The Complete Guide to Facebook Marketing
JANUARY 16, 2017
billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Get started on Facebook Advertising. Check out Your Current Facebook Page.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Go to Facebook ads manager.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. Read more. ).
It’s Time to Take Facebook Seriously for Location Marketing
NOVEMBER 29, 2016
What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Even better, Facebook is giving you tools to succeed on the world’s largest social network. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. Get your Facebook pages in order.
Facebook Just Told Us How to Do Facebook Marketing
Convince & Convert
DECEMBER 8, 2014
First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. Mark Zuckerberg.
Why B2B Advertisers Need Facebook
JANUARY 9, 2017
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. This means a lot of marketers–particularly smaller businesses–need to start prioritizing Facebook. The key is differentiating marketing from sales.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. Clients from great startups to established Fortune 500 brands are continuing their bullish investment in Facebook advertising despite the accidental misreporting of video duration and completion metrics. Although protective of its data (commonly referred to as a “walled garden”), I’ve always seen Facebook take the matter of data integrity very seriously. Facebook is updating how it reads video length to address the underreporting issue.
Facebook Launches Flash, a Snapchat Competitor for Emerging Markets
NOVEMBER 9, 2016
Facebook revealed its latest application, Flash, which was designed to compete with Snapchat in emerging markets , Kurt Wagner of Recode reported. According to Wagner, the app was developed for users in emerging markets with poor data and WiFi availability. Facebook reportedly said the Flash app is “less than 25 megabytes” in size. The
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
Video Ads, Facebook, and Marketing
Small Business Mavericks
NOVEMBER 28, 2014
By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue. Where Is Facebook Going With This?
6 Facebook Features Marketers Overlook
JULY 19, 2016
Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. And if you’re new, you might be overwhelmed by all of Facebook’s moving parts—and there are a lot of them.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. Happy? !
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts.
Facebook, Twitter, YouTube: Strategic Marketing Best Practices
AUGUST 5, 2012
Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthThey are important avenues for building brand engagement and influence. If If your company has a presence on all of them, you’re on the road to creating a name for yourself on social networks. But these 3 platforms are very different from one other. [.].
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. What’s more, 56 percent of Facebook users access the network exclusively on mobile. With numbers that overwhelming, It’s no wonder that 84 percent of Facebook ad revenue is now mobile. So be sure to optimize your Facebook advertising for call conversions.
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.”
64 Inspiring Facebook Marketing Techniques [infographic]
SEPTEMBER 16, 2011
Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? Facebook Skeptics.
Facebook Creative Hub Opens Its Doors
NOVEMBER 29, 2016
The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”. Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.
Improve Your Marketing With Hashtags
AUGUST 21, 2015
Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. Start using hashtags to improve your marketing! The proliferation of hashtags is truly incredible. RiteTag.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing
Facebook Beefing Up Canvas
SEPTEMBER 27, 2016
Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.”. The social network said in a Facebook for Business post that Canvas was initially available only for website clicks and website conversions, and it has now been expanded to further objectives including brand awareness and video views.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Here’s what they found: Facebook. Facebook users like photos. The world of social media is ever-changing. Twitter. Google+. Flickr. Pinterest.
3 Super Quick Facebook Tips to Increase Fans
MAY 14, 2014
Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . When people visit your personal page, they land on your Timeline, which looks like this: Make sure you have a link to your Facebook Business Page so people can Like your Page. Click on your Page to select it.
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. Related Stories A PR Pro’s Guide to Facebook News and New Features Why and How to Add Videos to Your Marketing Mix Gin and Topics: Tom Cruise is Still Hot. And if so why? Wistia youtube
Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
APRIL 30, 2014
Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. . Here’s EVERYTHING you need to know to make sure your profiles are updated CORRECTLY and continue to drive business with no hiatus: Facebook Update: New Layout for Business Pages. Take a look at the new page layout.
Hibu Named Facebook Marketing Partner
SEPTEMBER 28, 2016
Hibu , a provider of digital marketing solutions for small and midsized businesses , is the newest Facebook Marketing Partner. Hibu CEO Kevin Jasper said in a release announcing its selection: Business owners consistently tell us they understand the importance of digital marketing but are overwhelmed by the many options and providers. At Hibu, we have assembled a comprehensive set of marketing services that help small and midsized businesses achieve their marketing objectives with simple, effective and affordable solutions.
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live , Facebook Mentions , notes , 360-degree videos and other related content.
Facebook Releases Free Training Resources for Marketers
APRIL 21, 2015
Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Well, Facebook has now started rolling out these materials, and I can tell you that they vary in quality. The training Facebook is rolling out remains slanted towards beginners. Introduction to Facebook. Facebook Pages. Blueprint.
5 Reasons Why Facebook Tabs Are Still Useful
Saying It Social
MARCH 2, 2015
Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network
5 Super Cool Facebook Messenger for Business Examples
DECEMBER 20, 2016
This trend offers an opportunity to use Facebook Messenger for business. The movie ticket distributor is giving consumers the ability to buy tickets to all their favorite movies without leaving Facebook Messenger. Facebook Messenger for business makes a fast and easy transaction possible. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook.
12 Winning Facebook Tactics
Small Business Mavericks
MAY 4, 2015
If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. Cinemagraphs — to quote, “ another future eye-catcher on Facebook, taking utmost advantage of Facebook’s video autoplay.” unliked your page from, or reported as spam.
No More Media Buying Specialty for Facebook Marketing Partners
NOVEMBER 22, 2016
Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The current media buying partners for Facebook and Instagram are: 360i. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. Facebook advertisers: What are your thoughts on this move? Adaptly. AdParlor. Ampush. iProspect.
Facebook 360 Photos: The New Frontier of Hyper-Engaging Content
Ignite Social Media
JULY 5, 2016
Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. Earlier this month, Facebook took their newfound interest in fostering hyper-engaging content to a new, and arguably even more revolutionary, level. Facebook 360 Video v. Facebook 360 Photos. the frames).