More Metrics Issues for Facebook; Instant Articles and comScore This Time
DECEMBER 16, 2016
Facebook announced yet another metrics issue , this one involving Instant Articles and comScore. In an update to last week’s Facebook for Business post –which detailed fixes to metrics affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons—the social network wrote: We’ve uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore. This caused an underreporting of iPhone traffic from Facebook in comScore products between Sept. 20 and Nov. 30, 2016.
What ComScore Data Tells Us About Google+
JULY 24, 2011
comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. comScore’s analysis shows a very strong networked effect occurring on Google+, which is indicative that it will succeed in achieving major social network status. Social Media ComScore facebook google influencerSome of the statistics were not surprising. based.
comScore December 2012 Search Engine Rankings
JANUARY 15, 2013
Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.
comScore April 2013 Search Engine Rankings
MAY 16, 2013
Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. In April 2013, Google had 66.5 percent market share–which is up 0.4
What the ComScore Digital Year in Review means for small biz marketers
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. All Rights Reserve
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence VideosFacebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect.
Report: Social Marketing Is More Than Just Likes [Report]
JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! To see further details about the examples presented here and in general gain more insights into the report by ComScore and Facebook, please click here. Facebook pages are the go-to destination. It’s all about planning!
comScore Search Engine Rankings for October 2013
NOVEMBER 15, 2013
Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. In retrospect, it’s interesting to look at the comScore search engine rankings for October 2007 : Google 57.0 %. Google’s websites and web properties have 66.9 percent market share. percent of searches. with 2.2 Yahoo!
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options. The bugs affected organic reach in page insights , video watches, time spent on Instant Articles , referrals in Analytics for Apps and follower counts in interest lists. It does not affect paid reach. percent.
comScore January 2012 Search Engine Rankings
FEBRUARY 10, 2012
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. percent (up 0.1
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. Perhaps these high churn rates are to be expected, given comScore research showing that half of smartphone users' app time is spent with their single favorite app. comscore. Brands are going to confront a huge challenge as their consumers become more and more mobile. Please read: Mobile Breaks Search. And Your Brand (from March 2016). That would be wrong.
The Mobile Commerce Chicken And Egg Conundrum
NOVEMBER 30, 2016
Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 comscore. This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer stampedes, fisticuffs and people behaving badly, these two days act as a key indicator as to how the holiday shopping season is going to roll out. Well, we're spending. but how are we buying? Adobe stated that $3.45
Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement
NOVEMBER 18, 2016
We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others. Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement. As we expand our work with clients in measurement, we’ve decided to sharpen our focus with Atlas.
All You Need To Know About Your Facebook Reach [Study]
DECEMBER 2, 2011
Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore. Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet. Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs.
The More We Stay, the Less We Say
JANUARY 10, 2012
Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographicsDoes it seem quieter online? Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. One primary finding was the lack of commenting occurring in mature western markets, including the United States. Adoption is [.].
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Customer Experience eCommerce Mobile Christmas shopping comScore eTail holiday shopping RetailPosted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And nearly 51% of the U.S. Census department figures. won’t return.
Google Puts Feet on the Street
MARCH 6, 2012
Marketing Social Media ComScore google Grassroots Intel Pinterest Tumblr Word of Mouth ZyngaGoogle’s DC Office Featured Love Bugs on Valentine’s Day The Wall Street Journal slammed Google last week for launching another social network when one wasn’t needed (um, yeah, that’s why Pinterest is doing so poorly, right?). Meanwhile, Google has quietly been deploying its local offices to meet with businesses and internet aficionados. The company wants [.].
Google's Third Wave Of Innovation
APRIL 16, 2014
To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Adding some data to this, comScore''s February 2014 U.S. comscore. Is it normal that a search engine is buying up all of the robotics and drone companies? If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? Google''s first wave of innovation.
The Panic Over Pinterest
APRIL 28, 2012
million in January says comScore." comscore. banneradvertising comscore economicvalue facebook googletrends idc instagram karstenweide linkedin marketresearch mediaproperty newspaper onlinemetric onlinenewspaper onlinespaces pageview pinterest socialnetwork socialslam twitter usatoday webanalyticsBy the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since. " So, that's it? We've already fallen out of love with Pinterest?
The Shape-Shifting Reality Of Shopping
AUGUST 13, 2013
combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. But comScore indicates that while time spent is shifting toward mobile, it''s helping extend the desktop audience by 45% as consumers that start on PCs continue their shopping experience across devices. comscore. Welcome to the one screen world of shopping. In simplistic form: the only screen that matters to me - the consumer - is the screen that is in front of me.
In Rome, Do as the Yelpers Do
FEBRUARY 25, 2013
website according to Comscore. Marketing bing ComScore facebook google Local Search TripAdvisor Yahoo! Thomas Jefferson’s home Monticello, a must-see in Charlottesville. During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. guess the old adage should be revised: When in Rome do as the Yelpers do. and Bing.
