Trending Sources

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

So the past few months have been, to put it mildly, traumatic, not to mention incredibly expensive (even with pet insurance). tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community. What A Dog’s Cancer Taught Me About Community is a post from: Waxing UnLyrical. The story.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

According to Schema, the experiment “was a success on several levels” — even though the numbers are not large, the campaign produced a definite increase in followers.  ”Our results show that our long-term value proposition is resonating and we can build a social media community around our brand,” says Schema. Choose Relevant Content . ” Set Goals.

Risk Management and Open Community: More Similar than You Think

SocialFish

discovered a link between creating a social open community and a risk management community. As I read Open Community , it is also a roadmap for implementing and managing a risk management program. The community needs to establish its risk culture and philosophy to further enhance the organization’s capacity to build value for its stakeholders and society. Forget perfect.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : That is a really interesting point and I think a fantastic segue to bring in our special guest for this week, Mr. Ryon Harms, who’s the Director of Social Media for Farmers Insurance. Special Guest: Ryon Harms of Farmers Insurance. Ryon Harms, Farmers Insurance @thesocialexec.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design CMO CMOs Hispanic Responsive Design Website Design According to the  U.S.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community). Join Hashtags that are community weekly meetings (regular occasional). Enlist: Permanent Community of Interest (always on, perennial). votes.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

LH:      One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.  So if you’re a bank or insurance company and you have an old mainframe system you want to update, Serena makes software that makes the upgrading process easier. The following is a transcript of our conversation.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

your health/car etc insurance goes up or down. “Because, you see, customers who drink lots of milk and eat lots of red meat are very, very good car insurance risks versus those who eat lots of pasta and rice, fill up their petrol at night, and drink spirits. Sidenote: 10 years ago I created a patent which was a community generated coin based on activities and cross platform.

Data 47

Top Twitter trends for 2011

Sherrilynne Starkie

Betty White flogs insurance via YouTube. Featured Social Media Twitter Betty White Facebook Online Communities Social network Viral video YouTubeThis infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. Related posts: Women in social media. Social media boosts campaigns. Click here to start to receive my newsletter.

Innovation in Healthcare Social Media

SocialFish

When attributed patients aren’t showing improvements in key metrics like blood pressure and body mass index (BMI), insurers and providers will be held accountable. With the rapid evolution of technology platforms and data science, NCI also encourages innovation in evidence-based digital health technologies in order to improve health outcomes at the individual and community levels.

How to Waste Your Content Marketing Efforts

Convince & Convert

If traffic slumps because Facebook changes the news feed algorithm (again), or your search engine rankings suddenly change, your email list acts as insurance. Email community content marketing email marketing email opt-in popups subscribers Wow, your traffic numbers look awesome! Growing faster than kudzu in a southern state, you’ve got the whole thing licked! Kudos. Captchas. YOU DO.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate, American Family Insurance @michelewingate. Michele Wingate , Social Media Manager for American Family Insurance , joins the  Social Pros Podcast  this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Please Support Our Sponsors.

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

There has been quite the controversy regarding the New gTLDs, these new domain name extensions amongst the Search Marketing community lately, as many traditional SEOs don’t understand the power of having the keyword in the ending of the domain name. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results. Search Engines

Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms. We pay for salaries, all kinds of overhead like insurance, rent, computers, software, advanced tools, and processes and protocol development. Expensive” is relative. Social media is one of them.

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Is Your Brand Socially Agile?

Convince & Convert

Jeff : Next week we will be joined by Michelle Wingate from American Family Insurance. LinkedIn, with probably the most robust email re-engagement strategy to date, Social Pros Podcast brand communities community management email marketing Social Media Marketing social media staffing Social Pros twitter Twitter campaign twitter hashtagsAndy White, Audi @white. Listen Now .

Film 29

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels? Do you include community management in your social media services? Pretty self-explanatory. Probably not.

