How Does Nielsen Accurately Provide Social TV Measurement?
DECEMBER 5, 2016
Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. The measurement company said it tracks Twitter activity in the U.S.
Nielsen’s Top Social TV Moments on Twitter
JUNE 7, 2016
New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable. For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. million tweets.
Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard
DECEMBER 5, 2016
NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Facebook Twitter amc Big Ten Big Ten Conference Christmas in Rockefeller Center college football Dallas Cowboys El Clasico FC Barcelona football Minnesota Vikings National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Oklahoma State University Penn State University Real Madrid SEC soccer Southeastern Conference Sports the voice the walking dead University of Alabama University of Florida University of Oklahoma University of Wisconsin
Nielsen Social Content Ratings, Week of Oct. 3: Debates Stay On a Roll
OCTOBER 10, 2016
The second presidential debate Sunday night and the vice presidential debate last Tuesday night dominated the rest of the television series and specials for the week of Oct. 3, according to the Nielsen Social Content Ratings. The second meeting between Donald Trump and Hillary Clinton resulted in 61.671 million total interactions on Facebook and Twitter, and the only meeting between Mike Pence and Tim Kaine finished a distant second, at 16.384 million interactions, still well ahead of No. 3 on the list, the 2016 Hip Hop Awards on BET, at 2.443 million. with 1.251 million interactions.
Nielsen Social Content Ratings, Week of Nov. 21: Dallas Cowboys Keep Streaking
NOVEMBER 28, 2016
The 2016 Soul Train Awards on BET topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Facebook Twitter 2016 Soul Train Awards amc Auburn University bet college football Dallas Cowboys football National Football League nbc NCAA NFL Nielsen Nielsen Social Content Ratings Ohio State University Soul Train Awards Sports television the voice the walking dead TV University of Alabama University of Michigan Washington RedskinsImage on homepage courtesy of Shutterstock.
Nielsen Social Content Ratings: NBC’s This Is Us Ruled Premiere Week
OCTOBER 17, 2016
19 through 25, according to Nielsen Social Content Ratings. Nielsen said it measured some 83.2 Other findings from the Nielsen Social Content Ratings included: Content authors were 54 percent female and 46 percent male, but females engaged with content at a higher rate, 64 percent. Readers: Did any of the Nielsen Social Content Ratings findings surprise you? FX gender generation X Millennials nbc Nielsen Social Content Ratings Rob & Chyna This Is Usmillion interactions from 6.1 million people. 19 through 25 were E! ’s Rob & Chyna and FX’s Atlanta.
Nielsen Social Media Report: mobile social web use on the rise
OCTOBER 10, 2011
If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”. Yes–these are the guys who do the TV ratings, and they’re measurement and information leaders for online and mobile media, as well. As listed on the NielsenWire blog.
Nielsen Social Content Ratings, Week of Nov. 14: AMAs, Dallas Cowboys Draw Buzz
NOVEMBER 22, 2016
The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. Facebook Twitter 17th Annual Latin Grammy Awards 2016 American Music Awards ABC AMAs American Music Awards Auto Racing Baltimore Ravens college football Dallas Cowboys Empire football Ford EcoBoost 400 Fox Latin Grammy Awards Louisiana State University LSU motorsports Nascar National Football League NCAA NFL Nielsen Nielsen Social Content Ratings Sports television TV University of Florida Univision
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.
Customer experience and user experience: where they meet
JANUARY 12, 2015
Customer experience contact center customer experience management Nielsen Norman Group NPS user experience UX Although there is a big difference between the customer experience and user experience, both are also related. Many techniques and approaches in customer experience management, customer journey mapping, etc. can also be found in user experience and service design.
Nielsen Social Content Ratings, Week of Oct. 10: Empire Rolls in Debate-Free Week
OCTOBER 17, 2016
10 in total interactions on Facebook and Twitter, according to the Nielsen Social Content Ratings. Meanwhile, Major League Baseball flexed its muscles when it came to sports events for the week, bumping the National Football League off its perch, as six of the top 10 spots on the chart from Nielsen Social Content Ratings went to MLB postseason games. Reversing the trend of NFL domination of the Nielsen Social Content Ratings, MLB postseason contents occupied six of the top 10 slots on the chart, with one college football clash—No. Logo courtesy of Empire Facebook page.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Marketing mix modeling reporting integration: Facebook said it is making it easier for marketers to add campaign information from Facebook, Instagram and Facebook Audience Network into their marketing mix modeling due to integrations with Nielsen , Neustar MarketShare, Analytics Partners and Marketing Evolution.
Five Reasons You’ll Fail at Marketing to Millennials
DECEMBER 8, 2016
how to market to digital natives how to market to millennials Marketing to Millennials Neil Howe newspaper readership is falling across the board Nielsen data on Millennials stop using the term ‘Millennial Taking an Age-Related Approach the atlantic use data to target Millennials what's your marketing strategy who are Millennials who coined the Millennial term wikipedia William Strauss
What Social TV Means for Marketers
AUGUST 16, 2012
And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. Social TV. He began by describing the amount of time people still (STILL!) Actual TV.
Nielsen’s 2011 Q3 Social Media Report
SEPTEMBER 14, 2011
Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. Some great stuff here for you stat monkeys. The UK snippet is interesting, showing that Tumblr, with 229.6 million page views, has the second most page views on any social … Read more. Social Media Stats
The Power of Online Referral Marketing
JUNE 23, 2016
Marketing Referral Marketing BuzzFeed driving traffic to your website through referrals Get high profile referrals Nielsen study reach out to an influencer referrals social media advertising Start a Referral Program Study Your Analytics the ROI for your advertising budget word of mouth YelpReferral marketing is one of the best ways to grow your business, online and off.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
This quarter we announced new third-party partnerships with Nielsen DataLogix, Visual IQ and MarketShare to help our clients measure how Facebook ads drive business results. And we’ve done studies that show with Nielsen that our ads can be a really big complement to TV, particularly enabling you to reach people who really aren’t on TV and you can’t reach. billion.