The Trouble With Online Advertising
AUGUST 21, 2012
As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. MarketingVox covered the release of the comScore white paper with a news items titled, comScore: Unlimited Inventory, Lousy Metrics Cheapen Digital Ads. Use more exacting measures (like the ones comScore coincidentally offers with its Validated Campaign Essentials [vCE] offering).
Where The Boys (And Girls) Are
FEBRUARY 23, 2012
comscore. advertising android apple blog blogcomment blogger blogging businessinsider comscore credibility criticalthinking desktop digitalmarketing digitalmedia google ios mac marketer marketing mediachannel mediaconsumption mediapurgatory microsoft mobile mobileadvertising mobilemarketing newmedia operatingsystem pc platform reserachcompany televisionadvertising websitetraffic windowsIn schizophrenic times, there's a good chance you'll see some schizophrenic thinking. Does this remove credibility from the Blogger? Hardly. yesterday (see: Fear And Loathing In Advertising ).
comScore April 2011 Search Engine Rankings
MAY 13, 2011
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Here are the actual numbers, as released by comScore: More than 16.2 In order to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of algorithmic explicit searches that are powered by Google and Bing, and branded as such to the consumer. source:comScore.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. If companies post content every day can reach as much of 22% of their fan base each week, according to comScore.
4 trends for online coupon sites in 2013
JUNE 15, 2013
A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison. The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. Digital Insight
How to Use Instagram Without Being Obnoxious or Dull [Video]
OCTOBER 20, 2012
million, according to data from comScore. Since its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. Its number of daily mobile users has jumped to 7.3 million, surpassing Twitter’s 6.9 New York filmmaker Casey Neistat is pretty opinionated about social networks [.]. Instagram Social Media
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara.
Demand Better Content
FEBRUARY 1, 2011
"The company's sites, which include eHow , Answerbag and Livestrong , ranked the firm as the nation's 17th-biggest Web property overall in November, according to ComScore , as 105 million viewers clicked on its how-to articles and videos on topics such as 'How to sew your own pillow,'" reported the Los Angeles Times in an article titled, Demand Media shares jump 33% in trading debut. comscore. How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? Some of it is local, some national and some global. is a U.S.
You Must Read This!
MARCH 19, 2013
billion ads, comScore found." comscore. What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to be more - on many levels - is all but fading. we're much more interested in what gets a click, share, plus one, tweet, and more (and, that's not the hefty stuff). She's so heavy. Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? Welcome to Digital Narcissism.
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.
comScore December 2009 Search Engine Rankings
JANUARY 18, 2010
comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. Here’s the actual numbers as released by comScore: December 2009 U.S. Core Search Rankings comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch. Here’s the comScore comparison between December 2009 and November 2009: comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch.
comScore August 2010 Search Engine Rankings
SEPTEMBER 17, 2010
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Here are the actual numbers, as released by comScore: comScore Explicit Core Search Share Report* August 2010 vs. July 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch Explicit Core Search Share Core Search Entity (%) Point Jul-10 Aug-10 Change Total Explicit Core Search 100.0% percent.
comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
AUGUST 11, 2010
comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 Here are the numbers from comScore: Visitation to Twitter.com by Global Regions - June 2010 vs. June 2009.
comScore February 2010 Search Engine Rankings
MARCH 10, 2010
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, releases its comScore qSearch analysis of the U.S. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. Home/Work/University Locations Source: comScore qSearch. percent.
Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 28, 2012
Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. via LinkedIn.
Pinterest: Dominated By Adults
MARCH 2, 2012
According to data from comScore, TechCrunch and Shareaholic (compiled by Modea) – Pinterest is most popular with people between the ages of 25 and 34. The age groups that come in next are 35-44 and 45-54. And behind those age range are college kids. So much for the social trickling upwards from the teen demographic.
comScore Search Engine Rankings for June 2009
JULY 20, 2009
comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. According to comScore, “In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 Here is the actual data, as reported by comScore: comScore Core Search Report June 2009 vs. May 2009 Total - U.S. comScore also says that we “conducted 14 billion searches in June, down slightly from May.. has 19.6 percent market share.
Traffic From StumbleUpon Has Dropped 53% Since July
The Realtime Report
NOVEMBER 7, 2012
Despite a “Pinterest-like” redesign unveiled back in September, StumbleUpon hasn’t been able to stop the continued decline in traffic. In June, comScore reported that traffic was down 24% from the previous year ( TechCrunch ). With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%.
It’s Time For Retailers To Raise Their Games-Five Quick Reminders
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. digital marketing retail accenture click and mortar comscore CPG online marketing retail marketingThe static website is dead long live the static website. Without sounding too much like Captain Obvious, here’s what retailers need to remember: Update your content regularly. Give the user a reason to be there. Give the user a reason to come back.