Yesterday Facebook released a new version of Groups. don’t know about you but as a marketer and community builder, I struggled between knowing which to use for what, based on the benefits of both. However now these new Groups have been built from the ground up with a new resolution to facilitate real world groups and communities that already exist, something that gets back to the core of Facebook’s early mission of ‘helping you connect with the people you know.’ Communities are made of micro-communities. So what? MORE >>

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. will share a few tips as to which questions and answers to use when analysing the data and show how to use your new found findings to optimize on future community management. Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). MORE >>

In an effort to to catch-up on their social media community building, businesses are overlooking the three common leadership practices that practically guarantee their success. Following are three community building practices that apply to all of the social media networks – including your Facebook business page, company blog, or any of the location pages, such as Google Places. 1 – Qualified Community Managers. Thus, to build a vibrant community you need to demonstrate your capabilities in no uncertain terms, and that starts with being honest. MORE >>

The following post is part of the  Mindjumpers Network  series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. There is a wish to convey a global communication across markets and at the same time have the possibility to do marketing initiatives on a local level. MORE >>

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). The problem is: if I follow you on Twitter, why should I also follow you on Facebook? They are a service business. MORE >>