23 Outstanding Social PR Guides
JULY 22, 2014
Social Media Marketing Social PR Allison Freeland Amanda DiSilvestro blogger outreach Carah Von Funk Caysey Welton Charlotte Varela Chelsea Adams David Meerman Scott Deborah Weinstein Frank Strong guest blogging Jayme Soulati Jayson DeMers Jon Greer Jonas Klit Nielsen Justice Mitchell Laura-Lee Walker Lisa Buyer Lou Hoffman Shane Snow social media newsrooms social PR Steve Goldner Wendy Marx
Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statisticsThe #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence VideosFacebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. So, is your CEO present on social media yet?
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options. The bugs affected organic reach in page insights , video watches, time spent on Instant Articles , referrals in Analytics for Apps and follower counts in interest lists. It does not affect paid reach. percent.
Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter
OCTOBER 20, 2016
Nielsen reported that there were 53.2 According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. Nielsen said the debate yielded 41.5 Candidates Donald Trump and Hillary Clinton discussing treatment of women provided the most-tweeted-about moment during the third and final presidential debate Wednesday night. million people. and 10:29 p.m. Economy.
How Brands Used Twitter in 2012
JANUARY 7, 2013
In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen SpeedfastThe latest data points out that the micro blogging service now has 200 million active users.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paperThe seven-step approach to delivering success. Go through one step at a time.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Not anymore. A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Influencer Marketing influencer marketing influencers nielsen catalina silk tap influence white wave foods
Just When You Thought It Was Safe to Tweet …
JUNE 20, 2016
spot on the Nielsen Twitter TV Ratings Daily Top 5 list on four of the eight Shark Week Days. Twitter #SharkWeek Discovery Emoji emojis Hashtags impressions Nielsen Nielsen Twitter TV Ratings Shark Week Sharks television TVDiscovery ’s Shark Week hits the water June 26, but Twitter users can go fins up starting Monday. Adding the #SharkWeek hashtag to tweets will automatically add the shark emoji. Twitter said in an email to SocialTimes that more than 352,000 related tweets were sent during last year’s Shark Week, which led to more than 26.7
Key Factors For a Successful Client-Agency Relationship
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Advertising Agency Collaboration Creative Industry Mindjumpers Social Media Trends business Client-Agency Relationship Efficiency Findgood IPA Jonas Klit Nielsen Mad Men Marketing social media agency transparency trustTransparency. Trust. Increase Collaboration.
Two Cheers for Facebook’s Celebrity Influencer Crackdown
NOVEMBER 2, 2016
That jibes with recent research from Nielsen showing that only 8 percent of North American consumers say that celebrity endorsements resonate with them, even as 66 percent trust consumer opinions posted online. When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well. This is a turnabout for Facebook, which banned “overly promotional” branded content in April. Facebook taketh away.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things. Tweet In 2011, social media has grown and graduated to a whole new level. For this reason, Awareness Inc.
Do You Use Google +?
JUNE 21, 2013
Nielsen, the company that reports on all things media, shows that the average Google+ user only spends about 7 minutes on the site per visit. Google disputes this, because Nielsen only measured people who go directly to the plus.google.com site, and not those who may access the network via smart phone or through other sites like Gmail. Oh Google+. Has it happened yet? Photo Source).
Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement
NOVEMBER 18, 2016
We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others. Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement. As we expand our work with clients in measurement, we’ve decided to sharpen our focus with Atlas.
Executive Series: Listening on Social Media is about Insight Management and Analyzing Data
NOVEMBER 30, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series Analyse conversation creating engagement Executive series Jonas Klit Nielsen listen and engage listening tools Lsitening Meltwater Buzz monitoring product development Radian6 Social MediaLast week, I wrote a about the importance of data.
The Social Marketing Roadmap [Infographic]
SEPTEMBER 9, 2011
Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategyTweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. Take a look at the infographic here and do tell us what you liked the best :).
The Digital Agency of the Future [Report]
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality.
Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]
JANUARY 4, 2012
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy“ It is not the strongest of species that survives, nor the most intelligent that survives.
Executive Series: Social Data Is An Important Key
NOVEMBER 23, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series conversation data mining executive buy-in Executive series Jonas Klit Nielsen real-time data Social Data strategyIt is disrupting industries and the ways we communicate as people. But like anything else, the visionaries are unfortunately few.
When the Wrong Mouth Speaks
APRIL 14, 2014
have some doubts about the Nielsen study, but I agree with branded content taking last place on trust. Nielsen research Strategy tactics WOMM word Word of Mouth Remember when social media meant talking with people online? Well, a lot has changed since the mid 2000s. These days the wrong mouth is speaking way too much. We have a problem, Houston. This is fine to some extent.
The Top 3 ‘Big Ones’ in Social Media 2011
DECEMBER 29, 2011
You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve JobsTweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. Google+.
Where Content Goes To Die
MARCH 20, 2013
As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. bookmarking consumer content dvr dvrusage email enewsletter facebook feed marketer marketingcharts media mediaengagement motorolamobilty nielsen pvr recordedcontent recordedtvcontent rss technology television tv twitterWho amongst us is able to consume all of the content that we save? consumer.