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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

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Top 50 USA Web Properties for April 2009

Bill Hartzer

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

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Social Media Strategy Daily News

Proactive Report

Read the article >> Facebook Breaks into Top Ten Ad Networks. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Internet sites and advertising networks. Facebook was viewed by 153.0

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. Forty-one percent of all 18 to 34 year-olds in the United States use the app on any given day.

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