Social Networks See Majority of Traffic Coming From Mobile
The Realtime Report
APRIL 9, 2014
Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Related Stories Do Americans Trust Facebook?
Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
The Realtime Report
SEPTEMBER 24, 2012
hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Download the full comScore report here. Social Media Statistics Comscore EU5 Europe social networking statisticsThe average European consumer spends more than a day (25.9
What ComScore Data Tells Us About Google+
JULY 24, 2011
comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. The international flavor demonstrates the discussion about social media uberinfluencers dominating Google+ is a myth. Even in the North American part of the network, their followings are well under one percent of the community. based. Update on Google+ for Business.
Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 28, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. The real question is — how will these numbers play out over the next two years, now that Facebook has taken over the mobile photo-sharing network? via CNET.
Social Networking Stats: Instagram Tops 100 Million Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 14, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). Facebook: 955 million active users. via CNET. via Twopcharts.
Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement
NOVEMBER 18, 2016
The social network acquired the ad-serving business that was then known as Atlas Solutions from Microsoft in February 2013. We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others. Beginning today, we’ll start winding down the ad-serving portion of Atlas.
Traffic From StumbleUpon Has Dropped 53% Since July
The Realtime Report
NOVEMBER 7, 2012
The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. Can the social discovery site reverse this continued decline in traffic – and will the latest redesign help turn things around? Social Media Statistics social discovery social networking statistics StumbleUpon
Google Puts Feet on the Street
MARCH 6, 2012
Google’s DC Office Featured Love Bugs on Valentine’s Day The Wall Street Journal slammed Google last week for launching another social network when one wasn’t needed (um, yeah, that’s why Pinterest is doing so poorly, right?). Marketing Social Media ComScore google Grassroots Intel Pinterest Tumblr Word of Mouth ZyngaMeanwhile, Google has quietly been deploying its local offices to meet with businesses and internet aficionados. The company wants [.].
We're Addicted to Social Networks: 48% of Us Check Them in Bed
MARCH 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact We’re Addicted to Social Networks: 48% of Us Check Them in Bed by Pam Dyer on March 21, 2010 Share If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people’s lives, stats like these should help put them to rest. Great post.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . comScore reports that Pinterest hit 10 million unique U.S. People like to collect things.
Google+: The New Kid on the Block, but is it Too Little, Too Late?
Techipedia: Tamar Weinberg
AUGUST 11, 2011
In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Not only does it have the exclusivity factor, but Google+ also is Google’s third attempt at a social network.
LinkedIn Reaches 174 Million Members, Revenue Up 89%
The Realtime Report
AUGUST 7, 2012
Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Social Media Statistics LinkedIn social networking statsLinkedIn now has 174 million members, up from 116 million one year ago. Unique billion in Q1 down to 9.3 m billion in Q2. In the second quarter of 2012, revenue was up 89% over the same period a year ago.
LinkedIn Grows 53% Year-Over-Year in New Zealand
The Realtime Report
JANUARY 8, 2014
Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95 million Kiwis. million unique visitors in November 2013.
The Panic Over Pinterest
APRIL 28, 2012
Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since. The image-bookmarking site and social network drew 18.7 million in January says comScore." In what was more shocking news (not that a billion dollar valuation is not shocking) is that last month, Pinterest surpassed LinkedIn to become the third most popular social network (trailing Facebook and Twitter ) in the U.S. comscore. social network. social slam. By the time you read this, Pinterest may be doomed. facebook.
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. View more presentations from Networked Insights.
Women Dominate Social Networks | pamorama
AUGUST 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Globally, women demonstrate higher engagement levels with social networking sites than men.
Facebook is Trampling Other Social Networks
APRIL 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook is Trampling Other Social Networks by Pam Dyer on April 21, 2010 Share Back in March 2008, Facebook was poised to overtake MySpace, but it wasn’t yet the most popular social network in the world. Now it’s obliterating everybody. Average Age of a Facebook User?
Facebook Visits on the Rise in U.S. — For the First Time in Three Months
The Realtime Report
JULY 17, 2012
unique visitors to Facebook rose to nearly 160 million in June, the first time this number has increased in at least three months, according to research released last week from comScore. Social Media Statistics Facebook traffic Facebook visits social networking statisticsThe number of U.S. visits in June were up 1.1% from May, and the average time spent by each user also increased. After a gain of less than 1% in May, the 5.1% increase in average time spent on Facebook (per U.S. visitor) is significant. hours). and Canada, according to Bloomberg Businessweek.
In Rome, Do as the Yelpers Do
FEBRUARY 25, 2013
website according to Comscore. As niche social networks and applications have arisen, their users have populated them with powerful reviews. Now these reviews help grow the networks with searchers who are trying to find just the right place, business, service, or recommendation. Focus on your top networks, for example Foursquare, Yelp and Google+ Local. and Bing.
