At a time in life when many consumers are trying to save money where and whenever possible, driving off with better rates on car insurance certainly seems appealing. According to Comscore’s 2011 Online Auto Insurance Report, 20 percent of all consumers presently buy their insurance online. Meantime, a 2011 JD Power study noted that 58 percent of Gen Y used insurers’ websites to obtain data on insurance, while 48 percent of Gen Y obtain quotes right from insurers’ websites. For those with a bad one, it can definitely raise their car insurance premiums. MORE >>

The reason for this all boils down to insurance. There are many factors calculated into determining the insurance premium per driver. Marital status, age, gender, location, and number of accidents are all in consideration when deciding how much you’ll pay for car insurance. Fortunately, there are a few ways to save a few bucks on your car insurance. Statistically, women are safer drivers, which will come into play with your insurance premium. The main way to save money on your insurance – be careful and avoid accidents. Married? Fantastic! MORE >>

There are many opportunites for the insurance industry in social media. Ratings and reviews have the potential to be an especially powerful tool for the insurance industry. The insurance industry has another opportunity – using social media as part of the actuarial process. Insurance firms prefer to cover people who are less likely to claim. —  —  — PS for an insurance-related social media case study, here’s an example of a research community that we built for a client. But social media marketing isn’t the only game in town. MORE >>

Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they MORE >>

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort.  . In order to be eligibile for sock replacement, consumers must buy a pair of Betabrand insured socks – and have a Facebook account to upload the funny photo of their lonesome sock. Once a sock is lost, consumers can visit any Betabrand Insured Sock page to submit a claim, “which basically involves you uploading a funny photo and sharing it on Facebook.” MORE >>