Nielsen’s Top Social TV Moments on Twitter
JUNE 7, 2016
New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable. For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. million tweets.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Tags: Nielsen Publishing. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW.
Nielsen Social Media Report: mobile social web use on the rise
OCTOBER 10, 2011
If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”. Yes–these are the guys who do the TV ratings, and they’re measurement and information leaders for online and mobile media, as well. As listed on the NielsenWire blog.
Interview with Social Media Citizen: Jonas Kit Nielsen
Social Media Citizens
SEPTEMBER 8, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Interview with Social Media Citizen: Jonas Kit Nielsen September 8th, 2010 by Giedrius Ivanauskas Leave a reply » Share Jonas Klit Nielsen is co-founder and Managing Partner of Mindjumpers , a leading social media agency based in Denmark. Valid XHTML 1.0
The Power of Online Referral Marketing
JUNE 23, 2016
Marketing Referral Marketing BuzzFeed driving traffic to your website through referrals Get high profile referrals Nielsen study reach out to an influencer referrals social media advertising Start a Referral Program Study Your Analytics the ROI for your advertising budget word of mouth YelpReferral marketing is one of the best ways to grow your business, online and off.
Customer experience and user experience: where they meet
JANUARY 12, 2015
Customer experience contact center customer experience management Nielsen Norman Group NPS user experience UX Although there is a big difference between the customer experience and user experience, both are also related. Many techniques and approaches in customer experience management, customer journey mapping, etc. can also be found in user experience and service design.
Just When You Thought It Was Safe to Tweet …
JUNE 20, 2016
spot on the Nielsen Twitter TV Ratings Daily Top 5 list on four of the eight Shark Week Days. Twitter #SharkWeek Discovery Emoji emojis Hashtags impressions Nielsen Nielsen Twitter TV Ratings Shark Week Sharks television TVDiscovery ’s Shark Week hits the water June 26, but Twitter users can go fins up starting Monday. Adding the #SharkWeek hashtag to tweets will automatically add the shark emoji. Twitter said in an email to SocialTimes that more than 352,000 related tweets were sent during last year’s Shark Week, which led to more than 26.7
Social Business and Big Data: the Business Intelligence Goldmine
Social Marketing Forum
JANUARY 7, 2013
Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! Combined, this online data equals Big Data. And [.].
23 Outstanding Social PR Guides
JULY 22, 2014
Social Media Marketing Social PR Allison Freeland Amanda DiSilvestro blogger outreach Carah Von Funk Caysey Welton Charlotte Varela Chelsea Adams David Meerman Scott Deborah Weinstein Frank Strong guest blogging Jayme Soulati Jayson DeMers Jon Greer Jonas Klit Nielsen Justice Mitchell Laura-Lee Walker Lisa Buyer Lou Hoffman Shane Snow social media newsrooms social PR Steve Goldner Wendy Marx
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Not anymore. A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Influencer Marketing influencer marketing influencers nielsen catalina silk tap influence white wave foods
Nielsen’s 2011 Q3 Social Media Report
SEPTEMBER 14, 2011
Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. Some great stuff here for you stat monkeys. The UK snippet is interesting, showing that Tumblr, with 229.6 million page views, has the second most page views on any social … Read more. Social Media Stats
What Social TV Means for Marketers
AUGUST 16, 2012
And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. Social TV. He began by describing the amount of time people still (STILL!) Actual TV.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. So, is your CEO present on social media yet?
Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statisticsThe #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users.
How Brands Used Twitter in 2012
JANUARY 7, 2013
In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen SpeedfastThe latest data points out that the micro blogging service now has 200 million active users.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paperThe seven-step approach to delivering success. Go through one step at a time.
Key Factors For a Successful Client-Agency Relationship
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Advertising Agency Collaboration Creative Industry Mindjumpers Social Media Trends business Client-Agency Relationship Efficiency Findgood IPA Jonas Klit Nielsen Mad Men Marketing social media agency transparency trustTransparency. Trust. Increase Collaboration.
Do You Use Google +?
JUNE 21, 2013
Nielsen, the company that reports on all things media, shows that the average Google+ user only spends about 7 minutes on the site per visit. Google disputes this, because Nielsen only measured people who go directly to the plus.google.com site, and not those who may access the network via smart phone or through other sites like Gmail. Oh Google+. Has it happened yet? Photo Source).
The Social Marketing Roadmap [Infographic]
SEPTEMBER 9, 2011
Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategyTweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. Take a look at the infographic here and do tell us what you liked the best :).
Executive Series: Listening on Social Media is about Insight Management and Analyzing Data
NOVEMBER 30, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series Analyse conversation creating engagement Executive series Jonas Klit Nielsen listen and engage listening tools Lsitening Meltwater Buzz monitoring product development Radian6 Social MediaLast week, I wrote a about the importance of data.