The Truth About Content

Small Business Mavericks

For instance, let’s say you run an insurance company. Instead of producing boring, lame content about your insurance products and services and how useful they are (we all already understand the value of insurance), why not produce content that will be helpful to people who buy insurance (which is almost everyone)? Here are some types of content that an insurance company could produce that would be helpful: Highway driving safety tips. If you serve a particular community, why not create an online community guide for them? Maybe they will.

How To Swim like a SocialFish.

SocialFish

Independent Insurance Agents & Brokers of America. Content Strategy Featured From the Trenches Implementation Mobile Open Community Risk and Social Media Social CRM and ROI Social Learning SocialFish NewsThis list is only a sample, and doesn’t include the many, many organizations we’ve done speaking engagements for, either. American Society of Civil Engineers. CalSAE.

RFP 23

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. From its Model Citizen photo campaign to its  Disco Open Source Project  to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. ”Compensation: pants.”

Realignment #4: The New Engagement – from Participation to Connection

SocialFish

The problem is that inside-out associations are wired to produce and sell products—membership, educational programs, insurance, exhibition space—rather than to grow and manage relationships. Sermo is a privately owned company that was launched in 2006 and quickly became the largest online physician community in the world, currently with 115,000 physicians in 68 specialties in all 50 states.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Why: “You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate,” explains Dorie Clark  as she speaks with Jay Baer about how you can “get people to understand why they should hire you and not somebody else who invariably is going to be cheaper” through thought leadership. 5.  Content Marketing: Without Community, It’s Only Half the Equation. But who exactly are “thought leaders” and why is this so important? Have a look-see. 1.  ” 4. 

CEOs Don’t Understand Social Media The Australian

Laurel Papworth

WHEN Myer CEO Bernie Brookes said last week that an increased Medicare levy to fund the National Disabilities Insurance Scheme NDIS would be bad for business, it reminded that while public relations professionals have done a good job of training CEOs in some ways, they have done a bad job in others. . The Myer Facebook Page has 190,000 subscribers. Not now. Get ready, Australia.

Top SocialFish posts of 2010

SocialFish

Community Management Resources. Social Media, Liability and Insurance. Community platforms do not equal community. Featured association social media blogging clarity over control community facebook social media policies TwitterHere’s to more great conversations to come in 2011! Thank you to you for making this blog as amazing a resource as it is! January.

What I Have Learned from Selling on eBay Since 2010

Idaconcpts

eBay points out that feedback is an important part of the eBay community because it lets people know about your performance as a seller. 5.Always Ship with Tracking and with Insurance, when applicable. Even USPS offers that option. 2) Insure goods. As for insuring goods, I would recommend to set yourself a limit that you’re comfortable with. Find a Niche. Win-win.

Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

There’s no doubt about the fact that patients are becoming more vocal in the social media space. There are amazing digital conversations going on about widespread diseases like Diabetes and Multiple Sclerosis , as well as very niche diseases like Huntington’s Disease and Spontaneous Coronary Heart Dissection. What do all these conversations have in common? Is it lack of time? Cheers!

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview is a post written by Tamar Weinberg. ]. This is a guest post by Amanda DiSilvestro. Like this post?

When Your Body Gets the Better of You

Waxing UnLyrical

But all said and done, we are lucky to have good medical care, insurance, and great family, friends, clients and colleagues, who are all so supportive – very, very lucky. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” As you read on, you’ll understand why. That was my day on Monday.

How to Manage Social Employees

SocialFish

Social media/community management jobs require flexibility and different performance measures than some traditional jobs. For instance, while it may be acceptable for a company to have set 9-5 office hours, the expectation for social media and online communities is quick–or immediate–responsiveness 24/7/365. Plenty. Am I idealistic? Absolutely. What am I missing?

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). In the screenshot above, control is shifted to everyone and empowers your community members.

