Community Building: Post-It Note Success Stories
MAY 31, 2016
Overwhelmed trying to navigate all the new technology and "marketing bling" available to communicate with your audience? Laura Petrolino explains why successful community building only requires one simple ingredient—understanding your audience. The post Community Building: Post-It Note Success Stories appeared first on Spin Sucks.
How to Build a Community that Thrives
FEBRUARY 26, 2015
couple of weeks ago, I participated in the Content Marketing World Twitter chat. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community.
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Does your Facebook Page have Rules or is it a free-for-all? Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). So you put it together. What gives?
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
The Characteristics of A Community Manager
NOVEMBER 22, 2012
The Community Managers (CM). What kind of creatures are they and how can your brand benefit from having a CM on-board? I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Go to Facebook ads manager.
Riff App: Build Community and Have Fun
APRIL 8, 2015
One person names a video (based on a theme, brand, idea,) and then it gets passed around your Facebook friend network (and then their networks, and their networks,) with people adding their “riff” as it goes. We talk about the importance of storytelling in content marketing constantly. Digging into your customer stories, employee stories, community stories.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Value for Marketers. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now.
How To Grow Your Facebook Community
DECEMBER 20, 2012
This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Image via niallkennedy on Flickr, CC 2.0.
Monday Roundup: Building Your Business Community
JUNE 3, 2013
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Why: An inside view on what community management actually entails. Happy Monday! Enjoy! 1.
Can Facebook Communities Replace Company Websites?
NOVEMBER 4, 2011
Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Of course, as long as the Facebook page is managed properly –. For one, effort should be taken to make the Facebook page effective as a community tool. Blog community Facebook statistics websites
4 Emerging Social Media Communities
Ignite Social Media
AUGUST 2, 2016
Today, let’s examine four recently emerging social media communities. In a recent survey conducted by Facebook IQ it was found that “parents…aren’t just posting cute kid photos…[they] were more likely than non-parents…to say they use both Facebook and Instagram to stay in touch with their favorite businesses.” Social media is a constantly changing force to be reckoned with.
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Big brands have a tendency to think community management is a rank and file position.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
Not only has nostalgia been shown to help counteract loneliness, boredom, and anxiety—it’s also a very powerful force in marketing and advertising. Nostalgia marketing offers consumers a piece of that happy memory in their present day life. Timehop Builds Community around Nostalgia. The post Timehop Helps You Build Community with Nostalgia appeared first on Spin Sucks.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. It should always be organic).
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
How Instagram Makes Communities Better
JULY 3, 2012
Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better. In this example, Instagram has improved a facet of the Facebook platform.
Facebook Pages: Using Content & Conversation to Build Community
JULY 11, 2012
During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 3 – Optimise on future community management. Tweet. Photo views.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is.
How Brands Should Prepare For Facebook’s Dislike Button
SEPTEMBER 21, 2015
For years, people have been asking for a dislike button on Facebook. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Facebook, in general, has always tried to keep it’s user experience positive. Avoiding the dislike button for so many years made Facebook very appealing to advertisers.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Besides banks, what other markets will benefit from this?
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Why not use the mass reach of Facebook, et al, to also try to CREATE new customers and fans, from whole cloth?
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? Or whether the two terms are synonymous? know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do social media for a company are thinking that they want to go into community management. Are you confused.
8 Questions to Ask After Facebook Community Growth
JUNE 2, 2011
Your community has grown significantly. Your last contest brought hundreds of new members to your Facebook community. Can you become a part of their lives on Facebook? 7. Will you be able to convert business out of this community? Can you do it in a way that is organic and respectful of this community that you’ve spent so much time and money building?
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. measurepr.
How To Use Facebook For Marketing
MAY 3, 2011
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use for instance Facebook to crowdsource your next product idea. Engage your fans.
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! Jonas has over 10 year experience in online marketing and is very passionate for all things social media. Eventually, I became an “unofficial” evangelist of our company because I would be giving talks about e-commerce, internet marketing and social media in schools, conferences and various events. in Southeast Asia.
Editorial Planning for Facebook Marketing
MARCH 7, 2012
We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Define your community. To define the identity of your community, consider some of the following elements.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.”
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. If we break it down in terms of building community, it would look something like this: Listen. That’s right!
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Post spam. Ha ha. iTunes.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). His community needs him, as does the overall Wildlife Works effort. Rangers.
Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
JULY 18, 2016
What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. times more likely to interact with celebrity content on Instagram than on Facebook. and U.S.—were