Nielsen gets another call out this week on their data around African American consumers.  SOURCE: Nielsen. It’s a wide open market right now to establish a dominant play in mobile security. Featured Mobile Advertising & Marketing Mobile Commerce Mobile Data Points Metaforic Nielsen Purchase funnelAnother curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel. Check-in offers heaviest between 2-3pm on Saturdays. But don’t ignore Friday night either.  MORE >>

It’s often a confusing decision for marketers to make, and the right choice depends on what brands want. However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite an increased focus by brands on the mobile Web and excitement about the improvements promised by HTML5). The top five apps continue to be Facebook, YouTube, Android Market, Google Search and Gmail. As marketers, we need to follow the numbers, keep an open mind, and anticipate what’s next. Nielsen on U.S. Mobile apps or mobile Web? MORE >>

We succeed or fail as marketers on a case-by-case basis – sometimes by design, sometimes by chance. So, how do we wrap our hands around this ever evolving world of social media marketing? According to The Nielsen Company the 135 plus million Americans who visited Facebook in January spent an average of seven hours, twenty-four minutes and 12 seconds interacting with that platform. Source: The Nielsen Company. And, if this is true, how does that affect how we – as marketers – reach people? Source: The Nielsen Company. Statistics! Brand. MORE >>

According to an Accenture study of social media among B2B marketers, 31% of respondents said they need increased CEO conviction in order to make social media efforts more effective. Another examination of marketer priorities, by The CMO Council , reveals that social media is a priority for engagement and buzz-building among 60% of senior marketers worldwide. At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet. MORE >>

Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. No more. MORE >>