What ComScore Data Tells Us About Google+
JULY 24, 2011
comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. The international flavor demonstrates the discussion about social media uberinfluencers dominating Google+ is a myth. Social Media ComScore facebook google influencerSome of the statistics were not surprising. based.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Remember, people on social media aren’t necessarily in “buying mode.”
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
This Week in Social Media – 4/24/2013
Social Media Marketing
APRIL 23, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Most users are cross-platform device owners that use different media simultaneously.
Report: Social Marketing Is More Than Just Likes [Report]
JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. It’s all about planning!
Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
The Realtime Report
SEPTEMBER 24, 2012
hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Download the full comScore report here. Social Media Statistics Comscore EU5 Europe social networking statisticsThe average European consumer spends more than a day (25.9
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.
How Women Use Social Media [Infographic] | pamorama
JULY 12, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How Women Use Social Media [Infographic] by Pam Dyer on July 12, 2010 Share Social media sites are having a powerful effect on our lives. Women are online and interacting on social sites just as much — if not, more — than their male counterparts. Corey J. Don’t you agree?
How Smart Brands are DemoCasting in Social Media
Convince & Convert
SEPTEMBER 29, 2015
Image via BigStockPhoto.com. I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence. Are you DemoCasting?
This Week in Social Media – 7/24/2013
Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. this week in social oreo Marketing social media facebook PR content
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. As social media matures, its no longer a test outside of your budget.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. Consumers who use social media (vs.
Women + Social Media = ?
Diva Marketing Blog
NOVEMBER 30, 2011
Social Media. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Women don't think of social media as an 'obligation' . 4. The number of women speakers on soical media is disporportionate to that of men . women are on social networks an average of 5.5
How Social Media is Affecting the News
SEPTEMBER 25, 2014
A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Participate in News. Next is Twitter.
What’s New in Social Media for Associations
JANUARY 25, 2012
While it’s gotten a tiny bit less intimidating, for the most part I still dread it, but I continue to do it, both out of desire to overcome my fear and, more importantly, because I do like to help others and share the knowledge I gain being immersed in social media on a daily basis. At any rate, last week I presented at an Association Foundation Group lunch about association social media. They were super nice and it was a good incentive for me to collect my thoughts on the state of association social media right now. The presentation is below.
Social Media Strategy Daily News
FEBRUARY 20, 2011
A Dramatically Different Approach to Social Media Metrics in 2011. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Enterprises need an overall governance strategy for all applications and information, and this strategy should include content created on social media. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity. used their phones to access social networking sites at least once a month, says ComScore.
Google Puts Feet on the Street
MARCH 6, 2012
Google’s DC Office Featured Love Bugs on Valentine’s Day The Wall Street Journal slammed Google last week for launching another social network when one wasn’t needed (um, yeah, that’s why Pinterest is doing so poorly, right?). Marketing Social Media ComScore google Grassroots Intel Pinterest Tumblr Word of Mouth ZyngaMeanwhile, Google has quietly been deploying its local offices to meet with businesses and internet aficionados. The company wants [.].
12 Social Media Marketing Myths
JANUARY 19, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Millions of people create content for the social Web on a daily basis. Before you jump in, keep these myths in mind: Social media is cheap or free. Yes, many social media tools are free to use, including Facebook, YouTube, Flickr, the social network building tool Ning, and content aggregators like StumbleUpon and Digg.
Four Social Media Game-Changers to be on the Lookout For
MARCH 15, 2016
This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. This supports Australian figures, with the Australian Communications and Media Authority (ACMA) finding that one in five Australians now access the internet only via smartphone. Social Media
12 Reasons to Use Social Media to Grow Your Business
JUNE 1, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Reasons to Use Social Media to Grow Your Business by Pam Dyer on June 1, 2010 Share Social media is fast becoming an essential part part the marketing mix for brands. Here are 12 compelling reasons to use social media to help grow your business: 1. Good stuff! Thanks.
The More We Stay, the Less We Say
JANUARY 10, 2012
Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographicsDoes it seem quieter online? One primary finding was the lack of commenting occurring in mature western markets, including the United States. Adoption is [.].
All You Need To Know About Your Facebook Reach [Study]
DECEMBER 2, 2011
Engagement is one of the key words when it comes to social media. Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore. It was discovered in the research that shares and clicks vary on different days, which is a further extension of statistics we read in Buddy Media report , where we saw engagement rates differ on a daily basis. Tweet. Each post on Facebook roughly reaches about 2.5% of fans.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Customer Experience eCommerce Mobile Christmas shopping comScore eTail holiday shopping RetailPosted in Customer Experience eCommerce Mobile. won’t return.
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Traditional media will be there but social media and blogging will be the major reason for the media explosion.
Global Social Media Usage Patterns
JANUARY 6, 2011
So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Vincenzo Cosenza's world map of social networks (shown above) gives a different kind of high-level summary. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010).
Social Media: A Cheat Sheet [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Here’s a handy infographic that doubles as a roadmap of the social Web. Created for CMO.com by 97th Floor , it analyzes the top social media sites in the U.S.
The Shape-Shifting Reality Of Shopping
AUGUST 13, 2013
They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. But comScore indicates that while time spent is shifting toward mobile, it''s helping extend the desktop audience by 45% as consumers that start on PCs continue their shopping experience across devices. comscore. millennial media.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Beware of the Pied Piper on Social Media. That we rocked the world of social media. The Pied Piper of Social Media had revealed himself. Millions including myself, have chosen to shut the door on the Pied Piper of Social Media. Klout clearly does not understand the core strength of Social Media which is Community. Period.
How Fortune 100 Companies are Leveraging Social Media [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms.
30 Social Media Stats for the C-Suite
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 82 percent of 18-29 year olds utilize a form of social networking ( Pew ).
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . comScore reports that Pinterest hit 10 million unique U.S. How do you get started?
Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 28, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. One thing to note: comScore’s data only measured activity from users age 18 and older, leaving out a significant number of both Twitter and Instagram users that are younger than 18.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. As of December, about 25% indicated that they had reached the “strategic phase of their social-media efforts. link] Urs E.
How to Use Instagram Without Being Obnoxious or Dull [Video]
OCTOBER 20, 2012
million, according to data from comScore. New York filmmaker Casey Neistat is pretty opinionated about social networks [.]. Instagram Social MediaSince its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. Its number of daily mobile users has jumped to 7.3 million, surpassing Twitter’s 6.9
LinkedIn Grows 53% Year-Over-Year in New Zealand
The Realtime Report
JANUARY 8, 2014
Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95 million Kiwis. million unique visitors in November 2013.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals. Boss asking about the ROI of your social media campaigns? What Results Can I Expect From My Social Media Campaign?