Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off
The Realtime Report
JANUARY 9, 2013
According to Schema, the experiment “was a success on several levels” — even though the numbers are not large, the campaign produced a definite increase in followers. ”Our results show that our long-term value proposition is resonating and we can build a social media community around our brand,” says Schema. Choose Relevant Content . ” Set Goals.
What A Dog’s Cancer Taught Me About Community
MAY 2, 2014
So the past few months have been, to put it mildly, traumatic, not to mention incredibly expensive (even with pet insurance). tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community. What A Dog’s Cancer Taught Me About Community is a post from: Waxing UnLyrical. The story.
Risk Management and Open Community: More Similar than You Think
JANUARY 17, 2011
discovered a link between creating a social open community and a risk management community. As I read Open Community , it is also a roadmap for implementing and managing a risk management program. The community needs to establish its risk culture and philosophy to further enhance the organization’s capacity to build value for its stakeholders and society. Forget perfect.
Social Media Report Card - Cigna
NOVEMBER 11, 2016
Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? The frequency with which they tweet is more than the average for Insurance brands in North America. Twitter. At a glance, Cigna has.
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Go catch em somewhere else, man. How old is the trend?
How Are Serious Games Reinventing Businesses?
Buzz Marketing for Technology
OCTOBER 5, 2013
LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems. So if you’re a bank or insurance company and you have an old mainframe system you want to update, Serena makes software that makes the upgrading process easier. The following is a transcript of our conversation.
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community). Join Hashtags that are community weekly meetings (regular occasional). Enlist: Permanent Community of Interest (always on, perennial). votes.
Top Twitter trends for 2011
JANUARY 7, 2012
Betty White flogs insurance via YouTube. Featured Social Media Twitter Betty White Facebook Online Communities Social network Viral video YouTubeThis infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. Related posts: Women in social media. Social media boosts campaigns. Click here to start to receive my newsletter.
Innovation in Healthcare Social Media
JUNE 26, 2013
When attributed patients aren’t showing improvements in key metrics like blood pressure and body mass index (BMI), insurers and providers will be held accountable. With the rapid evolution of technology platforms and data science, NCI also encourages innovation in evidence-based digital health technologies in order to improve health outcomes at the individual and community levels.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
your health/car etc insurance goes up or down. “Because, you see, customers who drink lots of milk and eat lots of red meat are very, very good car insurance risks versus those who eat lots of pasta and rice, fill up their petrol at night, and drink spirits. Sidenote: 10 years ago I created a patent which was a community generated coin based on activities and cross platform.
How to Waste Your Content Marketing Efforts
Convince & Convert
JUNE 3, 2014
If traffic slumps because Facebook changes the news feed algorithm (again), or your search engine rankings suddenly change, your email list acts as insurance. Email community content marketing email marketing email opt-in popups subscribers Wow, your traffic numbers look awesome! Growing faster than kudzu in a southern state, you’ve got the whole thing licked! Kudos. Captchas. YOU DO.
How to Find Your Social Voice and Help Others Do the Same
Convince & Convert
MARCH 1, 2013
Michele Wingate, American Family Insurance @michelewingate. Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Please Support Our Sponsors.
Is Your Brand Socially Agile?
Convince & Convert
FEBRUARY 22, 2013
Jeff : Next week we will be joined by Michelle Wingate from American Family Insurance. LinkedIn, with probably the most robust email re-engagement strategy to date, Social Pros Podcast brand communities community management email marketing Social Media Marketing social media staffing Social Pros twitter Twitter campaign twitter hashtagsAndy White, Audi @white. Listen Now .
The Truth About Content
Small Business Mavericks
JUNE 18, 2012
For instance, let’s say you run an insurance company. Instead of producing boring, lame content about your insurance products and services and how useful they are (we all already understand the value of insurance), why not produce content that will be helpful to people who buy insurance (which is almost everyone)? Here are some types of content that an insurance company could produce that would be helpful: Highway driving safety tips. If you serve a particular community, why not create an online community guide for them? Maybe they will.
