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Social Media News #Australia April 12th 2021 – TikTok, Nielsen, Instagram Guides and more #Livestream

Laurel Papworth

Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda.

Nielsen 52
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YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

Social Media Today

CTV viewing is on the rise, and YouTube is evolving its CTV ad offerings in-step.

Nielsen 164
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TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads

Social Media Today

TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.

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Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands

Social Media Today

New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.

Nielsen 187
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Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

Nielsen 140
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Streaming Now Accounts for 19% of TV View Time, According to New Report

Social Media Today

A new report from Nielsen has shown a significant increase in consumption of streaming content, with Netflix and YouTube leading the way.

Nielsen 199
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The Digital Agency of the Future [Report]

Mindjumpers

Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). What do you think? Take part in the discussion on Twitter by using the hashtag #futureagency. >

Report 244