Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Social Media Case Studies financial services insurance Securian YoutubeA recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . ” Set Goals. MORE >>

Two massive brands shared their mobile stories this week at the content-rich Mobile Insider Summit in Lake Tahoe, Nevada. Each brand has accelerated its mobile efforts to drive sales, engagement, and loyalty. More than 10 percent of its 70 million customers use mobile to interact with the company for at least part of their customer journey. This has prompted Wells Fargo, now number 26 on the Fortune 100, to make mobile part of the mix. The approach speaks volumes about the value of mobile as a complement to all the other channels.  Canada and Mexico. MORE >>

#FF amplifies the voices that matter most, and profiles Millennial Media , an independent mobile advertising and data company, that has consistently provided the industry with mobile intelligence and actionable insights. How have mobile advertising campaigns, objectives and spending evolved since Millennial Media published its first report in March 2009? The most recent report provides us insights based on data that was accumulated across 67 billion mobile impressions in 250 countries and territories. Our mobile day and activity. FollowFriday Mobile Marketin MORE >>

Mobile has completely transformed how we shop. While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers that arm themselves with insights into the new and complex customer segment known as the ‘mobile shopper’ can benefit hugely from this mobile behavior. ###. The paradox of mobile shopping. MORE >>

In 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. Mobile is at the core of an increasing number of healthcare services and solutions. And mobile – the personal device people and healthcare professionals have with them at all times — is next on the list. “The momentum scope of what was happening online, and, now on mobile phones, has taken great partners and resources to scale,&# he observes. Barcodes Mobile Health MORE >>