How to Use Instagram Without Being Obnoxious or Dull [Video]
OCTOBER 20, 2012
million, according to data from comScore. New York filmmaker Casey Neistat is pretty opinionated about social networks [.]. Instagram Social MediaSince its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. Its number of daily mobile users has jumped to 7.3 million, surpassing Twitter’s 6.9
This Week in Social Media – 4/24/2013
Social Media Marketing
APRIL 23, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Industry News Last week''s terrorism news were all over traditional and social media platforms.
Some Perspectives on Pinterest
Social Media Marketing
FEBRUARY 25, 2012
There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each. pinterest trends social networksSimply stated, the site is a visual bookmarking tool.
Monetization: Social Network Advertising
JULY 13, 2010
Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 questions. average for the internet at large. Web 3.0,
Advertisers Embrace Facebook, Other Social Networks
DECEMBER 28, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Advertisers Embrace Facebook, Other Social Networks by Pam Dyer on December 28, 2009 Share Social ad spending will become a higher priority in 2010, with the combination of mobile and social advertising generating more opportunities for advertisers to reach their target markets for branding and engagement. eMarketer forecasts that 2009 ad spending on social networks will surpass $1.2 So social network advertising is set to intersect with other kinds of advertising.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara.
The Ultimate User-Generated Content Guide
OCTOBER 5, 2016
One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. Choose Your Social Space[s].
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. In a recent study from comScore, 80% of time spent on social media is through a mobile device.
Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second
OCTOBER 26, 2011
Tweet Twitter is now the fastest growing social networking site among U.S. million for the year ending in August 2011, says a new study by comScore. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile using audience, jumping an impressive 75% to 13.4 million. million.
What Social Network Should You Use to Grow Your Business?
FEBRUARY 23, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact What Social Network Should You Use to Grow Your Business? by Pam Dyer on February 23, 2010 Share Where should you go to reach your target market via social media? Read the original post: What Social Network Should You Use to Grow Your Business? It depends on who your customers are.
Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV
The Realtime Report
DECEMBER 12, 2012
The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year. Social networking accounts for 26% of consumers’ time on mobile apps, followed by entertainment and utility, each at 10%. Related Stories 135 Million Users Are Active in Google+ Stream Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard.
Google Rolls Out New Mobile Friendly Tag
NOVEMBER 20, 2014
comScore: Mobile Social Networking is Responsible for Growth of Mobile Internet A new comScore report out today shows that mobile social. Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. For example, Google shows that my site is only in text via the testing tool.
Average Age of a Facebook User? 38. [Infographic] | pamorama
SEPTEMBER 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Average Age of a Facebook User? Infographic] by Pam Dyer on September 14, 2010 Share The demographics of the most popular social networking sites are changing quickly and, once again, the team at Flowtown has done a great job of compiling the latest statistics about Facebook users and social network usage in general.
Four Billion Reasons You Need a Facebook Page
JUNE 22, 2011
According to comScore , the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 According to the Wall Street Journal , ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. Google reached one billion unique viewers.
How Can Linkedin Grow?
MAY 24, 2011
After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic. According to Experian Hitwise, LinkedIn saw only about 0.51% of all site visits to social networks in December 2010. LinkedIn is at a tipping point. Here is a brief analyis. Market.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
comScore Says Google Leads Internet in Brazil and India
SEPTEMBER 15, 2009
comScore, Inc. comScore reports that Google’s web sites ranked “as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year. Here are the actual numbers from comScore: Top Ten Global Internet Markets by Google Sites' Share of Time Spent July 2009 Age 15+, Home & Work Locations Source: comScore - Total Minutes (MM) -- Google Sites' Share of Total Internet Google Sites Total Minutes Spent Online. In July, 2009, 29.8 Worldwide 1,541,617 145,473 9.4% -.
comScore Releases First Public Report of Online Usage in Singapore
MARCH 27, 2009
According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. Singaporeans spent 14 percent of their online time at the Entertainment category, which includes popular Web brands like YouTube and MediaCorp, while social networking accounted for 8 percent..
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
Customized and continuously updated, it is designed to make the most out of the time you spend on the social network by serving up the information that’s the most meaningful to you. According to comScore, 40% of time on Facebook is spent on the News Feed. Understanding Facebook EdgeRank [Infographics] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Beware of the Pied Piper on Social Media. That we rocked the world of social media. The Pied Piper of Social Media had revealed himself. Millions including myself, have chosen to shut the door on the Pied Piper of Social Media. Klout clearly does not understand the core strength of Social Media which is Community. “Once upon there was a brand. Period.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.