How To Use Memes to Promote Your Business

Techipedia: Tamar Weinberg

Or rowing guinea pigs have to do with insurance? Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Anita Brady. meme, according to Merriam Webster Dictionary , is “an idea, behavior, style, or usage that spreads from person to person within a culture.” ” Originally coined by evolutionary biologist and ethologist Richard Dawkins  in the 1970s, a meme is something with which just about every member of a culture is familiar. Keep packing.”

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How Women Use Social Media [Infographic] | pamorama

Pamorama

It just seems like there are so many networks (online communities, blogs, microblogs, forums) and tools out there, that it can be extremely overwhelming for the end user (and to the PR/mktg person for a small company for that matter) to decipher which ones are the most crucial to be a part of and monitor on a regular basis, etc. Fashion/beauty/shopping comes in fifth. Corey J.

Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Imagine, this time, that you’re Allstate, and a user searches for car insurance quotes. You need community managers monitoring these ads and addressing any comments that arise, and you need smart data scientists who can digest all this new social data (available via API) and transform it into actionable recommendations. Users, in turn, can like, share and comment on them.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

It looks at a variety of factors including the number of followers, power of those followers, and the level to which you are engaging the community. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. How is your brand perceived? Wide reach.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. Pam had lunch the following day with several representatives from a large insurance company, and they inadvertently ratified this thesis (which I also witness consistently in our consulting practice here at Convince & Convert). Image via Unsplash. highlight to tweet).

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy International Women’s Day! Photo © European Union 2013 – European Parliament, via Flickr (CC ).

Seven Ways to Present a 360 Degree View of Your Brand

Spin Sucks

Is it a key executive, another employee (like the social media or customer service manager), a celebrity, fictional character (like Progressive Insurance’s Flo ), or a consumer? Are you in your factory, at an event community project you’re sponsoring, at corporate headquarters or from someone’s computer? Today’s guest post is written by Heidi Cohen. . Visual signs. Audio sounds.

Association Social Media: ASAE

SocialFish

The public social media accounts are linked by the fact that they are all branded ASAE communities, and that the overall goals to connect and engage with members are the same.  To insure that no content gets lost, we are soft launching a new content submission form hosted on our internal staff network.  Who do you report to? Are they interlinked in specific ways? Thanks Lauren!

Why Goldman Sachs Needed a Crisis Plan

Spin Sucks

There has been some debate among the business and PR communities regarding how Goldman Sachs should respond. We built our culture 140 years ago on putting clients first and it has grown to also include our communities around the globe. Then Seiwert and his team could have gotten to work to showcase the stories that put clients and community first. But it feels like an eternity.

Bad PR Recovery: Tips from the Celebrity Set

Spin Sucks

The actor had so many run-ins with the law for alcohol, drugs, and gun possession that film studios would no longer insure him for their projects. Whether a brand, business or burnt out superstar, creating a caring community of people who will help you if you need it is key. Today’s guest post is by Luis Salazar. However, it can be done. Don’t Be Afraid to Ask for Help.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Include the community manager(s) face(s) in the Twitter background. Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We

35 Great Social Media Infographics

Pamorama

link] Social Media in Orgs These charts are phenomenal and will come in very handy for folks who need to figure out how to leverage social media and help convince others about what should be done and how. I'm sharing them with members of the Social Media in Organizations (SMinOrgs) Community. Most of these have been scaled down or cropped. The Social Engagement Spectrum 2. Anyone? Salut!

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Amanda Coogle - Sales Consultant for PulteGroup which is a large, nationwide homebuilder. I am currently responsible for the marketing and sales efforts at a Centex branded community in the Coastal Carolinas Division.  Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I am an actuary, entrepreneur, mother, and world citizen. Rajesh Setty. As we in marketing well know.

Rules of Engagement

SocialFish

As your association’s community and/or social media manager you spend a lot of time online bouncing between the association’s sites and its third party websites. Your association has its own terms of service and user agreements for its website, blogs, private online community and any other online offerings. One of your many tasks is to keep track of these various terms of service.