Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. No more. MORE >>

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. These insights and  predictions have been collected and organised into different sections, depending on their nature: Sections : The Biggest (Social) Marketing Developments. The Role of Big Data in (Social) Marketing. For this reason, Awareness Inc. MORE >>

I found a lot to like and not like about the  Global Trends in Online Shopping  - A Nielsen Global. … The Nielsen Company conducted a survey in March 2010 and polled more than 27,000 Internet users in 55 markets from Asia Pacific , Europe , Middle East , North America and South America to look at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. MORE >>

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. It is becoming more and more clear that social data is a very important source to navigate our business, not just from a marketing perspective, but from a lot of other business areas like business or product development, HR, Sales etc. MORE >>

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. B2B Marketing and Social Media. Adam T. MORE >>