The Digital Agency of the Future [Report]
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things. Tweet In 2011, social media has grown and graduated to a whole new level. For this reason, Awareness Inc.
Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]
JANUARY 4, 2012
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy“ It is not the strongest of species that survives, nor the most intelligent that survives.
When the Wrong Mouth Speaks
APRIL 14, 2014
have some doubts about the Nielsen study, but I agree with branded content taking last place on trust. Nielsen research Strategy tactics WOMM word Word of Mouth Remember when social media meant talking with people online? Well, a lot has changed since the mid 2000s. These days the wrong mouth is speaking way too much. We have a problem, Houston. This is fine to some extent.
Where Content Goes To Die
MARCH 20, 2013
As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. bookmarking consumer content dvr dvrusage email enewsletter facebook feed marketer marketingcharts media mediaengagement motorolamobilty nielsen pvr recordedcontent recordedtvcontent rss technology television tv twitterWho amongst us is able to consume all of the content that we save? consumer.
The Top 3 ‘Big Ones’ in Social Media 2011
DECEMBER 29, 2011
You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve JobsTweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. Google+.
The Executive Series: High Level Strategy, Value Propositions and Social
NOVEMBER 16, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series company executive buy-in High Level Strategy Jonas Klit Nielsen Marketing organization social business Social Media Target Value propositionsGrowing up as an awkward teenager I did not exactly dream about working with social media. Yes I am that old!
Executive Series: Social Data Is An Important Key
NOVEMBER 23, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series conversation data mining executive buy-in Executive series Jonas Klit Nielsen real-time data Social Data strategyIt is disrupting industries and the ways we communicate as people. But like anything else, the visionaries are unfortunately few.
New Research Shows Twitter Boosts TV Ratings (sometimes)
Convince & Convert
AUGUST 28, 2013
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Nielsen found that this effect works both ways.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations. No more. Social Mention.
New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!
JANUARY 6, 2012
Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen. Research/Study Social Media Altimeter Group Jeremiah Owyang Jonas Klit Nielsen social media for brands social media report Strategy for brands
Third Year of Bees Awards
FEBRUARY 13, 2012
talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Marketing & Communication Bees award Jury Jonas Klit Nielsen social media marketing The Bees AwardIn past these awards have provided insights into some great campaigns and their amazing results. Bees Awards will be open for entries until the 4th of April.
The Tune-Up Of TV
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. nielsen.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. There are, however, companies that make mega mistakes for millions to see.
Social Ads are 55% More Memorable [Study]
MARCH 13, 2012
There have been a number of studies on this topic, including one from Nielsen in 2011 which found that [.]. One of the main pitches social networks make to brands is that placing ads on these platforms gives marketers the ability to leverage the power of users’ networks to share content, creating brand awareness and improving sales. Social Media
When TV Becomes An Accessory To YouTube
SEPTEMBER 11, 2014
million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. nielsen. adrevenue autoplay banneradvertising connecteddevices connectedtv consumerengagement contentacquisition emarketer facebook facebookexperience google instagram marketer mediapundit mediapost mobile mobiledata mobiledevice mobilevideo newsfeed nielsen onlinevideo searchadvertising smartphone socialnetwork television tv video videoadvertising videoplatform videoviews youtube youtubechannel Everyone is talking about video. They just start. autoplay.
Get Executive Buy-In on Your Social Business Program
NOVEMBER 8, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com. . Tweet. Chapman and Dave Kerpen among others. What to expect from the The Executive Series.
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Nielsen says that it reaches more U.S. Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. adults ages 18-34 than any cable network, a sweet spot for advertisers. Before jumping to conclusions, check out this infographic from QuickSprout. Add annotations.
There is No One-Size-Fits All Content Marketing Approach
Convince & Convert
APRIL 2, 2014
The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual in.
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
Socialcast has compiled an interesting infographic that visualizes data from many sources, including eMarketer , the Center for Marketing at the University of Massachusetts Dartmouth , and Nielsen , about how Fortune 500 companies use social media. Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
Facebook Advertising Case Study: Clorox Green Works
FEBRUARY 26, 2011
A.11% engagement rate set records for the company, and this engagement was later correlated to a 12% increase in brand awareness in a Nielsen study. The same Nielsen study found that the campaign drove a significant 12% increase in awareness of the brand. The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Read the case study here.
Nielsen Consumer 360: the global consumer is changing and.
Social Email Marketing
MAY 18, 2010
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
AOL and Nielsen Online content sharing report 2011. In their April 2011 report, “Content is the Fuel of the Social Web, AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online. Tweet Right messaging on social media is as important as using the right channel to spread it. Infographic.