More Metrics Issues for Facebook; Instant Articles and comScore This Time
DECEMBER 16, 2016
Facebook announced yet another metrics issue , this one involving Instant Articles and comScore. In an update to last week’s Facebook for Business post –which detailed fixes to metrics affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons—the social network wrote: We’ve uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore. This caused an underreporting of iPhone traffic from Facebook in comScore products between Sept. 20 and Nov. 30, 2016.
comScore December 2012 Search Engine Rankings
JANUARY 15, 2013
Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. Think of this more as the “market share” for the search engine industry. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. search marketplace. percent (up 0.1 with 12.2
What the ComScore Digital Year in Review means for small biz marketers
FEBRUARY 9, 2011
If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let’s look at some key points that may effect your marketing choices in 2011. All Rights Reserved
comScore April 2013 Search Engine Rankings
MAY 16, 2013
Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. Think of this more as the “market share” for the search engine industry. In April 2013, Google’s web sites were still on top of the search market in the United States. percent market share, followed by Microsoft’s websites (Bing.com) with 17.3
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect.
comScore Search Engine Rankings for October 2013
NOVEMBER 15, 2013
Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. percent market share. Microsoft own sites, including Bing.com, took some more market share from Google, and now has 18.1 Google’s websites and web properties have 66.9 percent of searches. with 2.2 Yahoo! 23.7 %.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. This demonstrates that app discovery isn't the only challenge faced by marketers. As comscore.
comScore January 2012 Search Engine Rankings
FEBRUARY 10, 2012
Every month about this time comScore releases the search engine rankings data, and I report it here. Think of this more as the “market share” for the search engine industry. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. explicit core search market in January with 66.2
The Mobile Commerce Chicken And Egg Conundrum
NOVEMBER 30, 2016
If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide. Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 chief marketing officer. comscore. digital marketing. digital marketing agency. digital marketing blog. marketing.
Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement
NOVEMBER 18, 2016
Facebook then introduced a completely revamped Atlas , focused on “people-based marketing,” at Advertising Week in September 2014. We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others. Beginning today, we’ll start winding down the ad-serving portion of Atlas.
The More We Stay, the Less We Say
JANUARY 10, 2012
One primary finding was the lack of commenting occurring in mature western markets, including the United States. Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographicsDoes it seem quieter online? Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. Adoption is [.].
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. This was research that was exclusive to IAB MIXX, but you can now see below.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.
5 Video Marketing Tips
JUNE 23, 2016
So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4% of internet users viewed a minimum of one video on the internet in the course of a month in 2015.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
just started playing around with the platform, collecting images about social media and marketing and other topics. . comScore reports that Pinterest hit 10 million unique U.S. Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing. The Marketer’s Guide to Pinterest What exactly is Pinterest?
The Use of Animation in Digital Marketing
Techipedia: Tamar Weinberg
AUGUST 14, 2012
comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect. They can significantly boast the conversion rates of websites and e-marketing campaigns.
Google Puts Feet on the Street
MARCH 6, 2012
Marketing Social Media ComScore google Grassroots Intel Pinterest Tumblr Word of Mouth ZyngaGoogle’s DC Office Featured Love Bugs on Valentine’s Day The Wall Street Journal slammed Google last week for launching another social network when one wasn’t needed (um, yeah, that’s why Pinterest is doing so poorly, right?). Meanwhile, Google has quietly been deploying its local offices to meet with businesses and internet aficionados. The company wants [.].
Google's Third Wave Of Innovation
APRIL 16, 2014
If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising. comscore.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Customer Experience eCommerce Mobile Christmas shopping comScore eTail holiday shopping RetailAnd nearly 51% of the U.S.
The Panic Over Pinterest
APRIL 28, 2012
According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. million in January says comScore." comscore. market research. banneradvertising comscore economicvalue facebook googletrends idc instagram karstenweide linkedin marketresearch mediaproperty newspaper onlinemetric onlinenewspaper onlinespaces pageview pinterest socialnetwork socialslam twitter usatoday webanalyticsBy the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement?
The Shape-Shifting Reality Of Shopping
AUGUST 13, 2013
combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. But comScore indicates that while time spent is shifting toward mobile, it''s helping extend the desktop audience by 45% as consumers that start on PCs continue their shopping experience across devices. Here''s a clue: who owns the mobile experience and how closely linked to the business and marketing channel is it for the companies you deal with? comscore.