Agile Marketing in B2B
Buzz Marketing for Technology
NOVEMBER 3, 2016
It was a complex revision of previous regulations that changed how broker-dealers, investment advisers, insurance agents and consultants are compensated when dealing with investment and retirement accounts. A big yawn? Nope … it was and is of keen interest to an immense financial services community. And did I forget to say it can produce stupendous ROI results? The quick or the dead.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels? Do you include community management in your social media services? Pretty self-explanatory. Probably not.
Why Social Media Marketing Is, Actually, Fairly Priced
AUGUST 24, 2015
We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms. We pay for salaries, all kinds of overhead like insurance, rent, computers, software, advanced tools, and processes and protocol development. Expensive” is relative. Social media is one of them.
New Search Engine Launched: Only Searches New gTLD Domain Names
MARCH 30, 2016
There has been quite the controversy regarding the New gTLDs, these new domain name extensions amongst the Search Marketing community lately, as many traditional SEOs don’t understand the power of having the keyword in the ending of the domain name. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results. Search Engines
How To Swim like a SocialFish.
AUGUST 9, 2012
Independent Insurance Agents & Brokers of America. Content Strategy Featured From the Trenches Implementation Mobile Open Community Risk and Social Media Social CRM and ROI Social Learning SocialFish NewsThis list is only a sample, and doesn’t include the many, many organizations we’ve done speaking engagements for, either. American Society of Civil Engineers. CalSAE.
What Makes BMW the Most Engaging Car Brand on Instagram?
SEPTEMBER 20, 2016
When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center , BMW wins hands down. Source: Auto Insurance Center. Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Source: Simply Measured. BMW’s Tactics on Instagram.
Top SocialFish posts of 2010
JANUARY 11, 2011
Community Management Resources. Social Media, Liability and Insurance. Community platforms do not equal community. Featured association social media blogging clarity over control community facebook social media policies TwitterHere’s to more great conversations to come in 2011! Thank you to you for making this blog as amazing a resource as it is! January.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. ”Compensation: pants.”
Realignment #4: The New Engagement – from Participation to Connection
SEPTEMBER 21, 2015
The problem is that inside-out associations are wired to produce and sell products—membership, educational programs, insurance, exhibition space—rather than to grow and manage relationships. Sermo is a privately owned company that was launched in 2006 and quickly became the largest online physician community in the world, currently with 115,000 physicians in 68 specialties in all 50 states.
Monday Roundup: Building Thought Leadership
MAY 18, 2015
Why: “You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate,” explains Dorie Clark as she speaks with Jay Baer about how you can “get people to understand why they should hire you and not somebody else who invariably is going to be cheaper” through thought leadership. 5. Content Marketing: Without Community, It’s Only Half the Equation. But who exactly are “thought leaders” and why is this so important? Have a look-see. 1. ” 4.
What I Have Learned from Selling on eBay Since 2010
NOVEMBER 8, 2013
eBay points out that feedback is an important part of the eBay community because it lets people know about your performance as a seller. 5.Always Ship with Tracking and with Insurance, when applicable. Even USPS offers that option. 2) Insure goods. As for insuring goods, I would recommend to set yourself a limit that you’re comfortable with. Find a Niche. Win-win.
Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview
Techipedia: Tamar Weinberg
NOVEMBER 16, 2011
She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview is a post written by Tamar Weinberg. ]. This is a guest post by Amanda DiSilvestro. Like this post?
CEOs Don’t Understand Social Media The Australian
MAY 28, 2013
WHEN Myer CEO Bernie Brookes said last week that an increased Medicare levy to fund the National Disabilities Insurance Scheme NDIS would be bad for business, it reminded that while public relations professionals have done a good job of training CEOs in some ways, they have done a bad job in others. . The Myer Facebook Page has 190,000 subscribers. Not now. Get ready, Australia.
Should We Expect Health Care Professionals To Post And Tweet?
