ottawa: social media in health care
MAY 10, 2012
The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Health care catching up in engaging consumers on social media (bizjournals.com). AnnFuller ’s Third Tuesday Ottawa Presentation.
An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . About Advocate Health Care. Advocate How were these women indentified? What
Social media and health care reform
MAY 2, 2012
In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Can social media help ease the way to health care reform? Third Tuesday is a must-attend fixture.
A 12 Word Social Media Policy
NOVEMBER 29, 2012
Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation. And if information is proprietary or confidential, don’t disclose it in social platforms.
CVS Sets Example For Social Media Strategy
The Social Media Incubator
FEBRUARY 5, 2014
“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. So what can your business learn from CVS on social media strategy? Word spread quickly. The company also posted their announcement on their Twitter page.
Four Social Media Questions (and Answers)
MAY 25, 2011
Social media questions, that is. With the recent Bureau of Labor Statistics list of the best paying jobs, it probably comes as no surprise – social media pros didn’t make the list. “In fact, nine of the 10 highest-paid jobs in America are in the health care industry. Why do women care more than men ? Is Twitter buying TweetDeck ?
Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts
The Social Media Hat
AUGUST 3, 2016
Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. Install Social Media Plugins on Your Website.
Branding You: using social media to find a job
JUNE 7, 2012
The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. My short presentation focused on how to use social media for job search. gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Using Social Media to find a job. Enjoy!
Social Media: The Key to Transforming Doctor-Patient Communication [Redux]
JULY 24, 2013
and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed If social media and blogs in the U.S News Health article. costs.
How to Measure ROI When It’s Not Tied to Sales
APRIL 18, 2012
Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value. The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our money comes from, read this ). So why do social media? Health policy/advocacy. Children’s oral health.
How To Kill Relationships With A Slap In The Face
JANUARY 7, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. Image: pimpexposure via Flickr, CC 2.0
Putting your best foot forward in PR
MAY 25, 2012
Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. events Featured Headline public relations Social Media cprs OttawaThat’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward! The Presentations. ExcelHR.
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
After I transitioned from the Red Cross to health care, I took a break from ALL THE THINGS. Ugh – the notion that public relations is purely party-planning and bow-tying… with a media story thrown in for good measure. If I had a nickel for every student who walked through my classroom and said they wanted to be a publicist or celebrity event organizer. love that. Ooops!
17 Tweetchats for Social Media, Marketing and PR folks
Direct Marketing Observations
MAY 7, 2010
thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 12) #SMCEDU Discussions about Social Media / Higher Education. 14) #Socpharm Weekly chat on pharmaceutical marketing and social media.
#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
APRIL 14, 2016
Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. Will an App Replace The Pill?
How to Write a Social Media Policy
SEPTEMBER 30, 2010
Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them.
Quantum Entanglements: The Social Media Scandals
Techipedia: Tamar Weinberg
JULY 21, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Opinion , Social Media > Quantum Entanglements: The Social Media Scandals Quantum Entanglements: The Social Media Scandals by Tamar Weinberg on July 21, 2008 Share This is a guest post from kd kelly. be careful out there. Peace.
The Spin Sucks Inquisition: Benson Hendrix
APRIL 17, 2015
Because I’m fairly certain he would hate to be described that way, I will tell you, instead, that he has been called everything from a “social media zen warrior” to the “‘Rowdy’ Roddy Piper of Public Relations,” and a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain.”. What is the Biggest Mistake You’ve Made in Your Career?
#FollowFriday: Heather Whaling
JUNE 3, 2011
She runs Geben Communication , which advises nonprofits and small businesses about new media’s influence on communication — and the value of integrating digital strategies with traditional approaches. She co-moderates (with Justin Goldsborough ) the popular #pr20chat , a weekly live Twitter chat exploring social media’s influence on public relations, for professionals under the age of 30.
Crowdsourcing Our Health – Using Social Media to Educate and Unite.
Social Media Strategery
MARCH 22, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
Two associations way ahead of the open community curve is the Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA). Both organizations offer open communities and social media platforms for anyone interested in learning more about the industry or checking out resources. Contact me for details! We like consistency.
