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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

Video 59

How to Build a Marketing Funnel for Facebook Ads

Spin Sucks

Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed:  Click   and select Save. Go to Facebook ads manager.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. Read more. ).

Facebook Testing New Pages Layout?

SocialTimes Facebook

Facebook appears to be testing a new layout for pages. Reader and OneCommand  digital marketing specialist Chris Ruberg  shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens  appears with an altered layout. Facebook had not responded to a request for comment at the time of this post. The profile picture  is smaller.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.

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37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. Start using some of them to take your Facebook page to the next level! Ripe Social.

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Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. Mark Zuckerberg.

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. Let’s hope these (yet again) changes will have a positive impact on our Facebook Pages, our marketing and our busine$$!

Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Related Stories The White House is Killing it on Social Media and You Can, Too Facebook Instant Articles: Why Should I Care?

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone.  It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.

Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Value for Marketers. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now.

64 Inspiring Facebook Marketing Techniques [infographic]

Mindjumpers

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of  fans and make them interact with you. Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities.

Video Ads, Facebook, and Marketing

Small Business Mavericks

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue. Where Is Facebook Going With This?

Video 47

The Cost of Marketing on Facebook [Infographic]

Pamorama

With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts.

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Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Pamorama

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthThey are important avenues for building brand engagement and influence. If If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks. But these 3 platforms are very different from one other. [.].

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? Facebook Skeptics.

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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. Happy? !

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network

How To Use Facebook For Marketing

Mindjumpers

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use for instance Facebook to crowdsource your next product idea. Engage your fans.

How to Love Facebook Live

SocialTimes Facebook

Brands have jumped on Facebook Live  with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Here are some lessons to learn from how brands succeed with Facebook Live. To engage with Facebook Live, you’re going to need to have a tolerance for testing and learning.

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.”

How I Maintain 20 Percent Organic Reach on Facebook

Jenn's Trend

How many times have you complained about your Facebook reach? You see, I’ve been experimenting with organic reach on Facebook for the last 5 or 6 months. And, while everyone else seems… The post How I Maintain 20 Percent Organic Reach on Facebook appeared first on Jenn's Trends. Probably more times than you can count. Even I complain about it.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Post spam. Remove the drama.

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Pamorama

Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Here’s what they found: Facebook. Facebook users like photos. The world of social media is ever-changing. Twitter. Google+. Flickr. Pinterest.

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Facebook Live v. Periscope: Which is Better for Marketing Your Business?

agora pulse

Want to know how to use live streaming platforms Facebook Live or Periscope to grow your business? In this article, you’ll discover the contrasts of the Facebook Live v. recently interviewed Lucy Hall and Sue B Zimmerman who use live streaming to market their business with a lot of success. The pros and cons of using Facebook Live v. Periscope. yourusername).

Will Facebook Messenger Chat Bots Replace Humans?

SocialTimes Facebook

As a natural response to Facebook’s push to get more pages to use Messenger  as a platform, brands are developing chat bots  to handle customer service. According to TechCrunch , as many as 10,000 companies are developing chat bots for Facebook Messenger. Dutch airline KLM  has been an early pioneer in using Facebook Messenger for business. How well is this working?

Facebook Rewards Longer Content: Here’s What We Found

Spin Sucks

About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled  Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack  about how to achieve better reach and engagement organically. In the meantime, have you tried posting full blog posts to Facebook? Data is Gold.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Besides banks, what other markets will benefit from this?

Understanding Facebook EdgeRank [Infographics]

Pamorama

The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Facebook Search.

Facebook Adds More Tools for Branded Content in Instant Articles

SocialTimes Facebook

Facebook added some new options to branded content  in its Instant Articles , including support for marketer logos atop those articles. As a reminder, publishers can still customize the text in the byline to indicate a featured marketer. Readers: Have you experienced any branded content in Facebook Instant Articles? And publishers  can add customized bylines and kickers.

Tools 49

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

12 Winning Facebook Tactics

Small Business Mavericks

If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. Cinemagraphs — to quote, “ another future eye-catcher on Facebook, taking utmost advantage of Facebook’s video autoplay.” unliked your page from, or reported as spam.

Improve Your Marketing With Hashtags

yMarketingMatters

Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. Start using hashtags to improve your marketing! The proliferation of hashtags is truly incredible. RiteTag.

It’s Official: Facebook Text Rule in Ad Images is Changing

Jon Loomer

Facebook is updating their text in images rule. The post It’s Official: Facebook Text Rule in Ad Images is Changing appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Facebook 20-percent rule Facebook Ads How To Facebook AdvertisingGoing forward, your ads won't get rejected for including too much text. But does this change anything?