Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. You are a hero. But where is the productivity? It’s almost like answering 1 out of every 100 emails!

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. The post 10 Techniques to Get More Comments on Your Blog appeared first on ProBlogger. Photo by Alexander Shatov on Unsplash.

Comments 35

Comments Lurker Nielsen Communities 35

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. The post 10 Techniques to Get More Comments on Your Blog appeared first on ProBlogger. Photo by Alexander Shatov on Unsplash.

Comments 26

Comments Lurker Nielsen Communities 26