Where The Boys (And Girls) Are
FEBRUARY 23, 2012
Stepping back further, six years ago it controlled 90% of the market. This moment of purgatory is the exact reason why Marketers struggle. So, Marketers are going to have to place some bets. comscore. digital marketing. marketer. marketing. mobile marketing. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may have blogged about earlier on in your process.
In Rome, Do as the Yelpers Do
FEBRUARY 25, 2013
website according to Comscore. All jokes aside, local search marketing now extends well beyond traditional SEO mainstays Google, Yahoo! Marketing bing ComScore facebook google Local Search TripAdvisor Yahoo! Thomas Jefferson’s home Monticello, a must-see in Charlottesville. guess the old adage should be revised: When in Rome do as the Yelpers do. and Bing.
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
The global mobile advertising market is valued at more than $16 billion ( ComScore ). There are four areas where I think our clients, in particular, will see growth in mobile marketing this year and next. Add to this, it is estimated every phone that enters the marketing this year will have browser capabilities. We love you, but oy! And apps? Forget about it!
The Trouble With Online Advertising
AUGUST 21, 2012
Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. MarketingVox covered the release of the comScore white paper with a news items titled, comScore: Unlimited Inventory, Lousy Metrics Cheapen Digital Ads. comscore. digital marketing. marketing professional.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. The State of the Internet Marketing World [Statistics].
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.
comScore April 2011 Search Engine Rankings
MAY 13, 2011
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Google Sites led the explicit core search market in April with 65.4 explicit core search market in April with 65.4 percent market share, followed by Yahoo! Here are the actual numbers, as released by comScore: More than 16.2 source:comScore. search marketplace. percent of search queries conducted.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. If companies post content every day can reach as much of 22% of their fan base each week, according to comScore.
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Mobile Marketing Statistics on Technology.
Search Engine Market Share for December 2013
JANUARY 17, 2014
Every month about this time, comScore releases their data for the search engine market share for the previous month. Google’s search engine market share rose.6 Google’s search engine market share is 67.3 The current market share (as of December 2013) is as follows: Google – 67.3%. comScore also reported that during December 2013, 68.6
Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
JULY 27, 2016
According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Hitting this revenue target will rely greatly on Snapchat’s ability to spread its wings and continue to grow beyond its early adopters and increase its market share for the 35+ age range (and into the early majority). Well, that opportunity is now on Snapchat. Video
Search Engine Market Share for December 2011
JANUARY 12, 2012
Every month about this time comScore releases their search engine rankings, the search engine market share, for the previous month. So, since it’s January 2012, we are now seeing the search engine market share for December 2011. comScore, Inc. NASDAQ: SCOR) is a leader in measuring the digital world, and released its monthly comScore qSearch analysis of the U.S.
November 2013 Search Engine Rankings Released, Google Loses Market Share
DECEMBER 13, 2013
comScore has released its monthly search engine rankings, the numbers that detail the search engine market share. percent of the market share for searches, followed by Microsoft (Bing) with 18.1 Google actually lost search engine market share last month, as it went down 0.2 percent went to Yahoo and AOL, which took market share away from Google. Google now has 66.7
Demand Better Content
FEBRUARY 1, 2011
The closing price on its first day of trading brought Demand Media a market cap of close to $1.9 "The company's sites, which include eHow , Answerbag and Livestrong , ranked the firm as the nation's 17th-biggest Web property overall in November, according to ComScore , as 105 million viewers clicked on its how-to articles and videos on topics such as 'How to sew your own pillow,'" reported the Los Angeles Times in an article titled, Demand Media shares jump 33% in trading debut. comscore. Would you have confidence in the choice of topics and its quality? is a U.S.
Top 15 Facebook Marketing Obstacles
JANUARY 19, 2012
According to a recent comScore study, 90% of all social media time is spent in Facebook. Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. 1. They don’t integrate Facebook into their other marketing efforts.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?
12 Social Media Marketing Myths
JANUARY 19, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Are you considering Twitter, Facebook, et al as part of your marketing plan? But incorporating them into a corporate marketing program requires time, skill, and money. Yet many marketers remain skeptical, hesitating to expand budgets and expend resources on a craze. Social marketing results can’t be measured. Your competitors have embraced it.
It’s Time For Retailers To Raise Their Games-Five Quick Reminders
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. digital marketing retail accenture click and mortar comscore CPG online marketing retail marketingThe static website is dead long live the static website. Without sounding too much like Captain Obvious, here’s what retailers need to remember: Update your content regularly. Give the user a reason to be there.
Four Billion Reasons You Need a Facebook Page
JUNE 22, 2011
According to comScore , the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 According to the Wall Street Journal , ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. Google reached one billion unique viewers.