SEPTEMBER 4, 2013
There’s no doubt about the fact that patients are becoming more vocal in the social media space. There are amazing digital conversations going on about widespread diseases like Diabetes and Multiple Sclerosis , as well as very niche diseases like Huntington’s Disease and Spontaneous Coronary Heart Dissection. What do all these conversations have in common? Is it lack of time? Cheers!
How to Manage Social Employees
JULY 24, 2012
Social media/community management jobs require flexibility and different performance measures than some traditional jobs. For instance, while it may be acceptable for a company to have set 9-5 office hours, the expectation for social media and online communities is quick–or immediate–responsiveness 24/7/365. Plenty. Am I idealistic? Absolutely. What am I missing?
How To Use Memes to Promote Your Business
Techipedia: Tamar Weinberg
MAY 22, 2012
Or rowing guinea pigs have to do with insurance? Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Anita Brady. meme, according to Merriam Webster Dictionary , is “an idea, behavior, style, or usage that spreads from person to person within a culture.” ” Originally coined by evolutionary biologist and ethologist Richard Dawkins in the 1970s, a meme is something with which just about every member of a culture is familiar. Keep packing.”
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). In the screenshot above, control is shifted to everyone and empowers your community members.
Complete Guide to Social Media for Banks & Financial Institutions
OCTOBER 18, 2016
The Federal Deposit Insurance Corporation. Both the Federal Deposit Insurance Corporation (FDIC) and the National Credit Union Administration (NCUA) have require you to add a specific disclaimer to your social media profile and advertisements. For NCUA insured companies, you must display the official advertising statement—“Federally insured by NCUA”—in all of your advertisements.
Facebook Unveils the Most Powerful Social Ads of All Time
Convince & Convert
AUGUST 13, 2013
Imagine, this time, that you’re Allstate, and a user searches for car insurance quotes. You need community managers monitoring these ads and addressing any comments that arise, and you need smart data scientists who can digest all this new social data (available via API) and transform it into actionable recommendations. Users, in turn, can like, share and comment on them.
When Your Body Gets the Better of You
MAY 1, 2015
But all said and done, we are lucky to have good medical care, insurance, and great family, friends, clients and colleagues, who are all so supportive – very, very lucky. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” As you read on, you’ll understand why. That was my day on Monday.
5 Ways to Measure Agency Operations
JULY 20, 2016
Including rent, utilities, payroll, marketing, insurance, etc., Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. But what about the PR agency itself? It’s often overlooked.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
It looks at a variety of factors including the number of followers, power of those followers, and the level to which you are engaging the community. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. How is your brand perceived? Wide reach.
Why Goldman Sachs Needed a Crisis Plan
MARCH 27, 2012
There has been some debate among the business and PR communities regarding how Goldman Sachs should respond. We built our culture 140 years ago on putting clients first and it has grown to also include our communities around the globe. Then Seiwert and his team could have gotten to work to showcase the stories that put clients and community first. But it feels like an eternity.
Seven Ways to Present a 360 Degree View of Your Brand
MAY 17, 2012
Is it a key executive, another employee (like the social media or customer service manager), a celebrity, fictional character (like Progressive Insurance’s Flo ), or a consumer? Are you in your factory, at an event community project you’re sponsoring, at corporate headquarters or from someone’s computer? Today’s guest post is written by Heidi Cohen. . Visual signs. Audio sounds.
How Women Use Social Media [Infographic] | pamorama
JULY 12, 2010
It just seems like there are so many networks (online communities, blogs, microblogs, forums) and tools out there, that it can be extremely overwhelming for the end user (and to the PR/mktg person for a small company for that matter) to decipher which ones are the most crucial to be a part of and monitor on a regular basis, etc. Fashion/beauty/shopping comes in fifth. Corey J.
ICYMI: What Old School Hip Hop Teaches Us About Content Marketing
DECEMBER 12, 2016
Example: Expendables movie poster turned into Expendables Body Count poster by Term Life Insurance – but they did this wrong, were slapped with a cease and desist. link] Exercise: Let’s just spend a couple minutes thinking about the real experiences of the people in your community. So as promised, here are the slides and rundown for you. WIIFM? Content creation is a grind.