This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO  & Founder of Mindjumpers. ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com.  . Tweet. Chapman and Dave Kerpen among others. Dave was like me invited to participate in the case panel discussion. MORE >>

Social media communities present a different set of rules. Thus failure to listen to the larger community creates situations where stakeholders either act with anger , or simply turn deaf ears on the company. Manish Mehta , Vice President of Community at Dell, likened it to Nicolas Copernicus’ 16th century breakthrough that displaced the Earth as the Center of the Universe. Currently, according to the Forrester report the top paid platforms are Converseon, Nielsen, and Radian6. Comments may be used in the final edition. It sounds crazy, doesn’t it? MORE >>

Dave Peck , Ekaterina Walter , Marc Meyer , Michael Pace , Jonas Klit Nielsen , Tim Hayden expect that brands will be asking their agencies, vendors and internal stakeholders the real ROI questions and will be demanding the tools to measure the value. Jim and Lora see a shortage of experienced and talented community as more and more organizations seek to leverage social strategies. We all wish we had a crystal ball we can consult whenever we need to peek into the future.  Here’s a peek into the biggest social marketing developments you need to prepare for this year.  Mike Lewis. MORE >>

You can drill-down into your keywords, understand which discussions are prevalent across different social networks and online communities and identify, measure and track your main influencers online. Blogpulse – A service of Nielsen BuzzMetrics. Tags: Buzz tracking Getting started in social media Matt Rhodes Social Media Word of Mouth Digg facebook FreshNetworks FriendFeed Google myspace On the Web online communities social media Twitter Yahoo Image by clownbastard via Flickr. The best results come from using paid-for services such as Radian6. Then you are ready to go. MORE >>

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. Nielsen published figures on time spent with social media in August 2011. ” Focus Instead on Building Community. One way people are using their social media time now is to build ad hoc communities. MORE >>