This shift from consumption to participation turns up the pressure on marketers to do more than shift spend into mobile to get our attention. Research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that entertainment brands are stepping up efforts to engage people every step of the consumer journey and drive objectives further down in the purchase funnel. comScore connects the dots in recent consumer research to tell us it’s all about ease of use. Mobile commerce convenience. In the U.K., In the U.S., MORE >>

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. Like the second report, the third one is also based on collaboration between ComScore and Facebook. The State of the Internet Marketing World [Statistics]. MORE >>

One primary finding was the lack of commenting occurring in mature western markets, including the United States. Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographicsDoes it seem quieter online? Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. Adoption is [.]. MORE >>

Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer service Ecommerce Industry news Research comparison shopping comScore customer experiences customer life cycle touchpointsCustomer satisfaction is not a goal anymore. It is – or should be – a basic component of your business DNA. All customer experiences must be optimized to move beyond the level of satisfaction. Obviously, perfection is [.]. MORE >>

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Customer Experience eCommerce Mobile Christmas shopping comScore eTail holiday shopping RetailPosted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. MORE >>