In Brazil 86% of internet users regularly use social networks and other social media sites. This places them top of the league of social media users globally, with Italy in second place (with 78% of internet users regularly using social media) and Spain in third place (77%). This data comes from the Nielsen’s study of the reach and usage of these social media sites by country which looks at the reach of social media sites in individual countries and the amount of time users spend on them. Reach of social media in Brazil. MORE >>

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. Tweet. What NOT To Do On Facebook. MORE >>

Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. One of his high profiled causes was to launch something social – and so much that he tied a huge amount of the staff bonus to this single objective. In the middle of the year, Google then tried again, again, again to launch a social network that led to the birth of Google+. won’t go into whether Google+ is a success or even a big competitor to Facebook as a social network; it’s not the point for Google+. MORE >>

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. Social Media Monitoring. MORE >>

The 2102  Social Media Report from Nielsen  is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. Most importantly, however, the report justifies investments in social marketing, advertising and engagement. Of those polled, 17% of consumers feel more connected to brands seen on social networking websites. Plus one fourth of social users polled have liked a social ad and 15% have shared a social ad. Advertising Brands Social media Nielsen Report reputation MORE >>