Customer service Ecommerce Industry news Research comparison shopping comScore customer experiences customer life cycle touchpointsExcellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal anymore. It is – or should be – a basic component of your business DNA. All customer experiences must be optimized to move beyond the level of satisfaction. Obviously, perfection is [.]. MORE >>

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. Resources: Download the entire ComScore Digital Year in Review here. If you thought that 2010 was a big year for digital marketing, you were right. Most importantly, what the report says to marketers is INTEGRATE. MORE >>

New data from research firm ComScore Inc. There are a couple of areas in which the ComScore numbers mislead, however. For one thing, ComScore doesn’t measure mobile traffic, a fact that disproportionately penalizes Twitter. Facebook Social Media social networks Twitter ComScore Pinterest Tumblr wall street journalThis graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. It does that very well. MORE >>

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99 Technorati Tags: Adage , ads , Advertising , Comscore , Facebook , Online Communities , social ads , social media , social networks. questions. Are you surprised? MORE >>

Briefing Rooms Featured Mobile Advertising & Marketing Optism comScore Facebook Marketing Mobile Commerce Mobile device Purchase funnelDigital moms reach to mobile every stage of the purchase funnel, to research purchases and to make smart and informed shopping choices. As a whole, this mobile-savvy demographic is earning, spending, and influencing spending at a greater rate than ever before. Lisa Ciangiulli connects the dots in the data to help brands focus their efforts and market more effectively to this growing and connected customer segment. * * *. Moms have money. About Lisa. MORE >>