What Social Strategizing Means in the Biotech Industry
AUGUST 19, 2016
Several research surveys have shown that patients are using social media to increase their knowledge of their disease or express their emotions about it. Physicians The 2016 State of Social Marketing Download. Focusing on what you can’t do isn’t going to help you develop your social media strategy. How can it be adapted for social? Learn more: https://t.co/gboL6IAMc0
I Started a Blog But No One Cared | Social Media Strategery
Social Media Strategery
JANUARY 7, 2010
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton. I’m one of the leads for our social media/Government 2.0
Civic Crowdfunding vs Tax – Collaborative Government #Gov2
MAY 13, 2014
Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. Social Activism.
5 Ways to Deal with Seasonal Dips in Search Engine Traffic
AUGUST 25, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. Special promotions like contests and giveaways can also be effective.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
Surveying: Survey data can be used in many ways. I am sure you know that the media loves statistics. A good report can garner earned media attention and coverage. One agency had a stellar study on health care but when they first released it they got zero media interest. Statistical Analysis and Data Mining. And there are several ways you can gather data.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link].
Hey PR pro! Are you using paid?
JANUARY 30, 2016
If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. And, those who think this are not wrong; gaining mainstream media coverage for a story is incredibly powerful.
Komen In PR Mess Because of Planned Parenthood Decision
FEBRUARY 2, 2012
On the other is Planned Parenthood, the 90-year-old organization that operates nearly 800 health centers nationwide. It bills itself as “America’s most trusted provider of reproductive health care.” Planned Parenthood says it performed 750,000 breast exams and breast care procedures in 2010, the latest year for which information is available. komen
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Don’t create fake social media grassroots support for your product (a practice called astroturfing ). You get the picture. In the U.S.,
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. This would be the price point for the health care system I used.
Some Basic Branding “Don’ts”
PWB Marketing Blog
MARCH 28, 2013
Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Don’t #2: Commenting Excessively on Social Topics. Unless same sex marriage impacts your business in some way (for example, you’re a health care insurer and you have some cogent thoughts on the economic impacts of partner benefits) then leave it alone.
5 Steps Required to Building a Best Practice Digital Analytics Function
Convince & Convert
APRIL 16, 2013
The communications landscape has forever changed with the explosion of social and digital media. That explosion has meant that few communications plans are being developed without this sort of media factored into the program. As social and digital media become more mainstream, so to does the volume of content that gets created. social media measurement
Career Advice for Writers: How to Become a Copywriter
JANUARY 2, 2015
Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Alison : Free certificates in social media, eCommerce, and more! 4. Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative.
Proceed with Caution When Being Active on Social Media Sites
Saying It Social
MARCH 22, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships. If you are using these mediums to cultivate your professional contacts, though, you need to be cautious of what you are saying. Staying politically neutral (at least online) can help keep your social media networking lighthearted and enjoyable for all of your contacts.
I Am Terrific! A Lesson in StoryBranding
APRIL 5, 2012
Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Could it be that it’s always done this way, that it’s culturally acceptable for advertisers to brag and boast about who they are and what they do? We ignore most of it anyway, so why care? The following is a guest post by Jim Signorelli. Let me know what you think. Right?
Monday Roundup: Overcoming Obstacles
FEBRUARY 24, 2014
Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. 5. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Enjoy! 1.
The Only 4 Reasons Agencies Should Care About Their Own Content Marketing
Convince & Convert
FEBRUARY 5, 2012
Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. What are you really trying to accomplish – as an agency – with all of this content and social media? There are only four reasons agencies should be spending even one scintilla of time on content and social media.
What Motivates Readers to Share?
JANUARY 12, 2012
Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. Social requests are just as powerful as full-on hypnotic trances. Political words and phrases like “Obama” and “health care.” The list of least shareable words is full of social media dork words. Stuff like “apps,” “social,” and “Twitter.” Both your mom and your college roommate are, and most Facebook users aren’t into every bleeding-edge new media website like you are. Create attention-grabbing content. But it works.