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Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

); //. Marketing News & Expert Advice. Nielsen. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Marketing. Trends Strategies Integrated Marketing Whats the Buzz? Marketing Automation Marketing to Latinos Insights Conference Call. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges.

The Power of Online Referral Marketing

Spin Sucks

Referral marketing is one of the best ways to grow your business, online and off. The post The Power of Online Referral Marketing appeared first on Spin Sucks. by Stacy Libitz Related Stories Does Account Based Marketing Live Up to the Hype? The Long, Lost Baby Boomers In Marketing How to Reach the Right Audience at the Right Time With PPC.

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Nielsen Social Media Report: mobile social web use on the rise

SocialFish

If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”. Yes–these are the guys who do the TV ratings, and they’re measurement and information leaders for online and mobile media, as well. As listed on the NielsenWire blog.

Facebook Under Fire: Do Marketers Care?

SocialTimes Facebook

Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect.

What Social TV Means for Marketers

Spin Sucks

And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. What Does this Mean for Marketers? Social TV. spend watching TV. Not on tablets.

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Oracle Data Cloud Partner Lift API: Oracle Data Cloud  became the first partner to integrate with the lift application-programming interface  Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Marketers: What do you think?

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. The Role of Big Data in (Social) Marketing.

The Social Marketing Roadmap [Infographic]

Mindjumpers

For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! The infographic carries excerpts from the e-book “ Social Funnel: Driving Business Value with Social Marketing” about which we wrote on our blog , last month.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

In her opening remarks, chief operating officer Sheryl Sandberg  said: We continue to focus on our three priorities: capitalizing on the shift to mobile; growing the number of marketers using our ad products; and making our ads more relevant and effective. We know that marketing shifts take time. billion monthly active users as of Sept. The company posted revenue of $7.01 billion.

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23 Outstanding Social PR Guides

Webbiquity SMM

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script. The audiences, topics, tools, and tactics employed in PR have evolved.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook pointed out that it already taps companies including comScore , Moat , Nielsen  and Integral Ad Science  for third-party verification, and it is exploring additional options. Better categorization: We’re making it easier for marketers to select certain metrics to include in their reports. More details from the social network are included below. It does not affect paid reach.

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

According to an Accenture study of social media among B2B marketers, 31% of respondents said they need increased CEO conviction in order to make social media efforts more effective. Another examination of marketer priorities, by The CMO Council , reveals that social media is a priority for engagement and buzz-building among 60% of senior marketers worldwide. Tweet.

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. By Laura Petrolino.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. They’re social.

Two Cheers for Facebook’s Celebrity Influencer Crackdown

SocialTimes Facebook

When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? That’s good for the influencer marketing business overall because in discouraging pay-for-play, Facebook inadvertently encourages authentic connections between influencers and brands. It’s hard to take Facebook’s announcement as anything but a threat to pay-for-play influencer marketing. Facebook is taking notice, as well. Facebook taketh away.

Key Factors For a Successful Client-Agency Relationship

Mindjumpers

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Advertising Agency Collaboration Creative Industry Mindjumpers Social Media Trends business Client-Agency Relationship Efficiency Findgood IPA Jonas Klit Nielsen Mad Men Marketing social media agency transparency trustTransparency. Trust. Increase Collaboration.

Video is The New King of Content Marketing

Mindjumpers

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. Video content is taking over. You want your content to be: Watchable.

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Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

Facebook then introduced a completely revamped Atlas , focused on “people-based marketing,” at Advertising Week in September 2014. We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar  and others. Beginning today, we’ll start winding down the ad-serving portion of Atlas.

The Content Marketing Trend Literally Worth Watching

Convince & Convert

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. eschew that and instead offer just one content marketing trend that I believe will massively disrupt the business in 2016.

The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

Knowing why and how consumers use recommendations will help you create more effective marketing programs. According to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. What does this mean for brand marketers? According to a U.K.

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Do You Use Google +?

Unspoken

When this brainchild of the Google brand was announced, many people thought it would be so successful that it could edge Facebook out of the social media market. Nielsen, the company that reports on all things media, shows that the average Google+ user only spends about 7 minutes on the site per visit. Oh Google+. You had great hopes to become the next big social media site.

The Digital Agency of the Future [Report]

Mindjumpers

New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Mindjumpers has contributed to a new report issued today by Skyword. What do you think?

EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. Nielsen says that advertising from companies is trusted by 47% of global citizens. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. You are Simon Cowell.

How to Drive Value into Your Social Marketing

Peg Fitzpatrick

Social marketing with social media platforms such as Facebook and Twitter are not only social trends but are driving value into the marketing messages of small, medium, and global brands. The smartest way to drive value is with social marketing. How social marketing is evolving. More reading:  How to Use Visual Marketing to Leave Your Competition in the Dust.

When the Wrong Mouth Speaks

Geoff Livingston

Then when businesses began catching on, the early days of social media marketing revolved around relationship building via grassroots communications or word of mouth marketing. Marketers just want to broadcast, produce content, and position themselves as influencers in their business. Then there are the always publishing inbound marketers. We have a problem, Houston.

Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]

Mindjumpers

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategy“ It is not the strongest of species that survives, nor the most intelligent that survives.

The Best Teachers for Influence Marketing

Convince & Convert

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). You’ve probably heard and read a lot about influence marketing and working with advocates. The Best Influence Marketing Education.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Our team has rockstar marketing members that run the handle.

Executive Series: Social Data Is An Important Key

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. This post is about one of those: data.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing. Enjoy!

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual in.

29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

A couple months ago, we surveyed a ton of bloggers and marketers  from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Awesome content is a result of awesome marketing goals. Neil Patel  says it super-eloquently: Content marketing is more than writing blogs. Here ya go.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Start Somewhere, Even if it’s Small B2B marketing needs a human touch if it is to stand out.

Where Content Goes To Die

Twist Image

This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). marketer. marketing charts. nielsen. Who amongst us is able to consume all of the content that we save? But I no longer have the same habit that I used to have.

The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series company executive buy-in High Level Strategy Jonas Klit Nielsen Marketing organization social business Social Media Target Value propositionsGrowing up as an awkward teenager I did not exactly dream about working with social media.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process  presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The key to winning at content marketing when it stops working so well is to do some version of this research for your own brand.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local social and cultural norms and happenings should be taken into consideration when you want to engage different markets.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.

8 Ways to Consistently Generate Excellent Content for Social Marketing

Simply Measured

Solid content is integral to a social media marketing strategy. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. 7. Your campaigns aren’t going to work if the kernel (the content) is not appealing. Your Your content is: How you communicate your brand message and value prop to your audience. Explore Trends.