Featured Social Media 2012 report The Nielsen Social Media Report 2012Unable to display PDF Click here to download. via [link]. Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon. Now, years later, social media is [.] MORE >>

At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter. MORE >>

Nielsen gets another call out this week on their data around African American consumers.  SOURCE: Nielsen. Featured Mobile Advertising & Marketing Mobile Commerce Mobile Data Points Metaforic Nielsen Purchase funnelAnother curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel. Check-in offers heaviest between 2-3pm on Saturdays. But don’t ignore Friday night either.  The ‘who’ isn’t too surprising, it’s mostly men. An additional celebratory ‘yeah!’ MORE >>

However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite an increased focus by brands on the mobile Web and excitement about the improvements promised by HTML5). Nielsen data — based on a global survey of multi-screen media usage — also reveals a shift in how people access and enjoy video content across devices. Nielsen on U.S. Featured Guest columns Mobile Advertising & Marketing Mobile Video Android ESPN Frank Barbieri Mobile Web Nielsen YouTubeMobile apps or mobile Web? Some things have seen little or no change. MORE >>

You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve JobsTweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. My original idea was to list five, but I’m having a hard time thinking of others that are in the same league as the below mentioned. But please do share if you can list number four and five. Data, data, data. MORE >>